20101211 slides (windows powerpoint ver.)
TRANSCRIPT
“ 祭り (Matsuri)” Creates Bright
Future For Japan
Project WorkSaturday Business Team
December 12, 2010
Fond Memories of Matsuri
Cotton Candy (Watagashi)
Toy Shooting (Shateki)
Fried Noodles (Yakisoba)
Hero’s Mask (Omen)
300,000 !
Mr. Matsuri (祭男 ) Says…
Sanjya-Matsuri( 三社祭 )
My Matsuri Team
One for all, all for one ！
People Get Excited!
The Ceremony of Mitamaire( 御霊入 )
Pray to put the God’s soul into
the portable shrine .
We lift up God’sSoul !
What’s Mikoshi?
GodsGods（八百万の神）（八百万の神）
Seeing Off（見送る）
Honouring（もてなす）
Origin of Matsuri
Welcoming（迎える）
Why Is Matsuri Attractive?
Human Brain
+++ Limbic System（辺縁系）
: Instinct
Neocortex（新皮質） : Intelligence
Brainstem（脳幹） : Life Support System
Suspension Bridge Effect
Suspension Bridge Effect
Suspension Bridge Effect
Suspension Bridge Effect
Matsuri’s Benefits
1. On the Low Birth Rate Problem
2. On Local Economy
3. On Teamwork Building
Average Birth Rate in Aomori
Average birth rate in Aomori Prefecture 2006-2008
Average859
Japan’s Birth Rate Will Be...
rankrank countrycountry births / 1,000 births / 1,000 peoplepeople
212 Greece 9.5
227 Japan 7.9
Japan’s Birth Rate Will Be...
rankrank countrycountry births / 1,000 births / 1,000 peoplepeople
212 Greece 9.5
213 Japan 9.4
Economic Effect- Big 6 Tohoku Festival
Consumption Expenditure -Consumption Expenditure
Number of Visitors
Nebuta in Aomori（青森ねぶた）
JPY 50 billion（ 500億円） 3.1 million
Kanto in Akita（秋田竿燈） JPY 19 billion（ 190億円） 1.2 million
Sansa in Morioka（盛岡さんさ）
JPY 21 billion（ 210億円） 1.3 million
Tanabata in Sendai（仙台七夕）
JPY 33 billion（ 330億円） 2.0 million
Hanagasa in Yamagata（山形花笠）
JPY 16 billion（ 160億円） 1.0 million
Soumanomaoi（相馬野馬追） JPY 3 billion （ 30億円） 0.1 million
TotalJPY 143 billion （ 1430億
円） 8.8 million
Office Life Change
Past Present
ChallengeSpirit
Energy
Collaboration Open AttitudeOpen Attitude
Teamwork Building
Orya! Orya! Orya!
Matsuri Gives Japan
More Energy!