2011 · 2015-09-28 · 2011 local content and service report to the community 5 of 9 education kqed...
TRANSCRIPT
The media world is rapidly changing. New approaches are necessary
to fill in the gaps left by cutbacks in other media and to engage with
emerging new technologies that enable our audiences to experience
our content anywhere, any way, and anytime. The team at KQED is
innovating, adjusting and expanding every day to meet our
communities’ needs.
Bay Area audiences increasingly turned to KQED last year. With volatile national and world economies and political unrest across the globe, our audiences found depth and context and a trusted source of information through KQED. Bay Area residents know they can depend on KQED for insightful reporting and for providing details beyond the sound bites.
Local Content and Service Report to the Community
2011
2011 Local Content and Service Report to the Community 2 of 9
In recent months, KQED Public Radio became not only the most-listened-to
public radio station in the nation, but the most-listened-to radio station in the
Bay Area, a considerable achievement for a non-commercial public station.
Equally impressive, KQED Public Television has gone against the national
curve by increasing viewership, which often places us as the most-watched
public television station in America. Usage of KQED’s online and mobile
services has more than tripled in the past 18 months — and that was before
the launch of the KQED iPhone app in early October. Our innovation carried
us even further with the development of public media’s first radio Pledge
Free Stream, and our reach continues to expand through the use of social
media, with thousands of friends and subscribers on Facebook, Twitter and
our interactive blogs.
Increasingly, we are partnering with other organizations to meet the growing
demand for informed content and to reach new audiences. Over the
past year, new local and national partnerships have included the Public
Insight Network, enlisting local residents as part of KQED’s newsgathering
operation; Networked Journalism with hyper-local news sites like Oakland
Local and Berkeleyside that help keep local neighborhoods under the
microscope; the Computer History Museum, whose lecture series about
tech luminaries found a new life on our airwaves, and the launch of an
expanded service to support teachers with the most up-to-date digital
learning tools through PBS LearningMedia.
KQED’s mission is to serve the people of the Bay Area with programming that informs, educates and entertains. Through partnerships, events, programming and the use of emerging technologies, we’re poised to serve generations to come.
2011 Local Content and Service Report to the Community 3 of 9
Science
In its sixth season, QUEST, KQED’s multi-media science, nature and
environment series continues to break new ground in education, and on
television, radio and the Web. Partnering with 19 leading Bay Area science
institutions, QUEST not only helps bring context, depth and understanding
to a wide array of scientific discoveries taking place in our community, but
also brings STEM curricula-based learning tools to classrooms across the
region. Additionally, in a pilot program funded by the Corporation for Public
Broadcasting, QUEST has been working closely with five public media
partner stations to expand its science reporting model nationally—piloting
the production of a variety of science and environment stories on radio,
television and online, including the creation of educational materials aligned
with state science standards. A ten-part QUEST series is now broadcasting
in Seattle, Cleveland, North Carolina, Wisconsin and Nebraska and is serving
as a model for future collaborations.
QUEST Local Partners
UC Berkeley Natural History Museums
SMSM
Precourt Institute for Energy at Stanford University
UCSF, Bay Area Science Festival
Picture: QUEST Seed Pack
2011 Local Content and Service Report to the Community 4 of 9
The ArtsKQED is arts central, celebrating the wide array of art being created in the
Bay Area. Through its multiple platforms of television, radio, internet and
education, KQED brings focus and exposure to arts groups of all sizes
and creative endeavors. By building enterprising partnerships with some
of the Bay Area’s largest performing arts organizations, including the San
Francisco Symphony, San Francisco Opera and San Francisco Ballet, KQED
has extended their reach and allowed more Bay Area residents to experience
the arts than ever before. From the Symphony’s Keeping Score, to Great
Performances: San Francisco Ballet: The Little Mermaid and KQED’s own
mini-documentary shown during the inaugural PBS Arts Festival, The Art of
Doing it Yourself, KQED showcases the San Francisco arts scene nationally
and has helped establish PBS as the home for arts programming.
Picture: Keeping Score
2011 Local Content and Service Report to the Community 5 of 9
Education
KQED Education produces digital media learning objects, distributes these
on KQED.org, iTunes U, PBS LearningMedia and other places, and trains
educators in using and making media for learning. KQED Education, whose
main focus areas are arts, STEM and news, makes video, audio, interactives
and other rich media available for educators, parents and the public, all for
free. Recognizing the growing use of technology in the classroom, KQED
Education, along with KQED Public Radio and KQED.org, launched the
“MindShift” blog, which examines the future of education and how students
will learn. “MindShift” includes original features about trends in education
focusing on the impact of technology on everything from the way the
brain is wired to how it’s democratizing high-quality education. The blog’s
popularity continues to grow. In addition to being featured on The Huffington
Post, as of October 2011, it was averaging 100,000 page views per
month, had 1,200 Twitter followers and hundreds of Facebook fans. KQED
Education’s media technology team, which helps teachers learn to use
new technology in the classroom, produces the “ EdSpace ” blog. Through
the perspective of educators, youth and education professionals, the blog
features professional development and personal stories serving diverse
learners from a variety of backgrounds and circumstances.
2011 Local Content and Service Report to the Community 6 of 9
Innovative Technology
The Bay Area is home to innovators and many of the world’s leaders
in emerging technologies. KQED is no exception — using technology
advancements to create new and better services for audiences.
To wit, KQED pioneered public media’s first radio Pledge Free-Stream.
Through this online stream, members were able to login and listen to
our award-winning radio service without fundraising intermissions.
KQED.org also launched the KQED iPhone app, a one-stop destination
for all things KQED. Features include live streaming of KQED Public
Radio, news headlines and daily blogs, schedule information for
television and radio, a video player to watch KQED-produced television
programs, an event calendar and KQED Perks, a geo-targeted member
benefit directory.
2011 Local Content and Service Report to the Community 7 of 9
Community Engagement
Bringing programming directly to our audiences wherever they live,
has enabled KQED to reach deep into many of the Bay Area’s diverse
populations. Through dozens of screenings, panel discussions and
education workshops each year, we strive to elevate the discussion and
bring focus to important stories being told on our airwaves. Working with
American Experience, KQED created two dynamic events in 2011 around
the programs “Freedom Riders” and “Stonewall Uprising.”
Partnering with the Ella Baker Center, the
Museum of African Diaspora and The Oakland
Museum, we offered two screenings featuring
actual Freedom Riders interviewed onstage
by legendary journalist Belva Davis. In June,
KQED celebrated the Bay Area’s LGBT
community with a free screening of Stonewall
Uprising and the KQED-produced story of
an earlier West Coast uprising, Screaming
Queens. A capacity crowd of 1,300 at the
famed Castro Theatre included community
members of every generation sharing
common history.
2011 Local Content and Service Report to the Community 8 of 9
PartnershipsKQED built an innovative editorial partnership with the Center for
Investigative Reporting (CIR). The multi-platform initiative included reporting
and distribution for investigative reporting of matters of importance to
California through CIR’s “California Watch” initiative, KQED News and The
California Report, KQED’s statewide news service.
Regular reports for radio and online were produced by a reporter/producer
shared by KQED and CIR. In addition to his own reporting, the shared staff
member helps to produce radio stories by and interviews with CIR reporters
for KQED News.
The partnership also produced for radio, television and online, a series of
reports examining the above ground and underground worlds of marijuana
production and sales in California. Another multiplatform series, On Shaky
Ground, revealed the results of a 19-month investigation into the seismic
safety of California Public Schools. Radio reports were fused together
with 30-minute television specials and engaging interactive tools that
included a table detailing Bay Area schools’ earthquake vulnerability and
a range of “what if?” scenarios helping residents know what to expect
in quakes of various sizes. Both the television and radio programs were
distributed statewide.
2011 Local Content and Service Report to the Community 9 of 9
Channel 54.4 Comcast 192
Channel 9.3 Comcast 190
Channels 54, 54.1, 9.2, & 25.2 - Monterey Comcast 10
Channel 54.3 Comast 189
Channels 9.1, 54.2, & 25.1 - Monterey (KQET)Comcast 9 and HD 709
Channels 54.5 & 25.3Comcast 191 & 621
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88.5 FM San Francisco89.3 FM Sacramento (KQEI) KQEDnews.org
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