2011 lppco brand o pportunities - “ ping pong application” descriptions
DESCRIPTION
2011 lppco Brand O pportunities - “ Ping Pong Application” Descriptions. Mobile Ping Pong Party Add-on Ping Pong Parlour (Kids/Families) Queen Of Hoxton “TUES NIGHT INN” Bloomsbury VIP Ping Pong Room Corney & Barrow Summer Ping Pong Branded Venue Roll-Out - PowerPoint PPT PresentationTRANSCRIPT
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2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions
1. Mobile Ping Pong Party Add-on2. Ping Pong Parlour (Kids/Families)3. Queen Of Hoxton “TUES NIGHT INN” 4. Bloomsbury VIP Ping Pong Room5. Corney & Barrow Summer Ping Pong6. Branded Venue Roll-Out7. University Event Series Roll-Out
www.lppco.com**NB Detail contained within is summary form only
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1. Mobile Ping Pong Party Add-On Applications include:• Festivals / Back-stage / green rooms• After-party entertainment• Media zone for interviews• Branded/VIP tournament (bundling
TV/media)• Celebrity / Charity tournament• Branded Consumer experiences
Basic Package includes:• Quality high-end equipment (eg
PUMA)• Equipment inc. branding, design &
colouring• Event staff inc. trained umpires &
tournament managers (if required)• Pro-players for trick-show exhibition• Full logistics
• 1.
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E: [email protected] W: lppco.com FB: facebook.com/WSOPong
Sample Applications
Bespoke production:• DJs, inflatable tent &
branding, lighting, Wimbledon-themes, other custom production eg Airstream
Branded or sponsored concepts:
• Peroni Ping Pong Classic Festival Tour
• PEPSI MAX Ping Pong Classic @ Cannes Film Festival
• Vitamin Water VIP Lounge @ SOHO HOUSE
Suitable for:• Award shows, Conferences,
Festivals, Corporate Parties, Fundraisers, Product launches, TV/Media zones
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2. Branded “Ping Pong Parlour” for Kids & Families Applications include:• Consumer experiences (eg brand launches)• Sponsored entertainment (eg Kids Zones @
festivals)• Kids/family entertainment (eg celebrations)
Basic Package includes:• Mini ping-pong tables & equipment• Equipment branding & design inc. colouring• Event staff inc. trained umpires &
tournament managers• Top players for trick-show exhibition• Full logistics
Bespoke options• Inflatable tent & branding, lighting, other
custom production eg Airstream, picket fencing, artificial lawn
Suitable for brands like Ben & Jerrys, Innocent, Nintendo, Gap Kids, Kellogs, Cadbury
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3. Queen Of Hoxton (Shoreditch, London)
“Tues Night Inn” weekly social concept features World Series Of Pong, hosting weekly tournaments
Night involves local drink promotions, pizza, DJs, foos-ball, terrestrial TV, Sega video games, pib-ball
Receives press in dailys like Shortlist
World Series Of Pong-branded table is in venue 24/7
Opportunity for event sponsorship plus promotion tie-ins (i.e. play ping pong and get 3 for 2)
In summer, the Roof-Top opens typically with theming, holding private parties for up to 150
lppco will produce a Wimbledon-themed ping pong village, with green TT kit, artifical turf, picket fencing
We will soon be scouting for sponsors for the ping pong add-on
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
Happening Now: Summer 2011:
Even
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E: [email protected] W: lppco.com FB: facebook.com/WSOPong
4. Bloomsbury Bowling Lanes (Holborn, London) – Ping Pong VIP Room Opportunity to turn the Red Room
into a 2 x table dedicated ping pong installation with DJ booth & bar for private hire (The [SPONSOR] Red Room)
This 100 person capacity room adjacent to the 300 capacity King Ping Suite
Can hold 2 ping pong tables, plus has karaoke facilities
At minimum, fit out with high-end branded TT equipment plus further bespoke room design as required with sponsor branding
Suitable for beverage or apparel company
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E: [email protected] W: lppco.com FB: facebook.com/WSOPong
5. Corney & Barrow Summer Ping Pong Enjoy outdoor ping pong on the
Exchange Square lawn complete a gourmet BBQ, all in the heart of City
Format likely to be combination of leagues (doubles) & free-play, with additional option for bookings of organised events for 20+ with lppco
Opportunities to sponsor the above summer promotion produced and managed by lppco (C&B will sell the concept to their customers and database of over 50,000 customers & corporate partners)
Scope TBD but likely to be summer-long @ 2 sites (the marquee City site Exchange Square behind Liverpool St & Fleet Place)
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6. Branded Venue Roll-Out Multi-site & date bar tournament or
event series, modelled on Budweiser’s 2008 Hard-Bat Classic 2008
Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform
Best suited for a beverage brand looking to develop a unique, fun, grass-roots campaign, tied-in with local venue promotions and sales
Tie-ins with social media & TV (eg reality show following contestants)
lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
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6. UK University Roll-Out – Social Ping Pong Similar to “5” however targeted
at Universities
Would form part of or align with ETTA objectives to increase participation on campus - initial target is 8 named Uni’s for Stage 1
Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform eg Puma Social
Best suited for a brand partner looking better engage with this demographic, develop a Student Brand Ambassador framework modeled on Red Bull to drive programme
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
• Tie-ins with social media & TV (eg reality show following contestants)
• lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management
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Branding Capabilities
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Who are the lppco?The London Ping Pong Company
(lppco) is a new, specialist event agency uniquely blending sport, music, art, and entertainment
We create exciting social and corporate event experiences with ping-pong
To see a video of what we do, go to www.lppco.com to view The World Series Of Pong Slam Jam Finale 2010 (a lppco events concept)
Please contact us at [email protected] for further details on a full range of services and capabilities
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Why ping pong?Ping pong can be played anywhere by anyone.
It’s fun, active, & highly social when combined with new venues, music (DJs), organized teams competition. Importantly, it is an inexpensive form of entertainment. It’s revival and cool-factor is being driven in the US/UK by celebrity ping pong parties (e.g. 50
Cent), ping pong clubs (e.g. SPIN NY backed
by Susan Sarandon) global marketing campaigns (e.g.
Puma Social) rockers like Kings Of Leon & Foo
Fighters constantly playing on tour
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Contact UsE: [email protected]: www.lppco.comFB: facebook.com/WSOPong
“Uniquely blending sport, music, art, & entertainment, we create exciting, social
event experiences using ping pong”
**For an example of an exciting lppco event application, view the WSOPong Slam Jam promotional video and prior event photography @ lppco.com & facebook.com/WSOPong