Association of Partners for Public Lands

2011 Stakeholders Meeting

Fostering stewardship and appreciation of public lands and historic sites through effective partnerships.

ReadyTalk Notes

Submit questions here during the presentation

Chuck Benjamin, Education / Amy Matthews, Marketing and Outreach Nancy Kotz, Member Services / Donna Asbury, Executive Director Don

Kim, Web and Social Media

APPL Staff

APPL Board of Directors

• Minimum of 11 board members (currently have 12)• Majority from APPL member organizations• Diverse expertise & demographics

APPL Board 2010 - 2011Retiring members:

• Lisa Madsen – Public Lands Interpretive Association

• Sally Elliman – Glacier Association

New board member:• Jerryne Cole – Denali Institute

New officers:• Emilyn Sheffield – President• Blaine Benedict – Vice President• Audrey Peterman – Secretary• Ellis Bacon - Treasurer

Membership

APPL Membership 83 Organizations

• 80 % have interpretive bookstore operations• 51 % conduct educational programs or field

institutes• 83 % have membership programs or do other

fundraising• 53 % single agency, 47 % multiple agencies• 41 % have volunteer programs

APPL Membership

• Nonprofit Member – Nonprofit 501(c)(3), Lands Agency Agreement, Like-Mission Dues Tiered to Gross Receipts ($350 to $8,500 Dues)

• Emerging Public Land Partner – Awaiting 501(c)(3) or Agency Agreement ($350 Dues)

• Nonprofit Ally – National or Regional, Not Site-Specific, Like Mission ($1,500 Dues)

Member Services

Information, Education, Representation

Information• Newswire• Listservs• Revised Website• APPL Blog• Social Media - Facebook & Twitter• Calls and Forums

Member Services

Services • Representation at the National Level• Awards Program• Education programs - 40 % member

discount• Scholarships• Organizational Self Assessment and

Consultation Grants• Salary and Benefits Survey• Risk Insurance• Discounted audio and web

conferencing through ReadyTalk

Government Relations

Government Relations

Meetings with Agency Leadership• APPL Board and Agency Partner forum with 12 public

lands agency representatives of NPS, BLM, USDAFS, USFWS, and USACE

• Multiple in-person meetings with key leadership of each federal land management agency, including Deputy and Associate Directors, and Division Chiefs

• Meetings with DOI Directors of Conservation, Partnerships, and Management Policy; Youth Engagement; and Service First

Result – APPL is a recognized voice representing its members’ interests in advancing nonprofit partnerships.

Government Relations, contd.Monitoring and Input on Policies:• NPS Cooperating Association Agreements and

Friends/Fundraising model agreements• U.S. Forest Service Federal Register response on

Partnership Policies• Testimony to House Subcommittee on National Parks,

Forests, and Public Lands• Sign-ons to coalition letters of support for America’s Great

Outdoors, ASAE opposition to 1099 reporting requirements, FLTFA

• Meetings with staff of House Subcommittee on National Parks, Forests, and Public Lands and Senate Subcommittee on Energy and Natural Resources

Government Relations, contd.

Summits, Conferences, and Alliances• America’s Great Outdoors Listening Sessions and White

House Announcement• BLM National Landscape Conservation System Summit• National Park Friends Alliance• NEEF Public Lands Program Advisory Committee• Federal Interagency Committee on Interpretation• NAI National Interpreters Workshop• National Association of State Park Directors

Education - Capacity Building

APPL Education and Capacity Building Programs

• Partnership Convention & Trade Show• Fee-For-Service Training• Consultation and Peer Reviews• Training Corps

APPL Training Corps

Educational Programs

Fee for Service - Agency Agreements• NPS NE Region National Heritage Areas workshops• Strategic planning for NPS NE Region National Heritage Areas

Consultations and Peer Reviews• Five APPL Member organizations received APPL consultation grants• Five organizations assisted through fee-based consultations• APPL organizational self-assessment tool updated

Foundation Funded Partnership• National Environmental Education Foundation (NEEF), Webinar

series on The Power of Friends

APPL Core Curriculum Updates

Multi-Agency Capacity Building Proposal Developed

Enhance Curriculum & Delivery Methods

• Provide Fee-Based Educational Offerings to Members, Potential Members, Agencies

• Encourage Utilization of APPL Nonprofit Self-Assessment and Peer Reviews

• Deliver Selected Regional Course Offerings Annually

• Continue to Pilot and Evaluate Distance Learning

“I felt this was one of the best overall conferences we’ve had. The speakers were terrific, the workshop sessions I attended were outstanding, and the Hyatt was without question the absolute best hotel we’ve ever been in. All of these added up to a wonderful experience.”

• 359 registered participants  

• Silent auction brought in $4,169 for the APPL Education & Scholarship Fund. 

 

• Convention sponsorship contributions and in-kind donations exceeded $50,000. 

 

• The sold out trade show had participation from 134 different vendors.

“I was very impressed by the conference. It was my first time going to APPL and I was unsure what I would find. I came back with a list of contacts, pages of notes, and a plan to attend future conferences and perhaps present a session.”

Convention Highlights

“One of the best years ever for keynoters.”

Themes: Sustainability, Technology, Engagement

Recognizing Outstanding Partners

Bridge to Tomorrow - Emerging Leaders

Check out some of their interviews from the convention at http://www.youtube.com/goappl.

Stay tuned for more from them throughout the year.

Winning Hands for Public Lands

Finance and Fundraising

2010 Year End Financials

2010 2009

Total Assets $533,917 $471,495

Total Revenues $718,330$588,517

Total Expenses $626,660$589,470

Net Gain/Loss $ 91,670 ($ 953)

2010 Revenue & Expenses

Convention Education Member Services

Administration Fundraising

Admin. 10%

9% Ed.

Convention Education Membership Dues

Contributions

8% Ed.

Contrib. 10%

Revenue Expenses

Convention 61%

Dues 21% Convention

47%MemberServices 28%

Fundraising3%

2011Benefactors 14Contributors 55Total Revenue $36,650*

2010Benefactors 16Contributors 47Total Revenue $35,100

Vendor Support ProgramThe funds from this program help facilitate training and networking opportunities for our members to strengthen their efforts in building public appreciation and support for America’s treasured spaces and places.

* 2011 has been the highest contribution year for this program since it began in 1998. Thank you to all our vendors for their support!

Association of Partners for Public Lands

SPECIAL TIMES IN SPECIAL PLACESOnline Auction of Unique Travel Experiences

Oct. 1-16, 2009 Oct. 1-24, 2010

# of experiences/pkgs donated 28 41# of items bid on & sold 26 28Total amount of bids $12,536 $11,999

cMarket fee (based on % of bids) $1,128 $1,088# of 50/50 share items 5 4Value of 50% share $2,509 $3,083

Net profit $8,371 $7,357(after marketing & license expenses)

2011 APPL Online Auction Timeline

• Auction package applications by June 30

• All documentation by August 12

• Auction preview, September 12

• Bidding open October 1-23

Goals for FY 2011• Revision of APPL

Strategic Plan • Continued agency

partner engagement• Increased member-

staff interaction• Additional capacity

building training and resources

Discussion, Q&A

Through the vital network of partnerships advanced by APPL,we work for the day when all people share the joy and

inspiration of our natural world and collective heritage.

APPL Vision