10th Anniversary

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KSeptember 23-25

Carlsbad to San Diego www.myMSchallenge.com

(800) 486-6762

“Accept challenges,

so that you may feel

the exhilaration

of victory.”George S. Patton

SouthernCalifornia 2011

Thank you for accepting the Challenge! Your commitment to make your mark on MS will be one of the most rewarding journeys of your life, filled with friendship, unforgettable moments and most of all, hope.

We promise to help you succeed with your training and fundraising. Your Walker Coach will support you every step of the way.

This Participant Guidebook will give you an overview of the Challenge Walk event. It includes everything from fundraising and training to event details and the types of support we provide. You will also receive monthly eNewsletters filled with additional fundraising and training tips and important event information. If you can’t find the answer to your question here, please call your Walker Coach or (800) 486-6762. We are here to help you succeed!

Thank you for having the courage and commitment to join the movement!W

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1

TAble of CoNTeNTS

About the National MS Society ... 4

Ways to Participate ... 5

event Weekend Itinerary ... 6-7

Walker Support ... 8-9

event Policies ... 10-11

Team Information ... 12-13

fundraising 101 ... 14-16

becoming a Top fundraiser ... 17

Training Program ... 18

Training Gear ... 19

Hydration ... 20

Injury Prevention ... 21

What to Pack ... 22

event fAQ ... 23-25

Registration fAQ ... 26

fundraising & Donation fAQ ... 27-29

Website fAQ ... 30

Team fAQ ... 30

Contact Us ... 31

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AboUT MS Multiple sclerosis interrupts the flow of information between the brain and the body and stops people from moving. Every hour in the United States, someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system.

Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS.

Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 400,000 people in the U.S., and 2.5 million worldwide.

AboUT THe NATIoNAl MS SoCIeTY MS stops people from moving. The National MS Society exists to make sure it doesn’t. We help each person address the challenges of living with MS. Last year alone, we devoted over $136 million to programs that enhanced more than one million lives. The Society also invested over $50 million to support 440 research projects around the world.

We are people who want to do something about MS NOW.

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OW SoUTHeRN CAlIfoRNIA &

PACIfIC SoUTH CoAST CHAPTeR PRoGRAMS AND SeRvICeS INClUDe:

Emotional Support: self-help groups, •counseling, visitation and information for the newly-diagnosed.

Wellness: clinics, education and exercise •such as aqua, yoga and strength training.

Direct Assistance: equipment loan & •provision, financial grants, transportation and scholarships.

Family & Social Support: children’s •programming, recreation, respite care and caregiver retreats.

Education: information & referral, •professional outreach and research updates.

Independence Support: employment •consultation and resources, financial planning and care management.

foR MoRe INfoRMATIoN Early and ongoing treatment with an FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at www.nationalMSsociety.org or 1-800-344-4867 (1-800-FIGHT-MS).

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You are making an important difference in the lives of people living with MS by participating in the Challenge Walk. There are many ways that you, as well as your family and friends, can participate: you can walk, join the Super Crew or Crew, or simply volunteer for a few hours.WAlKeR Participate in all aspects of the Challenge, walk and raise $2,500 or more (with our support). Two-night hotel stay, banquet meals, route support and catered lunches are included. Ages 12-16 have a $1,500 fundraising minimum. Registration for all Walkers is $65.SUPeR CReW Enjoy all the same perks as a Walker and participate in all the Challenge festivities as a Super Crew volunteer. Be a super star by working all three event days and fundraising $2,500 or more. Hotel accommodations for two nights, lunches and banquet meals are included. Registration $65.CReW Take on a leadership role by becoming a Crew member. Enjoy breakfast each morning at the host hotel as well as banquet dinners and entertainment each evening as a Crew volunteer. Work all three event days. Discounted rates on hotel accommodations are available. Fundraising is encouraged! Registration $65.volUNTeeR Come out and volunteer for a 3-5 hour shift on one, two or all three days of the Challenge. Registration is free!fRIeNDS & fAMIlY Friends and family are welcome at the Opening Ceremony as well as at Embarcadero Park South to see you cross the finish line in one of the most important experi-ences of your life. Join us for lunch and entertainment.PeRSoNAlIze A SIGN of eNCoURAGeMeN=T Send your support and encouragement to a Walker with a personalized route sign. Your special message will be printed on a 3’ x 2’ sign and posted along the Challenge Walk route. You select the signage template, write a special message to a friend or loved one and we take care of the rest. We’ll design, print and post the signs along the route, and the Walker can take their sign home as keepsake. Each route sign is $40. Order at myMSchallenge.com>How Can I Participate. 5

All of YoUR NeeDS WIll be

TAKeN CARe of eveNT WeeKeND.

THe CHAlleNGe WAlK RoUTe

IS fUllY SUPPoRTeD WITH

CATeReD lUNCHeS, ReST SToPS

SToCKeD WITH beveRAGeS AND

SNACKS, PoRT-A-PoTTIeS AND

SUPPoRT veHICleS To PRovIDe

TRANSPoRTATIoN ASSISTANCe.

YoU WIll STAY TWo NIGHTS AT

oUR HoST HoTel, THe Del MAR

MARRIoTT, AND be TReATeD To

A bANQUeT DINNeR AND

eNTeRTAINMeNT eACH eveNING

AloNG WITH A bReAKfAST

eveRY MoRNING.

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MeeT N’ GReeT & PARTICIPANT PACKeT PICK-UP: THURSDAY, SePTeMbeR 22

4:00-7:30pm> Participants may check-in for the Challenge Walk at the Del Mar Marriott> Welcome reception> Meet ‘n Greet Mixer by poolPlease note: Walkers are financially responsible for their Thursday night hotel accommodations. The National MS Society organizes all room reservations.

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D A Y o N e fRIDAY, SePTeMbeR 23

START lINe: Flower Fields 5704 Paseo del Norte Carlsbad, CA 92008Take your team photos here!

MIleAGe: 20 miles from the Flower Fields in Carlsbad to the Del Mar Marriott

6:00 am Walker check-in at start line

7:30 am Opening Ceremony: family & friends are invited to attend

8:00 am – 5:00 pm Walk 20 miles with rest stops every 1.5 to 3 miles and lunch stop at Swami’s in Encinitas

1:00 pm – 5:00 pm Medical, massages and food available at the Del Mar Marriott

6:00 pm – 8:00 pm Banquet dinner & entertainment at the Del Mar Marriott

D A Y T W o SATURDAY, SePTeMbeR 24

MIleAGe: 20 miles from the Del Mar Marriott to Ventura Cove in Mission Bay

6:00 am Breakfast in banquet room

7:30 am Warm up & stretching

8:00 am – 5:00 pm Walk 20 miles with rest stops every 1.5 to 3 miles and a lunch stop in La Jolla. Continual shuttle service transports Walkers from Ventura Cove to the hotel.

1:00 pm – 5:00 pm Medical, massages and food available at the Del Mar Marriott

6:00 pm – 8:00 pm Banquet dinner & candlelight ceremony at the Del Mar Marriott

D A Y T H R e e SUNDAY, SePTeMbeR 25

fINISH lINe: Embarcadero Park South San Diego, CA

$10 Pay parking lots for friends and family MIleAGe: 10 miles from Ventura Cove in

Mission Bay to Embarcadero Park South in downtown San Diego

6:00 am Breakfast in banquet room

7:00 am Shuttle transportation begins to Ventura Cove

7:30 am Warm-up & stretching

9:00 am – 11:30 am Pre-finish celebration

11:30 am All Walkers arrive at pre-finish area

11:45 am Walkers complete final mile of Challenge Walk MS together

12:15 pm Closing ceremony & lunch with family and friends

*Times and locations are subject to change. If these change you will be notified.

WAlKeR CoACH You will automatically be assigned a Walker Coach who will contact you shortly after you register. Your Walker Coach will help you reach your fundraising minimum of $2,500 and answer any questions you have about the event.

HoTel ACCoMMoDATIoNS & bANQUeT MeAlS You will spend two nights (Friday and Saturday) at our host hotel, the Del Mar Marriott. Hotel accommodations, banquet dinners and breakfasts are all-inclusive. The National MS Society organizes all room reservations.

CoNfIRMATIoNS You will receive a confirmation by emaill. The confirmation requests necessary information for the weekend including your hotel accommoda-tions, credit card information and diet or medical needs. It also confirms that you are committed to Challenge Walk MS - so we can keep costs to a minimum. Please be timely with your submission.

ReST SToPS & CATeReD lUNCHeS There are rest stops every 1.5 to 3 miles stocked with beverages and snacks. Along with the rest stops, each day you will be treated to a catered lunch. All rest and lunch stops have several port-a-potties or public restrooms and volunteers as well as EMTs to assist you.

lUGGAGe If you are checking in at the event on Friday morn-ing, we will transport your luggage from the start line to the hotel on Day One. On Day Three, we will transport all participants’ luggage from the hotel to the finish line. You simply drop off your gear at the luggage truck before you begin your day, and we will take care of the rest.

lUGGAGe TAGS Upon check in you will receive two luggage tags, we ask that you place one tag on your swag bag and W

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8Our “Blister Busters” take a moment out of their busy schedule to pose for a photo.

the other on your luggage. This tag will have your Walker number on it. The bags are lined up in number order at pick up locations.

SWAG bAGS Every Walker will receive a swag bag when they check in. This bag will be tagged with your Walker number and be transported to the lunch stop each day allowing you to carry any miscellaneous items you may need (i.e. extra socks or snacks).

MeDICAl ASSISTANCe There are professional medical personnel stationed along the route, at lunch stops and the hotel. From blister care to wrapping ankles, these trained nurses and EMT professionals are there to help you. All Walkers are required to have medical insurance in order to participate.

SUPPoRT AND GeAR (SAG) veHICleS The route is continuously monitored by SAG vehicles to provide transportation assistance or any help you may need along the route. The accessible SAG vans can transport you to the lunch stop, next rest stop or finish line.

MASSAGeS We have free massages available at the hotel to loosen sore and tight muscles. Massages are available on a first-come, first-serve basis.

volUNTeeRS & STAff Hundreds of volunteers and dedicated staff will support you throughout the weekend. They are responsible for making the event run smoothly and provide endless support and cheering to keep you motivated.

oPeNING AND CloSING CeReMoNIeS We encourage you to invite family and friends to the opening and closing ceremonies to be part of this memorable weekend. The opening ceremony is filled with energy and the closing ceremony will celebrate your accomplishment with a medal presentation, music and lunch.

PoST-eveNT TRANSPoRTATIoN Transportation from the finish line will be provided back to the hotel and/or Flower Fields for $15. This option will be included in your confirmation.Our “Blister Busters” take a moment out of their busy schedule to pose for a photo.

fUNDRAISING DeADlINe The fundraising deadline is September 7, 2011. To honor our participants’ commitments and preserve the Society’s financial integrity, no one will be permitted to walk who has not raised the minimum pledge prior to the deadline.

feeS AND DoNATIoNS Registration fees and all donations are non-refundable and non-transferable.

SAfeTY fIRST We want everyone to have a safe and memorable weekend. We ask all Walkers follow these safety guidelines:

Obey all traffic laws, law enforcement •officers and route guidelines.

Do not wear earphones, use radios or talk •on cell phones while on the route.

No running; this is a walking event.•

Participants may not remain on the route •after the last sweep of the day.

Participants must use sidewalks when •available.

Participants may not walk while under the •influence of drugs or alcohol.

We reserve the right to remove you from •the route and/or event at any time should you violate any of our safety guidelines.

Participants must watch the •Challenge Walk safety video provided in their confirmation.

Always pay attention to railway •warning devices.

HYDRATIoN It is essential to drink fluids before, during and after your walk.Ev

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CoNfIRMATIoNS Every participant MUST submit their completed confirmation and credit card information to confirm event participation and receive a hotel room reserva-tion. Room assignments will be based on timely submission of confirmations and fundraising status. Confirmations will be emailed .

MeDICAl INSURANCe All participants must have valid medical health insurance in order to participate in Challenge Walk MS. You must complete a medical question-naire, provide your medical health insurance information and sign a medical waiver prior to the event. This information will be collected through your confirmation.

MINoRS All participants must be 12 years of age or older to participate in the Challenge Walk. Any Walker under 18 years old must be accompanied by a participating adult. No exceptions. Walkers ages 12-17 are required to submit a notarized waiver and release prior to the event.

IDeNTIfICATIoN All participants will be issued Walker credentials at check-in. Credentials must be worn during the entire event; credentials allow access to route support, rest stops and entry into the banquet room for meals.

PeTS No pets are allowed on the Challenge Walk route except registered service animals. Documentation from a veterinarian is required for a service animal’s participation.

DAIlY CHeCK-IN All participants are required to check in every day at the start lines, lunch stops and finish lines. We strongly discourage anyone from leaving the route, but if you decide not to participate at any time during the event, please notify a member of the National MS Society staff.

WAlK TIMeS Each day, the route will open and close at specified times. Any Walker who has not completed the course by the closing time will be picked up and transported to the finish line or hotel. The route times will be published at the event.

WeATHeR The Challenge Walk will take place rain or shine. Please be prepared with appropriate clothing.

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IT TAKeS oNe PeRSoN To

INSPIRe HUNDReDS - THAT’S

THe PoWeR beHIND beING

A TeAM CAPTAIN. AS A TeAM

CAPTAIN foR THe CHAlleNGe

WAlK, YoU beCoMe A leADeR

IN THe MoveMeNT ToWARD

A WoRlD fRee of MS. If YoU

ARe THINKING AboUT

beING A TeAM CAPTAIN oR

KNoW SoMeoNe WHo WoUlD

MAKe A GReAT TeAM

CAPTAIN, THIS TeAM SeCTIoN

PRovIDeS THe ANSWeRS To

All YoUR QUeSTIoNS. We

ARe CoMMITTeD To YoU AND

THe SUCCeSS of YoUR TeAM.

foUR ReASoNS To START A TeAM Challenge Walk MS is more fun when you are part of a team!

1. Teamwork & camaraderie: the more, the merrier. Challenge Walk MS is a life-changing event. Share the experience to build camaraderie and create a solid support system. Your team can be comprised of friends and family, co-workers or members of a community group.

2. Training and fundraising are easier and more fun as a team. It is very motivating to have others counting on you. Host fundraising events and network to make reaching your fundraising goals much easier. Your team can qualify for perks, incentives and contests during event weekend.

3. Community involvement builds a strong corporate image. Get your company involved to show your clients, customers and the community that you care.

4. Perks. Enjoy the team experience throughout the weekend! See sidebar on right for detailed benefits.

HoW To foRM A TeAM Forming a team is as easy as 1-2-3! Here is what you need to do:

1. Register yourself as the Team Captain at www.myMSchallenge.com or call one of our Team Coaches. If you are already registered and want to become a Team Captain, please contact us at 800-486-6762: ask for the Teams department.

2. Decide on a snappy team name.

3. Recruit friends, family or co-workers to join your team.

TeAM INCeNTIveS Start some friendly competition! As a team, you will be competing to win great prizes and awards.

Team Award levels Mission Possible: $75,000+ Gold: $50,000 - $74,999 Silver: $25,000 - $49,999 Bronze: $15,000 - $24,999

TeAM DIvISIoNS To promote fairness and goodwill, teams are separated into divisions. Teams will compete with each other in various team activities based on their sizes. Division 1: 20+ Division 2: 10-19 Division 3: 6-9 Division 4: 2-5 *NEW* Team size includes Walkers, Super Crew and Crew.

TeAM PeRKSFree team photos at •the Challenge Walk Start Line

Banquet dinner •recognition

Personalized team •route marker

Opportunity to •participate in friendly competitions with other teams

Private team tent at •the prefinish if your team raises $50,000 by September 7. Your team will gather at the prefinish until all Walkers have finished, at which point all Challenge Walkers will march the last mile together for a triumphant finish! You will love hanging out in your special team tent stocked with goodies and beverages.

for more information

about creating a team,

please contact the

Teams Department at

(800) 486-6762 or visit

the team page at

www.myMSchallenge.com

and view the

Team Captain manual.

We UNDeRSTAND THAT THe fUNDRAISING MINIMUM MAY SeeM A bIT oveRWHelMING AND We PRoMISe To be WITH YoU eveRY STeP of THe WAY – We WIll HelP YoU SUCCeeD! We HAve HelPeD THoUSANDS of PeoPle ACHIeve AND SURPASS THe fUNDRAISING MINIMUM AND We WIll HelP YoU Too! HeRe IS SoMe INfoRMATIoN To GeT YoU STARTeD.

STeP 1 - THINK AboUT CReATING A TeAM It only takes two people to form a team, and as past teams will tell you, it is a great experience to come together for a common goal.

STeP 2 - CUSToMIze YoUR fRee WebPAGe Your registration includes your own free, personal webpage to send emails, collect donations online and track your fundraising progress. We encourage you to customize your webpage with your story of why you are participating and a personal photo. Make sure you share your webpage address with others.

STeP 3 - USe YoUR PeRSoNAlIzeD WebPAGe To fUNDRAISe

Make a list of all the people you could contact • by email.

Send an email from your webpage to all your • family and friends about your commitment to the Challenge Walk.

Place your personal webpage address on the • bottom of your personal email correspondence. If you would like to do this at work, you might want to check with your supervisor first.

Donors can go directly to your secure webpage • to make a donation with a credit card. It is a quick, easy and secure process.

Check your webpage often to monitor your • fundraising progress.

Use the webpage blog to keep donors, friends • and family updated.FU

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STeP 4 - MAIl fUNDRAISING leTTeRS Some people are more likely to support your fundraising if they receive a mailed, personalized letter rather than an email. You probably know who these people are; they likely include those without email addresses or those who prefer personal mail. A selection of sample fundraising letters is available at www.myMSchallenge.com>Fundraising. Be sure to personalize your letters with a photo and explanation of why you committed to the Challenge Walk.

STeP 5 - oRGANIze fUNDRAISING ACTIvITIeS There are many activities and events you can organize to help you reach your fundraising goal. Plan activities you can do with friends, co-workers or possibly barter your talents.

Ideas for friends and family:

Organize a party or event and charge admission: • i.e. poker party, golf game, cookie swap, silent auction or barbeque.

Host a fundraising night at a local restaurant. Many • establishments will donate a percentage of the night’s proceeds.

Hold a garage sale; gather all your friends’ unwanted • items and sell them to raise funds for the Challenge.

Ask friends and family to save their spare change. It • can really add up!

Ideas for Coworkers:

Sell food: candy bars, pizza, ice cream.•

Host a silent auction of items donated by local • business and vendors.

Hold a drawing for prime parking or a day off.•

Ask for a donation in exchange for the privilege to • dress casual on Friday.

Your Talents Use your creativity for this one: i.e. fundraise with Facebook, walk dogs, groom pets, give lessons, garden or baby sit. If you have a talent, someone will pay for it.

STeP 6 - Sell PRoDUCTS Consider selling National MS Society-branded products to fundraise and create awareness. Contact your Walker Coach to a have a fundraising product order form sent to you or download the form at www.myMSchallenge.com> Fundraising.

Sneaker Pin-Ups: Ask retailers and businesses with high customer traffic to sell paper sneakers. You get the paper sneakers for free and then sell them for a specific donation amount, usually between $1 and $5. The purchaser can write their name on the sneaker and display it for recognition. All sneakers are bar-coded.

Join the Movement band: These simple orange bracelets branded “Join the Movement” are a great way to raise money and also increase MS awareness. Prices vary depending on quantity. Available at www.MSstore.org.

MS bears: Sell these adorable bears as a fun and easy way to raise money. They make great gifts for kids or adults. You choose the selling price, reimburse yourself for the original purchase of the bears, and the rest goes towards your fundraising goal! Find them at www.MSBears.com.

STeP 7 - MATCHING GIfTS Let your donors know that many com-panies have matching gift programs, and they should check with their human resources or benefits FU

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department to see if their company participates. Any matching gift donation from your company or your donors’ company will be added to your fundraising total. Please note: All completed matching gift forms must be received prior to the fundraising deadline of September 7, 2011, in order to apply towards your fundraising minimum.

STeP 8 - KeeP A fUNDRAISING ReCoRD AND folloW UP

Write it down; keep a detailed • list of the people you contacted for a donation.

Use a pledge tracking • worksheet to keep track of the people you have solicited, donation and received amount, and confirm that a “thank you” was sent.

Follow up; if you haven’t had • a response from a person you have solicited make sure you follow up!

STeP 9 - SAY “THANK YoU” Always make sure you send a “Thank You” to each person who makes a donation. It can also be meaningful to keep them updated on your training and fundraising progress. Invite them to cheer for you at the finish line!

STeP 10 - fUNDRAISING INCeNTIveS We understand that fundraising requires organization and effort, and we want to reward you for your hard work! As you reach various fundraising levels, a special gift will be sent to you.

Individuals who exceed the fundraising minimum will become members of an exclusive fundraising club, and receive recognition and perks on event weekend. Last year, this group brought us one step closer to a cure by raising $390,508! Fundraising totals are ranked on September 7, 2011.

elITe feeT: ToP fIve RANKeD fUNDRAISeRS The Elite Feet are an exclusive group of the top fundraisers who raise $10,000 for Challenge Walk MS 2011 as determined by the fundraising deadline. During event weekend, your incredible fundraising accomplishment will be acknowledged with special benefits and recognition.The following are the benefits you will receive:

Two drink tickets each evening•Special surprise honoring your membership•Special recognition during our Friday •evening programWaived registration fee for Challenge •Walk 2012Personalized badge designating your Elite •Feet statusPersonalized recognition marker including •photo along the Walk routeElite Feet Banner displayed throughout the •route highlighting name and ranking as of 9/08/10Recognition in the MS Connection Winter •2011 edition2012 Website recognition•Private room at the Marriott hotel for no •additional feePersonalized body massage in the privacy of •your room on both daysPersonalized banner honoring Elite •Feet achievementIndividual framed photo available at the •Finish Line

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R GolDeN lACeS: RAISe $5,000 oR MoRe The Golden Laces are an elite group of fundraisers who have each raised at least $5,000 by the September 7, 2011, fundraising deadline. As a member of this exclusive club, your accomplishment will be recognized and honored with the following benefits at Challenge Walk MS 2011:

Two drink tickets each evening•Special recognition during our Friday •evening programBody massage in an exclusive Golden Laces Spa •for members both daysSpecial surprise honoring your membership•Waived registration fee for the Challenge •Walk 2012Personalized badge designating your Golden •Laces statusPersonalized recognition marker along the •Walk routeGroup photo of Golden Laces available at the •Finish LineGolden Laces banner displayed throughout •the route highlighting name and ranking as of 9/08/10Recognition in the MS Connection Winter •2011 edition2012 Website recognition•

oveRACHIeveRS: RAISe $3,500 oR MoRe These fundraisers have worked hard to help bring us closer to a cure by raising $3,500 or more by the fundraising deadline of September 7, 2011. Your efforts will be recognized and honored with the following benefits at Challenge Walk MS 2011:

Special gift honoring your membership•2012 Website recognition•Overachiever banner displayed throughout •the route highlighting your name and amount raised as of September 7, 2011.Special recognition during our Friday •evening programRecognition in the MS Connection Winter •2011 edition

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WAlKING 50 MIleS TAKeS

CoMMITMeNT AND TRAINING.

AlTHoUGH THe CHAlleNGe WAlK

IS foR PeoPle of All AbIlITIeS,

YoU Do NeeD To PRePARe, boTH

PHYSICAllY AND MeNTAllY. START

TRAINING RIGHT AWAY So YoU WIll be

leSS lIKelY To exPeRIeNCe

INJURIeS oR PAIN.

MAKe A TRAINING PlAN.1. Download suggested training programs based on how much time you have to prepare for the Walk at www.myMSchallenge.com>Training.

START A WAlK JoURNAl.2. Use a walk journal to keep track of your training, mileage and help you maintain a walking schedule.

PURCHASe WAlKING GeAR.3. Purchase walking shoes and clothing for training. Allow for enough time to break in your shoes, test clothing and layering systems. Getting the right shoes for training and the Challenge Walk is essential.

fIND A TRAINING WAlK oR 4. ReCRUIT A WAlKING bUDDY. Training is always more fun with a friend to motivate you.

Self-TRAINING PRoGRAM We provide programs to prepare you for the Challenge Walk. You select the program based on how much time you have to prepare. These mileage guides are an ideal training plan. Download the programs at www.myMSchallenge.com> Training.

CloTHING Wear comfortable walking attire. Sometimes loose-fitting clothes can cause chaffing. When you are training, try various clothing choices and layering systems. •Dressinginlayersallowsyou to remove clothing as you warm up or put it back on if you are cold. •Ashirtmadefrom polypropylene or CoolMax is a better material choice than cotton as it will wick sweat away from the body. •Socksshouldbecomfortable.Socks made from CoolMax are preferred over cotton as they keep the feet drier.

SHoeS Purchase shoes that fit you correctly for training and for the Challenge Walk. Many specialty running shoe retailers have trained experts that will help you find the perfect shoe. Replace your shoes every 500 miles. For comfort, do not wear new shoes during the event. • Fit: Walking shoes should be a half size larger than your dress shoe. A shoe should fit well and leave room for your foot to expand while walking. • Flex: You should be able to easily bend the forefoot of your walking shoe. A flexible shoe allows your foot to roll through each step. • Flat: Walking shoes should be flat, with not much difference in height between the heel and ball of the foot. TRAINING ReSoURCeS

This is a great way to learn more about how to train

for a 50 mile walk.

Visit www.myMSchallenge.com>Training

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IT IS eSSeNTIAl To DRINK

flUIDS befoRe, DURING

AND AfTeR YoUR WAlK.

Pre-Training Walk & Pre-event

Drink an extra 64 ounces of fluid • 24 hours before a long training walk.

Drink 16 ounces of fluid two hours • before exercise. This will allow time for the fluid to pass through your body.

Drink more during hot weather. If you • are sweating more than usual, consume more fluids.

Avoid caffeinated beverages before • your walk. They will cause you to lose fluid and make you thirsty.

During & After Your Walk

Drink when you are thirsty.•

A sign that your body is well-hydrated • is diluted urine that is light or colorless.

You should be urinating frequently.•

Try to drink five ounces of fluid • per mile.

Drink a combination of water and • sports drink after exercising more than one hour.

Sports drink can help replace your • body’s sugar and salt that was lost during exercising.

S I G N S o f D e H Y D R AT I o N

• Nausea after exercise

•Dark, yellow urine or no urine

•Dry, sticky mouth

•fatigue

•Dizziness or confusion

•Heartburn or stomachache

•Recurring or chronic pain

•Headache

•Mental irritation or depression

•Water retention

•lack of skin elasticity

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NTHe KeY To INJURY PReveNTIoN IS To NoT oveR-TRAIN. lISTeN To YoUR boDY. DoN’T TRY To PUSH YoUR boDY beYoND ITS lIMIT. If YoU START TRAINING SloWlY AND GRADUAllY INCReASe YoUR MIleAGe, YoU WIll PRoPeRlY CoNDITIoN YoUR boDY.

SHIN SPlINTSShin splints are a common injury for walkers. The pain can be felt in the lower leg while walking, and will go away when you slow down or stop. To prevent shin splits, make sure you don’t over stride. Your heel should strike the ground first and then roll forward towards your toes to push off. Another cause maybe from over-pronation. Over-pronation occurs when the foot rolls inward excessively. To prevent shin splits, make sure to have shoes properly fitted. If you do develop shin splints, icing the area before and after each walk can help.

blISTeRSBlisters are commonly found on the soles on the feet from irritation caused by shoes or sock friction. To prevent blisters, purchase shoes with extra room in the toe box and a snug heel fit. Don’t wear wet socks. If your feet tend to sweat a lot, carry an extra pair of socks and change them halfway through the walk. Socks made of polypropylene (i.e. CoolMax) can help prevent blisters since the material wicks moisture away. For blister prone areas consider using a lubricant (i.e. Bodyglide) and moleskin.

PlANTAR fASCIITISThe classic sign of plantar fasciitis is a burning, stabbing or aching pain in the heel of the foot especially in the morning when climbing out of bed. Pain usually decreases as the tissue warms up, but may easily return again after long periods of standing or weight bearing, physical activity, or after getting up after long periods of sitting down. This condition occurs when the long fibrous plantar fascia ligament along the bottom of the foot develops tears in the tissue resulting in pain and inflammation.

It can take several weeks to recover from plantar fasciitis. Rest as much as possible and avoid exercises that place stress on the injured area.

To reduce inflammation, apply ice, consider taking over-the-counter pain medicine to reduce pain and inflammation and massage the foot before getting out of bed in the morning.

ReMINDeR: Your luggage must weigh less than 40 pounds so our volunteers can safely move it. CloTHINGPack for all weather conditions: hot, windy or rain.

Two pairs of worn-in walking shoes•Three sets of shirts & shorts or pants•Waterproof jacket•Three to six pairs of socks •(moisture wicking)Comfortable underwear, sports bra or •other athletic supportLong pants/sweatpants•Sweatshirt or fleece•Nice, comfortable outfit for the •evening eventsSunglasses•Hat or visor•Watch•Swimsuit (the hotel has a hot tub to soak •your sore muscles)

fIRST AID*Please note we do not provide all types of medicine.

Sunscreen•Lip balm with sunscreen•Blister Kit: alcohol-free wipes, mole skin, •antibacterial ointmentAll required prescription medications or •special medications you usePetroleum jelly or sport lubricant for •chaffing (i.e. Body Glide)Anti-inflammatory pain medicine •(i.e. Advil)Antacid•Toiletries•

HYDRATIoN SYSTeMHydration pack or like (i.e. Camelbak)•Hip pack with water bottle holder•

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1. What is the Challenge Walk? The Challenge Walk is a three-day, 50-mile walk held September 23-25, 2011, to create a world free of MS. Starting in Carlsbad, California, approximately 350 Walkers will enjoy ocean views while walking to downtown San Diego. The route is fully supported with rest stops, lunches, snacks, beverages and medical staff. All participants spend two nights at our host hotel and are treated to banquet breakfasts and dinners. Our goal is to raise $1.7 million toward a world free of MS.

2. How far do we walk? Day One: 20 miles from Carlsbad to Del Mar.

Day Two: 20 miles from Del Mar to Mission Bay.

Day Three: 10 miles from Mission Bay to downtown San Diego.

If a Walker is unable to complete a portion of the route, Support and Gear (SAG) vehicles provide transportation assistance all three days.

3. Do I have to carry all my gear while I am walking? No. You simply drop your swag bag at the luggage truck in the morning, before you begin your walk for the day, and we will transport it to the lunch stop. Pack an extra pair of socks, shoes or what-ever you may need halfway through your walk.

4. Is the Challenge Walk route fully accessible? Our route is fully accessible along city streets so people of all mobility levels can participate in the event. Additionally, we provide a vehicle capable of transporting a wheelchair as well as SAG vehicles along the route for participants who may need extra help. Because some roads could be difficult to navigate, we recommend all participants who have special needs create a route plan with Chapter staff prior to the event.

eveNT fAQ (CoNTINUeD) 5. How can I participate? You can bring us closer to a cure by walking, becoming a Super Crew or Crew member or volunteering. Note: All registration fees are non-refundable and non-transferable.

Walker: $65 Registration Fee. Participate in all aspects of the event and raise $2,500 or more (with our support). Walkers age 12 to 16 have a fundraising minimum of $1,500. Hotel accommodations, catered lunches, route support and banquet meals are included.

Super Crew: $65 Registration Fee. Volunteer all three days of the event and raise $2,500 or more. Hotel accommodations and banquet meals are included.

Crew: $65 Registration Fee. Volunteer all three days of the event. Banquet meals included; discounted rate on hotel accommodations available. Only 50 Crew positions available.

Volunteer: No registration fee. Be a part of the event by volunteering for a 3-5 hour shift.

Sponsorship: It takes a special company to sponsor such a meaningful event. There are numerous sponsorship opportunities available that can be customized to fit any company’s needs. Contact jennifer.west@nmss.org for more information.

6. Who can participate? Participants must be 12 years or older to participate. All Walkers, Super Crew and Crew members under the age of 18 must be accompanied by a participating parent or guardian at all times. Walkers, Super Crew and Crew must have valid medical health insurance to participate.

7. Where do I sleep? Our host hotel is the Del Mar Marriott. Each room hosts a minimum of two guests and a maximum of four. Two guests will be automatically assigned unless otherwise requested in your confirmation. Participants will stay at the Marriott on Friday and Saturday night. Hotel placement will be dependent on timely submission of participants’ confirmations and fundraising status.

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Confirmations will be emailed in August. If you need hotel accommodations on Thursday and/or Sunday night, please indicate this on your confirmation. We will submit a rooming list to the hotel so that you can occupy the same room your entire stay. There will be $124 per night (plus tax) charge to your credit card if you choose to stay Thursday and/or Sunday.

8. What kind of support does the National MS Society offer to Walkers? We are here to support you every step of the way. This includes pre-event initiatives such as building a team and helping you with fundraising and training. During the event we provide accommodations, all meals, full route support and more enthusiasm than you can imagine! There are also numerous online resources for participants available at www.myMSchallenge.com. 9. Can my family come and see me during the event? Invite your friends, family, neighbors and dogs! Everyone is welcome at our start and finish lines, we would love

their support! To ensure the safety of the participants, we do not encourage spectators along the route.

Start Line Flower Fields 5704 Paseo Del Norte Carlsbad, CA 92008 7:30AM: Opening Ceremony Guest parking available on-site at Armstrong Gardens

Finish Line Embarcadero Park South San Diego, CA Located behind the San Diego Convention Center 12:00PM: Welcome participants across the finish line, Closing Ceremony and lunch. Various $10 paid parking lots.

10. What if I end up being unable to participate in the Challenge Walk? All donations made to the National MS Society are non-refundable and non-transferable. The donations will be used in the spirit the donor intended: to support programs, services and MS research.

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ReGISTRATIoN fAQ 1. before You Register: Important Things You Need to Know

a. All participants agree to raise $2,500 ($1,500 for Walkers ages 12-16) by the fundraising deadline of September 7, 2011.

b. Each Walker or Super Crew (whether you are on a team or not) is responsible for her or his own fundraising commitment.

c. The registration fee and all donations are non-refundable and non-transferable.

d. All participants must have medical insurance at the time of the event to participate.

e. To register for Challenge Walk MS, all Walkers must be 12 years old or older by event weekend. Walkers under 18 years old need to be accompanied by a parent or guardian who is also registered for the event. Additionally, a notarized waiver and release will be required for all minors.

2. What is an “explore the Challenge” (eTC) get-together? Learn how you can help end MS by attending an “Explore the Challenge” get-together. We invite you to join us for a gathering that will inspire you to take the Challenge. Meet with past Walkers and learn all about the event. This is a free, no obligation event. ETCs will be held in May & June.

3. What is a “confirmation” and what if I have not received it? The confirmation email provides necessary information for the weekend, such as your hotel, diet and medical needs. It also confirms you are committed to Challenge Walk MS, so we can plan accordingly to keep costs to a minimum. Please be timely with your submission. Confirmations will be emailed to participants in August. If you have not received a confirmation by September 15 or have questions, call us at (800) 486-6762.

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fUNDRAISING & DoNATIoNS fAQ 1. What is the fundraising commitment? All Walkers and Super Crew members are required to raise at least $2,500 ($1,500 for Walkers 12-16 years old). To honor the commitment of Walkers, and preserve the Society’s financial integrity, no one will be permitted to walk who has not raised the minimum pledge prior to the fundraising deadline of September 7, 2011.

2. What if I don’t raise the $2,500 pledge minimum? If you should find yourself below the minimum pledge amount when the deadline rolls around, you have three options:

1. Self-pledge the remaining dollars to ensure your place as a Walker.

2. Choose not to walk, but be happy knowing that dona-tions go towards a great cause.

3. Choose not to walk, but volunteer during the event.

Please note: All participants must have reached their fundraising minimum by

the fundraising deadline, September 7, 2011. All donations are non-transferable and non-refundable. Participants who have registered as a Walker and who have not raised their minimum fundraising pledge may not transfer their participation status to Crew.

3. Where will my donation go? The Challenge Walk funds research to find a cure and for local programs and services to help people and families living with MS. The combined financial statements for our chapters and our national office indicate that is costs the Society about 17 cents to raise a dollar.

4. What is the deadline for meeting the $2,500 pledge minimum? The fundraising deadline is September 7, 2011.

5. Does my $65 registration fee go toward my fundraising? No. Your registration fee helps cover administrative costs and does not apply toward your fundraising minimum of $2,500.

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fUNDRAISING & DoNATIoNS fAQ (CoNTINUeD) 6. I am mailing in donations. What do I need to do before I seal the envelope? 1. Please make all checks payable to the National MS Society. Do not send cash.

2. Record the name, address and donation amount of all donors before sending the donations. By recording this information, you will be able to track your “balance” listed on your webpage against donations that you received to verify everything is correct.

3. Write the participant’s name and “Challenge Walk MS 2011” on the memo line of the check.

7. Where do I mail my donations? Send all donations to: National MS Society Pacific South Coast Chapter ATTN: Challenge Headquarters 12121 Scripps Summit Dr, Suite 190 Carlsbad, CA 92131

8. How long does it take for mailed donations to appear on my webpage? It can take up to two weeks for mailed donations to post to your account. Please note that the “real time” standings and contributions listed on the website and the individual and team fundraising totals reflect only the information that has been entered into the online fundraising system. If you are concerned that a donation did not reach the Society, please contact your Walker Coach at (800) 486-6762. We encourage all participants to keep a record of their donations to verify every donation is posted correctly.

9. one of my donors is requesting an eIN number, Tax ID number, or a 501(c)(3) letter. How can I get these? The National MS Society’s EIN and Tax ID number is 95-2633200. Please contact the National MS Society for a 501(c)(3) letter at

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(800) 486-6762.

10. Do all of my donors receive a receipt? Only those donors giving $250 or more will receive an automatic acknowledgement from the National MS Society. Any donor who writes a check may use his or her cancelled check as a receipt. You may also download receipts from the website.

11. Are all donations tax deductible? Donations are tax deductible to the extent allowed by the law.

12. What are matching gifts and how do I know if I am eligible to receive them? Many employers have programs that contribute or “match” donations made to nonprofit organizations. The donor should check with his/her human resources department to confirm if a matching gift program is offered. Please note: For matching gifts to count towards your minimum pledge, matching gift forms must be received prior to the fundraising deadline. Please contact your walker coach at

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(800) 486-6762 for questions regarding matching gifts. WebPAGe fAQ 1. How do I change or delete my donors’ information on the “Honor Roll”? Please contact us at (800) 486-6762 to have information changed or removed.

2. I am having trouble with my online account. Who should I call? Please contact us at (800) 486-6762.

3. Is my information secure? Yes. Industry-standard SSL encryption techniques are used to make sure that your credit card information, passwords and personal information travel securely over the internet. TeAM fAQ 1. Can I participate with my friends or family? Of course! All you need is two or more people and you have an official team! There is no better way to enjoy the experience of Challenge Walk MS than with a team of family

and friends! Each individual Walker is responsible for raising $2,500 or more. The Challenge Walk is a great team building opportunity for companies. Employers and employees can work hand-in-hand for a worthy cause in addition to building camaraderie and having a great support system to train, fundraise and keep motivated. If you are interested in forming a team, please contact Jenny Dittmore at (760) 448-8408.

2. How do I join or form a team? If you haven’t registered yet, simply register online and select “Join a Team” or “Start a Team.” Search for the name of the team you would like to join or call us and we will partner you with a suitable team. If you have already registered for Challenge Walk MS and would like to join a team, call Jenny Dittmore at (760) 448-8408.

3. Can team members share or split donations? Each team member is responsible for raising the fundraising minimum of $2,500 ($1,500 for Walkers

12-16 years old). If you have a team fundraising event and would like to split the money between individuals, please complete a distribution form when you submit your donations. Money cannot be split after it has been processed. You can download the distribution form from www.myMSchallenge.com> Team Information.

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CHAlleNGe WAlK SUPPoRT & WAlKeR CoACHeS Jennifer West Walker Coach jennifer.west@nmss.org (760) 448-8435

Jennifer Gaylord Walker Coach - Los Angeles jennifer.gaylord@cal.nmss.org (909) 949-1363

Sarah Janssen Walker Coach sarah.janssen@nmss.org (760) 448-8425

Nicole Pearson Top Fundraiser Coach nicole.pearson@nmss.org (760) 448-8422

Heather Cavazos Top Fundraiser Coach heather.cavazos@nmss.org (760) 448-8446

TeAM SUPPoRT & TeAM CoACHeS Jenny Dittmore Director, Teams jenny.dittmore@nmss.org (760) 448-8408

Sharon Shahnazarian Team Coach sharon.shahnazarian@nmss.org (760) 448-8426

Julie litchfield Team Coach julie.litchfield@nmss.org (760) 448-8406

volUNTeeR SUPPoRT linda Ingram Director of Volunteer Resources linda.ingram@nmss.org (760) 448-8416

CHAlleNGe WAlK HeADQUARTeRS National MS Society 12121 Scripps Summit Dr #190 San Diego, CA 92131 (800) 486-6762 www.myMSchallenge.com

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