2011-aaf-dallas-addy-winners

17
ADDY Winners Book 09 AAF - Dallas 10 District Ten SALES PROMOTION Product or Service Sales Presentation 01 A Catalog Nocturne Sutherland/Perennials Award: Entrant: Advertiser: Title: David Sutherland, Inc. Gold ADDY® Award and BEST OF SHOW - PRINT 01 B Sales Kits or Product Information Sheets Samsung Craft Executive Kit Samsung Telecommunications America Award: Entrant: Advertiser: Title: MWW Group Gold ADDY® Award 7-Eleven Cowboys & Aliens Box 7-Eleven Award: Entrant: Advertiser: Title: TracyLocke Gold ADDY® Award and SPECIAL JUDGES AWARD Sprint Epic 4G Dealer Kit Samsung Telecommunications America Award: Entrant: Advertiser: Title: MWW Group Silver ADDY® Award Samsung Acclaim Executive Kit Samsung Telecommunications America Award: Entrant: Advertiser: Title: MWW Group Silver ADDY® Award smart USA: Fleet Kits smart USA Award: Entrant: Advertiser: Title: Launch Agency Silver ADDY® Award smart USA: Product Information Sheets smart USA Award: Entrant: Advertiser: Title: Launch Agency Silver ADDY® Award Sprint Galaxy Tab Executive Kit Samsung Telecommunications America Award: Entrant: Advertiser: Title: MWW Group Silver ADDY® Award Rugby2 Dealer Kit Samsung Telecommunications America Award: Entrant: Advertiser: Title: MWW Group Bronze ADDY® Award Evergreen Dealer Kit Samsung Telecommunications America Award: Entrant: Advertiser: Title: MWW Group Bronze ADDY® Award Sprint Restore Samsung Telecommunications America Award: Entrant: Advertiser: Title: MWW Group Bronze ADDY® Award Sprint Epic 4G Executive Kit Samsung Telecommunications America Award: Entrant: Advertiser: Title: MWW Group Bronze ADDY® Award Packaging 02 A Single Unit Frozen Ghost Vodka bottle Frozen Ghost Distilling Company Award: Entrant: Advertiser: Title: Levenson and Hill Gold ADDY® Award 02/18/2011 12:25:49 AM Page 1 of 17

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Page 1: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

SALES PROMOTIONProduct or Service Sales Presentation

01 A Catalog

NocturneSutherland/Perennials

Award:Entrant:

Advertiser:Title:

David Sutherland, Inc.Gold ADDY® Award and BEST OF SHOW - PRINT

01 B Sales Kits or Product Information Sheets

Samsung Craft Executive KitSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupGold ADDY® Award

7-Eleven Cowboys & Aliens Box7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeGold ADDY® Award and SPECIAL JUDGES AWARD

Sprint Epic 4G Dealer KitSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupSilver ADDY® Award

Samsung Acclaim Executive KitSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupSilver ADDY® Award

smart USA: Fleet Kitssmart USA

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

smart USA: Product Information Sheetssmart USA

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

Sprint Galaxy Tab Executive KitSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupSilver ADDY® Award

Rugby2 Dealer KitSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupBronze ADDY® Award

Evergreen Dealer KitSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupBronze ADDY® Award

Sprint RestoreSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupBronze ADDY® Award

Sprint Epic 4G Executive KitSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupBronze ADDY® Award

Packaging

02 A Single Unit

Frozen Ghost Vodka bottleFrozen Ghost Distilling Company

Award:Entrant:

Advertiser:Title:

Levenson and HillGold ADDY® Award

02/18/2011 12:25:49 AM Page 1 of 17

Page 2: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

SALES PROMOTION

Nice Wine Malbec LabelNice Wines

Award:Entrant:

Advertiser:Title:

RevelSilver ADDY® Award

Point of Purchase

03 B Free-Standing

AT&T Holiday Thank you kitSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupBronze ADDY® Award

Summer - National Lobby DisplayFrito-Lay

Award:Entrant:

Advertiser:Title:

The Marketing ArmBronze ADDY® Award

03 D Campaign (2-4 of categories 1A-3C)

Horne & Dekker cansHorne & Dekker

Award:Entrant:

Advertiser:Title:

Pink Jacket CreativeSilver ADDY® Award

COLLATERAL MATERIALStationery Package

05 B Multiple Process

Naturally Slim Business CardNaturally Slim

Award:Entrant:

Advertiser:Title:

Aars | WellsSilver ADDY® Award

Downtown Dallas, Inc. Stationery SuiteDowntown Dallas, Inc.

Award:Entrant:

Advertiser:Title:

Weber ShandwickBronze ADDY® Award

Annual Report

06 B Four-color

The 2009 Meadows Foundation Annual ReportThe Meadows Foundation

Award:Entrant:

Advertiser:Title:

Weber ShandwickGold ADDY® Award

Brochure

07 B Four-color

El Colibri BrochureEl Colibri Boutique Hotel & Spa

Award:Entrant:

Advertiser:Title:

Caliber CreativeGold ADDY® Award

Clampitt ClosetClampitt Paper

Award:Entrant:

Advertiser:Title:

Nimble WorldwideGold ADDY® Award

Urban JunglePerennials Fabrics

Award:Entrant:

Advertiser:Title:

David Sutherland, Inc.Silver ADDY® Award

02/18/2011 12:25:49 AM Page 2 of 17

Page 3: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

COLLATERAL MATERIAL

Dallas Rail and Mantel Builder BrochureDallas Rail and Mantel

Award:Entrant:

Advertiser:Title:

Johnson and SekinSilver ADDY® Award

6th Floor Museum Educational BrochureThe 6th Floor Museum at Dealy Plaza

Award:Entrant:

Advertiser:Title:

SlingshotBronze ADDY® Award

Publication Design

08 E Book Design (Entire Book)

XTO Signature BookXTO Energy

Award:Entrant:

Advertiser:Title:

Caliber CreativeGold ADDY® Award

Corrigan - The Family, The Projects, The LegacyCorrigans

Award:Entrant:

Advertiser:Title:

Rovillo DesignBronze ADDY® Award

Poster

09 A Single

Slurpee Unity Tour "Party Animals"7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeGold ADDY® Award

Caliber 2010 Holiday Self-Promotion PosterCaliber Creative

Award:Entrant:

Advertiser:Title:

Caliber CreativeGold ADDY® Award

Suffer For Your Art - ArrowsDallas Ad League

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

Suffer For Your Art - RackDallas Ad League

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

Suffer For Your Art - GuillotineDallas Ad League

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

Slurpee Unity Tour "Slurpee Summit"7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

09 B Campaign

Born To FightGuy Mezger's Combat Sports Club

Award:Entrant:

Advertiser:Title:

FirehouseSilver ADDY® Award

It's A Guy ThingGuy Mezger's Combat Sports Club

Award:Entrant:

Advertiser:Title:

FirehouseSilver ADDY® Award

Suffer For Your Art - Poster CampaignDallas Ad League

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

02/18/2011 12:25:49 AM Page 3 of 17

Page 4: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

COLLATERAL MATERIALSpecial Event Material

10 A Card

The Snoring Center Playing CardsThe Snoring Center

Award:Entrant:

Advertiser:Title:

Pink Jacket CreativeBronze ADDY® Award

10 B Invitation

Eye Ball 2010UT Southwestern Medical Center

Award:Entrant:

Advertiser:Title:

Black Lab CreativeSilver ADDY® Award

Special Event Material

10 D Campaign

Fish RodeoMason/Burks Family

Award:Entrant:

Advertiser:Title:

FirehouseGold ADDY® Award

Green Line Grand Opening Luncheon Invite/PosterDallas Area Rapid Transit

Award:Entrant:

Advertiser:Title:

Dallas Area Rapid TransitGold ADDY® Award

Parish Episcopal School GalaParish Episcopal School Gala

Award:Entrant:

Advertiser:Title:

Black Lab CreativeSilver ADDY® Award

DIRECT MARKETINGBusiness-to-Business or Consumer, Single

11 A Flat

Flexjet Napa Valley Edition Direct MailFlexjet

Award:Entrant:

Advertiser:Title:

RBMMGold ADDY® Award

Flexjet American Express Direct MailFlexjet

Award:Entrant:

Advertiser:Title:

RBMMSilver ADDY® Award

2011 Honda Odyssey Direct MailAmerican Honda

Award:Entrant:

Advertiser:Title:

TargetbaseBronze ADDY® Award

11 B 3-D

Bed Bug Hotel ProgramTerminix

Award:Entrant:

Advertiser:Title:

Publicis DallasGold ADDY® Award

OUT-OF-HOMEOutdoor Board

14 A Flat

02/18/2011 12:25:49 AM Page 4 of 17

Page 5: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

OUT-OF-HOME

Dallas Stars CanadianDallas Stars Hockey Club

Award:Entrant:

Advertiser:Title:

TracyLockeSilver ADDY® Award

Dallas Stars FistricuffsDallas Stars Hockey Club

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

Texas Health Fort Worth - Exceptional Womb ServiceTexas Health Resources

Award:Entrant:

Advertiser:Title:

Commerce HouseBronze ADDY® Award

14 B Extension/Dimensional

Taco FoilStripes Convenience Stores

Award:Entrant:

Advertiser:Title:

FirehouseBronze ADDY® Award

14 C Digital or Animated

Jell-O 'Give It A Giggle' Tour TruckMarketing Werks

Award:Entrant:

Advertiser:Title:

Lime Media Group, Inc.Bronze ADDY® Award

Cricket Man vs. Map Digital TrucksCity Eventions

Award:Entrant:

Advertiser:Title:

Lime Media Group, Inc.Bronze ADDY® Award

Vehicle Graphic Advertising

15 A Vehicle Graphic Advertising

Shuttle WrapAmerican Airlines

Award:Entrant:

Advertiser:Title:

TM AdvertisingGold ADDY® Award and SPECIAL JUDGES AWARD

Storage WarsUbiquitous Media

Award:Entrant:

Advertiser:Title:

Lime Media Group, Inc.Silver ADDY® Award

Site

17 B Interior Still or Static

Say hello to our little friendShotz Energy

Award:Entrant:

Advertiser:Title:

strikeSilver ADDY® Award

Stop YawningShotz Energy

Award:Entrant:

Advertiser:Title:

strikeBronze ADDY® Award

Size doesn't matterShotz Energy

Award:Entrant:

Advertiser:Title:

strikeBronze ADDY® Award

17 D Exterior Still or Static

Keep Fries WeirdMcDonald's

Award:Entrant:

Advertiser:Title:

MorochBronze ADDY® Award

Campaign

02/18/2011 12:25:49 AM Page 5 of 17

Page 6: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

OUT-OF-HOME18 Out-of-Home, Campaign

Dallas Stars Attitude CampaignDallas Stars Hockey Club

Award:Entrant:

Advertiser:Title:

TracyLockeGold ADDY® Award

HeartsMcDonald's

Award:Entrant:

Advertiser:Title:

MorochSilver ADDY® Award

Frozen Ghost Vodka outdoorFrozen Ghost Distilling Company

Award:Entrant:

Advertiser:Title:

Levenson and HillBronze ADDY® Award

Dallas Stars Jersey CampaignDallas Stars Hockey Club

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

Refreshing Las Vegas7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

NON-TRADITIONAL ADVERTISINGCampaign

20 B

Slurpee Unity Tour7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeGold ADDY® Award and BEST OF SHOW ADDY®

CONSUMER OR TRADE PUBLICATIONFull Page

22 A Less than four-color

'The Half Monty'Park Place smart Center Dallas

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

Spread, Multiple Page or Insert

23 B Four-color

Roach ChipTerminix

Award:Entrant:

Advertiser:Title:

Publicis DallasBronze ADDY® Award

ColumnTerminix

Award:Entrant:

Advertiser:Title:

Publicis DallasBronze ADDY® Award

Campaign

24 B Four-Color

SportsMcDonald's

Award:Entrant:

Advertiser:Title:

MorochGold ADDY® Award and SPECIAL JUDGES AWARD

02/18/2011 12:25:49 AM Page 6 of 17

Page 7: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

CONSUMER OR TRADE PUBLICATION

AnimalsPerennials Fabrics

Award:Entrant:

Advertiser:Title:

David Sutherland, Inc.Silver ADDY® Award

NEWSPAPERFractional Page

26 B Color (any color besides black)

Slurpee Unity Tour "Party Animals"7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeGold ADDY® Award

Slurpee Unity Tour "Slurpee Summit"7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeSilver ADDY® Award

Full Page

27 B Color (any color besides black)

Tabasco - Marching InMcIlhenny Company

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

Tabasco - ChampionsMcIlhenny Company

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

Campaign

30 B Color (any color besides black)

Tabasco Saints CampaignMcIlhenny Company

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

INTERACTIVE MEDIAWebsites, B-to-B Flash

32 A Products

Honda 2011 Odyssey: myvantasy.comAmerican Honda

Award:Entrant:

Advertiser:Title:

TargetbaseSilver ADDY® Award

Websites, B-to-B HTML/Other

33 B Outlets

City of Dallas - Economic DevelopmentCity of Dallas Office of Economic Development

Award:Entrant:

Advertiser:Title:

AriaBronze ADDY® Award

33 C Services

Godwin Ronquillo Website (website is database driven)Godwin Ronquillo PC

Award:Entrant:

Advertiser:Title:

Commercial Ideas LLCBronze ADDY® Award

Websites, Consumer Flash

02/18/2011 12:25:49 AM Page 7 of 17

Page 8: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

INTERACTIVE MEDIA34 A Products

FlexJet WebsiteFlexJet

Award:Entrant:

Advertiser:Title:

Click HereSilver ADDY® Award

34 C Services

Pep Boys GaragePep Boys

Award:Entrant:

Advertiser:Title:

GDD InteractiveGold ADDY® Award

Go RVing MicrositeGo RVing

Award:Entrant:

Advertiser:Title:

Click HereGold ADDY® Award

Websites, Consumer HTML/Other

35 A Products

Shoe Gypsy TulsaShoe Gypsy Tulsa

Award:Entrant:

Advertiser:Title:

29 AgencySilver ADDY® Award

Wally's Party Factory website relaunchErwin Distributing

Award:Entrant:

Advertiser:Title:

Imaginuity InteractiveBronze ADDY® Award

Arnoldbread.comBimbo Bakeries USA

Award:Entrant:

Advertiser:Title:

Integer GroupBronze ADDY® Award

ThomasBread.comBimbo Bakeries USA

Award:Entrant:

Advertiser:Title:

Integer GroupBronze ADDY® Award

35 B Outlets

7-Eleven.com7-Eleven

Award:Entrant:

Advertiser:Title:

Integer GroupSilver ADDY® Award

Swimmingpool.com website relaunch and social media campaignPOOLCORP (SM)

Award:Entrant:

Advertiser:Title:

Imaginuity InteractiveBronze ADDY® Award

35 C Services

TravelTex.comTexas Tourism

Award:Entrant:

Advertiser:Title:

TM AdvertisingGold ADDY® Award

Remember NOLAPeople to People Ambassador Programs

Award:Entrant:

Advertiser:Title:

29 AgencyGold ADDY® Award

Cassandra Fine Catering WebsiteCassandra Tomassetti

Award:Entrant:

Advertiser:Title:

Black Lab CreativeSilver ADDY® Award

02/18/2011 12:25:50 AM Page 8 of 17

Page 9: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

INTERACTIVE MEDIA

Know Your OptionsFannie Mae

Award:Entrant:

Advertiser:Title:

bloomfield knoble, inc.Bronze ADDY® Award

Online

36 A Banners / Pop-ups / Screensavers

Roach PeelbackTerminix

Award:Entrant:

Advertiser:Title:

Publicis DallasGold ADDY® Award

Termite PeelbackTerminix

Award:Entrant:

Advertiser:Title:

Publicis DallasSilver ADDY® Award

36 B E-Mails / E-Cards

Haynes and Boone Holiday CardHaynes and Boone, LLP

Award:Entrant:

Advertiser:Title:

SlingshotSilver ADDY® Award

36 C Micro or Mini Sites

Fruit Guy Fans MicrositeFruit of the Loom

Award:Entrant:

Advertiser:Title:

Click HereGold ADDY® Award

The Biltmore Christmas MicrositeBiltmore

Award:Entrant:

Advertiser:Title:

Click HereGold ADDY® Award

Burlington Northern Santa Fe Railway Company Industrial Products E-BrochureBurlington Northern Santa Fe Railway Company

Award:Entrant:

Advertiser:Title:

SullivanPerkinsSilver ADDY® Award

Corner Bakery Mobile SiteCorner Bakery

Award:Entrant:

Advertiser:Title:

Boxcar CreativeSilver ADDY® Award

Never An Uncomfortable MomentDaikin

Award:Entrant:

Advertiser:Title:

TM AdvertisingSilver ADDY® Award

36 D Online Games

Pep Boys Garage, Speed Wrench GamePep Boys

Award:Entrant:

Advertiser:Title:

GDD InteractiveGold ADDY® Award

Pep Boys Garage, Bobble YourselfPep Boys

Award:Entrant:

Advertiser:Title:

GDD InteractiveGold ADDY® Award

Sprawl MonsterHP

Award:Entrant:

Advertiser:Title:

RappSilver ADDY® Award

36 F Online Annual Report

02/18/2011 12:25:50 AM Page 9 of 17

Page 10: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

INTERACTIVE MEDIA

The Salvation Army Digital 2010 Annual ReportThe Salvation Army

Award:Entrant:

Advertiser:Title:

Click HereGold ADDY® Award

36 I Internet Commercials

Project 7 Coffee VideoProject 7

Award:Entrant:

Advertiser:Title:

29 AgencySilver ADDY® Award

36 J Webisodes

Austin WebisodeTexas Tourism

Award:Entrant:

Advertiser:Title:

TM AdvertisingSilver ADDY® Award

Marfa/ Fort Davis WebisodeTexas Tourism

Award:Entrant:

Advertiser:Title:

TM AdvertisingSilver ADDY® Award

Websites / Online

37 Campaign

Back Jack CampaignBrown-Forman

Award:Entrant:

Advertiser:Title:

SlingshotSilver ADDY® Award

Honda 2011 Odyssey: my vantasy online campaignAmerican Honda

Award:Entrant:

Advertiser:Title:

TargetbaseSilver ADDY® Award

Richard Petty vs. Trace AdkinsGlaxo Smith Kline BC and Goody's Powders

Award:Entrant:

Advertiser:Title:

Publicis DallasBronze ADDY® Award

Road Trip Rally7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

RADIOLocal (one metro)

39 A :30

DungeonLatino Cultural Center

Award:Entrant:

Advertiser:Title:

Dieste, Inc.Silver ADDY® Award

MadreLatino Cultural Center

Award:Entrant:

Advertiser:Title:

Dieste, Inc.Silver ADDY® Award

All Legal All The TimeMcDonald's

Award:Entrant:

Advertiser:Title:

MorochSilver ADDY® Award

PearlLatino Cultural Center

Award:Entrant:

Advertiser:Title:

Dieste, Inc.Bronze ADDY® Award

02/18/2011 12:25:50 AM Page 10 of 17

Page 11: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

RADIO

PuertaLatino Cultural Center

Award:Entrant:

Advertiser:Title:

Dieste, Inc.Bronze ADDY® Award

The MarchLatino Cultural Center

Award:Entrant:

Advertiser:Title:

Dieste, Inc.Bronze ADDY® Award

Regional/National

41 A :30

7-Eleven 'Burrito Rollers'7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeSilver ADDY® Award

WashboardNestle PowerBar

Award:Entrant:

Advertiser:Title:

Publicis DallasBronze ADDY® Award

41 B :60 or more

7-Eleven 'Alarm Clock'7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

TELEVISIONLocal, Single (one DMA)

44 B :30

Texas Health Resources - 'Scars' TVTexas Health Resources

Award:Entrant:

Advertiser:Title:

Commerce HouseGold ADDY® Award

Local

45 Campaign

Texas Health Resources - 2010 TVTexas Health Resources

Award:Entrant:

Advertiser:Title:

Commerce HouseSilver ADDY® Award

Regional/National TV, Single

47 A Consumer Products

Every MorningMcDonald's

Award:Entrant:

Advertiser:Title:

MorochGold ADDY® Award

Tight FitInterstate Batteries

Award:Entrant:

Advertiser:Title:

FirehouseSilver ADDY® Award

Ugly Stik: WivesPure Fishing

Award:Entrant:

Advertiser:Title:

MorochSilver ADDY® Award

02/18/2011 12:25:50 AM Page 11 of 17

Page 12: 2011-aaf-dallas-addy-winners

ADDY Winners Book

09 AAF - Dallas

10 District Ten

TELEVISION

Morning SoundsMcDonald's

Award:Entrant:

Advertiser:Title:

MorochSilver ADDY® Award

Texas Lottery 'It's Here'Texas Lottery Commission

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

T-Shirt Wars 2McDonald's

Award:Entrant:

Advertiser:Title:

MorochBronze ADDY® Award

Where Does Breakfast Come FromMcDonald's

Award:Entrant:

Advertiser:Title:

MorochBronze ADDY® Award

47 B Consumer Outlets

GameStop - Holiday "Cool Dad"GameStop

Award:Entrant:

Advertiser:Title:

The Richards GroupGold ADDY® Award

47 C Consumer Services

Thank YouAmerican Airlines

Award:Entrant:

Advertiser:Title:

TM AdvertisingGold ADDY® Award and BEST OF SHOW - TV

Putting Them FirstAmerican Airlines

Award:Entrant:

Advertiser:Title:

TM AdvertisingGold ADDY® Award

Win WinAmerican Airlines

Award:Entrant:

Advertiser:Title:

TM AdvertisingGold ADDY® Award

Late NateAmerican Airlines

Award:Entrant:

Advertiser:Title:

TM AdvertisingGold ADDY® Award

Boost Mobile: Long FaceBoost Mobile

Award:Entrant:

Advertiser:Title:

iNSPIRE!Silver ADDY® Award

Boost Mobile: Tragic FaceBoost Mobile

Award:Entrant:

Advertiser:Title:

iNSPIRE!Silver ADDY® Award

TXU 'Earth Day'TXU Energy

Award:Entrant:

Advertiser:Title:

TracyLockeBronze ADDY® Award

Cat JacketWestern Union

Award:Entrant:

Advertiser:Title:

MorochBronze ADDY® Award

Regional/National TV Campaigns

48 A Consumer Products

02/18/2011 12:25:50 AM Page 12 of 17

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ADDY Winners Book

09 AAF - Dallas

10 District Ten

TELEVISION

Samsung Galaxy S CampaignSamsung Telecommunications America

Award:Entrant:

Advertiser:Title:

MWW GroupGold ADDY® Award

48 B Consumer Outlets

GameStop Holiday CampaignGameStop

Award:Entrant:

Advertiser:Title:

The Richards GroupSilver ADDY® Award

48 C Consumer Services

Everyone's Happy: Cat Jacket, Habitrail, Fur Suit, Maine AirWestern Union

Award:Entrant:

Advertiser:Title:

MorochBronze ADDY® Award

Boost Mobile: Facing Abuse CampaignBoost Mobile

Award:Entrant:

Advertiser:Title:

iNSPIRE!Bronze ADDY® Award

ADVERTISING FOR THE ARTS &Collateral

55 C Brochure / Sales Kit

Kitchen Dog Theater 2010-11 Season BrochureKitchen Dog Theater

Award:Entrant:

Advertiser:Title:

SullivanPerkinsSilver ADDY® Award

55 E Poster

7-Eleven Cowboys & Aliens Poster7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeSilver ADDY® Award

Broadcast/Electronic

57 A TV

The Talk Theatrical TrailerDallas Film Society

Award:Entrant:

Advertiser:Title:

TM AdvertisingGold ADDY® Award

PUBLIC SERVICECollateral

62 E Poster

Children's Advocacy Center for Collin County - BearChildren's Advocacy Center for Collin County

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

Children's Advocacy Center for Collin County - RobotChildren's Advocacy Center for Collin County

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

Cotes du Coeur International Fine Wine Auction & Celebrity Chef DinnerCotes du Coeur

Award:Entrant:

Advertiser:Title:

TM AdvertisingSilver ADDY® Award

02/18/2011 12:25:50 AM Page 13 of 17

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ADDY Winners Book

09 AAF - Dallas

10 District Ten

PUBLIC SERVICE62 G Cards / Invitations / Announcements

The Bridge Homeless Shelter/Meddlesome Moth InvitationThe Bridge Homeless Shelter/Meddlesome Moth

Award:Entrant:

Advertiser:Title:

TracyLockeGold ADDY® Award

Broadcast/Electronic

64 A TV

GoodbyeComenzar de Nuevo

Award:Entrant:

Advertiser:Title:

Dieste, Inc.Silver ADDY® Award

64 D Interactive

Habitat for Humanity_IM Good PeopleHabitat for Humanity

Award:Entrant:

Advertiser:Title:

MorochGold ADDY® Award

Non-Traditional

66

7-Eleven Cup With A Cause Campaign7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeSilver ADDY® Award

Campaign

68 A Single Medium Campaign (for categories 62-67)

Children's Advocacy Center for Collin County - Poster CampaignChildren's Advocacy Center for Collin County

Award:Entrant:

Advertiser:Title:

Launch AgencySilver ADDY® Award

1 Million 4 Anna1 Million 4 Anna

Award:Entrant:

Advertiser:Title:

FirehouseSilver ADDY® Award

ADVERTISING INDUSTRY SELF-Creative Services and Industry Suppliers

69 J Direct Marketing / Specialty Items

Royal Treat for the HolidaysCrockett Creative Ink, Inc.

Award:Entrant:

Advertiser:Title:

Crockett Creative Ink, Inc.Gold ADDY® Award

ELEMENTS OF ADVERTISINGLogo

72

Lone Star Puppy RaisersLone Star Puppy Raisers

Award:Entrant:

Advertiser:Title:

Black Lab CreativeGold ADDY® Award

Downtown Dallas, Inc.Downtown Dallas, Inc.

Award:Entrant:

Advertiser:Title:

Weber ShandwickGold ADDY® Award

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09 AAF - Dallas

10 District Ten

ELEMENTS OF ADVERTISING

Slurpee Unity Tour Logo7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeGold ADDY® Award

Children's Aquarium at Fair ParkDallas Zoo Management, Inc.

Award:Entrant:

Advertiser:Title:

Weber ShandwickSilver ADDY® Award

Fish RodeoMason/Burks Family

Award:Entrant:

Advertiser:Title:

FirehouseSilver ADDY® Award

Arbor Stakes- LogoArbor Stakes

Award:Entrant:

Advertiser:Title:

Aars | WellsSilver ADDY® Award

7-Eleven Cowboys & Aliens Logo7-Eleven

Award:Entrant:

Advertiser:Title:

TracyLockeSilver ADDY® Award

Lord Nut LevingtonHoly Cow, LLC.

Award:Entrant:

Advertiser:Title:

29 AgencyBronze ADDY® Award

Illustration

73 B Illustration Campaign

2011 Half Price Books Calendar IllustrationsHalf Price Books

Award:Entrant:

Advertiser:Title:

Half Price BooksBronze ADDY® Award

Photography

74 B Color

Haggar Fall 2010 Look BookHaggar Clothing Company

Award:Entrant:

Advertiser:Title:

Clay Hayner PhotographySilver ADDY® Award

STUDENT ADDY CategoriesSales Promotion

S01 A Packaging

Glo Lightbulb CampaignArt Institute of Dallas

Award:Entrant:

Advertiser:Title:

Kathryn D. MorrisStudent Gold ADDY® and Student BEST OF SHOW ADDY®

Soapylove PackagingTexas A&M University- Commerce

Award:Entrant:

Advertiser:Title:

Derek HeinzeStudent Gold ADDY®

Collateral Material

S02 C Poster

Nooka - Function meets fictionSMU - Method Creative

Award:Entrant:

Advertiser:Title:

Nooka - Function meets fictionStudent Bronze ADDY®

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ADDY Winners Book

09 AAF - Dallas

10 District Ten

STUDENT ADDY CategoriesDirect Marketing

S03

FitTV At-Home Fitness CatalogueSMU - Method Creative

Award:Entrant:

Advertiser:Title:

FitTVStudent Gold ADDY®

Out-of-Home

S04

GrubHub.com - Restaurants deliveredSMU - Method Creative

Award:Entrant:

Advertiser:Title:

GrubHub.comStudent Gold ADDY®

Non-Traditional Advertising

S05

Sawzall Ambient CampaignUniversity of North Texas

Award:Entrant:

Advertiser:Title:

Kirby SandiferStudent Silver ADDY®

Spanx Undercover DietSMU - Method Creative

Award:Entrant:

Advertiser:Title:

SpanxStudent Bronze ADDY®

Consumer or Trade Publication

S06 B Campaign (2 - 4 ads)

Simple Shoes CampaignUniversity of North Texas

Award:Entrant:

Advertiser:Title:

Kirby SandiferStudent Gold ADDY®

Haynes - Don't get taken for a rideSMU - Method Creative

Award:Entrant:

Advertiser:Title:

HaynesStudent Silver ADDY®

Le Creuset CampaignUniversity of North Texas

Award:Entrant:

Advertiser:Title:

Nicholas DenmanStudent Silver ADDY®

ADT - Make criminals harmlessSMU - Method Creative

Award:Entrant:

Advertiser:Title:

ADTStudent Bronze ADDY®

Everlast - It's not a routine. It's a ritual.SMU - Method Creative

Award:Entrant:

Advertiser:Title:

EverlastStudent Bronze ADDY®

Craftsman Auto HammerSMU - Method Creative

Award:Entrant:

Advertiser:Title:

Craftsman Auto HammerStudent Bronze ADDY®

Nooka - Times changeSMU - Method Creative

Award:Entrant:

Advertiser:Title:

Nooka - Times changeStudent Bronze ADDY®

Find The TRUTHTexas A&M University- Commerce

Award:Entrant:

Advertiser:Title:

Derek HeinzeStudent Bronze ADDY®

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ADDY Winners Book

09 AAF - Dallas

10 District Ten

STUDENT ADDY Categories

Bicycle Playing CardsUniversity of North Texas

Award:Entrant:

Advertiser:Title:

Nicholas DenmanStudent Bronze ADDY®

Baume & Mercier (Diving Watches)University of North Texas

Award:Entrant:

Advertiser:Title:

Scott SpoonerStudent Bronze ADDY®

Mixed Media

S12 Campaign

KERA RadioA&M Commerce

Award:Entrant:

Advertiser:Title:

Ronnie Allman & Nate BrownStudent Silver ADDY®

Elements of Advertising

S13 A Logo

Soapylove LogoTexas A&M University- Commerce

Award:Entrant:

Advertiser:Title:

Derek HeinzeStudent Bronze ADDY®

S14 A Illustration

Nooka - Function meets fiction IllustrationSMU - Method Creative

Award:Entrant:

Advertiser:Title:

Nooka - Function meets fictionStudent Silver ADDY®

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