2011 lrc marketing group corporate capabilities

Market for Success

Presented by LRC Marketing Group

LRC Marketing Group Targeted Strategies. Integrated Solutions. Superior Results.

Introduction

Strategy

Solutions

Results

Agenda


  LRC Marketing Group is dedicated to exceeding your expectations.   Since 2001, we have been in the business of implementing targeted

strategies, integrated solutions and superior results.   Whether we are supporting a Fortune 500 company or start-up, our

goal is the same – professional marketing services that yield results.   Listed below are just some of our most recent clients…

Introduction About LRC Marketing Group


  LRC Marketing Group is committed to providing professional marketing strategies that directly improve your company’s bottom line.

  How? By… –  Understanding or Creating Your Value Proposition –  Clearly Defining Your Target Market and Sales Process –  Developing Your Voice Through Your Marketing Message –  Implementing and Tracking Campaigns That Yield Results –  Presenting an approach that maximizes Market Development Funding

from companies like HP, Kyocera CopyStar, Xerox, Muratec, Konica Minolta and more

Introduction About LRC Marketing Group


LRC Marketing Group Services Introduction

  COMPANY BRANDING | Communicate your strategy and positioning to help drive your business forward.

–  Brochures –  Stationary –  Product literature

  BUSINESS TO BUSINESS MARKETING | Reach your target audience with your message today.

–  Lists, direct mail & telemarketing campaigns –  Research, writing, design and campaign management on- and off-line

  INTERNET MARKETING | Drive prospects and customers to your web site. –  Supplier Promotions, Rebates & Special Offers –  Product/Program information, links & custom web pages –  Internet Advertising i.e. Google Adwords –  Search Engine Optimization, XML Site Mapping –  Web Site Reporting i.e. Google Analytics

  SALES SUPPORT | Provide your sales team with the tools they need to close the deal.

–  First Appointment Presentations –  Case Studies –  Letter, Proposal Templates


Sample Materials Introduction


Understanding The Need Strategy

WHERE DO YOU NEED SUPPORT?   Determining your target market?   Reaching out to customers and prospects on a regular basis?   Preparing for easily avoided obstacles in the sales process?   Presenting your message in a clear, concise and consistent manner?   Communicating your message through various channels at once i.e. print,

email, internet, telemarketing?   Tracking the effectiveness of marketing campaigns?   Creating templates for sales team i.e. letters, proposals, first appointment

presentations, etc.

Our mission is to provide clients the highest level of service, value, technology, creativity and flexibility from project concept to completion. We specialize in clear communications and superior execution to make your vision a reality.

Prospecting Qualifying Prospect Development

Field Study

Proposal/ Presentation of Findings

Sale Implementation Manage/ Renew/Refine


CREATING DEMAND   Target prospects in key industries   Target prospects that are within a specific size range   Target prospects that are within a specific geography   Target prospects in print, by phone and ultimately by email   Drive prospects to the web site for ecommerce opportunities

EXPANDING & RETAINING CUSTOMER BASE   Upsell existing customers who are not taking advantage of all your

services   Cross-sell existing customers that purchase a related product   Communicate with customers regularly to make them aware of your

offerings, company news, point of differentiation and to thank them for their continued business with you

Focusing on the Goal Strategy


Taking Action Strategy


Taking Action Strategy

SUPPLIER PROGRAMS   Marketing Development Funds   Co-op Funds   Portals with Marketing Materials/Media

EXAMPLE:   HP Elite Partners generally receive $6500 in Marketing Subsidy

Center funds to do direct mail and telemarketing programs every quarter

  Further, depending on equipment sales, HP Elite Partners also receive Marketing Development Funds for HP Approved Marketing Activities.

  HP’s portals are loaded with campaigns ready to go.

LRC Marketing Group knows how to raise funds, implement campaigns, pass supplier audits and submit claims on behalf of our clients.


LRC Marketing’s Monthly Marketing Blitz is a customized marketing solution that enables customers and prospects to get your message no matter where they look…in print…by email…on the Internet… Even by phone for one flat fee.

Here’s our simple 4 step customer acquisition and retention strategy:

1.  MONTHLY PRINT NEWSLETTER | Customized for your business.

3.  MONTHLY ENEWSLETTER | Created, distributed and managed in one place.

5.  MONTHLY WEB SITE UPDATES* | Mirrors newsletter content, expands on product. promotions and information, gives customers a reason to come back each month.

6.  SUPPLIER DIRECT MAIL & TELEMARKETING CAMPAIGNS | Drive new and/or existing business. Engage contacts one-on-one with a polished, yet urgent call-to-action.

Tracking & Reporting:

MONTHLY SUMMARY REPORT | Tracks marketing activity and results in one place

MONTHLY CUSTOMER CALL LIST | Follow-up with customers who are getting your message.

LRC Marketing’s Monthly Marketing Blitz Solution

Imagine implementing all this every month for virtually $0. Ask us how.


Example of Monthly Marketing Blitz Package Solution

Print Newsletter to Customers

eNewsletter to Customers

Web Site

Direct Mail Post Card to Prospects


Success Stories in the Printing & Imaging Industry Results

  HP Elite Partner & Authorized Dealer for Kyocera Mita, Copystar, Samsung, Lexmark & Xerox – Cleveland, Ohio o  Targeted 2600 customers monthly and 2300 prospects quarterly o  23-28% open rate to monthly email campaign directed at customers o  Increased percentage of direct web traffic significantly – 76% in April 2009 o  100% coverage of marketing campaigns by supplier marketing & co-op funds

  Authorized Dealer for HP, Konica Minolta, Copystar, Brother, Canon & Oki – Huntsville, Alabama o  Targeted 3300 customers monthly and 1000 prospects quarterly o  19-26% open rate to monthly email campaign directed at customers o  Increased web traffic each month with 46% from new visitors in April 2009 o  100% approval of marketing campaigns by HP MDF AUDIT TEAM

  HP Elite Partner & Authorized Dealer for Copystar, Samsung, Xerox & Muratec – Washington, DC o  Targeted 1750 customers monthly and 1700 prospects quarterly o  26-30% open rate to monthly email campaign directed at customers o  100% coverage of marketing campaigns by supplier marketing & co-op funds


SUPPLIER MDF/COOP MANAGEMENT | Let us manage MDF/Coop proposals, campaign central spending, audits and claim submissions for suppliers like HP, Kyocera Copystar, Xerox and more on your behalf. We’ll also keep a pulse on marketing materials, promotions and rebates.

WEB SITE REPORTING & SEARCH ENGINE OPTIMIZATION | Drive Traffic. Monitor activity. A must have.

SALES SUPPORT | Presentations, letter and proposal templates, case studies and more.

Optional Services Options


  Targeted Strategies   Integrated Solutions   Superior Results   Data-Driven Tracking & Reporting   Established relationships with key

partners and design teams   Expertise in managing supplier MDF/

coop funds for low, or no cost, marketing solutions that work.

We strive for customer independence. All materials, web-based tools and email management information is provided in a format that can be edited, updated or accessed by our clients at any time.

The LRC Marketing Group Difference Market for Success

We measure our success according to the impact that we have in driving your business forward.


CONTACT INFORMATION

Lisa Cassidy p: 201.560.3460 f: 866.404.2602 e: [email protected] www.lrcmarketing.com

Questions? Next Steps

2011 lrc marketing group corporate capabilities

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