2011 microsoft worldwide partner...

Sponsor and ExhibitorOpportunities

Collaboration.Inspired.Los Angeles • July 10-14

2011 MICROSOFTWORLDWIDEPARTNERCONFERENCE

Dave ChennaultPresident

SkyLite SystemsMPN partner since 2009

Offi ce 365/Portals and Collaboration

| http://digitalwpc.com/. For sponsor and exhibitor opportunities contact Marci Eversole at 206-935-6135 or [email protected] 2

Event Overview

K2 is a global ISV and as Microsoft is our key technology partner, we fi nd WPC very valuable for meeting with Microsoft execs and partner business managers from across the globe to discuss strategy and align our business goals. K2’s business depends on the success of our partner ecosystem and WPC provides a great vehicle for us to network with a broad range of partners from across the globe and open opportunities for new partnerships.

Dave MarcusVice President- Global Business Development K2

The Microsoft Worldwide Partner Conference provides a forum for Microsoft partners to learn about the latest product innovations and solutions, network and engage with other partners and Microsoft staff, and get resources to build, manage and grow their businesses. WPC is comprised of Keynotes, Breakout Sessions, Solution Innovation Center (SIC), formerly known as Expo, Interactive Theater Sessions, and multiple networking opportunities.

The Microsoft Worldwide Partner Conference attendees will have the opportunity to:

• Explore current and soon-to-be-released Microsoft and Partner solutions, products, and programs.

• Immerse themselves in thousands of learning opportunities ranging from visionary keynotes to breakout and solution theater sessions to interactive sessions.

• Engage and Collaborate with peers from around the world and Microsoft to forge business building relationships.

Conference Dates:Sunday, July 10 - Thursday, July 14, 2011

SIC Dates:Monday, July 11 - Thursday, July 14, 2011

SIC Hours: 11:30am – 5:30pm – daily

Special evening functions: Solution Innovation Center Reception for all attendees: Monday, July 11, 6:00pm – 7:30pm

Location:Los Angeles Convention Center, South Hall

Sponsor and Exhibitor Sales ManagerMarci [email protected]

Projected Target Attendance Profi le:• 13,000 Partner Community –

Business and technology professionals: CEOs, CTOs, CFO’s, Managing Directors, Directors, General Managers, IT professionals, Business Managers, Sales and Marketing professionals.

• 2000 Press, Industry Analysts, and Microsoft Team Members

• 85% BDM

• 15% Technology

• 65% International

• 35% U.S.

| 3http://digitalwpc.com/. For sponsor and exhibitor opportunities contact Marci Eversole at 206-935-6135 or [email protected]

Event Overview

Solution Innovation Center – NEW!New this year, WPC 2011 is launching an experiential learning environment -Solution Innovation Center (SIC) - formerly known as the Expo. Instead of the traditional rows and booth format, the Solution Innovation Center has been designed to create an all-encompassing content delivery vehicle which seamlessly syncs the content between the main stage keynotes, the breakout sessions and the Solution Innovation Center. Content drives various areas throughout WPC and helps us deliver a stronger, more valuable experience to the Partner. Three areas of focus are around Cloud, Mobility and Compete (How to win in the marketplace against the competitor). The Partner will learn “where” to make their future investment bets along with “how” to make those future investments profi table to their practice.

Year over year, WPC presents a staggering amount of information. In crafting the Solution Innovation Center, our focus was threefold:

• Immediately COMMUNICATE brand personality, the value proposition of the event and set the tone to engage the Partner and drive them into the experience.

• Delineate areas that EDUCATE attendees, either with self- or guided-learning, to keep them involved throughout the multi-day experience.

• Provide numerous areas and opportunities to CONNECT directly with Microsoft, so Partners’ specifi c questions and needs are met, satisfying their business objectives and creating a positive foundation for their future and ours.

Exciting Benefi ts! – NEW!• Sponsor/Exhibitor access to Connect – Network with Partners!

• Sponsor/Exhibitor Appreciation Reception, Sunday, July 10th, 5:00pm – 6:00pm prior to Welcome reception

• Solution Innovation Center Welcome Reception, Monday, July 11 6:00pm – 7:30pm.

• Extended hours – 11:30am – 5:30pm daily

• Solution Innovation Center concept and fl oor plan

• Access to the Vision Keynote presentations at Staples Center – Monday- Wednesday

Showcase Your Business – NOW!Increase your Marketing Reach. With over 13,000 partners from around the world expected to attend WPC 2011, you will have a global opportunity to increase awareness of your company, products and services, as well as enhance your image and brand to key IT business leaders.

Expand your Channel Development Initiatives. WPC 2010 showcased over 140 unique partner companies in the SIC. This year’s Solution Innovation Center will help you develop and/or expand your strategic partner relationships with SIs, OEMs, ISVs, Hosters, Web Agencies, Large Account Resellers, Small Business and Learning partners.

Network with Partner and Microsoft Communities. Meet and engage with the over 2,000 Microsoft business experts from our corporate product groups and worldwide fi eld organizations to develop profi table strategic business plans and partnerships.

Partner Focus. WPC is a partner led conference built by partners for partners. WPC is an unique platform for IT solution providers, developers, programmers and consultants from large consumer corporations, small and medium enterprises, as well as, self-employed professionals to meet, share, learn, and grow their professional networks and practices.

WPC is a terrifi c event to connect with Microsoft executives and the partner community. WPC is a “must-do” conference for Experlogix.

Jeff HolwayVP Sales & MarketingExperlogix, Inc.


Solution Innovation Center Key Components:

Concierge Area• A place to orient new and alumni attendees; the Concierge Area will help familiarize

you with all that WPC 2011 has to offer.

Microsoft Solution Theater & Partner Solution Theater• Platform for partner-to-partner mini-presentations; listen to the partners share their

solutions and innovation success stories.

Regional Lounges – NEW!• One of many key partner connection points now on the SIC hall fl oor.

Connect Cafes – NEW!• Social areas with food and beverage to draw partners to network.

LACC South Hall

Event Overview

Microsoft WPC is an excellent event. We were able to secure 7-8 joint Microsoft/Parallels meetings to discuss Offi ce 365 with Telcos from around the globe. Our ROI was sales time and travel saved, created better team interlock, and we jointly moved forward our sales activities. I absolutely recommend this event!

Dave FeldmanVice President, Telecom Sales Parallels

Microsoft WPC provides Dialogic the ability to meet with key partners, Microsoft personnel, and prospective customers for our products that are used in Lync and Exchange applications. It is a venue unlike any other in the Unifi ed Communications Market promoting opportunity and is fi lled with energy and enthusiasm.

Scott WoosterEnterprise Marketing Manager, Dialogic


Partner Attendees by Business Model

Systems Integrator (20.8%)

ISV/Independent Software Vendor (13.6%)

Value Added Reseller (VAR) (8.9%)

Microsoft Business Solutions (Dynamics) (8.7%)

Software plus Services (8%)

Large Account Reseller/Enterprise Software Advisor (LAR/ESA) (5.7%)

Hosting (5.4%)

Learning Solutions (5.3%)

All others (23.7%)

Web Developer (4.8%) Other (3.3%) Microsoft Authorized Distributor (3.1%) Software Asset Management (SAM) (3.0%) Original Equipment Manufacturer (OEM) (2.6%) System Builder (2.0%) Digital Agency (1.3%) Mobile ISV (1.2%) Mobile Services (1.1%) Mobile Distributors/Reseller Channel (0.4%) Mobile Devise Manufacturer (0.3%) Original Design Manufacturer or Contract Manufacturer (ODM) (0.2%) Mobile Carriers (0.2%) Mobile Operators (0.1%)

Asia Pacific (3%)

Canada (6%)

Central and Eastern Europe (8.9%)

France (2%)

Germany (4%)

Greater China (1%)

India (1%)

Partner Attendance by Region

Japan (5.3%)

LATAM (5%)

Middle East and Africa (4%)

United Kingdom (5%)

United States (48%)

Western Europe (15%)

Partner Attendee Demographics

Attendee Focus. The Microsoft Worldwide Partner Conference provides partners a forum in which to engage with its attendees, who will include IT solution providers, developers, programmers and consultants from large consumer corporations, smaller enterprises as well as self-employed professionals.

Worldwide Partner Conference 2010 StatisticsPartners from over 100 countries attended.


Worldwide Partner Conference 2010 Statistics (continued)

How many years have you or someone from your company attended WPC?

Advance Infrastructure (10%)

Business Intel (6%)

Business Process and Integration (5%)

Custom Development (6%)

Data Management (5%)

Hosting (2%)

Information Worker (13%)

ISV/Software (6%)

Learning (2%)

First WPC (17%)

Two to Five Years (44%)

More than Five Years (39%)

Microsoft Partner Program Primary Competencies by Attendee

Partner Attendees by Partner Tier

Gold Certified (82%)

Certified Partner (8%)

Registered Partner (10%)

Licensing (5%)

Microsoft Business Solutions/Dynamics (8%)

Mobility (4%)

Network Infrastructure (10%)

OEM (4%)

Security (5%)

Small Business (4%)

Unified Communications (5%)

Partner Attendee Demographics


Sponsor and Exhibitor Opportunities

Platinum

Package

Gold

Package

Silver

Package

Bronze

Package

ExhibitorExhibitor with

Turnkey Booth

Exhibitor with

Green Turnkey Booth

*Alumni Standard *Alumni Standard *Alumni Standard

$125,000 $50,000 $30,000 $15,000 $7,995 $8,995 $10,145 $11,145 $10,595 $11,595

Conference Inclusion

Full conference passes includes

access to SIC, Food and Beverage

Functions, Evening Events,

Conference Sessions and Keynotes

15 5 3 2 1 1 1 1 1 1

One (1) private Sponsor-dedicated

meeting room. May be used for

demos, customer meetings,

press briefi ngs, etc. Rooms

will include a table and six (6)

chairs, 1,000 watt electrical line.

Additional items will be the

responsibility of the sponsor

Yes Yes - - - - - - - -

Complimentary hotel rooms

for up to four nights at a

conference sponsored hotel

1 - - - - - - - - -

Sponsor factoids rotating

during keynote walk-in

(content subject to Microsoft

approval)

Yes Yes - - - - - - - -

Sponsor logo rotating on slides

during keynote walk-inYes Yes Yes Yes - - - - - -

Sponsor acknowledgement

during general sessionYes Yes - - - - - - - -

Dedicated WPC Connect Table Yes Yes - - - - - - - -

NEW! Access to Connect tool –

Network with Partners pre and

during Conference

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

NEW! Access to daily Vision

Keynote Presentations at

Staples Center


NEW! Sponsor/Exhibitor

Appreciation Reception –

Sunday, July 10 – 5:00pm -6:00pm


SIC Inclusion

Exhibit booth size

30 x 30

Premier

Island

20 x 20

Premier

Island

10 x 30

Premier

Location

10 x 20

Premier

Location

10x 10 10x 10 10x 10 10x 10 10x 10 10x 10

Exhibit staff passes includes access

to SIC Hall20 10 5 3 3 3 3 3 3 3

Booth package includes

unpadded carpeting, 1,000

watts of electricity per 10 x 10

space, internet connectivity, and

wastepaper basket. (See sponsor

package descriptions for details)


Complimentary access to the

Partner Welcome Reception

on Sunday, July 10 and Partner

Celebration on Thursday, July 14


Complimentary daily food and

beverages in the Exhibitors'

Lounge on the Show Floor.


*Alumni: Any Partner that has participated in one of the following events in the last 2 years as an exhibitor or sponsor: Convergence, MMS, PDC, Tech·Ed, WPC.

All packages are in U.S. Dollars.


Platinum

Package

Gold

Package

Silver

Package

Bronze

Package

ExhibitorExhibitor with

Turnkey Booth

Exhibitor with

Green Turnkey Booth

*Alumni Standard *Alumni Standard *Alumni Standard

$125,000 $50,000 $30,000 $15,000 $7,995 $8,995 $10,145 $11,145 $10,595 $11,595

Digital WPC Website

Rotating Sponsor logo placement

on Digital WPC home pageYes Yes Yes - - - - - - -

Link to Sponsor’s website from the

sponsor page of Digital WPCYes Yes Yes Yes - - - - - -

Sponsor logo and company

description on the sponsor page

of Digital WPC

200

words

150

words

100

words75 words - - - - - -

Exhibitor company name and

description on Digital WPC- - - - 50 words 50 words 50 words 50 words 50 words 50 words

Collateral Inclusion

Logo on Sponsor level banner

(identifying all sponsors at a

specifi c level)

Yes Yes Yes Yes - - - - - -

Sponsor logo printed prominently

in the conference guideYes - - - - - - - - -

Public Relations

Sponsor highlighted in conference

press releaseYes Yes - - - - - - - -

Access to registered press list prior

to the conference - only those

from the press that opt-in


Conference Marketing Opportunities

Blind usage of the opt-in

conference attendee list, post

event. Note: Microsoft provided

mail house forms and NDA must

be completed. As part of the

Microsoft Privacy Policy, attendee

must opt-in to receive information

from sponsors


Sponsor listed in monthly MSPP

newsletterYes Yes Yes - - - - - - -

Co-Marketing

Place the Worldwide Partner

Conference 2011 banner on the

company website from the date

of signed contract through the

conference


Sponsor and Exhibitor Opportunities

*Alumni: Any Partner that has participated in one of the following events in the last 2 years as an exhibitor or sponsor: Convergence, MMS, PDC, Tech·Ed, WPC.

All packages are in U.S. Dollars.


Platinum Sponsor - U.S.$125,000

Conference Inclusion• Fifteen (15) full conference passes includes access

to the SIC, Food and Beverage Functions, Evening Events, Conference Sessions and Keynotes.

• Private, sponsor-dedicated meeting room in the Convention Center to be used for demos, customer meetings, or press briefi ngs. Room will include table and six (6) chairs and one (1) electrical line. Sponsor may order other services at the Sponsor’s expense.

• One (1) complimentary hotel rooms for up to four (4) nights at a conference sponsored hotel.

• Sponsor factoids rotating on screen during keynote walk-in (subject to approval by Microsoft).

• Sponsor logo rotating on slides during keynote walk-in.

• Sponsor acknowledgement during general session.

• Dedicated WPC Connect Table - One (1) dedicated six (6) person table reserved in the WPC Connect area for four (4) days. Each table will have a customized table reserved sign with Sponsor logo. The tables will be available during WPC Connect hours for Sponsor designees to conduct meetings.

• NEW! Access to Connect tool – Network with Partners pre and during Conference

• NEW! Access to daily Vision Keynote Presentations at Staples Center

• NEW! Sponsor/Exhibitor Appreciation Reception – Sunday, July 10 – 5:00pm – 6:00pm

SIC Inclusion• Premiere island location 30 x 30 exhibit booth space.

• Twenty (20) Exhibit Staff passes includes access to the SIC Hall.

• Booth package includes: unpadded carpeting, nine (9) 1,000 watt lines of electricity, one (1) internet drop with up to nine (9) connections, and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.

• Complimentary access to the Partner Welcome Reception on Sunday, July 10 and Partner Celebration on Thursday, July 14

• Complimentary daily food and beverages in the Exhibitors' Lounge on the Show Floor.

Digital WPC Website• Rotating Sponsor logo placement on Digital WPC

home page Sponsor will have one logo which will be added to a Digital WPC home page scroll of all Sponsors.

• Link to Sponsor’s website from the sponsor page of Digital WPC.

• Sponsor logo and 200-word solution description on the sponsor page of Digital WPC.

Collateral Inclusion• Logo on Sponsor level banner (identifying all

sponsors at a specifi c level).

• Sponsor logo printed prominently in the conference mini guide.

Public Relations• Sponsor highlighted in conference press release.

• Access to list of participating press who opted in, two (2) weeks before the conference.

Conference Marketing Opportunities• One post-event blind usage of the conference

attendee database (non-email addresses). Note: Microsoft provided mail house forms and NDA must be completed. As part of the Microsoft Privacy Policy, the list will only include names of the attendees who opt-in to receive information from Sponsors.

• Sponsor listed in the MSPP monthly newsletter.

Co-Marketing Expectations• Place the WPC 2011 banner and link on company

website from the date of signed contract through the conference dates.


Gold Sponsor - U.S.$50,000

Conference Inclusion• Five (5) full conference passes includes access to the

SIC, Food and Beverage Functions, Evening Events, Conference Sessions and Keynotes.

• Private, sponsor-dedicated meeting room in the Convention Center to be used for demos, customer meetings, or press briefi ngs. Room will include table and six (6) chairs and one electrical line. Sponsor may order other services at the Sponsor’s expense.

• Sponsor factoids rotating on screen during keynote walk-in (subject to approval by Microsoft).


• Sponsor acknowledgement during general session.

• Dedicated WPC Connect Table - One (1) dedicated six (6) person table reserved in the WPC Connect area for four (4) days. Each table will have a customized table reserved sign with Sponsor logo. The tables will be available during WPC Connect hours for Sponsor designees to conduct meetings.




SIC Inclusion• Premiere island location 20 x 20 exhibit booth space.

• Ten (10) Exhibit Staff passes includes access to the SIC Hall.

• Booth package includes: unpadded carpeting, four (4) 1,000 watt lines of electricity, one (1) internet drop with up to four (4) connections, and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.









Public Relations• Sponsor highlighted in conference press release.

• Access to list of participating press who opted in, two (2) weeks before the conference.



• Sponsor listed in the MSPP monthly newsletter.



| | http://digitalwpc.com/. For sponsor and exhibitor opportunities contact Marci Eversole at 206-935-6135 or [email protected] 11

Silver Sponsor - U.S.$30,000

Conference Inclusion• Three (3) full conference passes includes access to

the SIC, Food and Beverage Functions, Evening Events, Conference Sessions and Keynotes.





SIC Inclusion• Premiere location 10 x 30 exhibit booth space.

• Five (5) Exhibit Staff passes includes access to the SIC Hall.

• Booth package includes: unpadded carpeting, three (3) 1,000 watt lines of electricity, one (1) internet drop with up to three (3) connections, and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.









Public Relations• Access to list of participating press who opted in,

two (2) weeks before the conference.



• Sponsor listed in the MSPP monthly newsletter




Bronze Sponsor - U.S.$15,000

Conference Inclusion• Two (2) full conference passes includes access to teh






SIC Inclusion• Premiere location 10 x 20 exhibit booth space.

• Three (3) Exhibit Staff passes includes access to the SIC Hall, Food and Beverage functions and Evening Events.

• Booth package includes: unpadded carpeting, two (2) 1,000 watt lines of electricity, one (1) internet drop with up to two (2) connections, and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.



Digital WPC Website• Link to Sponsor’s website from the sponsor page of

Digital WPC.




Public Relations• Access to list of participating press who opted in,

two (2) weeks before the conference.






Exhibitor Package - U.S.$7,995 *Alumni, U.S. $8,995 Standard

Conference Inclusion• One (1) full conference passes includes access to the

SIC.




SIC Inclusion• 10 x 10 exhibit booth space.

• Booth package includes: unpadded carpeting, one (1) 1,000 watt lines of electricity, one (1) internet drop and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.

• Three (3) Exhibit Staff passes includes access to the SIC Hall, Food and Beverage functions and Evening Events.



Digital WPC Website• Exhibitor Name and 50-word description on the

exhibit page of Digital WPC.



*Alumni: Any partner that has participated in one of the following events in the last 2 years as an exhibitor or sponsor: Convergence, MMS, PDC, Tech·Ed, WPC.

Exhibitor Upgrade Package - $250 – packages includes one skirted table 6’ table and two gray padded stools; order your upgrade package when registering as an attendee.


Conference Inclusion• One (1) full conference pass includes access to the





SIC Turnkey Booth PackageOne (1) 10’ x 10’ SIC booth space includes:

• Three (3) Backwall Panels in your choice of color: beige, navy, forest green, white or black. Graphics can be done, but will cost additional.

• One (1) Front counter (1 meter x half meter).

• One (1) Back counter (1 meter x half meter).

• Two (2) Lights for backlighting header.

• Company header in standard font OR your company logo.

• Silver Metal Framing.

• Material handling up to 300 lbs.

• Computer monitor

Additional Benefi ts Include:

• No installation and dismantle labor fees.

• Your booth will be automatically set-up at your scheduled move-in time.

• Savings on material handling expenses.



• Three (3) Exhibit Staff passes includes access to the SIC Hall.



Digital WPC WebsiteIdentifi cation of company and 50-word description on Digital WPC.

Required Co-Marketing ActivitiesPlace the WPC 2011 banner and link on company website from the date of signed contract through the conference dates.

Exhibitor Turnkey Package - U.S.$10,145 *Alumni, U.S. $11,145 Standard



Conference Inclusion• One (1) full conference pass includes access to the





SIC Environmentally Friendly Turnkey Booth PackageOne (1) 10' x 10' SIC booth space includes:

• One (1) 10' Backwall Panel in your choice of color: Ash or Cherry wood fi nish with Silver Aluminum Framing.

• One (1) 93” x 52-1/4” Water-Based Eco Friendly Banner.

• One (1) Front counter (1 meter x half meter).

• One (1) Back storage cabinet (2 meter x half meter).

• Material handling up to 300 lbs.

• Computer monitor

Additional Benefi ts Include:

• No installation and dismantle labor fees.

• Your booth will be automatically set-up at your scheduled move-in time.

• Savings on material handling expenses.



• Three (3) Exhibit Staff passes includes access to the SIC Hall.



Digital WPC WebsiteIdentifi cation of company and 50-word description on Digital WPC.

Required Co-Marketing ActivitiesPlace the WPC 2011 banner and link on company website from the date of signed contract through the conference dates.

Exhibitor Green Turnkey Package


Exhibitor Green Turnkey Package is available pre-order only and will not be available on site.

U.S.$10,595 *AlumniU.S. $11,595 Standard

Exhibit package is FSC Certifi ed Hardwood Plywood Panels. The sustainably harvested MDF-core plywood panels are Forest Stewardship Council Certifi ed, formaldehyde-free, and earn one point for LEED's EQ Credit 4.4 for low emitting materials. Aluminum extrusions are made of 85% recycled content and are 100% recyclable.

2011 microsoft worldwide partner...

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