2011 cumulus broadcasting, wilmington, nc market deck

Cumulus 3233 Burnt Mill Rd Ste #4 Wilmington, NC 28403 910-332-2183

Cumulus 3233 Burnt Mill Rd Ste #4 Wilmington, NC 28403 910-332-2112; [email protected]

Metropolitan Statistical Area (MSA)

Includes New Hanover, Brunswick, and Pender CountiesMSA in 2009:

Source U.S. Census Bureau: State and County QuickFacts. Last Revised: Tuesday, 17-Nov-2009 11:49:14 ESTUnemployment Rate: New Hanover ESC

White Persons Black Persons Hispanic/Asian

Cumulus 3233 Burnt Mill Rd Ste #4 Wilmington, NC 28403 910-332-2112; [email protected] 2009 Nielsen Report


Facility/Coverage: 5,000 Watts with an effective broadcast radius of 60 miles Format: News, Talk, Sports. THE station for local and national politics

Target Audience:

•A 35-64•Total CUME: 21,223 (12+ m-su 6a-12m)•Male: 62% Female: 38%•Married: 70% of listeners•Own Homes: 81% of listeners•College Graduates: 53% of listeners•HH Income Levels: $45K-$75K -52% of listeners, $75K or more-14%

News/Information: Local and national news hourly; weather coverage throughout the day.

Live Personality Line-up:

05:00 America in the morning with Jim Bohannon

06:00 Curtis Wright On The Beat

10:00 Glenn Beck

12:00 Rush Limbaugh

0

5,000

10,000

15,000

20,000

25,000

Age Demographics

8,293

2243

6,050

21,223

A25-54 W25-54 M25-54 A18+

3:00 The Doug Urbanski Show 5:00 The Tyler Cralle Show

7:00 Michael Savage10:00 Jim Bohannon12:00 Coast to Coast with George Noory

2010 Nielsen Report


Facility/Coverage: 100, 000 Watts with a broadcast radius of 75 miles

Format: GNI is Wilmington’s exclusive Hot Adult Contemporary format and for over 31 years has maintained a continuous commitment to our busy community.

Target Audience:

•W 25-54•Total CUME: 48,332 (12+ m-su 6a-12m)•Male: 30% Female: 70%•Married: 60% of listeners•Own Homes: 69% of listeners•College Graduates: 41% of listeners•Income Levels: $30-$60K -28% of listeners, $60-$100K -35% of listeners, $100k or more- 16% of listeners



6a-10a Carter & Jackie in the Morning

10a-3p Daily Dees with Rick Dees

2010 Nielsen Report

3p-7p Mike Farrow

7p-12m 70’s, 80’s 90’s and night Trax


Facility/Coverage: 100, 000 Watts with an effective broadcast radius of 75 miles

Format: Coastal Carolina’s mainstream “Rhythmic CHR” Hip-Hop/Top-40 station

Target Audience:

•P 18-34•Total CUME: 33,658 (12+ m-su 6a-12m)•Male: 47% Female: 53%•Married: 26% of listeners•Own Homes: 24% of listeners•College Graduates: 16% of listeners•Income Levels: $45K-$75K-29% of listeners, $75K or more-6% of listeners



6a-10a Rickey Smiley Morning Show

10a-3p Yo Girl Sandra

2010 Nielsen Report

3p-7p Bigg B

7p-12m Shay Boogie



Format: Contemporary Country, The exclusive country station here in Wilmington

Target Audience:

• A 25-54•Total CUME: 53,846 (12+ m-su 6a-12m)•Male: 49% Female: 51%•Married: 57% of listeners•Own Homes: 69% of listeners•College Graduates: 30% of listeners•Income Levels: $45K-75K-41% of listeners, $75K or more-12%



6a-10a The Double Q Waking Crew with Drew and Linda

10a-3p Double Q 101 Workday

3p-7p Brian Sims

7p-12m Cody Allen

2010 Nielsen Report



Format: The Hawk is “Wilmington’s Classic Hits Station” as well as the Home of John Boy & Billy Big Show

Target Audience:

• M 35-54•Total CUME: 25,677 (12+ m-su 6a-12m)•Male: 65% Female:35%•Married: 65% of listeners•Own Homes: 74% of listeners•College Graduates: 36% of listeners•Income Levels: $45K-$75K-51% of listeners,$75K or more-21% of listeners

News/Information: Local/national news hourly; weather coverage throughout the day.


6a-10a John Boy & Billy Big Show

10a-3p 94.5 The Hawk on the Job

2010 Nielsen Report

3p-6p Dutch

7p-12m Eddie Webb VH1 Classic Rock Nights


Station

Call Letters WAAV AM WGNI FM WMNX FM WKXS FM WWQQ FMDial Position 980 AM 102.7 97.3 94.5 101.3

Slogan News, Talk, Sports 80's, 90's and Today#1 For Hip Hop and R&

B! The Port City's Classic HitsCape Fear's Country

LeaderWeb Site www.980waav.com/ www.wgni.com/ www.coast973.com/ www.945thehawkradio.com www.wwqq101.com

Demo A35-64 W 25-54 A 18-34 M 35-54 A 25-54Format News Talk Hot AC Urban Contemporary Classic Hits CountryWattage 5000 100,000 100,000 5000 52,000

Weekly Listeners 21,223 48,332 33,658 25,677 53,846

Program Director Brian Sims Mike Farrow Brandon Hickman Mike Farrow Brian Sims

Core Artist

Curtis Wright, Rush Limbaugh, Glenn Beck,

Fred Thompson

Journey, Daughtry, Taylor Swift, Matchbox

20, Kelly Clarkson, Sheryl Crow, John

Mayer, Pink

Beyonce, Usher,Drake, Ludacris, B.O.B.,

Nicki Manaj, Alicia Keys

Eagles, Led Zeppelin, Rolling Stones, The Beatles,

The Police, John Mellencamp, Fleetwood Mac

Lady Antebellum,Alan Jackson, Toby Keith, Taylor Swift, Brad Paisley, Kenny

Chesney, Carrie Underwood

Line Up 5a-6:00a 6a-10a 6a-10a 6a-10a 6a-10a

America in the Morning

with Jim BohannonCarter and Jackie in the

morningRickey Smiley Morning

ShowThe Big John Boy & Billy

ShowThe Double Q Waking Crew

with Drew and Linda 6:00am- 10am 10a-3p 10a-3p 10a-3p 10a-3p

On the Beat with Curtis

Wright Daily Dees with Rick Dees Yo Girl Sandra 94.5 The Hawk on the Job Double Q 101 Workday 10a-12p 3p-7p 3p-7p 3p-6p 3p-7p Glenn Beck Mike Farrow Bigg B Dutch Brian Sims 12p-3p 7p-8p 7p-12m 7p-12m 7p-12m

Rush Limbaugh 70's at 7 Shay BoogieEddie Webb VH1 Classic

Rock Hits Cody Allen 3p-5p 8p-9p Doug Urbanski 80's at 8 5p-7p 9p-10p

The Tyler Cralle Show 90's at 9

7p-10p 10p-12mid Cumulus Wilmington Michael Savage night-trax 3233 Burnt Mill Rd #4, Wilmington, NC 28403 10p-12a 910-763-9977 fax 910-763-142 Jim Bohannon 12a-5a

George Noory


For more information Contact:

Matthew Coleman

910-332-2112

[email protected]

2011 cumulus broadcasting, wilmington, nc market deck

Documents

listeners college graduates

listeners income levels

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