International Council of Shopping Centers, Inc.www.icsc.org/asiaawards

2010 WINNERS

ICSC Asia Shopping Centre Awards

ICSC Asia Shopping Centre Awards recognizes excellence within the region’s shopping centreindustry amd honours outstanding achievements in marketing and design/development of retailproperties

Award Categories

MARKETING

Advertising Strategic communications that advertise a shopping centre or company to its tar-get market(s).

Alternative Revenue Programmes and initiatives intended to generate revenue thatdirectly enhances the net operating income (NOI) of a shopping centre or company.

Business-to-Business Efforts and initiatives originating from a shopping centre or compa-ny and directed to a retailer(s), trade group, investment community, or other targeted commercialinterest.

Cause Related Marketing A single or ongoing event, programme, or project that pri-marily benefits a charitable to community need, interest or cause.

Grand Opening, Expansion or Renovation A comprehensive marketing cam-paign intended to introduce or reposition a new, expanded, or renovated shopping centre.

Public Relations A planned public relations programme or initiative to primarily benefit thecommercial interests of a shopping centre or company.

New Media New for 2010, this category recognizes achievements in this area and theimpact of digital strategic programmes and plans on the shopping centre industry; including web-sites, online branding, social media and mobile marketing to achieve brand and marketing com-munication goals for a shopping centre or company.

Sales Promotions Programmes or events intended to directly impact retail sales and cus-tomer traffic.

DESIGN AND DEVELOPMENT

The Design and Development category recognized retail properties for their overall design quali-ties and creativity in development, through renovation or expansion of an existing property or inthe innovative design of a new retail project.

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Carol AngelosantoMarketing Warehouse Pty, Ltd.

Australia

Andrew W. BrienSuria KLCC SDN BHD

Malayisa

Pamela C. Bryson, SCMDMAF Properties

United Arab Emirates

Karon CameronLend Lease Property Management

Singapore

Jun HuBeijing Railway Retail Management

China

Nishank JoshiInorbit Malls India Pvt. Ltd.

India

Hermawan KartajayaMarkplus, IncIndonesia

Stuart LangeveldtAMP Capital Shopping Centres

Australia

Frank LoMulvannyG2 Architecture

United States

2010 Asia Shopping Centre Awards JuryCecille Marvilla, CMDAraneta Center, Inc

Philippines

Phil McArthur, SCSMIvanhoe Cambridge Inc

India

Morgan ParkerConsultantHong Kong

Shahram ShamsaeeMajid Al Futtaim PropertiesUnited Arab Emirates

Shavak SrivastavaSq. Ft. Consulting

United Arab Emirates

Vivienne TanConsultantSingapore

Rowena M. TomeldanAyala Land, Inc.Philippines

Nopporn WitoonchartSiam Future Development PLC

Thailand

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QVB RELAUNCH ADVERTISING: THE MAGIC LIVES ONQueen Victoria BuildingSydney, Australia

OWNED BY: GIC MANAGED BY: Ipoh Management Services Pty Ltd

PROFESSIONAL RECOGNITION:Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services; Kirstie Foord,Group Marketing Manager, QVB/Ipoh; Sally Austin, Assistant Marketing Manager, QVB/Ipoh

When the Queen Victoria Building was refurbished in 2009, a new advertising campaign “TheMagic Lives On” was developed to drive consumers emotional connection with the brand and cap-ture the unique historical heritage that only QVB can offer was. To promote the total retail experi-ence, the campaign utilized various forms of print and outdoor media to become highly visible inthe competitive market.

THE STRAND ARCADE SPRING SUMMER 2010 CAMPAIGNThe Strand ArcadeSydney, Australia

OWNED/MANAGED BY: Ipoh Strand Pty Ltd

PROFESSIONAL RECOGNITION:Juanita Chrisostomos, Assistant Marketing Mananger, The Strand Arcade; Kelly Berriman, MarketingManager, The Strand Arcade

The Strand Arcade’s Spring/Summer 2010 campaign revitalized its image as home to Australia’sbest fashion. “Fashion First”, the campaign tagline, targeted the core audience of 24-29 year-oldwomen, and launched promotions including a contest to win a winter wardrobe. The campaign,featuring print and online ads, worked to reinforce The Strand’s position in the highly competitiveSydney marketplace.

IN MUMMY IN KIDS SUZHOU INCITY PLAZASuzhou, InCity PlazaSuzhou, China

OWNED BY: SZITIC Commercial Property Co., Ltd. MANAGED BY: GMI Retail ManagementCo., Ltd.

PROFESSIONAL RECOGNITION:K.L Piong, Mall General Manager, Suzhou INCITY Plaza; Fion Hui, GM of Business ManagementDept., SZITIC Commercial Property Co., Ltd; Robin Fu, Area Marketing Manager, Suzhou INCITYPlaza; Cynthia Jiang, Marketing Assistant, Suzhou INCITY Plaza; Celine Chen, Marketing Assistant,Suzhou INCITY Plaza

Suzhou INCITY Plaza launched the “In Mummy In Kids” campaign to promote its unique offer-ing of children and women’s wear. The campaign included three events: a mother and childfashion show, a storytelling contest and a family photography competition. To promote theseevents, a multi-media campaign, including print, TV and radio was launched.

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ADVERTISING Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

AADDVVEERRTTIISSIINNGG Centres over 500,000 sq. ft. (46,451 m2) of total retail space

AADDVVEERRTTIISSIINNGG Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space

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INDULGE YOUR STYLECastle TowersCastle Hill, Australia

OWNED/MANAGED BY: QIC

PROFESSIONAL RECOGNITION:Megan Zalloua, Senior Marketing Manager, QIC

The advertising campaign “Indulge Your Style” was launched in August 2009 tohighlight Castle Tower’s depth of offer and diversity. Promotional elements includeda VIP programme, multi-tiered media campaign and in-centre events. The cam-paign’s results have exceeded all initial objectives to date; with an initial goal tominimize sales leakage. The campaign has seen the centre achieve consistent salesincreases since the its launch.

INORBIT CYBERABAD LAUNCH CAMPAIGNInorbit, HyderabadHyderabad, India

OWNED/MANAGED BY: Inorbit Malls

PROFESSIONAL RECOGNITION:Kishore Bhatija, CEO, Inorbit Malls (I) Pvt Ltd; Nishank Joshi, AGM- CorporateCommunications, Inorbit Malls (I) Pvt Ltd

Despite the worldwide recession, Inorbit Cyberabad opened its doors in Octoberof 2009, and to announce its arrival, the mall launched a multi-media campaign.Vibrant and colorful, the campaign utilizied all facets of media, including print,outdoor and mobile strategies, to ensure that no potential customer would miss outand Inorbit Cyberabad was soon the city’s number one shopping centre.

MELBOURNE CENTRAL: LIVING MELBOURNEMelbourne CentralMelbourne, Australia

OWNED/MANAGED BY: The GPT Group

PROFESSIONAL RECOGNITION:Jessica White, Regional Marketing Manager, The GPT Group; Tess O'Connell, MarketingManager, Melbourne Central

Redeveloped in 2005, the new Melbourne Central launched a new brand “LivingMelbourne” to reposition the centre’s identity as energetic, enthusiastic, authentic, spon-taneous and creative. A non-traditional approach was taken to implement the dynamiccampaign, using lift backdrops, 10-metre high fabric banners, overhead escalator treat-ments and extensive online media channels were utilized.

THE PLACE FOR YOU - MIRDIF CITY CENTREMirdif City CentreDubai, United Arab Emirates

OWNED/MANAGED BY: Majid Al Futtaim Properties

PROFESSIONAL RECOGNITION:Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; Sanjay Mehta, GMMarketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager,Mirdif City Centre; Peter Zagalsky, Group Account Manager, Impact BBDO; JesseArmstrong, Account Manager, Impact BBDO

Set to open in March 2010, Mirdif City Centre unveiled a simple, yet highlyeffective promotion. A familiar ‘Post-it’ note symbol was used to convey a per-sonal approach to the audience. A two-week teaser campaign utilized giantyellow Post-it notes around town and incorporated a pre-opening sonic brand-ing contest where winners were selected to sing the actual centre’s jingle.

VIVOCITY ADVERTISING CAMPAIGN - MAKE IT YOUR PLACEVivoCitySingapore

OWNED BY: Mapletree Investments MANAGED BY: ViVoCity Pte Ltd As Trustee ofVivoCity Trust.

PROFESSIONAL RECOGNITION:Novia Yea, Assistant Marketing Manager, VivoCity Pte Ltd As Trustee ofVivoCity Trust

To reinforce its positioning as an iconic retail and lifestyle desitination, VivoCityneeded to refresh its brand. The new concept “Make It Your Place” illustrated theVivoCity experience and reflected the vibrancy of the mall. The brand conceptwas extended across various tactical events to promote the mall as a one-stopshopping destination that offers the best shopping experience.

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THE CHAMPION FAMILY: AN AUSTRALIAN INDUSTRY FIRSTAMP Capital Shopping CentresSydney, Australia

PROFESSIONAL RECOGNITION:Stuart Langeveldt, Head of Marketing and Communication, AMP Capital Shopping Centres

AMP Capital Shopping Shopping Centres developed a unique, industry-first marketing cam-paign in which a fictional family, The Champions, became the face of their brand. TheChampions represent the typical family and were used for all campaigns, completely rebrand-ing the centre and creating a closer tie with its customers.

AYALA MALLS U-FIRST CAMPAIGNAyala Land, Inc.Makati City, Philippines

PROFESSIONAL RECOGNITION:Marivic Añonuevo, Senior Vice President, Ayala Land Inc; Rowena Tomeldan, Vice President andChief Operating Officer, Ayala Land Inc; Catherine Bengzon, Marketing Senior DivisionManager, Ayala Land Inc; Vivian Jose, Merchandise Mix Senior Division Manager, Ayala LandInc

Ayala Mall’s new advertising campaign, “U-First”, was a clear statement that customerscome first. Through an effective advertising campaign that incorporated print billboardsand merchandising material, mall features such as sign-language assistance, priority shop-ping for disabled customers, a family lounge, a concerige hotline and charging stations,were successfully promoted.

GREENOLOGY: AYALA MALLS’ EARTH FRIENDLY PHILOSOPHYAyala Malls GroupMakati City, Philippines

PROFESSIONAL RECOGNITION:Marivic E. Anonuevo, Senior Vice President and Group Head, Ayala Malls Group/Ayala Land,Inc.; Rowena M. Tomeldan, Vice President and Chief Operating Officer, Ayala MallsGroup/Ayala Land, Inc.; Catherine R. Bengzon, Senior Division Manager, Ayala MallsGroup/Ayala Land, Inc.; Maricris R. Bernardino, Division Manager, Ayala Malls Group/AyalaLand, Inc.

For 25 years, Ayala has been a forerunner in green sustainability and made its mission toeducate their consumers on environmental protection. In 2009, Ayala Malls initiated acampaign, “Greenology”, to promote awareness. Various channels, such a TV, print andon-ground marketing were used to implement the campagin. “Greenology” is not just anadvertising campaign, but a philosophy which convey’s Ayala’s personal mission to pro-tect Mother Earth.

MY KIND OF CHRISTMASStocklandSydney, Australia

PROFESSIONAL RECOGNITION:Taryn McGurk, National Marketing Manager, Stockland; Kate Mcdonald, AssistantMarketing Manager, Stockland

Christmas is one of the most important times of the year for retails, but can be a hard,stressfull time for consumers. Stockland Mall developed the “My Kind of Christmas”campaign to connect directly with customers and tap into their needs. The focus was tooffer a Christmas shopping experience that was convenient, easy and valuable.Several intiatives were implemented to make the shopping experience easier, includingchild-care services.

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ADVERTISING Corporate/Company

TALKING ABOUT TELECOMMUNICATIONSAMPCSC Capital Shopping CentresSydney, Australia

PROFESSIONAL RECOGNITION:Susan Wheeldon, Head of Brand & Retail Solutions, AMPCSC Brand & Retail Solutions;Florencia Bonet, National Retail Accounts Corporate Accounts Manager, AMPCSC Brand &Retail Solutions

AMPCSC Brand & Retail Solutions exercised its company slogan to “Think Wide”, bysourcing a new income stream beyond the conventional confines of the shopping centretelecommunications towers on the rooftops. This revenue-generating opportunity presentedtwo significant benefits: the potential for substantial additional income to the division andimproved service for the increasingly mobile-dependant customer.

313 TRAINING & CAREER CENTRE313@SomersetSingapore

OWNED BY: ARIF & Lend Lease MANAGED BY: Lend Lease

PROFESSIONAL RECOGNITION:Karon Cameron, Development Marketing Director, Lend Lease Asia

To differentiate 313@Somerset and to redefine customer service standards, a training andcareer centre was set up to offer training to all retailer employees. The programme was sosuccessful that it was extened to internal Lend Lease staff. A marketing/communicationscampaign was launched to promote the programme to all key stakeholders. The pro-gramme is now recognized by the Singapore Government Training authorities.

ALTERNATIVE REVENUE Corporate/Company

BUSINESS-TO-BUSINESS Centres of 150,000 to 500,000 sq. ft. (13935 - 46,451 m2) of total retail space

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ALTERNATIVE REVENUE Centres of 150,000 to 500,000 sq. ft (13,935 - 46,451 m2) of total retail space

BUSINESS-TO-BUSINESS Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

MIKIKI’S ‘SHOPPERIENCE’ CAMPAIGNMikikiHong Kong, China

OWNED BY: Sung Hung Kai Properties MANAGED BY: HongYip Service Co. Ltd.

PROFESSIONAL RECOGNITION:Fiona Chung Sau Lin, General Manager, Sun Hung Kai Real Estate Agency Ltd.; Dickman NgSiu Wai, Senior Leasing Manager, Sun Hung Kai Real Estate Agency Ltd.; Cantony Wu WaiWah, Deputy Leasing Manager, Sun Hung Kai Real Estate Agency Ltd.; Eric Lau Man Ho, SeniorPromotion Manager, Sun Hung Kai Real Estate Agency Ltd.

Located in an aging district, Mikiki Mall needs to differentiate itself from other malls andpersuade retailers to occupy space. Mikiki established itself as a distinctive mall with anavant garde concept by creating a “show suite” which guided visitors through a “shopperi-ence.” Four specially designed concept stores were created to visualize the future shopper

CHITOSE MALL BAZAAR (“RAKURAKU ICHIB-BA”)Chitose MallChitose City, Japan

OWNED/MANAGED BY: CapitaMalls Asia

PROFESSIONAL RECOGNITION:Chee How Kek, Country Head, Japan, CapitaMalls Asia Limited;Kazu Ishii, Manager, Marketing Communications, CapitaMalls Asia

Following the worldwide financial crisis, Chitose Mall needed to fill retail space afterone of its anchor stores pulled out in March of 2009. Instead of the traditional 3-yeartenancy contract, Chitose set up a market/bizarre and expanded leasing prospects toinclude wholesale retailers. The new “market” also attracted a new group of retailers– local farmers, food producers and residents.

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"MALL" JOBS FOR YOU!Jingyang MallDeyang City, China

OWNED/MANAGED BY: CapitaMalls Asia Limited

PROFESSIONAL RECOGNITION:Goh Soon Yong, Chief Executive Officer, CapitaMalls Asia (China;) Chan Kong Leong, GeneralManager, West China, CapitaMalls Asia (China); Xiao Hong Wei, Centre Manager, Jingyang Mall,Deyang, CapitaMalls Asia (China); Chen Ping, Executive, Marketing Communications, Jingyang Mal,CapitaMalls Asia (China);

Going beyond a traditional opening ceremony, Jigyang Mall held the first-of-its-kind job fair torespond to job demands and meet tenants needs. The event was aligned with the slogan“Building for People to Build People” to help match prospective employees to retailers, wasused to build good relations with key stakeholders and increase brand awareness for the soon-to-be opened mall.

KORUM MALL CORPORATE LAUNCH AT INDIAN RETAIL FORUMKORUMThane, India

OWNED/MANAGED by: Kalpatura Retail Ventures Pvt. Ltd.

PROFESSIONAL RECOGNITION:T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita Dubey, KorumMall

As any young mall does, KORUM faced a lot of challenges. Amongst the biggest one was win-ning the trust and support of the Indian retail community – a sector which was was hit hard bythe economic downturn. KORUM turned this attitude into an opporunity and became associatesponsor of the Indian Retail Forum, the biggest stage for retail in India. Through the IRF, KORUMwas able to communicate their brand to retailers and showcased the mall as a new and excitingopportunity, and within 6 months, 84 retailers had leased space.

ION ORCHARD: ONE MALL, INFINITE POSSIBILITIESION OrchardSingapore

OWNED BY: Capitaland and Sun Hung Kai Properties MANAGED BY: Orchard TurnDevelopments Pte Ltd.

PROFESSIONAL RECOGNITION:Soon Su Lin, CEO, ION Orchard/Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP MakretingCommunications, ION Orchard/Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP MarketingCommunications; ION Orchard/Orchard Turn Developments Pte Ltd.

Located on a road saturated with other malls, all offering the same brands and merchandise, IONOrchard’s mission was to be the ideal choice for international and local retailer to set-up shop.ION set up retail showsuites, a dedicated tenant online portal and employee training programmes.With these new intiatives, ION sealed its place in Singapore’s retail market as one of the top loca-tions for retailers.

THE RECOMMENDED RETAIL PRACTICE (RRP) REPORTAMP Capital Shopping CentresSydney, Australia

PROFESSIONAL RECOGNITION:Scott Gillespie, National Marketing Comms & Sponsorship Manager, AMP Capital Shopping Centres

AMP Capital Shopping Centres, landlord to over 3,000 retailers, did not want to lose its cus-tomers during the economic crisis. AMP put together an unprecedented report, the RecommendedRetail Practice (RRP) for their retailers that identified consumer mindset following the financial crisisand provided strategies for retailers to win consumer spending.

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BBUUSSIINNEESSSS--TTOO--BBUUSSIINNEESSSS Centres over 500,000 (46,451 m2) of total retail space

BUSINESS-TO-BUSINESS Corporate/Company

CAPITAMALLS ASIA BIZ+SERIESCapitaMalls Asia Biz+ SeriesSingapore

PROFESSIONAL RECOGNITION:Simon Ho, Chief Executive Officer, CapitaMall Trust Management Ltd.; Teresa Teow,General Manager, CapitaMalls Asia Limited; Shirlene Sim, Manager, CapitaMallsAsia Limited; Phyllis Cheng, Manager, CapitaMalls Asia Limited; Chan Hui Leng,Senior Executive, CapitaMalls Asia Limited

CapitaMalls Asia Limited (CMA) has organized a series of exclusive tenants' sem-inar events with the aim of helping them to upgrade and improve their businessoperations. Four seminars, focusing on the various government assistance andbank financing schemes, were available to tenant. Also, a study tour was organ-ized for tenants who wish to explore new business opportunities in China. Theevents saw a total turnout of close to 1,000 tenants.

1881 HERITAGE: CELEBRATING COMMUNITY, HISTORY & CULTURE 1881 HeritageHong Kong, China

OWNED BY: Cheung Kong (Holdings) Ltd. MANAGED BY: Citybase Property ManagementLtd.

PROFESSIONAL RECOGNITION:Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Hon Shing, Project Manager,Cheung Kong (Holdings) Ltd.

Cheung Kong (Holdings) Ltd undertook the enormous task of redevleoping the FormerMarine Police Headquarters, an iconic landmark in Hong Kong. Despite its new look, it wasvital to preserve the site’s history, educate the community about historical preservation, envi-ronmental conservation and the fascinating history of Hong Kong. Several initiatives wereput in place, including guided tours, to ensure that its histroy was not lost.

BRIMBANK CREATES FASHION WITH YOUTHBrimbank Central Shopping CentreDeer Park, Australia

OWNED/MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Ebru Kurt, Marketing Manager, Brimbank Central Shopping Centre; Kate Parker, General Manager,Marketing, Colonial First State Global Asset Management

Brimbank Central Shopping Centre partnered with the Brimbank City Council and BrimbankYouth Services (YMCA) to create an event that would empower teens by promoting positivebody image and healthy life styles. The event, “Brimbank Youth Fashion Festival” showcaseddesigns by local teens in a 3-day fashion festival that had over 500 attendees. All the outfitswere sold at a silent auction with the proceeds going to The Butterfly Foundation.

KORUM SPOTLIGHT - THE ART SHOWKORUM MallThane, India

OWNED/MANAGED BY: Kalpatura Retail Ventures Pvt. Ltd.

PROFESSIONAL RECOGNITION:T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; AshitaDubey, Korum Mall

From its inception, KORUM Mall’s goal has been to be a vibrant communityspace. “Korum Spotlight – The Art Show” was an intiative to reflect that purpose.The mall provided a platform for local artists to display their work, rent free. Theysucceeded in endorsing local talent and the importance of the arts in acommunity.

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CAUSE RELATED MARKETING Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

CCAAUUSSEE RREELLAATTEEDD MMAARRKKEETTIINNGG Centres of 150,000 to 500,000 sq.ft (13,935 - 46,451 m2) of total retail space

BUILDING TOMORROWOberoi MallMumbai, India

OWNED/MANAGED BY: Oberoi Realty Pvt Ltd.

PROFESSIONAL RECOGNITION:Saumil Daru, Chief Financial Officer, Oberoi Mall Pvt Ltd; Nirzar Jain, GM - Mall, Oberoi Mall PvtLtd; Ramesh Sawant, GM - Engineering, Oberoi Mall Pvt Ltd; Rima Pradhan, Sr Manager- Marketing,Oberoi Mall Pvt Ltd

Oberoi Mall prides itself on being a vibrant community space that is able to make an impacton social and environmental issues. Oberoi Mall headed several initiatives to address the con-cerns of its conusmers including poverty, water conservation, voting and climate control. Withcampaigns such as “Eco-Friendly Ganesha”, “Green Christmas – Santa Goes Green” and aPolio Eradication Drive, Oberoi Mall positioned itself as a responsible mall and has been ableto bring awareness to many important causes.

THE PINES SUPPORT CANTEENThe Pines Shopping CentreGold Coast, Australia

OWNED/MANAGED BY: The Pines Shopping Centre Trust

PROFESSIONAL RECOGNITION:Sarah Clasen, Marketing Manager, The Pines Shopping Centre; Stuart Breen, CentreManager, The Pines Shopping Centre; Michael Tree, Asset Manager, The Pines ShoppingCentre

The Pines needed a strong community campaign to maintain customer loyalty andappeal to the emotive side of the local customer base. A month-long campaign wasdeveloped around CanTeen’s National Bandanna Day. The campaign was localised byincluding local primary schools in a bandanna art competition, a silent auction forlocals, and retailers selling National Bandanna Day merchandise.

THE LITTLE BIG BOOKWetex Parade Shopping CentreMuar, Johor, Malaysia

OWNED/MANAGED BY: Hektar Black Sdn Bhd

PROFESSIONAL RECOGNITION:Chua E Fun, Leasing & Marketing Assistant, WetexParade Shopping Centre; Stephanie Tan, Marketing Executive, Wetex Parade ShoppingCentre; Vicky Wong, Marketing Executive, Wetex Parade Shopping Centre; Lynette Gan,Leasing Executive, Wetex Parade Shopping Centre

Wetex Parade, a community shopping centre in Muar, Malaysia, successfully conductedtheir second annual “Little Big Book” campaign, aimed at increasing English speakingamongst primary school students. Over 90 students participated in the English story-telling event that drew much media attention.

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CCAAUUSSEE RREELLAATTEEDD MMAARRKKEETTIINNGG Centres over 500,000 (46,451 m2) of total retail space

THE WONDERS OF NATURE - 2-HEADED ANIMAL EXHIBITION ATAPMapmKwun Tong, Hong KongOWNED BY: Sun Hung Kai Real Estate Agency Limited MANAGED BY: Kai Shing

Management Services LimitedPROFESSIONAL RECOGNITION:Maureen Fung, General Manager-Leasing, apm; Michelle Lee, Assistant General Manager-Leasing, apm; Janet Wong, Assistant General Manager-Leasing, apm; Shirley Li, SeniorPromotion Manager, apm; Bonald Chan, Senior Promotion Manager, Tai Po Mega Mall

For the first time in Hong Kong, a rare and unique collection of 100 two-headed animals,including tortoises, snakes and fish, were assembled from different parts of the world andexhibited at apm. The display of nature’s wonders was aimed at arousing people’sinvolvement in protecting the environment. More than 23,000 people flocked to the exhi-bition and gladly gave donations.

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OPERATION WARM UPBayside Shopping CentreFrankston Victoria, Australia

OWNED BY: CFS Retail Property Trust MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Gabe North, Marketing Manager, Bayside Shopping Centre, CFSGAM; Stephanie Kupsch,Assistant Marketing Manager, Bayside Shopping Centre, CFSGAM; Laura O'Keeffe, MarketingCoordinator, Bayside Shopping Centre, CFSGAM; Richard Devlin, Centre Manager, BaysideShopping Centre, CFSGAM; Kate Parker, General Manager, Marketing, Colonial First StateGlobal Asset Management

Bayside's mission, “Operation Warm-Up,” was to wrap a blanket around each homelessperson in Frankston during Winter 2009. For each person who registered their support,Bayside donated one Australian dollar. 3,751 customers signed up – enough to buy 375blankets. $62,374 USD were received in donated goods and for every dollar Baysidemade, its partners matched it almost twice over.

SHOP, SKATE, CREATEElizabeth Shopping CentreElizabeth, Australia

OWNED BY: CFS Retail Property Trust MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Koula Di Biase, Marketing Manager, Elizabeth Shopping Centre; Kate Parker, General Manager,Marketing, Colonial First State Global Asset Management

As a long-time server of its community, Elizabeth Shopping Centre wanted to provide teens withan opportunity to be creative and keep them out of trouble. The Centre partnered with localcommunity groups to stage a series of events that teens could particpate in. The “Shop, Skate,Create” program entertained them and gave teens opportunities they may never have hadotherwise.

ONDOY: A CAMPAIGN TO HELP HEAL THE BROKEN SPIRITSGreenbeltMakati, Philippines

OWNED/MANAGED BY: Ayala Land Inc-Ayala Malls Group

PROFESSIONAL RECOGNITION:Marivic Anonuevo, Senior Vice President and Group Head,Ayala Land Inc - Ayala Malls Group; Rowena Tomeldan, VicePresident and Chief Operating Officer, Ayala Land Inc - AyalaMalls Group; Catherine Bengzon, Senior Division Managerand Head of Marketing, Ayala Land Inc - Ayala Malls Group; Myrna Fernandez, Assistant VicePresident, Ayala Land Inc - Ayala Mall Group; AC Legarda, General Manager, Greenbelt

In September 2009, two catastrophic typhoons hit the Philippines, devastating the countryand leaving people without homes, food, clean water and claimed lives. GreenbeltShopping Centre recognized the urgent need to start organizing for the long-term andpartnered with Habitat for Humanity and Children’s Hour to rebuild homes throughout themost devastated areas.

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A CHANCE TO SHAREAlabang Town CenterMuntinlupa, Philippines

OWNED BY: Alaband Commercial Corporation MANAGED BY: Ayala Land, Inc.

PROFESSIONAL RECOGNITION:Marivic E. Anonuevo, Senior Vice President & Group Head, Alabang Town Center/Ayala Land, Inc.;Rowena M. Tomeldan, Vice President & Chief Operating Officer, Alabang Town Center/Ayala Land,Inc; Javier D. Hernandez, Assistant Vice President for Operations, Alabang Town Center/Ayala Land,Inc. Nylah D. Bautista, Deputy General Manager, Alabang Town Center/Alabang Commercial Corp.;Christine E. Yabao, Marketing Manager, Alabang Town Center/Alabang Commercial Corp

“A Chance to Share” was a community outreach program, spearheaded by Alabang Town Centerto shed light on the plight of Manila’s street children, who rely on charity. Three charitable founda-tions were selected and ATC reached out to local companies, schools, merchants, villages and res-idents to donate food, clothing and toiletries to the foundations. Local performers and popularcelebrities were tapped to perform concerts for the campaign.

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GREEN CHRISTMASMidland Gate Shopping CentreMidland, Australia

OWNED BY: OSF/DPIF MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Sarah Moore, Marketing Manager, Midland Gate Shopping Centre; Kate Parker,Colonial First State Global Asset Management

The Midland region is an area of great environmental significance and rich naturalqualities. It was with this in mind that Midland Gate Shopping Centre was inspiredto develop Australia’s first fully biodegradable gift cards for their “GreenChristmas” programme. Using the gift card as a platform, the centre held pre-Christmas events of unique and exciting in-centre environmental activities thatinspired the community and raised awareness for environmental protection.

BECAUSE WE CAREMirdif City CentreDubai, United Arab Emirates

OWNED/MANAGED BY: Majid Al Futtaim Properties

PROFESSIONAL RECOGNITION:Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties;Peter Newman, Marketing Operations, Majid Al Futtaim Properties; Sanjay Mehta, GMMarketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager, MirdifCity Centre; Yousif Al Ali, CSM CMD, VP Asset Management, Mirdif City Centre

The Mirdif City Centre team orchestrated a campaign aimed at increasing aware-ness of the environment through a highly interactive project: 'Because We Care'. Theproject involved 5 schools, over 500 students from 20 different countries who creat-ed 7 by 36 meter murals representing the 6 eco-systems of the world. The muralswere then printed onto t-shirts and eco- bags and sold at the mall's customer servicebooth with donations being made to the Emirates Wildlife Society.

ILLUMINATE WITH PROSPERITY AND SPLENDOROUS STYLEPavilion Kuala LumpurKuala Lumpar, Malaysia

OWNED BY: Urusharta Cemerlang Sdn Bhd MANAGED BY: Kuala Lumpur PavilionSdn Bhd

PROFESSIONAL RECOGNITION:Joyce Yap, CEO, Pavilion Kuala Lumpur; Kung Suan Ai, Marketing GM, Pavilion KL

Pavilion Kuala Lumpur is a premier shopping, dining and urban leisure destination inKuala Lumpur. Reinforcing its commitment to promoting arts and culture, the centreorganized a Chinese New Year festivity focused on connecting with the community.Old traditions were revived and presented as new urban cultural experiences such asthe “Prosperity Rickshaw Ride” and “Love Note Toss”.

EARTH PALS CAMPAIGNSunway Pyramid Shopping MallPetaling Jaya, Malaysia

OWNED BY: OSK Trustees Berhad MANAGED BY: Sunway REIT Management Sdn. Bhd.

PROFESSIONAL RECOGNITION:Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad; HC Chan, ChiefExecutive Officer, Sunway Pyramid Shopping Mall; Kevin Tan, Chief Operating Officer, SunwayPyramid Shopping Mall; Phang Sau Lian, Marketing Director, Sunway Pyramid Shopping Mall

Sunway Pyramid Shopping Mall, a forerunner in advocating environmental awareness, initiat-ed its “Earth Pals” campaign in early 2009 and implemented various projects to enourageMalaysians to be more environmentally responsible. The program included green landscap-ing, a children’s education program, installing various green-friendly amenities and imple-mented a marketing campgin to endorse environmental protection while also promoting themall.

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DELAHEY'S LONGEST SCARFWatergardens Town CentreTaylors Lakes, Australia

OWNED/MANAGED BY: Queensland Investment Corporation

PROFESSIONAL RECOGNITION:Ivana Miletic, Marketing Manager, QIC; Louise Grbac, Marketing Co-ordinator, QIC

Delahey’s “Longest Scarf” campaign aimed to engage the local community and build astronger relationship with a local retirement home. Over 100 volunteers came togetherto help knit two kilometre scarves that stretched across Watergardens Town Centre. Thescarf was then made into 1500 individual scarves and donated to disadvantaged peo-ple for winter.

CHINESE FENSHUI OILED PAPER UMBRELLA EXHIBITION IN HOLIDAYPLAZAYitian Holiday PlazaShenzhen, China

OWNED/MANAGED BY: Shenzen Yitian Commercial Management Co., Ltd.

PROFESSIONAL RECOGNITION:Zhiqiang Li, President, Shenzhen Yitian Holiday Plaza; Lijun Liu, General Manager, ShenzhenYitian Holiday Plaza; Xiuhong Chen, Vice General Manager, Shenzhen Yitian Holiday Plaza; XueChen, Vice Manager of Marketing Department, Shenzhen Yitian Holiday Plaza; Xiulan Mei,Asistant Manager of Marketing Department, Shenzhen Yitian Holiday Plaza

Despite being a modern development, Yitzan Holiday Plaza feels a deep connection with its her-itage. To preserve China’s rich history, Yitzan hosted an exhibition of the 400-year-old tradition ofFenshui Oiled Paper Umbrellas. Local craftsman and experts were invited to demonstrate theirtechnique and sell their work. The event not only increased foot traffic in a commercial off-season,but established Yitzan’s image as a cultural experience.

SMILECentro Properties GroupGlen Waverley, Australia

PROFESSIONAL RECOGNITION:Lisa Charter, National Marketing Manager, Centro Properties Group

The “Smile” photography competition is a national event, originally launched threeyears ago, across a handful of Centro properties. Now expanded to 61 centres,“Smile” has become the largest community photography competition in Australia. Thecontest brands Centro as family-friendly, and appeals to all people and communities,regardless of ethnicity or cultural beliefs.

THE LINK YEAR OF THE TIGER ART ODYSSEYThe Link Shopping CentresHong Kong

PROFESSIONAL RECOGNITION:Karen Ho, Senior Marketing Officer, The Link Management Limited

Using Mother’s Day as inspiration, Suzhou INCITY Plaza launched the “InMummy In Kids” campaign to promote its unique offering of children andwomen’s wear. The campaign included three events: a mother and child fashionshow, a storytelling contest and a family photography competition. To promotethese events, a multi-media campaign, including print, TV and radio waslaunched.

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BINDING THE COMMUNITY - AIKYA & BODHInorbit, Vashi/Inorbit, MaladNavi Mumbai, India

OWNED/MANAGED BY: Inorbit Malls India Pvt Ltd.

PROFESSIONAL RECOGNITION:Kishore Bhatija, CEO, Inorbit Malls India Pvt Ltd., Nishank Joshi, Inorbit Malls India Pvt Ltd

To differentiate Inorbit malls from other centres, two community-focused initiatives wereimplememented: Aikya (Community) and Bodh (Learning). Each month, free familyworkshops were held and children were given entertaining tours around the mall.Since its inception over 5,000 people have participated and Inorbit transformed theirimage into a positive, caring and community-focused brand.

CAPITAMALLS ASIA (CHINA) EARTH HOURCapitaMalls Asia

OWNED/MANAGED BY: CapitaMalls Asia Limited

PROFESSIONAL RECOGNITION:Goh Soon Yong & Marcomon Yong, Chief Executive Officer, CapitaMalls Asia (China);Marie Han Yong Qing, Head, Corpcomm & Marcom, CapitaMalls Asia (China); HuangHuiai Esther, Senior Executive, Marketing Communications,China, CapitaMalls Asia(China)

To reinforce the message of building a green and sustainable future, Capital MallsAsia went beyond just turning off lights for Earth Day 2010. In partnership with ten-ants, NGO’s, corporate partners and the government, Capital Malls developed agreen campaign that promoted nationwide activites like a 10-hour light-off celebra-tion, a marathon and a life-size recycable art competition. The program was a hugesuccess with over 920,000 participants.

CCAARRAA RREESSPPIITTEE CCAARREE HHOOUUSSEEWestfield MarionOaklands Park, Australia

OWNED BY: Westfield Group MANAGED BY: Westfield Shopping Centre Management Co

PROFESSIONAL RECOGNITION:Malcolm Creswell, Centre Manager, Westfield Marion; Trevor Hill, Centre Manager,Westfield Tea Tree Plaza; Alison Pearson, Centre Manager, Westfield West Lakes

Westfield Group’s South Australian centres took on a major community project whenthey made plans to build a respite care house for children with disabilities.Fundraisers were held to raise money for the project, including a charity golf tourna-ment, gift wrapping and face painting events. Contractors, suppliers, retailers andcommunity all donated their time, money and supplies in order to make this home areality. It is now fully operational and provides 60 children with disabilites and theirfamilies year-round care.

1881 HERITAGE - THE GRAND TRANSFORMATION1881 HeritageHong Kong

OWNED BY: Cheung Kong (Holdings) Ltde. MANAGED BY: Citybase Property Management Ltd.

PROFESSIONAL RECOGNITION:Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Ho Shing, Project Manager,Cheung Kong (Holdings) Ltd.

After winning the bid to renovate the Former Marine Police Headquarters in Hong Kong,Cheung Kong built one of Hong Kong’s premier shopping destination. The revitalizationof the site brought in world-renowned brands and created a unique shopping experience.The marketing campaigns for 1881 Heritage immediately established the new centre asa high-end destination while maintaining its cultural heritage.

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CAUSE RELATED MARKETING Joint Centres

GRAND OPENING, EXPANSION & RENOVATION Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

CITY SQUARE MALL OFFICIAL LAUNCH (SINGAPORE)City Square MallSingapore

OWNED/MANAGED BY: City Developments Limited

PROFESSIONAL RECOGNITION:Tan Boon Tuck, Centre Director, City Square Mall; Cindy Low, Marcom Manager, CitySquare Mall; Stan Tay, Senior Marcom Executive, City Square Mall; Shannon Teoh,Marcom Executive, City Square Mall; Celest Quek, Marcom Executive, City Square Mall

City Square Mall, Singapore's first Eco-Mall, opened its doors and celebrated its offi-cial launch in March 2010 with a 2-month long "Bursting with Excitement" cam-paign. This campaign received an overwhelming response and built a greaterawareness for the new mall. 1.8 million shoppers visited City Square Mall and expe-rienced all the excitement going on for its official launch.

SPRING-SUMMER CELEBRATION AT KORUMKORUMThane, India

OWNED/MANAGED BY: Kalpataru Retail Ventures Pvt. Ltd.

PROFESSIONAL RECOGNITION:T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; AshitaDubey, Korum Mall

In preparation for its grand opening, KORUM Malls created FRESH@KORUM, thetheme to announce the arrival of new brands at KORUM and highlight the varietyof product categories available. The spirit and vibrancy of spring was capturedthrough elements like flowers and butterflies. To bring in the family market, chil-dren’s programs, such as arts and crafts workshops where held.

NORTHPOINT - THE LAUNCH OF A NORTHERN HEARTBEATNorthpoint Shopping CentreSingapore

OWNED/MANAGED BY: Frasers Centrepoint Property Management Services

PROFESSIONAL RECOGNITION:Dr. Chew Tuan Chiong, Chief Executive Officer, Frasers Centrepoint Asset Management Ltd;Wendy Low, General Manager, Frasers Centrepoint Limited; Raymond Chan, Senior Manager,A&P, Frasers Centrepoint Limited; Carrianne Chew, Centre Manager, Frasers Centrepoint Limited;Peggy Tan, Senior A&P Executive, Frasers Centrepoint Limited

After a $38.6 million enhancement, “The Launch of a Northern Heartbeat” campaign posi-tioned Northpoint Shopping Centre as a community hub. The month-long media plan intro-duced residents and shoppers to the new retail mix, facilities and services. The centreworked with community partners to plan events and activities for young children and theirfamilies, inluding face painting, animal rides and a tour of the new and dry roof-top play-ground.

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GRAND OPENING, EXPANSION & RENOVATION Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 of total retail space

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QVB RELAUNCH: THE MAGIC LIVES ONQueen Victoria BuildingSydney, Australia

OWNED BY: GIC MANAGED BY: Ipoh Management Services Pty Ltd

PROFESSIONAL RECOGNITION:Emma Cook, Marketing Manager, Queen Victoria Building/IpohManagement Services; Kirstie Foord, Group Marketing Manager, QVB/Ipoh;Sally Austin, Assistant Marketing Manager, QVB/Ipoh

Both a famous shopping centre and Australian cultural icon, the QueenVictoria Building (QVB), offers a unique shopping environment showcas-ing 180 International and Australian fashion brands. In 2009, a newQVB brand campaign was to celebrate QVB’s restoration. The campaigninvolved the full spectrum of marketing activities, launched a new brandidentity and successfully enhanced communication across all QVB con-sumer touch points.

OFFICIAL OPENING: SPRING TO L1FE @ TAMPINES 1Tampines 1Singapore

OWNED BY: ARMF II (Tampines) Pte Ltd MANAGED BY: AsiaMalls Management (South East Asia) Pte Ltd

PROFESIONAL RECOGNITION: Lyn Tan, Manager, Centre Management, AsiaMalls Management (South East Asia)Pte. Ltd.

Tampines 1 opened in April 2009 in a challenging environment amidst stiff com-petition. With a vision to be a new generation mall for the young and savvy, themall inaugurated a creative campaign, “Spring to L1FE”, comprising a series ofunconventional initiatives which included online and guerilla marketing.

THE LINK WONG TAI SIN PLAZA AND LUNCH CHEUNG PLAZARE-BRANDING AND RE-OPENING LAUNCHThe Link (Wong Tai Sin Plaza and Lunch Cheung Plaza)Kwoloon, Hong Kong

OWNED/MANAGED BY: The Link Management Limited

PROFESSIONAL RECOGNITION:Karen Ho, Senior Marketing Officer, The Link Management Limited

Through its Asset Enhancement Initiative, The Link Management Limited has beenupgrading its shopping centers by renovating the physical structures and enhancing thetrade mix. Wong Tai Sin Plaza and Lung Cheung Plaza are prime shopping centers ofThe Link. Upon completion of their enhancement initiatives, a series of integrated mar-keting communications and public relations plans for re-branding and re-openinglaunch was introduced.

MALL SMILING FACESWeiyang MallYangzhou City, China

OWNED/MANAGED BY: CapitaMall Asia Limited

PROFESSIONAL RECOGNITION:Michelle Lee, General Manager, East China, CapitaMalls Asia (China); Deborah Tan, RegionalHead, Marcom, East China, CapitaMalls Asia (China); Xu Zhi Bin, Centre Manager, WeiyangMall, Yangzhou, CapitaMalls Asia (China); Eileen Huang, Manger, Marcom, East China,CapitaMalls Asia (China)

Weiyang Mall’s “Smiling Faces” campaign was conceived to engage the community inan interactive manner, beyond the conventional advertising and promotional events andactivities. Featuring the top voted smiling faces of residents in the city, it generated strongsupport from the government, tenants, as well as the community, and more importantly,successfully garnered publicity and community outreach for the mall.

WILLOWS SHOPPING CENTRE GRAND OPENINGWillows Shopping CentreKirwan, Australia

OWNED/MANAGED BY: DEXUS Wholesale Property Group

PROFESSIONAL RECOGNITION:Nicole Hickling, Asset & Development Manager, DEXUS Property Group; Leonie Hatfield,National Marketing Manager, DEXUS Property Group; Russell Shaw, Portfolio Manager,DEXUS Property Group; Glyn Williams, Head of Retail Property Management, DEXUSProperty Group; Lucy Saker, Marketing Assistant, Willows Shopping Centre

Willows Shopping Centre launched an $83 million redevelopment in July 2008, at atime when other developments in the region withdrew their funding due to the globalfinancial crisis. Situated in one of the fastest growing regional areas in Australia, themarketing strategy for the redevelopment focused on key components of community,communication, customers and sustainability.

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WOLLONGONG CENTRAL TOP GONG AWARDS 2009Wollongong CentralWollongong, Australia

OWNED/MANAGED BY: GPT Wholesale Shopping Centre Fund

PROFESSIONAL RECOGNITION:Jennifer Di Bartolomeo, Regional Marketing Manager, The GPT Group; Octavia Hammer,Marketing Manager, Wollongong Central; Louise Raymond, National Marketing Manager, TheGPT Group

After a $27 million refurbishment, Wollongong Central developed a re-launch campaignthat positioned the mall as a community centre. The re-launch campaign was a two weekprogramme of events that celebrated the people and places of Wollongong. The pro-gramme ended with the Wollongong Central Top Gong Awards, a grants programmedesigned to encourage, acknowledge and reward the special contributions made by every-day Wollongong residents to the community.

WTC MORE’S RENOVATION ‘1+1 = MORE’wtc moreHong Kong

OWNED BY: Sun Hung Kai Properties MANAGED BY: Kai Shing Management Services Limited

PROFESSIONAL RECOGNITION:Fiona Chung Sau Lin, General Manager, Sun Hung Kai Real Estate Agency Ltd; Katherine Ho KukFong, Senior Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Kevin Chan Kin Ho,Assistant Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Edith Wong Ka Ying, DeputyLeasing Manager, Sun Hung Kai Real Estate Agency Ltd; Emmy Leung Yuen Shan, SeniorPromotion Manager, Sun Hung Kai Real Estate Agency Ltd.

In April 2009, wtc more completed a mega revamp that doubled its retail space. The“1+1=more” campaign strengthened the mall’s new retail image as more than one kind ofshopping experience. The launch of this campaign coincided with the opening of the reno-vated mall and was implemented with a series of creative marketing activites, such as an artwalk and a fashion show.

THE ONE FASHION CAPITALChadstone - The Fashion CapitalChadstone, AustraliaOWNED BY: CFS Retail Property Trust/The Gandel Group MANAGED BY: Colonial First

State Global Asset ManagementPROFESSIONAL RECOGNITION:Mardi Ashkine, Marketing Manager, Chadstone - The Fashion Capital; Kate Parker, GeneralManager, Marketing, Colonial First State Global Asset Management

Chadstone has always been a fashion leader in Australia, but after its expansion, it hasbecome one of the world’s top shopping destinations. Before its launch date, Chadstonereleased the campaign “The ONE Fashion Capital”, using mixed-media to market their brandand position Chadstone as an icon in the retail industry. The result was the biggest marketingcampaign undertaken by any mall in Australia, utilizing TV, print, radio and online media.

DELIGHTING SYDNEYChatswood Chase SydneyChatswood, Australia

OWNED BY: CFS Retail Property Trust MANAGED BY: Colonial First Global Asset Management

PROFESSIONAL RECOGNITION:Lisa Vaughan, Retail Manager, Chatswood Chase Sydney; Kate Parker, General Manager,Marketing, Colonial First State Global Asset Management

After completing rennovations in June 2009, Chatswood launched a series of five sepa-rate campaigns, all under one brand proposition, to communicate the depth of its newofferings. The final stage was an opening ‘stylish soiree’ that celebrated the centre’snew look and cemented Chatswood’s position in the Syndey retail landscape.

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GRAND OPENING, EXPANSION & RENOVATION Centres over 500,000 sq. ft. (46,451 m2) of total retail space

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CONSTELLATION: ION ORCHARD’S GRAND OPENINGION OrchardSingapore

OWNED BY: Capitaland and Sun Hung Kai Properties MANAGED BY: Orchard Turn Developments Pte Ltd.

PROFESSIONAL RECOGNITION:Soon Su Lin, CEO, ION Orchard/Orchard Turn Developments Pte Ltd; Lee Mun Ling, VPMarketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd; Lim ShienYau, AVP Marketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd

With the recent retail overhaul in Singapore, ION Orchard needed to rise above the restto win the race to dominate media and public attention. “CONSTELLATION “ was aseries of celebrations to mark ION Orchard’s Grand Opening. The event positionedION Orchard as the go-to mall for fashion, food and lifestyle. The event was unlike anyother in Singapore, with music, art, fashion and festivity all combined, creating an unfor-gettable spectacle.

MANTRI SQUARE GRAND LAUNCH MARCH 2010Mantri SquareBangalore, India

OWNED BY: Mantri Developers Pvt. Ltd. MANAGED BY: Propcare Mall Management India Pvt. Ltd

PROFESSIONAL RECOGNITION:Sushil Mantri, Chairman & Managing Director, Mantri Developers Pvt. Ltd.; Jonathan Yach,CEO, Propcare Mall Management India Ovt. Ltd.; Jermina Menon, Head - Mall Marketing,Propcare Mall Management India Pvt. Ltd.

Mantri Square, India’s largest mall, was launched in March 2010, with a grand openingceremony and a multimedia marketing campaign. The campaign focused on the apsectof being India’s largest shopping centre and oversized billboards were placed aroundthe city of Bangalore, prind ads were published in various newspapers and Facebookand Twitter campaigns were also implemented.

THE PLACE FOR YOU - MIRDIF CITY CENTREMirdif City CentreDubai, United Arab Emirates

OWNED/MANAGED BY: Majid Al Futtaim Properties

PROFESSIONAL RECOGNITION:Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; SanjayMehta, GM Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager,Mirdif City Centre; Peter Newman, Marketing Operations Mgr, Majid Al Futtaim Properties; YousifAl Ali, CSM CMD, VP Asset Management, Mirdif City Centre

Mirdif City Centre was taking a chance by opening admist the global recession, but wentahead with plans to launch on March 2010. The centre launched an aggressive ad cam-paign just 2 weeks prior to the opening. A unique “Post-it” note campaign was created tograb the attention of consumers and promote the idea that this new centre was the place forevery shopper.

COSMOPOLITAN STYLE HEADS NORTHNorthland Shopping CentreMelbourne, Australia

OWNED BY: CFS Retail Property Trust/The Gandel Group MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Andrew Drivas, Marketing Manager, Northland Shopping Centre; Desi Stepanovic,Assistant Marketing Manager, Northland Shopping Centre; Kate Parker, General Manager,Marketing, Colonial First State Global Asset Management

In order to keep up with Northland’s changing trade area and meet consumerdemands, Northland Shopping Centre underwent a two-year redevelopment. Tomatch its new look, Northland launched a campaign that would reposotion it as acosmopolitan centre in the middle of the Northern suburbs. “Style Up” became themantra and the introduction of unique signature events and promotions enhanced thestylish, cosmopolitan experience of Northland Shopping Centre.

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ROBINA TOWN CENTRE - GET INTO ITRobina Town CentreGold Coast, Australia

OWNED/MANAGED BY: QIC

PROFESSIONAL RECOGNITION:Donna White, National Marketing Manager, QIC

Robina Town Centre underwent a $300 million development that re-positionedthe centre as the premier retail offer in the Gold Coast. A targeted advertisingcampaign, “Get Into It” was developed to reflect Robina’s new position. The endresult was the heavy use of black across all communications to give the brand adepth of quality in a market that was traditionally a very colourful pallet.

THE BIG SPLASHRockingham Shopping CentreRockingham, Australia

OWNED BY: CFS/DPIF/Perpetual MANAGED BY: Colonial First State Global AssetManagement

PROFESSIONAL RECOGNITION:Sarah Moore, Marketing Manager, Colonial First State Global Asset ManagementKate Parker, General Manager, Marketing, Colonial First State Global AssetManagement

Rockingham Shopping Centre drew inspiration for its post-renovation marketingcampaign from the coastal lifestyle of its community. The centre held a one-day cele-bration, “Perth’s Biggest Beach Party” that launched the most successful pre-Christmas sales period that the Centre ever had.

TAMPINES 1 MALL BLOG AND FACEBOOK/TWITTERTampines 1Singapore

OWNED BY: ARMF II (Tampines) Pte Ltd MANAGED BY: AsiaMalls Management (South East Asia) Pte. Ltd.

PROFESSIONAL RECOGNITION:Lyn Tan, Manager, Centre Management (South East Asia) Pte. Ltd.Touted as a new generation mall for the young and savvy, Tampines 1 took the lead inthe new media field by being the first mall in Singapore to have its very own mall blog.To date, the mall has published 119 posts within a period of 15 months. Tampines 1regularly updates its Facebook and Twitter accounts. As numbers continue to grow, pro-

I AM GROWING WintergardenBrisbane, Australia

OWNED BY: Industry Super Property Trust (ISPT) MANAGED BY: Jones Lang LaSalle

PROFESSIONAL RECOGNITION:Karlie Gleeson, Senior Marketing Manager, Wintergarden, Jones Lang LaSalle; Renee Pratten, ISPTPortfolio Marketing Manager, Jones Lang LaSalle

Designed to keep Brisbane locals informed, the “I Am Growing” campaign was implementedto share news of the redevelopment with locals as well as provoke a smile and positive associa-tion for Wintergarden. Capitalising on the sense of ownership Brisbane residents feel towardsWintergarden, a Facebook strategy to engage the centre’s main target market was strategicallylaunched.

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NEW MEDIA Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

NEW MEDIA Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 of total retail space

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DIGITAL PRESENCE REVITALISATION PROGRAM 2009AMP Capital Shopping CentresSydney, Australia

PROFESSIONAL RECOGNITION:Todd King, National Online Marketing Manager, AMP Capital Shopping Centres

AMP Capital Shopping Centres recognized the importance of digital media as a means topromote their offering. Now fully implemeted, AMP’s online presence has been a keyenabler in the repositioning of their centres as cutting edge, unique, must-visit shopping des-tinations. Furthermore, this programme was also successful in delivering above and beyondits set objectives, achieving a total return on investment of 1:10 (39% greater than the settarget).

ONLINE RETAILER PRODUCT GUIDEAMP Capital Shopping CentresSydney, Australia

PROFESSIONAL RECOGNITION:Todd King, National Online Marketing Manager, AMP Capital Shopping Centres

In light of the shift to digital media, AMP Capital Shopping Centres repsond-ed with their Online Retailer Product Guide, an innovative digital solution tosupport retailers in promoting their products and services. A comprehensiveextension of the traditional product guide, this facility takes customization toa new level, as it seeks to create engagement, add an element of quirky fun,and provide a completely customized product set to each user.

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NEW MEDIA Centres over 500,000 sq.ft. (46,451 m2) of total retail space

CREATING A SHOPPING CENTRE CULTURE ONLINEColonial First State Global Asset ManagementChadstone, Australia

MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Nicky Ginger, National Marketing Research & Strategy Manager, Colonial First StateGlobal Asset Management; Emma Mathews, National Marketing CommunicationsManager, Colonial First State Global Asset Management

Through and innvovative digital marketing platform, Colonial First Sate Global AssestManagement created an online culture for their centres to enhance consumer relation-ship. Two distinct themes were developed, “Shopping Insider “ and “Buy Smart”, toengage customers, increase sales and create a culture in which the shopping centre isan important part of the community.

ION ORCHARD’S DIGITAL EDGEION OrchardSingapore

OWNED BY: Capitaland and Sung Hung Kai Properties MANAGED BY: Orchard Turn Developments Pte Ltd

PROFESSIONAL RECOGNITION:Soon Su Lin, CEO, ION Orchard/ Orchard Turn Developments Pte Ltd; Lee Mun Ling, VPMarketing Communications, Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP MarketingCommunications, ION Orchard/Orchard Turn Developments Pte Ltd

ION Orchard Mall decided very early on that digital marketing will play an instrumentalrole in its marketing communications plan. A range of new media initiatives, includingFacebook, Twitter and an iPhone a were used to engage its tenants and shoppers moreclosely than ever. Through these initiatives, ION Orchard seeks to establish itself as adynamic up-to-date venue, setting the scene for retailers in Singapore.

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NEIGHBOURHOODNETMirvac,Sydney, Australia

PROFESSIONAL RECOGNITION:Setarah Ferdousian, National Retail Projects &Online Manager

NeighbourhoodNet is more than just an online notice board, it is a gateway tolocal knowledge and an interactive and effective means of communication. EachMirvac shopping centre provides a public notice board on which customers candisplay information relating to personal items they may have for sale, school orsporting events and special interest groups. NeighbourhoodNet is a unique ini-tiative, one that has allowed the centre’s customer to connect and engage in avirtual environment specific to their needs.

CSFGAM CELEBRATES STYLISH WOMENQueens PlazaBrisbane Australia

OWNED BY: CFX Trust MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Mardi Ashkine, Marketing Manager, Chadstone / CFSGAM; Lisa Vaughan, Marketing Manager,Chatswood / CFSGAM; Emma Chettleburgh, Marketing Manager, QueensPlaza / CFSGAM; KateParker, General Manager, Marketing, Colonial First State Global Asset Management; Emma Mathews,National Marketing Communication Manager, Colonial First State Global Asset Management

In April 2010, QueensPlaza, Chadstone and Chatswood Chase embraced the digital arena byunveiling the “Search for Stylish Women” promotion. Leveraging InStyle magazine’s “Women ofStyle” event, the centres created a dialogue with customers where they dictated the terms. The“Search for Stylish Women” gave customers the opportunity to share their thoughts and valuesabout women in their lives.

QVB RELAUNCH CAMPAIGNQueen Victoria BuildingSydney, Australia

OWNED BY: GIC MANAGED BY: Ipoh Management Services Pty Ltd

PROFESSIONAL RECOGNITION:Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services

In 2009, a campaign was launched to celebrate the refurbishment of the Queen VictoriaBuilding. The brand was based on positioning QVB as a contemporary and iconic shop-ping destination in the heart of Sydney and to demonstrate the truly unique shoppingexperience. The relaunch tagline ‘The Magic Lives On’ was developed to drive con-sumers’ emotional connection with the brand, capturing the heritage of the QVB and thecurrent contemporary shopping experience.

CHADSTONE UNVEILS AN AUSTRALIAN FIRSTChastone - The Fashion CapitalChadstone, Australia

OWNED BY: CFS Retail Property Trust/The Gandel Group MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Nicole Wilson, National Development Marketing Manager, Colonial First State Global AssetManagement; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

The redevelopment of Chadstone changed the face of the Australian retail and gave shoppers aluxury mall with 12 of the world’s most presitgious luxury labels. Through a carefully crafted pub-lic relations campaign, Chadstone managed to secure coverage across television, radio, digitaland print over a 6-month period.

PUBLIC RELATIONS Centres over 500,000 sq. ft. (46,451m2) of total retail space

NEW MEDIA Joint Centres

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GGOOLLDDINTERNATIONAL KOLAM FESTIVALPavilion Kuala LumpurKuala Lumpur, Malaysia

OWNED BY: Urusharta Cemerlang Sdn Bhd MANAGED BY: Kuala Lumpur PavilionSdn Bhd

PROFESSIONAL RECOGNITION:Joyce Yap, CEO Retail, Pavilion Kuala Lumpur; Kung Suan Ai, GM Marketing, PavilionKuala Lumpur

Pavilion Kuala Lumpur is a premier shopping, dining and urban leisure destinationin Bukit Bintang, the main shopping district and tourist hub of Kuala Lumpur. Toreinforce its commitment to promoting the arts and culture, Pavilion KL organizedan International Kolam Festival. The event generated significant positive publicityand cemented the centre as a community space, not just a shopping centre.

CONTAMINATION CRISIS MANAGEMENTAMP Capital Shopping CentresSydney, Australia

PROFESSIONAL RECOGNITION:Scott Gillespie, National Marketing Comms & Sponsorship Manager, AMP CapitalShopping Centres

AMP Captial Shopping Centres found itself in the middle of a crisis when potentiallycarcinogenic soil contamination was discovered. AMP needed to do major damagecontrol and quickly implemented an extensive communication and PR strategy toinform the community and all stakeholders and to reassure all that the mall was safe.Fact sheets were provided to community and retailers on the situation and chemical,as well as an afternoon session for concerned members of the community. By beingopen and honest, AMPCSC was able limit the effects of this crisis.

GREENOLOGY: AYALA MALLS’ EARTH FRIENDLY PHI-LOSOPHYAyala Malls GroupMakati City, Philippines

OWNED/MANAGED BY: Ayala Land, Inc.

PROFESSIONAL RECOGNITION:Marivic E. Anonuevo, Senior Vice President and Group Head, Ayala MallsGroup/Ayala Land, Inc.; Rowena M. Tomeldan, Vice President and Chief Operating Officer, Ayala MallsGroup/Ayala Land, Inc; Catherine R. Bengzon, Senior Division Manager, Ayala Malls Group/AyalaLand, Inc.;Maricris R. Bernardino, Division Manager, Ayala Malls Group/Ayala Land, Inc.

As part of their commitment to environmental sustainability, Ayala Malls launched “Greenology: theArt and Science of Going Green”. Such areas as fashion, sports, and public art became innovativeplatforms to promote the cause of environmental sustainability. Ayala Malls partnered with its mer-chants and designers to create eco-chic totes and clothing that did not only promote earth-friendlyproducts, but supported six social communities and contributed to the World Wide Fund for Nature.

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PUBLIC RELATIONS Corporate/Company

CELEBRATING AN ECO-FRIENDLY ANNIVERSARYWITH COOPER BIKESLangham PlaceKowloon, Hong Kong

OWNED BY: Champion REIT MANAGED BY: Eagle PropertyManagement (CP) Ltd.

PROFESSIONAL RECOGNITION:Vivian Leung, General Manager, Eagle Property Management (CP) Ltd.; Makey Au-Yeung, SeniorMarketing Manager, Eagle Property Management (CP) Ltd.; Angela Kwan, Marketing Manager,Eagle Property Management (CP) Ltd.; Regine Siu, Assistant Marketing Manager, Eagle PropertyManagement (CP) Ltd.; Joanne Choi, Assistant Marketing Manager, Eagle Property Management(CP) Ltd.

Celebrating its 5th anniversary this year, Hong Kong’s stylish ultra-modern Langham PlaceMall joined hands with Cooper Bikes of England to promote a classy new eco-friendlylifestyle to young, brand-conscious Hong Kong shoppers. The partnership generated substan-tial positive media coverage for the mall, with 25 in print, 13 online, 4 feature stories and 1

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SCP BRAND CONFERENCESZITIC Commercial Property Co., Ltd.Shenzen, China

PROFESSIONAL RECOGNITION:HaiQun Zhu, Vice President, SZITIC Commercial Property Co., Ltd.; Fion Hui, GM of BusinessManagement Dept., SCP; Jacklyn Chen, Marketing Director, SCP; Lisha Li, Marketing Supervisor,SCP

SZITIC Commercial Properties Co. Ltd. (SCP) is a professional company in commercial realestate development and management. The SCP Brand Conference, entitled “Glorious LiftoffInfused with Innovation”, offered a display of the brand new development strategies after animage and commercial makeover of SCP’s three key brands through an integrated marketingtactic.

THE TRIUMPH OF 1881 HERTIAGE1881 HeritageHong Kong

OWNED BY: Cheung Kong (Holdings) Ltd. MANAGED BY: Citybade PropertyManagement LTD.

PROFESSIONAL RECOGNITION:Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Hon Shing, Project Manager,Cheung Kong (Holdings) Ltd.

Situated in the bustling district of Tsim Sha Tsui, 1881 Heritage represents one of themost exciting redevelopment projects in Hong Kong’s history, blending heritage andconservation education with shopping, dining and entertainment. The promotion cam-paign focused on targeting consumer, cultural and tourist sentiment.

CAPGETIRCapitol Shopping CentreIstanbul, Turkey

OWNED BY: Tursoy Otelcilik Ve Tur. Yat. A.S. Mesa Mesken San MANAGED BY: CapitolAlisveris Hizmetleri Tic. A.S.

In 2009, Capitol Shopping Center in Istanbul began an innvoative project that aimedto increase customer satisfaction. The CAPGETIR program is based on the idea thatwhen a shopper cannot find what they want in his or her size/color, the product canbe delivered to the centre from other stores in Istanbul within two hours. During thatwaiting period, the customer can watch movies in the centre’s cinema or continue shop-ping at the other retail stores. This initiative not only improved customer service, butalso generated increased sales.

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CONNOISSEURSCherrybrook VillageCherrybrook, Australia

OWNED/MANAGED BY: Mirvac Property Trust

PROFESSIONAL RECOGNITION:Tanya Coert, Marketing Manager, Cherrybrook Village - Mirvac

To assist retailers, increase market share and retain customer loyalty, Cherrybrook Villagelaunched the “Connoisseur Food Lover” programme that tapped into the centre’s greateststrength – fresh food. The Connoisseurs Club was launched with a special weekend called“A Food Affare”. The main event was the Connoisseurs Kitchen, where centre retailershighlighted their premium offer and services with samples and tastings.

SALES PROMOTION & EVENTS Centres less than 150,000 sq. ft (13,935 m2) of total retail space

SALES PROMOTIONS & EVENTS Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space

CRAZY TOM AND JERRY SALES PROMOTIONHuiYang One City PlazaHuiZhou, China

OWNED/MANAGED BY: SZITIC Commercial Property Co., Ltd.

PROFESSIONAL RECOGNITION:Wenbin Lin, Center Manager, HuiYang One-City Plaza; Fion Hui, GM of BusinessManagement Dept., SZITIC Commercial Property Co., Ltd.; Jiankun Wang, MarcomExecutive, HuiYang One-City Plaza; Xing Yuan, Marcom Executive, HuiYang One-City Plaza

Huiyang One City Plaza is located at the commercial hub of Danshui district ofHuiyang and is the first integrated shopping mall in the area. The “Crazy Tom andJerry” sales promotion included three key events: drama performance of Tom and Jerry;Throw a Dice to Win a Prize; and Buy 1 Get 1 Free with RMB50 food coupon. Theevent had the record high customer flow per day since opening. The huge number ofconsumers boosted sales, especially on food and beverages.

TOON TOWNOberoi MallMumbai, India

OWNED/MANAGED BY: Oberoi Mall Pvt Ltd Oberoi Realty

PROFESSIONAL RECOGNITION:Saumil Daru, Chief Financial Officer, Oberoi Mall Pvt Ltd; Nirzar Jain, GM - Mall, OberoiMall Pvt Ltd; Ramesh Sawant, GM - Engineering, Oberoi Mall Pvt Ltd; Rima Pradhan, SrManager - Marketing, Oberoi Mall Pvt Ltd

Oberoi Mall is a preferred destination for fun, food, fashion and films in suburbanMumbai. "Toon Town" was a unique summer event which included activities for chil-dren and assured rewards for the shoppers. The event brought together famous car-toon characters "Hello Kitty", "Doraemon", "Garfield", and "Archie" for the firsttime in India, all under one roof.

QUEENSPLAZA - "IT'S SOIREE TIME!"QueensPlazaBrisbane, Australia

OWNED BY: CFX Trust MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Emma Chettleburgh, QueensPlaza/CFSGAM; Kate Parker, Colonial First State Global AssetManagement

In 2009, in the face of economic uncertainty, QueensPlaza unleashed a sales-driving event.Representing true fashion royalty, QueensPlaza brought the “Three Weeks with Coco Chanel”photographic exhibition to Brisbane. QueensPlaza maximised on this opportunity with a VIPShopping Event to launch the event and a gift with purchase promotion. The campaign “It sSoiree Time!” delivered on all fronts, ensuring QueensPlaza was the first choice.

TREASURE AWAITSSubang Parade Shopping CentreSelangor, Malaysia

OWNED/MANAGED BY: Hektar Premier Sdn Bhd

PROFESSIONAL RECOGNITION:Phoster Sageh, Assistant Marketing Manager, Subang Parade/Hektar Group; Izwan Abdullah,Senior Marketing Executive, Subang Parade/Hektar Group; Farah Amran, MarketingExecutive, Subang Parade/Hektar Group; Fernie Yong, Marketing Executive, SubangParade/Hektar Group

As the global financial crisis dominated the media headline and retailer sentimenttowards trade declined, Subang Parade knew that the annual Mega Sale activity in2009 would need to be something different in order to raise traffic, maintain high salesincreases and retailer morale. The concept of ‘escapism’ was confirmed as a theme toenable shoppers to escape their personal financial worries and enjoy the leisure outlet ofshopping.

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GREAT LEADERS AND THE ROAD TO MODERNITY - CHINA’S60TH NATIONAL DAY CELEBRATIONS AT APMapmKowloon, Hong KongOWNED BY: Sun Hung Kai Real Estate Agency Limited MANAGED BY: Kai Shing

Management Services LimitedPROFESSIONAL RECOGNITION:Maureen Fung, General Manager-Leasing, apm; Michelle Lee, Assistant General Manager-Leasing, apm; Janet Wong, Assistant General Manager-Leasing, apm; Shirley Li, SeniorPromotion Manager, apm; Bonald Chan, Senior Promotion Manager, Tai Po Mega Mall

To celebrate the 60th anniversary of the establishment of the People’s Republic ofChina, apm mall came up with a unique event that would drive traffic to the centre.Life-size wax images of China’s greatest leaders, a high-performance robot and 1,000historical relics were exhibited in the mall.

CITY CELEBRATIONSBahrain City CentreManama, Bahrain

OWNED/MANAGED BY: MAF Properties

PROFESSIONAL RECOGNITION:Ray Scott, General Manager, Bahrain City Centre; Karen Payne, MarketingManager, Bahrain City Centre

A year after its grand opening, Bahrain City Centre was in the final stages ofcompleting its two unique features, an indoor/outdoor waterpark and Bahrain’slargest cinema. Despite much anticipation, the centre needed to maintain excite-ment and momentum. Bahrain’s largest-ever mall “Shop and Win” competitionwas organzied, offering customers the chance to win over US $170,000 inmall vouchers. A flexible campaign was used to drive sales and announce thewaterpark and cinema opening once the dates were confirmed.

AROUND THE WORLD IN 80 DAYSBawadi MallAl Ain, United Arab Emirates

OWNED BY/MANAGED BY: Nael & Bin Harmal Investment Co. LLC

PROFESSIONAL RECOGNITION:Bashar Tamimi, General Manager, Bawadi Mall; Khalid Shraim, Marketing Manager,Bawadi Mall

Having had its grand opening in April 2009, Bawadi Mall needed more than just anaverage promotional campaign to establish its position in the competive market. The“Around the World in 80 Days” promotional programmes and events focused onstage entertainment for the whole family. The impact was largely postive and theunique and entertaining programme gave consumers an exciting experience.

LIFESAVER SALEBayside Shopping CentreFrankston, Australia

OWNED BY: CFS Retail Property Trust MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Gabe North, Marketing Manager, Bayside Shopping Centre/CFSGAM; Stephanie Kupsch,Assistant Marketing Manager, Bayside Shopping Centre/CFSGAM; Laura O'Keeffe, MarketingCoordinator, Bayside Shopping Centre/CFSGAM; Richard Devlin, Centre Manager, BaysideShopping Centre/CFSGAM; Kate Parker, General Manager, Marketing, Colonial First State GlobalAsset Management

To springboard into the Christmas season, Bayside Shopping Centre abandoned traditionalChristmas launch plans in favour of a two day “Lifesaver Sale” to help lift the mood instilledby the global financial crisis. Bayside’s “Lifesaver Sale” & “Saving Your Wallet thisChristmas” rejected santa sleighs and conventional Christmas accoutrements, opting insteadfor inflatable life rings, buckets, spades, beach balls and roaming lifesavers - providing thebackdrop for two days of pre-Christmas promotion.

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SALES PROMOTIONS & EVENTS Centres over 500,000 sq. ft. (46,451 m2) of total retail space

COULD YOU SPEND $10,000 IN 10 MINUTES?Broadway Shopping CentreSydney, Australia

OWNED BY: Mirvac Real Estate/Perron Investments MANAGED BY: Mirvac Real Estate

PROFESSIONAL RECOGNITION:Fran Bickmore, Assistant Marketing Manager, Broadway Shopping Centre (MirvacReal Estate)

Broadway Shopping Centre provided customers with the chance to win a oncein a lifetime opportunity to win $10,000 cash to be spent in 10 minutes! Thebuzz of this campaign drove Broadway to reach record sales growth andentries.

CENTRO’S $1 MILLION DRAW & LUCKY DIPCentro ColonnadesAdelaide, Australia

OWNED/MANAGED by: Centro

PROFESSIONAL RECOGNITION:Kate Muecke, Marketing Manager, Centro Colonnades

An aggressive sales promotion was developed to ensure Centro Colonnades wasthe prefrred shopping destination during the Christmas season. It was decided thatin the current economic climate, what could be bigger than the chance to winAUS$1 million? The promotion ran for a one-month period commencing onChristmas Eve and cemented Centro’s position as the only place to shop for theholidays.

GOLDEN WEEK HAPPY SALELangham PlaceKowloon, Hong Kong

OWNED BY: Champion REIT MANAGED BY: Eagle Property Management (CP) Limited

PROFESSIONAL RECOGNITION:Vivian Leung, General Manager, Eagle Property Management (CP) Ltd.; Makey Au-Yeung,Senior Marketing Manager, Eagle Property Management (CP) Ltd.; Angela Kwan, MarketingManager, Eagle Property Management (CP) Ltd.; Regine Siu, Assistant Marketing Manager,Eagle Property Management (CP) Ltd.; Joanne Choi, Assistant Marketing Manager, EagleProperty Management (CP) Ltd.

Faced with declining retail sales across Hong Kong, Langham Place Mall was determinedto make a mark in the 2009 October Golden Week season. Their marketing team cameup with an unprecedented sales stimulant; a rare mall-wide sale where Mainland Chinavisitors and local consumers were offered an opportunity to boost their shopping dollarstremendously.

SANTA’S MAGICAL VILLAGEMal Taman AnggrekJakarta, Indonesia

OWNED BY: Mulia Group MANAGED BY: PT. Mulia Intipelangi

PROFESSIONAL RECOGNITION:Justin Chew, General Manager, Mal Taman Anggrek

During the 2009 Christmas season, Mal Taman Anggrek created a “Santa’s MagicalVillage” event. The main concept of the event was a combination of entertainmentfrom an automated puppet show, various stage performances aimed at kids and fam-ilies all of which was supported by selling activity from sponsors who offered various

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IT’S A WONDERLANDMid Valley MegamallKuala Lumpur, Malaysia

OWNED BY: IGB Corporation Bhd. MANAGED BY: Mid Valley City Sdn. Bhd.

PROFESSIONAL RECOGNITION:Daniel Yong, Executive Director, Mid Valley City Sdn. Bhd.; Rennie Lee, GeneralManager, Mid Valley City Sdn. Bhd.; Ko Chai Huat, Director of Design, Mid Valley CitySdn. Bhd.; Jess Loo, Head of Advertising and Promotions, Mid Valley City Sdn. Bhd.

Mid Valley Malls “Alice in Wonderland” event was held during the school holiday inMarch to target the family audience. The event was introduced to generate extensivepublic interest and to create brand exposure for retailers. A live scene from themovie was re-created to enrich shopper experience. Fun-filled events such as a chil-dren’s tea party and dance shows were also held to excite shoppers.

SM MALL OF ASIA - PHILIPPINE INTERNATIONALPYROMUSICAL COMPETITIONSM Mall of AsiaPasay, Philippines

OWNED BY: SM Prime Holdings Inc. MANAGED BY: Shopping Center Management Corporation

PROFESSIONAL RECOGNITION:Hans Sy, President, SM Prime Holdings Inc.; Annie Garcia, President, Shopping CenterManagement Corporation; Steven Tan, Assistant Vice-President for Operations, SM Mall ofAsia/Shopping Center Management Corporation

SM Mall of Asia has successfully co-produced, with Platinum Fireworks, The FirstPhilippine International Pyromusical Competition last February to March 2010. Thisevent gathered the best pyrotechnic artists representing eight different countriesaround the world, all made possible by the mall’s unique bayside location and top-notch amenities.

SM NORTH EDSA SKY GARDEN SAFARI ADVENTURESM North EDSAQuezon City, Philippines

OWNED BY: SM Group of Companies MANAGED BY: Shopping Centre Management Corportation

PROFESSIONAL RECOGNITION:Ruby Ann Reyes, AVP - Marketing, Shopping Center Management Corporation

The Sky Garden Safari Adventure is SM North EDSA’s main summer event. Featuringseveral lifelike, mechanized jungle animals, it also showcased live animals on week-ends, photo-ops, kids activities, African fire and tribal dancers, educational guidedtours with audio and Braille for persons with disabilities and each day it ended with aSkytacular Fireworks display. The event drew record crowds and help SM North EDSAcorner the highly sought family market.

MAGNIFIQUE CHRISTMASSunway Pyramid Shopping MallPetaling Jaya, Malaysia

OWNED BY: OSK Trustees Berhad. MANAGED BY: Sunway REIT Management Sdn.Bhd.

PROFESSIONAL RECOGNITION:Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad; HC Chan,CEO, Sunway Pyramid Shopping Mall; Kevin Tan, COO, Sunway Pyramid Shopping Mall;Phang Sau Lian, Marketing Director, Sunway Pyramid Shopping Mall

Sunway Pyramid celebrated a unique French-themed Christmas to invite various ethnici-ties to taste Christmas from a different cultural perspective. Imagine a grand gatewaygreeting you into a marvellous French-inspired courtyard replicating the 1900s, a giantrotating windmill, lavishly red theatre-like stage filled with hundreds of intermitting pingpong bulbs, and most importantly, Christmas trees..

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TAI PO MEGA MALL SUMMER ADVENTURE 2009Tai Po Mega MallHong Kong

OWNED BY: Sun Hung Kai Real Estate Agency Limited MANAGED BY: Kai Shing Management Services Limited

PROFESSIONAL RECOGNITION:Maureen Fung, General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; MichelleLee, Assistant General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Janet Wong,Assistant General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Shirley Li, SeniorPromotion Manager, Sun Hung Kai Real Estate Agency Limited; Bonald Chan, Senior PromotionManager, Sun Hung Kai Real Estate Agency Limited

Amid the global economic crisis, Tai Po Mega Mall fought back with a vigorous multi-faceted sales and promotional events campaign in the summer of 2009. The use of anappealing summer theme of Jungle adventure and a unique reptile and beetle exhibitionwere further strengthened by some of Taiwan’s most popular singers whose appearancesgenerated widespread media exposure and attracted large numbers to the mall.

THE 2ND XIDAN JOYCITY INTERNATIONAL FOOD FESTIVALXiDan JoyCityBeijing, China

OWNED BY: COFCO Commercial Property Investment Co., Ltd. MANAGED BY: Beijing Jing Xi Jun Property Development

PROFESSIONAL RECOGNITION Shu Wei Wang, GM, XiDan JoyCity; Jun Li, Depurty GM, XiDan JoyCity; Li Hua Cui,GM Assistant, XiDan JoyCity; Wu Yue, GM Assistant, XiDan JoyCity; Dinah Chan,Director Gedy Communications

The 2nd XiDan International Food Festival was organized to boost traffic, attractyoung, active shoppers and stimulate purchases during the low season. A creativetheme of "Gourmet United Nations" added international and trendy flavors to localChinese shopping areas. High impact visual images, a distinguished interactiveprogramme, Chinese Gourmet Performance, and a Guinness World Record of mak-ing the largest bean mosaic overwhlemed shoppers during those 3 weeks.

AYALA MALLS’ A-LIST WISH LIST PROMOAyala Malls GroupMakati City, Philippines

PROFESSIONAL RECOGNITION:Marivic Añonuevo, Senior Vice President & Ayala Malls Group Head,Ayala Malls Group; Rowena Tomeldan, Ayala Malls Group VicePresident & COO, Ayala Malls Group; Myrna Fernandez, Ayala Malls Assistant VicePresident, Ayala Malls Group; Catherine Bengzon, Ayala Malls Senior Division Manager,Ayala Malls Group; Maricris Bernardino, Ayala Malls Group Marketing Manager, Ayala MallsGroup

Combining the limited advertising and promotion budgets of six malls, Ayala MallsGroup courageously launched a large, ambitious “A-List Wish List” promotion. Twelvedream shopping experiences were created to represent the aspirations and desires of thecustomer, giving the promotion a unique and exciting character.

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SALES PROMOTIONS & EVENTS Corporate/Company

WWEESSTTFFIIEELLDD SSPPRRIINNGG//SSUUMMMMEERR 22000099 -- ""FFIINNDD YYOOUURR LLOOOOKK""Westfield National MarketingSydney, Australia

PROFESSIONAL RECOGNITION:Katrina Ang, Marketing Manager, Westfield Fashion Marketing Team; Dana Ridge, MarketingManager, Westfield Fashion Marketing Team; Briana Cross, Marketing Executive, Westfield FashionMarketing Team; Amy Cleary, Marketing Executive, Westfield Fashion Marketing Team

Westfield’s “Find Your Look” campaign was aimed at inspiring and guiding women on what’s in,how to wear it and where to get it. This strategy was implemented through one-on-one fashionconsultations, hosting style sessions and fashion events, giving inspiration and advice online, aswell as advertising support that communicated the campaign message to the public. Over 2months, the activity was implemented across 30 centres.

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TAKE A STROLL IN THE GARDENS OF FRASERSCENTREPOINT MALLSFraser Centrepoint MallsSingapore

MANAGED BY: Frasers Centrepoint Property Management Services

PROFESSIONAL RECOGNITION:Wendy Low, General Manager, Frasers Centrepoint Limited; RaymondChan, Senior A&P Manager, Frasers Centrepoint Limited; Andre Lobo,Senior A&P Manager, Frasers Centrepoint Limited; Sheila Soh, A&P Manager, FrasersCentrepoint Limited; Peggy Tan, Senior A&P Executive, Frasers Centrepoint Limited

Singapore has been promoting the vision of creating a “First World Oasis” - a Garden Citywith good infrastructure that draws investors from abroad. Sharing the same vision, FrasersCentrepoint Malls (FCM) partnered with National Parks Board to organise the first evermajor landscape and floristry event in shopping malls. Building on the concept of greenspaces in urban communities, FCM led the trend with the help of landscape companies tocreate designer gardens at 5 of its malls.

IN SEASONColonial First State Global Asset Management MallsAustralia

MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Karla Haverfield, National Marketing Projects Manager, Colonial First State Global AssetManagement; Kate Parker, General Manager, Marketing, Colonial First State Global AssetManagement; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global AssetManagement

In 2009, Colonial First State Global Asset Management (CFSGAM) developed a fashionand beauty program focused on stimulating sales. “In Season” was a multi-dimensionalcampaign delivered across all levels to achieve results on a national scale. The customer-centric programme delivered the holy grail of integration: alignment to the season, cus-tomer and then product.

A SMART SOLUTION TO CHANGING CONSUMER BEHAVIOURColonial First State Global Asset Management MallsAustralia

MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:Karla Haverfield, National Marketing Projects Manager, Colonial First State Global AssetManagement; Kate Parker, General Manager, Marketing, Colonial First State Global AssetManagement; Lauren Cook, National Marketing Co-ordinator, Colonial First State GlobalAsset Management

Colonial First State Global Asset Management (CFSGAM) took a long term approach inproviding experiences for customers to shop smarter and drive loyalty. The multi-chan-neled programme supported retailers and drove shoppers to the mall. Products were tai-lored to appeal to two levels of assets (Buy-Smart and Shopping Insider), allowing CFS-GAM to efficiently talk to the right customers with the right messages.

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PPRREESSEERRVVIINNGG AAUUSSTTRRAALLIIAA’’SS NNAATTUURRAALL BBEEAAUUTTYYColonial First State Global Asset ManagementChadstone, Victoria, AustraliaMANAGED BY: Colonial First State Global Assest Management

Professional Recognition:Karla Haverfield, National Marketing Projects Manager, Colonial First State Global AssetManagement; Kate Parker, General Manager, Marketing, Colonial First State Global AssetManagement; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global AssetManagement

Capitalising on a time when consumers are at their most charitable, Colonial First StateGlobal Asset Management (CFSGAM) implemented a campaign to provide shoppers with aunique opportunity to positively impact the environment. CFSGAM introduced Australia’sfirst biodegradable gift card. Complemented by a charitable partnership with the AustralianConservation Foundation (ACF), CFSGAM took the simple gift card concept to create aninnovative environmental preservation campaign that embraced and promoted Australianbeauty.

SALES PROMOTIONS & EVENTS Joint Centres

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POINT COOK TOWN CENTRE - QUADRANT 4Point Cook, Australia

PROFESSIONAL RECOGNITION:Owner/Management/Developer/Leasing Company: Walker CorporationDesign/Production Architect/Graphic Designer: Architecture HQLighting Designer: NDYGeneral Contractor: Hacer GroupFinance Company: Westpac St. George

Point Cook Town Centre Quadrant 4 was envisoned to be a true lifestyle centre, bringing togethercommunity and local environment. The goal of the design concept was to echo Australia’s iconicenvironment. A waterway, reedy wetland, natural timber and stone all come together in form andfunction.

Total Retail Space: 112,547 sq. ft. Number of Stores: 63

TAMPINES 1Singapore

PROFESSIONAL RECOGNITION:Owner/Developer: ARMF II (Tampines) Pte LtdManagement/Leasing Company: AsiaMalls Management (South East Asia) Pte LtdDesign Architect: Architects 61 Pte LtdProduction Architect/Lighting Designer/Finance: NilGraphic Designer: Fitch Design Pte LtdGeneral Contractor: Kim Seng Heng Engineering Construction Pte Ltd

Tampines 1 was envisioned to be a multi-dimensional and interactive mall, paving the way forfashion trends, dining styles and lifestyle options for the young, energetic and vivacious. Thedesign of the mall focused on connectivity, visual appeal and an exciting retail mix. The retailteam sourced for the best among the retail players, bringing in new and popular retail and din-ing options.

Total Retail Space: 266,135 sq. ft.Number of Stores: 180

YITAN HOLIDAY PLAZAShenzen China

PROFESSIONAL RECOGNITION:Owner: Shenzhen Yitian Group Co., Ltd.Management/Development/Leasing/Finance: Yi Tian Commercial Management Co., Ltd.Design Architect: Laguarda.Low ArchitectsProduction Architect/General Contractor: China State Construction International,Co., Ltd.Graphic Designer: FD2SLighting Designer: Bliss Fasman Lighting Design

Holiday Plaza is one of the first modern-style mixed-use projects in Shenzen, with a shop-ping centre, hotel, offices and a cinema. The centre was designed to mimic a cruise ship,conveying the theme of holiday and vacations. By keeping the interior design neutral andmodern, this shopping centre will withstand transisitions in trends and can suit a widerange of tenants for long-term success.

Total Retail Space: 470,514 sq. ft. Number of Stores: 173

AEON LAKE TOWNKoshigaya, Japan

PROFESSIONAL RECOGNITION:Owner: Mitsubishi UFJ Trust and Banking CorporationManagement/Development/Leasing Company: Aeon Retail Co., Ltd/Aeon Mall Co.LtdDesign Architect/Graphic & Lighting Designer: Semba Corporation/Obayashi CorporationProduction Architect/General Contractor: Obayashi CorporationFinance Company: Moj LLC.

Tagged as the “Mall of Japan”, AEON Laketown is the largest shopping centre in Japan.The centre is also paving the way for more eco-friendly malls with many green technologieslike photovoltaic solar panels, a hybrid gas-eco airconditioning system and a high-speedcharging station for electric cars, making AEON the only true eco-friendly shopping centre.

Total Retail Space: 2.349.280 sq. ft. Number of Stores: 565

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INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECTCentres over 500,000 sq. ft. (46,451 m2) of total retail space

INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space

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MOZO WONDERCITYNagoya, Japan

PROFESSIONAL RECOGNITION:Owner/Developer/Finance Company: Mitsubishi CorporationManagement/Leasing Company: AEON MALL Co., Ltd. Design Architect: Dytham Architecture/D-Brain InstituteProduction Architect: Tohata Architects & Engineers, Inc./Takenaka

Corp. Graphic Designer: Wieden+Kennedy TokyoLighting Designer/Landscpae Architect: D-Brain InstituteGeneral Contractor: Takenaka Corportation

Mozo Wondercity is one of the largest shopping centres in Nagoya, Japan and offersthe best of urban trends. The mall’s colourful green façade and the 20,000 treesplanted around the perimeter provide a refreshing contrast to the surroundingexpressways and high-rise towers. A collaboration with Mitsubishi Corp. and AEONMall Co. Ltd., Mozo Wondercity attracts 17 million visitors annually.

Total Retail Space: 1,058,050 sq. ft. Number of Stores: 240

MYKAL HARBINHarbin, China

PROFESSIONAL RECOGNITION:Owner/Development: Dalian Dashang Group Harbin Real Estate Dev.Design Architect: Concept International DesignProduction Architect: Hei Longjiang Province Architectural Design Inst.Graphic/Lighting Designer: Concept International DesignGeneral Contractor: Dalian Jia Li Decorative EngineeringLeasing Company: Dalian International Commerce and Trade Building

The new 7-level Mykal Shopping Center in Harbin has transformed the Harbin City Centre by suc-cessfully attracting international retailers like Louis Vuitton, Dior, Armani, Hermès, Ferragamo andmore into this exclusive project. The Centre is part of a mixed-use development, including a hotel,apartments, premium food market and high quality lifestyle restaurants. It sets a new bench markfor mixed-use city center projects in China’s significant second tier cities.

Total Retail Space: 620,000 sq. ft. Number of Stores: 51

OBEROI MALL Mumbai, India

PROFESSIONAL RECOGNITION:Owner/Developer/Production Architect: Oberoi ConstructionsManagement/Leasing Company: Oberoi Malls Pvt. LtdDesign Architect/Lighting Designer: Bentel Associates RDCGraphic Designer: Corlette DesignGeneral Contractor: Larsen &Toubro

Located at Goregon East, Oberoi Mall opened its doors to the discerning Mumbai shopper in2008, giving them superior shopping and leisure experience. Meticulously planned and des-gined, the mall provides instant visibility to all tenants through glass bridge structures used tofacilitate circulation. The formal and symmetrical design is complemented by sophisticated detail-ing to yeild a prime example of a modern commercial mall that would fit in anywhere in theworld.

Total Retail Space: 550,000 sq. ft. Number of Stores: 94

Total Retail Space: 1.37 million sq. ft. Number of Stores: 450

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PAVILION KUALA LUMPURKuala Lumpur, Malaysia

PROFESSIONAL RECOGNITION:Owner/Development: Urusharta Cemerlang Sdn BhdManagement Company/Leasing Company: Kuala Lumpur Pavilion Sdn BhdDesign Architect: Messenne Sdn BhdProduction Architect: GDP Architects Sdn BhdGraphic Designer: Axis Communication Identity Snd BhdLighting Designer: T Kondos AssociateGeneral Contractor: Putra Perdana Construction Sdn BhdFinance Company: EON Bank Group

Pavilion Kuala Lumpur is a world-class mixed-use urban development. It features a mix of450 retail stores over seven levels and six precincts. The centre bosts exceptional design witha one-of-a-kind truncated cone skylight, signature Spanish steps, a versatile seating spaceduring special events and a row of street-front luxury boutiques.

INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

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SHINSEGAE CENTUMCITYPusan, South Korea

PROFESSIONAL RECOGNITION:Owner/Management/Development/Leasing Company: ShinsegaeDesign Architect: Callison/Haeahn Architecture, Inc.Production Architect: Haeahn Architecture, Inc.Graphic Designer: Rian Ihara Design OfficeLighting Designer: Design LunaGeneral Contractor: Shinsegae E&C

Shinsegae Centumcity was envisoned as the retail, entertainment and recreational hub of thenew Centum City development. To bring in traffic and promote mass transit, the center was builtwith a direct link to a major subway line. Providing an integrated, ‘one-stop’ shopping environ-ment with entertainment and customer care facilities, the mall is anchored by a 16-screen cine-plex, spa and ice rink.

Total Retail Space: 1,361,064.74 sq. ft.Number of Stores: 660

THE DUBAI MALL Dubai, United Arab Emirates

PROFESSIONAL RECOGNITION:Owner/Management/Development Company: Emaar Properties PJSCDesign/Production Architect: DP Architects Pte LtdLighting Designer: PLD ConsultantGeneral Contractor: Dutco Balfour Beaty Al Ghandi & CCCLeasing Company: Emaar Malls Group LLC

The Dubai Mall accomodates 1,200 shops over four levels and occupies a site area larger than48 soccer fields combined. The design approach was aimed to not only make the shoppingexperience as pleasant and comfortable as possible, but also to make the mall an attraction inits own right. The mall contains features, such as The Fashion Island, a dedicated haute coutureprecinct; an Olympic size ice rink; The Dubai Aquarium and The Grove, a semi-outdoor retailstreet and an entertainment centre.

Total Retail Space: 5.9 million sq. ft.Number of Stores: 1341

Total Retail Space: 140,179 sq. ft. Number of Stores: 23

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RENOVATION OR EXPANSION OF AN EXISTING PROJECT Centres less than 150,000 sq. ft. (13,935 m2) of total retail space1881 HERITAGEHong Kong

PROFESSIONAL RECOGNITION:Owner/Leasing/Finance Company: Cheung Kong (Holdings) LimitedManagement Company: Citybase Property Manangement Ltd.Design/Production Architect: A & T Design International Ltd.Graphic Designer: Cheung Kong (Holdings) LimitedLighting Designer: Light Directions Ltd.General Contractor: Hien Lee Engineering Co., Ltd.Development Company: Flying Snow Limited

1881 Heritage is the revitalized site of the Former Marine Police Headquarters, an iconic sym-bol of the city’s past. Today, the 120 year-old-building has been tranformed into a world-classshopping mall, featuring top global brands, as well as gourmet restaurants, a heritage hotel,and a historical exhibition hall.

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Total Retail Space: 147,332.10 sq.ft.

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QUEEN VICTORIA BUILDINGSydney, Australia

PROFESSIONAL RECOGNITION:Owner/Management/Development/Leasing: Ipoh Management Services Pty LimitedDesign & Production Architect/Graphic Designer: Anchor Mortlock Wooley& Freedman

RembelLighting Designer: AecomGeneral Contractor: Built

The Queen Victoria Building (QVB) restoration was the result of six years of careful planning andimplementation. Working together with the City of Sydney, Ipoh has achieved a delicate balancebetween historical preservation and commercial necessity, with the addition of 6 new escalatorsservicing the upper levels, new vibrant colour scheme, upgraded amenities, lighting, finishes andservices. The results have given new life to the next chapter of this monumental Sydney treasure.

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AEON MALL KASHIHARA ARURUKashihara, Japan

PROFESSIONAL RECOGNITION:Owner/Management Company: Aeon Mall Co., Ltd.Development/Leasing/Finance Company: Aeon Mall Co., Ltd.Design Architect/Graphic & Lighting Designer: D-Brain InstituteProduction Architect/General Contractor: Shimizu Corporation

Located near the cradle of Japanese civilization an hour from Osaka, the ARURU ShoppingCenter is one of the largest in Nara Prefecture. Anchored by Jusco, Japan’s largest general mer-chandise retailer, and originally opened in 2004, the expansion almost doubled the number ofretailers to create a 244-store mall. The mall is forward-looking, has a high efficiency IceStorage Air-Conditioning system that reduces CO2 emissions and the universal design respondsto the aging Japanese population.

Total Retail Space: 910,000 sq. ft. Number of Stores: 244

AYALA CENTER CEBU - THE TERRACESCebu, Philipines

PROFESSIONAL RECOGNITION:Owner/Finance/Leasing Company: Cebu Holdings Inc. Management/Development Company: Ayala Malls-Ayala Land, Inc.Design Architect: Altoon + Porter ArchitectsProduction Architect: GF & Partners ArchitectsGraphic Designer: Abesamis+Guerrero ArchitectsLighitng Designer: PL Lighting

The Terraces is Ayala Center Cebu’s most recent development and a prime attraction forlocals and tourists alike in Metro Cebu. Defying the conventional box-like retail struc-tures, the Terraces’ distinct multi-level architecture, lush landscaping, and dynamic waterfeatures evoke a resort feel characteristic of Cebu. Its highly differentiated product mix,green setting, and innovative design make it a must-see destination that has elevatedCebu’s retail landscape.

Total Retail Space: 1,332,773 sq. ft. Number of Stores: 366

JURONG POINT SHOPPING CENTRESingapore

PROFESSIONAL RECOGNITION:Owner/Development Company: Primepoint Realty Development Pte LtdManagement Company: Starmall Property Management Pte LtdDesign/Production Architect: cgnArchitects Pte LtdLighting Designer: The Lightbox Pte LtdGeneral Contractor: Woh Hup Pte LtdLeasing Company: Starmall Property Management Pte LtdFinance Company: OCBC Bank/Maybank

Jurong Point Shopping Centre is a leading suburban retail mall situated in the western part ofSingapore. It currently houses more than 450 retailers, showcasing their products to 3 millionvisitors a month. After a renovation, the revamped Jurong Point now houses 10 thematic retailzones, a 67 bay air-conditioned bus interchange, two civic community hubs and to top it all off,a 610 unit condominium nestled above the retail podium.

Total Retail Space: 112,547 sq. ft. Number of Stores: 63

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THE MINESSeri Kembangan, Malaysia

PROFESSIONAL RECOGNITION:Owner: CapitaMalls Malaysia TrustManagement/Development/Leasing/Finance Company: CapitaMalls Malaysia REIT

Management Sdn. Bhd.Design/Production Architect: NRY Architects Sdn BhdGeneral Contractor: Jalex Sdn Bhd

The Mines is regarded as one of the prominent shopping malls in the southern region ofKlang Valley, Malaysia. The 4.5-storey retail mall went through a series of enhancementworks from Mar 08 till June 09, so as to improve the mall’s accessibility, facilities, and ten-ant mix. Now transformed as a 5-storey retail mall with an additional 80,000sq. ft of netlettable space created from previously unoccupied areas.

Total Retail Space: 719,563 sq. ft. Number of Stores: 422

RENOVATION OR EXPANSION OF AN EXISTING PROJECTCentres less than 150,000 sq. ft. (13,935 m2) of total retail space

RENOVATION OR EXPANSION OF AN EXISTING PROJECT Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

Visit ICSC’s Global Awards Gallery at www.icsc.org/awardswebgallery to viewcomplete details of the winning entries.