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2011 C2011 CAVALLINOAVALLINO C CLASSICLASSIC W WEEKEEK

SPONSORSHIP CATEGORY SPONSORSHIP CATEGORY OPPORTUNITIESOPPORTUNITIES

PRIVATE CLIENT INSURANCEPRIVATE BANKING / FINANCIAL SERVICES

TIMEPIECESJEWELRY

AUTOMOTIVEYACHTS / CHARTER SERVICE

REAL ESTATE / DEVELOPMENTTRAVEL / DESTINATION RESORTSCAMERA / AUDIO / ELECTRONICS

AVIATION / FRACTIONALLUXURY CATEGORY / LIFESTYLE / FASHION

CHAMPAGNE

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CCAVALLINO AVALLINO CCLASSIC LASSIC XXXXA Convention of Automotive Owners & Enthusiasts

JJANUARYANUARY 20 ~ 23, 2011 20 ~ 23, 2011Featuring

CONCORSO d’ELEGANZA at THE BREAKERS

TRACK DAYS at PALM BEACH INTERNATIONAL RACEWAY

LECTURES ~ ART DISPLAY – CAR TOURJET CENTER RECEPTION

YACHT HOPCONCORSO AWARDS BANQUET

CLASSIC SPORTS SUNDAY at MAR-A-LAGO

2020thth ANNIVERSARY ANNIVERSARY

EEVENT VENT OOVERVIEWVERVIEW

The 20th Anniversary of the Palm Beach Cavallino Classic will be presented in Palm Beach, Florida at The Breakers Resort Hotel, January 20 to 23, 2011.

This extraordinary gathering is a four-day convention for Ferrari owners and enthusiasts, with participants and their 400 Ferraris attending from across the U.S. and Europe.

Benefiting from the Palm Beach Cavallino Classic are several important charities: the Children's Wish Foundation, the Boys & Girls Club and the American Council of the Blind Scholarship Fund.

The stature of the Palm Beach Cavallino Classic is shown by the fact that it is the first ever automotive event at The Breakers Resort Hotel and at The Mar-A-Lago Club, and the first automotive gathering held in Palm Beach.

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In addition, the Classic has hosted the U.S. public presentation of all new Ferrari automobiles for the past nineteen years.

In 2009 Ferrari SpA CEO Amedeo Felisa and Ferrari North America President Marco Mattiacci unveiled the P540 SF Aperta at its first public appearance.

The Palm Beach Cavallino Classic is also regarded as one of the top four automotive events in the world, along with the Pebble Beach Concours d’Elegance, the Villa d’Este Concorso d’Eleganza and the Amelia Island Concours d’Elegance.

The Palm Beach Cavallino Classic XX is hosted by Cavallino Magazine, The Journal of Ferrari History.

“The greatest cars, with the finest people, in the most beautiful of settings, at the best time of year – The Cavallino Classic”

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The attendees of the Cavallino Classic represent the highest economic demographic group of any automotive event in the world.

This group includes Ferrari Owners and Collectors, as well as additional attendees who are Palm Beach residents.

Attendees from the U.S., Canada, Mexico, Europe and Japan come to Palm Beach in order to enjoy their Ferraris in a safe, private and exclusive setting.

• 25% are entrepreneurs, owners of their own firms with revenues of $10M to $100M.

• 22% are Presidents and/or CEOs of major firms with revenues of $50M to $1B.

• 18% are professionals in the medical field and most are specialists.

• 15% are professionals in the legal field and most are partners within their firms.

• 10% are self-sufficient, through inheritance or success in their chosen field.

• 6% are personages from the entertainment industry.

• 4% are personages from the sports industry.

From Ferrari demographic studies of Ferrari owners:Average yearly income; $1.67 millionAverage net worth: $20.5 million

___________________________________________________________

Economic Profile of AttendeesEconomic Profile of Attendees

Tuesday – 18: Private Track Day at Palm Beach International Raceway.

Wednesday – 19: Registration at The Breakers (thru Friday). Private Track Day at Palm Beach International Raceway. Welcome Reception & Galleria d’Arte Preview.

Thursday – 20: Track Day at Palm Beach International Raceway. Sponsor displays at PBIR (thru Friday). Lecture Series at The Breakers. IAC/PFA Winter Meeting at The Breakers. Grand Driving Ferrari Tour of Palm Beach. Reception at Jet Aviation at Palm Beach Airport. Presentation of Jet Aviation Cup – Peoples Choice.

Friday – 21: Track Day at Palm Beach International Raceway. Yacht hop at Rybovich. Presentation of Peoples Choice at Yacht Hop.

Presentation of Track Awards.

Saturday – 22: Concorso d’Eleganza on the Lawn at The Breakers. Galleria d’Arte exhibition at the Concorso.

Sponsor displays at the Concorso. Awards Reception at The Breakers. Presentation of IAC/PFA Concorso Awards.

Sunday – 23: Classic Sports Sunday at The Mar-a-Lago Club. Pre- & Post-War Classic Sports Car displayed on the lawn. Cunningham Cars Feature Display. Charity Brunch in the Mar-A-Lago Ballroom. Presentation of Classic Marque Awards. Presentation of Palm Beach Cups.

2011 SCHEDULE OF EVENTS2011 SCHEDULE OF EVENTS

Thursday, January 20Thursday, January 20

The Grand Tour begins with a lunch on the Lawn at The Breakers for Tour participants.

Participating Ferraris line up on the main drive of The Breakers to receive Route Books andare then flagged “Off” at intervals.

This untimed Tour, with approx 70 participant cars, takes approx two hours and has four check points with the day ending at the Jet Aviation Private Jet Reception.

It is planned to have a hosted mid-afternoon stop for beverages and desserts at a private home oranother Palm Beach venue for participants.

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Thursday & Friday, January 20 & 21Thursday & Friday, January 20 & 21

The first major event of the Convention is the prestigious Florida Trophy, a two day track meet – Thursday & Friday - at the Palm Beach International Raceway.

The spirit of the Cavallino Classic has always been to give the Ferrari owner a chance to enjoy his or her Ferrari in the way that most pleases them.

Over 120 competition Ferraris revive memories of days gone by, as their owners let them loose again in a race course setting.

The Classic hosts three drivers groups; GT ~ for the general driver who attends for

the fun experience. Sport ~ for the serious driver who has been to

a high-speed drivers school. Vintage ~ for the Collector driver with a classic

pre-1973 Ferrari.

The Florida Cups and Trophies are presented at the Yacht Hop evening event

TTRACKRACK E EVENT ~ P.B.I.R.VENT ~ P.B.I.R.

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The following awards are competed for:

The Scuderia Ferrari Cup ~ Outstanding Competition The Gran Turismo Ferrari Cup ~ Outstanding GT La Coppa per Dodici Cilindri ~ Outstanding 12-cylinder La Coppa per Otto Cilindri ~ Outstanding 8-cylinder La Coppa per Sei Cilindri ~ Outstanding 6-cylinder La Coppa per Quattro Cilindri ~ Outstanding 4cylinder Ferrari The Preservation Cup ~ Fine Original Preserved pre-1976 The Preservation Cup ~ Fine Original Preserved 1977-1991 The Excellence Cup ~ Excellence in Restoration Quality The Ferrari Spirit Cup ~ Spirit of Track, Tour & Concorso The Supercar Cup ~ Finest 288 GTO, F40, F50 or Enzo The Risi Competizione Cup ~ Finest Competition The Ferrari Classiche Cup ~ Outstanding Certified Ferrari The Judges Cup ~ Most Deserving by the Honorary Judges

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Saturday, January 22The showpiece of the week is the Concorso d’Eleganza on the long front lawn of The Breakers Resort Hotel, where 140 immaculate vintage, competition and speciale Ferrari automobiles are judged by leading international experts for originality and elegance.

Platinum, Gold & Silver Class Awards and the important Major Cups, along with The Cavallino Cups for Best in Show Competition Ferrari & Best in Show GT Ferrari, are presented at the Trophy Presentation reception following the Concorso.

8:00am – 9;00am Placement of the Ferraris. 8:00am – 9:30am Judges’ Meeting. 9:30am – 12:00noon IAC/PFA Judging of the Ferraris.10:00am – 3:30pm Gates open for public viewing.12:00pm – 2:00pm Luncheon on the Ocean Lawn. 3:30pm – 4:00pm Show cars leave field. 6:30pm – 10:00pm Reception and Awards Presentation.

CCONCORSO d’ONCORSO d’EELEGANZA ~ LEGANZA ~ TTHE HE EEVENTVENT

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CONCORSO d’ELEGANZACONCORSO d’ELEGANZA

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CCLASSIC LASSIC S SPORTSPORTS S SUNDAYUNDAY

The Mar A Lago Club, Palm BeachThe Mar A Lago Club, Palm Beach

THE MAR-A-LAGO CLUBTHE MAR-A-LAGO CLUB

Sunday, January 23, 2011

This exceptional week of the Cavallino Classic

is suitably crowned with an exclusive Sunday program…the Classic Sports Sunday at The Mar-A-Lago Club, the legendary Marjorie Merriweather Post mansion in old Palm Beach.

120 vintage and classic sporting automobiles from this romantic era are displayed on the lawn and the guests vote for their favorites. Awards are presented at the charity brunch in the Grand Ballroom.

CCLASSIC LASSIC SSPORTS PORTS SSUNDAYUNDAY

2011 Feature Marque Display

CUNNINGHAMCUNNINGHAM

The Sports & Race Cars built by

Briggs Cunningham

Exclusive Showing of Pre- and Post-War Sporting Classics, All Ferraris & All Sporting Marques to 1975.

Voting in Morning ~ Sumptuous Brunch at Noon

Awards Presentation

The Palm Beach CupsBest of Show ~ Finest Competition ~ Finest GT

Ladies Choice ~ Most Elegant ~ Most FavoredClass Awards as selected by Honorary Judges

Limited to 700 Guests

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CLASSIC SPORTS SUNDAYCLASSIC SPORTS SUNDAY

Published six times a year, every issue of Cavallino contains superb photography, writing, and research. Cavallino has an unrivalled archive of historical Ferrari photos and articles and stories on old and new. Ferraris are thoroughly researched and written by acknowledged experts. Cavallino is the recognized Ferrari authority.

CCAVALLINOAVALLINO

THE JOURNAL OF FERRARI HISTORYTHE JOURNAL OF FERRARI HISTORY

CONTACT INFORMATION

John W. Barnes, Jr.President

Cavallino Events

P.O. Box 810819Boca Raton, FL 33481-0819

Tel: +1.561.994.1345Fax: +1.561.994.9473www.cavallino.com

Sponsorship OpportunitiesTimothy P. McGrane

Events International Company

5776-D Lindero Canyon Road, #438Westlake Village, CA 91362-6419

Tel: +1.818.706.3814Fax: +1.818.706.3819

Mobile: +1.602.316.6694Email: tim.mcgrane @EventsInternationalCompany.com

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2020thth ANNIVERSARY ANNIVERSARY

January 17 ~ 22, 2012January 17 ~ 22, 2012

January 22 ~ 27, 2013January 22 ~ 27, 2013

January 21 ~ 26, 2014January 21 ~ 26, 2014