Social Mobile

Rogier van den HeuvelChief Commercial Officer

rvandenheuvel@ebuddy.com

MMA Forum Singapore

eBuddy is the world’s largest

independent IM provider

March 2011

• All mobile devices and web

• On 40+ operator’s portal

• Mobile Platform support:- J2ME- iPhone- Android- WAP

19.5M Unique Mobile users per month

15M Unique Web users per month

17B Messages processed per month

> 120M Mobile APP Downloads

> 2.4M Facebook Fans

230M unique user accounts ever

FACTS

Blogs

YouTube

LinkedIn

App Stores

How is Social Media used on mobile by eBuddy?

Jobvite

Facebook

Twitter

The Importance of brands on Facebook

- Brand Awareness- Loyalty- Event Activation- Product Promotion- Entertainment

9,000 new fans every day!

• Brand Listings....• Where do we stand....

Product Brands fan page rankings on Facebook

1. YouTube 36,214,0262. Coca Cola 28,704,2913. Starbucks 22,552,6124. Oreo 20,309,1695. Red Bull 19,576,120....26. Google Chrome 6,121,133....44. Skype 3,166,572....56. eBuddy 2,431,148....73. Heineken 1,635,895....89. Bacardi 702,066....92. Yahoo Messenger 602,559

Source: fanpagelist 30.05.11

App stores How are they Social? - Transparent

- Reviews- Ranking- Perception

eBuddy is downloaded

120M times

10

There are already 58 app stores with even more on the horizon…

Source: Distimo

Device Manufacturers OS Manufacturers

IndependentsOperators

85M downloads on GetJar; second most popular app ever

3.5M downloads in the Android Market; most popular aggregated IM app in all 77 countries

10M downloads in the iTunes store; most popular aggregated IM application

10M downloads in the OVI store; most downloaded IM app

Second most popular app ever on GetJar

Mobile Marketing AssociationMobile Marketing Association

so…….Mobile is Social!

Social Media is:-Very Viral: reach many people-Create brands (awareness) + Fans-Fast: reach many people fast-Easy to do-Free (at least cheap)-Fun

2009

2010

2011

eBuddy’s mobile revenue is continuously growing

UK

Indonesia

The ad revenues in the emerging markets are higher than you might expect

Average mobile eCPM for eBuddy

eBuddy serves

2,5b ads per month

Ads are served in

200+ countries

worldwide

Mobile Advertising is happening…

Changing industry trends• High smartphone and data penetration

- 42% of postpaid customers have smartphone- 51% postpaid customers have a data product

• Smartphones and new ‘apps’ change customer behavior- New apps on smartphones driving SMS and voice to data substitution- Early adaptors show high smartphone penetration, strong data usage growth and substantially less SMS usage

• Changing customer behavior negatively impacting SMS and voice revenues

Free

Rich media messaging

Cross platform messaging

Phone address book = social

graph

Mobile only

Very easy to use

Always online

Reliable

SMSInstant

Messaging

Brand New: eBuddy XMSlaunched globally

Do more than SMS

20

2011: Smartphones messengers are hugely popular

Mobile Marketing AssociationMobile Marketing Association MMA Forum Singapore

21

2011: Smartphones messengers are hugely popular

MMA Forum Singapore

Scan phonebook, Facebook contactsInvite friends also via SMS and mailContact BlockingChat / text with friendsSend / read indicatorEmoticonsPicture sendingGroup chatVideo sharingWeb companion……more to come

•Chat / text with friends

• Send / read indicator

•Scan phonebook & Facebook contacts

• Invite friends also via SMS and email

• Contact blocking

• Emoticons

• Picture & video sharing

• Group chat

• Web companion

•……more to come

Why is a eBuddy XMS a social app?

Thank You from the

eBuddy team