©2011 ibm corporation accessibility at ibm: an integrated, holistic approach ibm’s accessibility...

©2011 IBM Corporation

Accessibility at IBM:An integrated, holistic approach

IBM’s Accessibility Transformation Initiative

©2006 IBM Corporation2

Corporate standards drive accessibility into fabric of IBM

Enforces top-down accessibility standard• Directs IBM to design accessibility into products and services

• Integrates accessibility into IBM development process

• Provides accessibility checklists to enforce best practices / compliance

Evolves to support recognized regulations and legislation • Supports country specific, region specific and worldwide

- IBM Web standards correlate to both US Section 508 and World Wide Web Consortium (W3C) Web Content Accessibility Guidelines (WCAG)

• Monitors pending legislation worldwide

Company-wide corporate instruction: CI 162

"Accessibility – which started out as a

philanthropic effort – has now evolved to a business

transformation effort for IBM and our clients.“-

Sam Palmisano

IBM chief addresses accessibility at annual stockholder’s meeting


IBM Governance Model for Accessibility

IBM Global Account (IGA) Service Delivery

CIO(IT Governance)

Human Resources(Policy)

Accessibility Center(Rules/SME)

Product TeamsGovernment

Portfolio:5,000 Applications15,000 Tools2,000,000 Web Pages20,000,000 Intranet Pages

Accessibility Governance & Policy Makers at IBM


Established to help ensure IBM product accessibility

Directs worldwide accessibility enablement of all IBM mainstream products • All IBM operating organizations and subsidiaries will design features, functions and controls into IBM

products that make them accessible to people who have disabilities

Applies to:• Hardware products, options and systems

• Software products and applications

• Services

• Internet systems and Web sites

• Output of tool and code generators

• Product documentation

• IBM internal Web sites, tools and applications

Enforcement• Verification is integrated into IBM development processes and included in corporate audits

IBM

Corporate

Instruction 162

Corporate Instruction 162


A proactive hub to accessibility resources and information

Drives company-wide product compliance • Manages databases, monitors and reports on company-wide compliance progress

Provides technical consultations to development teams• Conducts education and workshops

• Provides comprehensive, validated testing approach

Conducts deviation reviews with product teams• Requires senior management approval for products not meeting full accessibility

Provides support for client product accessibility requests• Acts as conduit between clients & IBM sales/development teams for client engagements

• Produces product accessibility templates for Section 508, W3C WCAG standards

Accessibility Project Office


How IBM weaves accessibility into the fabric of IBM

IBM uses a unified product and service development process across its business units

Development processes were updated to include requirements for accessibility

Processes also apply to internal tools, applications, intranet and Internet Web sites

Accessibility driven into IBM development processes

Internal IT development

(Business Transformation Management System

(BTMS))

Internal IT development

(Business Transformation Management System

(BTMS))

Product development(Integrated Product

Development (IPD) process)

Product development(Integrated Product

Development (IPD) process)

Services development(Integrated Services

Development (ISD) process and Global Method)

Services development(Integrated Services

Development (ISD) process and Global Method)

CI 162 – Accessibility of Information Technology for People with Disabilities


Concept

Accessibility Planning

Deviation/Risk Acceptance

Process

CI 162 Checklist Assessment

Address Non-compliances

No Plan

Checkpoint

Exit

Plan



Process


Address Non-compliances

No Plan

Checkpoint

Exit

Availability



Process


No Plan

Checkpoint Exit

IPD Accessibility Integration

CI-162 is integrated into Corporate IPD process and Business Unit customized variants


IBM developers rely on AC technical education

Accessibility Center University

Accessibility Center UniversityThis site is designed for IBMers worldwide by providing key education on how accessibility effects every aspect of IBM's business from our hardware and software products to our services and Web Offerings

Shon Saliga, IBM Worldwide Accessibility Center.

Introductory Web Lectures (Launched April 2003) General Accessibility Strategy Overview

Accessibility for IBM Sales and Marketing

EMEA Introductory Web Lecture

Understanding Accessibility

Upcoming Web lectures (June 2003) Web Accessibility Techniques (Intermediate)

Partnership Development and Alliances

AP Introductory Web Lecture

Accessibility Center Database Project Overview & Demonstration

Technical Education under development Web Developer Roadmap

Accessibility Testing Roadmap

Java Developer Roadmap

Lotus Notes Application Developer Roadmap

Information Developer Roadmap

Software Developer Roadmap

Hardware Developers Roadmap

http://lt.be.ibm.com/acu


IBM tools manage the accessibility integration process

Management infrastructure

Accessibility Center Web

Accessibility Discussion Database

Bid Support & Tracking Database

Executive Reporting

Product Accessibility

Database

Central repository for development teams that automates accessibility checklist completion, deviation approvals and creation of Section 508 templates

Central database for IBM sales teams and clients to request product accessibility information, and track products requested and impact to sales

Searchable repository of accessibility intellectual capital that allows development teams to discuss, share and gain information quickly

Web site library that provides test tools, downloads, worldwide standards, news, marketing tools and best practices for developers and testers

Quarterly executive report that shows product compliance progress, strategic top-tier products and potential accessibility impact to sales


Tools facilitate efficiency and allow for strategic planning

Accessibility Project Office

IBM senior executives

Accessibility tools facilitate process

IBM development teamsCompliance checking time reduced significantly Deviations processed quicker Bid response time improved 50%

IBM sales teamsAutomated support request allows quicker responseSales reps know which compliant products to propose Faster response to customers

Proactively monitor compliance progressModify product strategy based on trend analysis Proactively monitor deviation trends

Quick product compliance info to customers70% time savings in generation of bid trend and product compliance reportsReduction of work effort redundancy

Accessibility Center Web

Accessibility Discussion Database

Bid Support & Tracking Database

Executive Reporting

Product Accessibility

Database


IBM Rational Policy Tester Overview

What it is: Policy Tester is a powerful, automated, Web Compliance scanning solution that simplifies and dramatically decreases the time it takes to audit websites based on:

- Regulatory requirements

- Client policies

- Industry best practices

What it does: Policy Tester scans Web content and evaluates it against a set of standards – either client policies or existing settings – to determine if sites adhere to regulations such as ADA Section 508, HIPAA, COPPA, and Safe Harbor

Benefits: Policy Tester enables organizations to: • Avoid lost business when customers find out that their data is not collected securely

• Reduce risk of litigation for Online Privacy incidents

• Ensure that Web sites are accessible

• Maintain the image and reputation of the brand

• Realize ongoing operational cost reduction through automation of manual processes

• Reduce risk across the online channel

©2006 IBM Corporation12 12

Product Overview

Web portal style interface and browser plug-ins

Enterprise-class architecture designed to scale assessments

Central repository, which enables creating an inventory of your Web properties

User roles and access permissions

High-level dashboards displaying status and compliance risk


13

Policy Tester Editions

Achieve compliance with regulatory and internal standards

Obtain assessments and establish governance during application development and content creation to mitigate risk and reduce cost

Web Accessibility WCAG

Section 508

AccessiWeb

Web Privacy Data collection practices

PII collection

3rd party linking

GLBA, COPPA, HIPPA

Web Content Quality

Broken links, spelling errors

Metadata

Content inventory


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©2011 ibm corporation accessibility at ibm: an integrated, holistic approach ibm’s accessibility...

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