2011 lecture sustainability
DESCRIPTION
Introduction lecture on SustainabilityHU University of Applied Sciences, Gilbert SilviusTRANSCRIPT
Change the Game Sustainable Development & Projects
A.J.Gilbert Silvius, September 2011
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
Poll
• Sustainability is a problem for the world
• Sustainability as a problem is over-hyped and exaggerated
• Companies misuse sustainability for marketing purposes
• The concern for a sustainable future changes my thinking and my behaviour
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
Shell today
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Shell today
Contributing to sustainable development is integral to the way we do business
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KLM
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Unilever
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• Marketing?
• Lip-service?
• Hype??
• Fake??
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• Is there actually a problem?
• Global warming?• Sustainability?• Poverty?
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
Global warming?
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Global warming?
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• Is there actually a problem?
• Global warming?• Sustainability?• Poverty?
Some Structural DriversChanging Society
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Main driver 1Houston, we have a problem
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History
WAR
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The 20th century
WARfrom
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The 20th century
to
MORE
from
WAR
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The 20th century
MORE
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The 20th century
MORE
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The challenge
How to live a comfortable life with 9 billion people on
the planet?
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Natural resourcesThe PEAK concept
FromMORE = MORE
ToMORE = LESS
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Natural resourcesThe PEAK concept
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Natural resources
MORE = LESS
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The challenge
How to live a comfortable life with 9 billion people on
the planet?
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The challenge….…… potential answers
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The challenge….…… potential answers
• It’s not true / Denial
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The challenge….…… potential answers
• It’s not true / Denial
• Technology will solve the problem!
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The challenge….…… potential answers
• It’s not true / Denial
• Technology will solve the problem!
• Do we really need 9 billion people?
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The challenge….…… potential answers
• It’s not true / Denial
• Technology will solve the problem!
• Do we really need 9 billion people?
• Do all 9 billion people need the same consumption level?
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The challenge….…… potential answers
• It’s not true / Denial
• Technology will solve the problem!
• Do we really need 9 billion people?
• Do all 9 billion people need the same consumption level?
• Should we change our patterns of consumption and production?
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The challenge
Which patterns of consumption and
production allow us to live a comfortable life
with 9 billion people on the planet?
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‘In essence, sustainable development is a
process of change
in which the exploitation of resources, the direction of investments, the orientation of technological development and institutional change are all in harmony and enhance both current and future potential to meet human needs and aspirations’ (UN, 1987)
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Main driver 2Size matters
With sizecomesinfluence comes responsibility
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Main driver 2Size matters
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Let’s realize
• Companies may be part of the problem
• But they are certainly part of the solution!
• Companies have– Resources– Expertise– Assets– Technology– A responsibility?
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• What can companies do
to contribute to sutainable development?
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Corporate responsibility
From: Less bad
To: Good
Less poluting resourcesBetter isolated buildingsBetter safety clothing
Sustainability as a strategyProducts that make our clients more sustainable
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Corporate responsibility
From: Less bad
To: Good
Less poluting resourcesBetter isolated buildingsBetter safety clothingBusiness Resources
BusinessProcesses
BusinessModel
Products/Services
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Corporate responsibility
The strategies, actions and processes through which a company makes its contribute to sustainable development in concert with other actors
* This is modern strategic corporate responsibility is consistent with ISO26000 (draft) it should not be confused with corporate philanthropy and corporate community involvement as developed in the USA in 1970s and 1980s and still practiced today
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ISO 26000
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ISO 26000
ISO standards
Guidelines Normativestandards
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ISO 26000Principles of Social Responsibility• Accountability
– Should be accountable for its impacts on society & the environment• Transparency
– Should be transparent in its decisions & activities that impact on society & the environment.
• Ethical Behavior– Should behave ethically at all times.
• Respect for Stakeholder Interests– Should respect, consider & respond to the interests of its stakeholders.
• Respect for the Rule of Law– Should accept that respect for the rule of law is mandatorymandatory.
• Respect for International Norms of Behavior– Should respect international norms of behavior, while adhering to the principle
of respect for the rule of law.• Respect for Human Rights
– Should respect human rights and recognize both their importance & universality
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Schematic Overview
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Main driver 3We are naked
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Main driver 4The civic society
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‘In essence, sustainable development is a
process of change
in which the exploitation of resources, the direction of investments, the orientation of technological development and institutional change are all in harmony and enhance both current and future potential to meet human needs and aspirations’ (UN, 1987)
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
Sustainability
?
Projects
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Innovation / Change
Sustainability
Projects
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Sustainability
?
Projects
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Sustainable development
World Commission on Environment and Development (the Brundtland Commission): "forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs."
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The Triple Bottom line
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People, Planet, Profit
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The 6 key principles of Sustainability
Sustainability is about…• …balancing or harmonizing social, environmental and economical interests
• …both the short term and the long term
• ...local and global
• …consuming income, not capital
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Consuming income..
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
The 6 key principles of Sustainability
Sustainability is about…• …balancing or harmonizing social, environmental and economical interests
• …both the short term and the long term
• ...local and global
• …consuming income, not capital
• ...transparency and accountability
• ...personal values and ethics
Research Centre forInnovations in Health Carewww.kenniscentrumivz.hu.nl
We need to change the way we view things
In order to change the way we do things
Nelmara ArbexGlobal Reporting Initiative
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Questions ?
Thank you!!! for your attention and input!