2011 gr8 places 2 works

8/4/2019 2011 Gr8 Places 2 Works

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The Economic Times &

Great Place to Work® Institute India

Presents

‘India’s Best Companies to Work For’ – 2011 Study

Thursday, 23rd June, 2011 - Mumbai



Welcome to the World’s Largest Study onWorkplace Culture

45 Countries, 5500 Companies, >2.5 Million Employees



And the Largest Study in India

No. of Registrations: 471

No. of Employees Participating: Over 66,000



Presenting “India’s Best Companies to WorkFor” – 2011



What is a Great Place to Work®?

Employee

...have pride in what

you do...

Job

...and enjoy the people you

work with

Other Employees

Trust the people you

work for...

Management

Relationships are the key…..



Essential elements of a Great Place to Work®

Individuality is valued

Welcoming Atmosphere

Part of something larger

Two way CommunicationManager’s Competence

Integrity – Reliability of Management

Professional Support

Collaboration

Demonstrated Caring

For the Job

About my TeamWith the Organization

Equity

Impartiality

Justice

T

R

U

S

T

Credibility

Respect

Pride

Fairness

Camaraderie



It is not possible to be a Best Workplacewithout your employees endorsing you

TRUST INDEX (2/3rd WEIGHTAGE)

• Captures Employee Responses through 60 statements

• Contains two open-ended questions on areas of strength and

areas of improvement.

CULTURE AUDIT (1/3rd WEIGHTAGE)

• Through a questionnaire on practices and policies at the

workplace – management’s response.

• Has two parts

• Quantitative and qualitative data



Two Lenses

Trust Index©

What Employees Feel:

Culture Audit©

What management does:

Credibility

Respect

Pride

Fairness

Camaraderie

T

R U

S

T



KEY STATISTICS OF2011 STUDY

A



Employee perceptions have marginallyimproved from 2010 but are still below 2009

8582

72

55

8381

71

53

8784

76

62

50

60

70

80

90

100

India Top 25 India Top 50 All Companies Bottom 25

Study 2011 Study 2010 Study 2009

Score mentioned are the Grand Mean scores which is average of all the statements in the core surveyScore indicates percentage of survey respondents giving positive response to the survey statements



Participating companies come from 20Industries



Media, Hospitality and Auto components saw

the biggest drop in employee perception

65 66

79

71 71

84

50

55

60

65

70

75

80

8590

Media & Entertainment Automotive & AutoComponents Hospitality

Study 2011 Study 2010




Some of the sectors with highest increase inemployee perception

72

7674

76

80

6669

68

71 71

50

55

60

65

70

75

80

8590

IT Retail Energy PSEs Edu & Training





Supervisory levels & below are less engaged..

77

7370 71

78

7269 70

50

55

60

65

70

75

80

85

90

Senior Managerial Managerial Supervisory Below Supervisory





as are employees with 3 – 5 years tenure ..

77

7169

7275 75

7877

7068

74 7476 77

50

55

60

6570

75

80

85

90

Less than 6months

6 months to2 Years

3 years to 5years

6 years to10 years

11 years to15 years

16 years to20 years

Over 20years





and the young are less engaged

7270

7477 77

7169

7477 78

50

55

60

65

70

75

80

85

90

25 years oryounger

26 years to 34years

35 years to 44years

45 years to 54years

55 years or older





KEY TRENDS IN BESTWORKPLACES

A



Corporate India’s workforce is predominantlyyoung ..

23%

50%

19%

6%2%

0%

20%

40%

60%

25 years or

younger

26 years to 34

years

35 years to 44

years

45 years to 54

years

55 years or

older

Study 2011


Note: Data based on classification of survey respondents to a random sample



12

3631

11

4 2 4

0

20

40

Less than 6months

6 monthsto 2 Years

3 years to5 years

6 years to10 years

11 years to15 years

16 years to20 years

Over 20years

All Companies 2011

Over 75 percent of employees in Corporate Indiais less than 5 years in their organization ..





12

3631

11

4 2 4

11

3230

11

5 48

0

20

40

Less than6 months

6 monthsto 2 Years

3 years to5 years

6 years to10 years

11 years to15 years

16 years to20 years

Over 20years

All Companies 2011 Top 50 2011

but the percentage of tenured employees withmore than 15 years is double in Top 50





It takes time and sustained efforts to be a BestWorkplace

*Source – Best Companies to Work For – 2011 study



Both small and large organizations can beGreat Workplaces

9988

8072 71

3625

2

5

512

7

9

10

Less than 250 250-500 501-1000 1001-2000 2001-5000 5001-10000 Above 1000

Total Companies Top 50 Companies

2%

6%

6% 17%

10%

25%

40%

However, large companies have better representation in the Top 50 List




Voluntary Turnover in India Top 50


18%

6%

14%

14%

13%

21%

13%

19%

21%

17%

0% 5% 10% 15% 20% 25%

Financial Services & Insurance

Manufacturing & Production

Professional Services

Construction & Real Estate

Telecommunications

Overall Industry 2011 India Top 50 2011

Voluntary Turnover: Top 50 Vs. Industry Average



India & the World

A



8589

85 86

40

50

60

70

80

90

100

Grand Mean

India Top 25 2011 US Top 25 2011

EU Top 25 2011 Brazil Top 25 2010

The best workplaces in India are comparable tothe best elsewhere




Indeed, India compares favourably in downward

communication and competence of management

89 91

848692

8481

88

7781

89

80

40

50

60

70

80

90

100

Management keeps me

informed about importantissues and changes.

Management is competent at

running the business.

Management does a good job of

assigning and coordinatingpeople.

India Top 25 2011 US Top 25 2011 EU Top 25 2011 Brazil Top 25 2010

Communication Competence



but significantly lower on some dimensions

7973

8186

81

91

82 80

9087

77

90

40

50

60

70

80

90

100

I can ask management any

reasonable question and get a

straight answer.

People avoid politicking and

backstabbing as ways to get

things done.

When people change jobs or

work units, they are made to

feel right at home.

India Top 25 2011 US Top 25 2011 EU Top 25 2011 Brazil Top 25 2010



Key Findings of Study 2011

A



Work life balance & Flexibility have improved the most over

last 8 years in the best workplaces

8085

8184

67

74

40

50

60

70

80

90

100

People are encouraged to balance their

work life and their personal life.

I am able to take time off from

work when I think it's necessary.

Top 25 India-2011 Top 25 India-2010 Top 25 India - 2004



Many more employees at the best workplaces now agree

that they have “Special and Unique” benefits

8178

69

40

50

60

70

80

90

100

We have special and unique benefits here.

Top 25 India-2011 Top 25 India-2010 Top 25 India - 2004



The Top 25 score over the rest is in perception about equity

related to fair pay and share of profits

76 747370

61

5458

51

40

50

60

70

80

90

100

People here are paid fairly for

the work they do.

I feel I receive a fair share of the profits

made by this organization.

Top 25 2011 Top 25 2010 All Companies 2011 All Companies 2010

Fairness – Equity

Equity



Their employees perceive them to be doing a better job of

attracting talent..

83 81

68 67

40

50

60

70

80

90

100

Management does a good job of attracting talent for key positions




And they do a relatively better job of creating an impartial

workplace

69

73

6670

5457

5255

40

50

60

70

80

90

100

Managers avoid playing favourites. People avoid politicking andbackstabbing as ways to get things

done.


Fairness - Impartiality

Impartiality



and they are fun places to work too!

83 81

66 65

40

50

60

70

80

90

100

This is a fun place to work.




Key Findings of Study 2011

What to focus on to become

a “great workplace?”

A



Differentiating Statements!?

What are “Differentiating Statements?” What is their

significance?

Differentiating Statements are derived comparing The Top 25Best Workplaces with the Average or Bottom 25 Workplaces

Average Positive Scores across all the 59 statements.

These statements represent issues or aspects that are difficultto do very well consistently. They are a “tough ask.”



What makes the Best Workplaces difficult toreplicate?

1. Equity - Fair share of profits/ Special & Unique

Benefits & Fair pay 2. Reliability- Management’s actions match their words

/ Management delivers on promises 3. Impartiality - People avoid politicking/ favouritism 4. Camaraderie- Fun place to work / when people

change work units they are made to feel welcome



Key drivers of employee perception

1. Management does a good job of attracting talent forkey positions

2. I am treated as a full member here regardless of my

position 3. This is a fun place to work / friendly place to work

4. Management shows a sincere interest in me as a

person, not just an employee

5. There is a “family” or “team” feeling here



Employee Comments Analysis

Analysis of unstructured employee comments using softwarebased on Artificial Intelligence principles.

BUZZ ANALYSISDetermination and depiction of most frequently used words inemployee comments. (Can be done for any demographic). The bigger thesize, more frequent is the usage of the word

SENTIMENT ANALYSIS

Determines the sentiment expressed in the comments and keeps countand calculates percentages (Positive, Neutral and Negative).



Q 1 – What makes your Organization a great

place to work?

Top Words: Environment, Family, Team, Culture, Opportunity, Facility



Q 2 – What will make your Organization a better

place to work?

Top Words: Team, Salary, Facility, Job, Training, Growth, Policy, Environment



Q1 Q2

Top words in Q1 not prominent in Q2:

Environment, Family, Culture, Freedom

Top words in Q2 not prominent in Q1:

Salary, Promotion

Buzz Comparison Q-1 Vs. Q-2



Positive Sentiments Negative Sentiments

Sentiment Analysis for the Qn – “ What makes

your Organization a great place to work?”



Learning from the Best Workplaces

1. Building the foundation - Articulating a People Philosophy

2. Strengthening the foundation – build the differentiators• Equity • Reliability

• Impartiality • Camaraderie

3. Building the pillars- Creating great people managers

4. Putting the roof - Articulating and institutionalizing your

Employer brand• Attracting talent for key positions

• Equity –equal treatment• Creating a fun place to work

Do you have the people practices that will help you to institutionalizethe above? - the best workplaces do.



Thank You

A

2011 gr8 places 2 works

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