2011 pricing

9
Content Robust Distribution of your organization’s news and message, including:  Posting to www.prnewswire.com reaching an average of 3 million unique visitors per month and to PR Newswire’s media-only Web site (www.prnewswire. com/media), where thousands of journalists and bloggers generate more than one million news release accesses per month  Delivery to thousands of print and broadcast newsrooms across the country as well as Web sites, databases and online services including featured placement in NEWS sections of leading portals  Free distribution to leading trade publications — online and print  Reach into multicultural segments including Hispanic, African American, Asian American and Native American  Unparalleled search engine optimization and social media tagging on every release, making it easy for users to share  your news online  Advanced XHTML formatting of your releases to maintain the original look of your documents with bold, italics, underlining, bullets and more  Embedded keyword links which help optimize your releases for search engines, and also make it easier for online news consumers to link back to your Web site Engage with the audiences that matter to you – in more ways than ever before. PR Newswire helps you engage opportunity everywhere through our industr y-leading products and services. We can help you gain the intelligence you need to nd your audiences, interact and engage with them and measure the impact of your outreach. Whether you’re a public company looking for a disclosure service to help you engage your stakeholders, an agency or private company of any size, or a non-prot, government or public sector organization looking for ways to expand your visibility and impact, PR Newswire can partner with  you to achieve your communication goals. PR Newswire is a membership organization, and members benet from the value of the personalized service we provide. As a valued member, you’ll receive: ENAEMENT AND WRFLW SLUTNS FR PR / R / CSR / MARETN ENAE PPRT UNT vy (888) 776-0942 | www.prnewswire.com Copyrigh t © 2011 PR Newswire Association LLC. All Rights Reserved. SvcS nDX Distribution p2 Targeting p5 Engagement p5 Monitoring & Measurement p5 > > > > > > > Press Release Measurement ur dynamic Visibility Reports dashboard enables you to understand and analyze results with regard to online visibility, search engine optimization, media measurement, investor engagement and overall audience engagement The Online Member Center A customer-only portal where you can access a full suite of tools and manage your press release workow from beginning to end. Write a more search-engine friendly release using our suite of optimization services  Upload your text, image, multimedia and other assets  Customize and save targeted distribution lists  Access a comprehensive interactive reporting dashboard  Approve your releases online  Pay your invoices Personal Service & Expert Consultation  Personalized advice 24/7 to help you best connect with your target audiences  Savvy media experts with deep relationships throughout the media world and across multiple traditional, specialized and social media channels  Proofreading and checking of releases for grammar, spelling and accuracy  Free educational and professional development through webcasts and seminars, as well as our online nowledge Center Friendly service professionals P Newswire is a membership organization with an annual fee of $195 Marketing p5 Multimedia & Broadcast PR p6 T rade Show p7 R & Compliance p8 > > > > > > > > > > > ffectie Januar 1, 2011 Pricing Guide

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Page 1: 2011 Pricing

8/4/2019 2011 Pricing

http://slidepdf.com/reader/full/2011-pricing 1/8

Content

Robust Distribution of your organization’s news and

message, including:

 Posting to www.prnewswire.com reaching an average of 3

million unique visitors per month and toPR Newswire’s media-only Web site (www.prnewswire.com/media), where thousands of journalists and bloggersgenerate more than one million news release accesses permonth

 Delivery to thousands of print and broadcast newsroomsacross the country as well as Web sites, databases andonline services including featured placement in NEWSsections of leading portals

 Free distribution to leading trade publications —online and print

 Reach into multicultural segments including Hispanic,African American, Asian American and Native American

 Unparalleled search engine optimization and social mediatagging on every release, making it easy for users to share

 your news online

 Advanced XHTML formatting of your releases to maintainthe original look of your documents with bold, italics,

underlining, bullets and more

 Embedded keyword links which help optimize yourreleases for search engines, and also make it easier foronline news consumers to link back to your Web site

Engage with the audiences that matter to you – in more ways than ever before.PR Newswire helps you engage opportunity everywhere through our industry-leading products and services. We can help you gain the

intelligence you need to nd your audiences, interact and engage with them and measure the impact of your outreach. Whether you’re

a public company looking for a disclosure service to help you engage your stakeholders, an agency or private company of any size, or a

non-prot, government or public sector organization looking for ways to expand your visibility and impact, PR Newswire can partner with

 you to achieve your communication goals.

PR Newswire is a membership organization, and members benet from the value of the personalized service we provide. As a valued

member, you’ll receive:

ENAEMENT AND WRFLW SLUTNS FR PR / R / CSR / MARETN

ENAE PPRTUNT vy(888) 776-0942 | www.prnewswire.com

Copyright © 2011 PR Newswire Association LLC. All Rights Reserved.

SvcS nDX

Distribution p2

Targeting p5

Engagement p5

Monitoring & Measurement p5

>

>

>

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>

>

>

Press Release Measurement

ur dynamic Visibility Reports dashboard enables you to understand

and analyze results with regard to online visibility, search engine

optimization, media measurement, investor engagement and overall

audience engagement

The Online Member Center

A customer-only portal where you can access a full suite of tools and

manage your press release workow from beginning to end.

Write a more search-engine friendly release using our suite of optimization services

 Upload your text, image, multimedia and other assets

 Customize and save targeted distribution lists

 Access a comprehensive interactive reporting dashboard

 Approve your releases online

 Pay your invoices

Personal Service & Expert Consultation

 Personalized advice 24/7 to help you best connect with your targetaudiences

 Savvy media experts with deep relationships throughout the

media world and across multiple traditional, specialized and socialmedia channels

 Proofreading and checking of releases for grammar, spelling andaccuracy

 Free educational and professional development through webcastsand seminars, as well as our online nowledge Center

Friendly service professionals

P Newswire is a membership organization

with an annual fee of $195

Marketing p5

Multimedia & Broadcast PR p6

Trade Show p7

R & Compliance p8

>

>

>

>

>

>

>

>

>

>

>

ffectie Januar 1, 2011

Pricing Guide

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(888) 776-0942 | www.prnewswire.com

Copyright © 2011 PR Newswire Association LLC. All Rights Reserved.

  400 Word Each Addt’lNews Release 100 Words

Regional Newslines

northeast ........................................... $450 ..................... $125CT, DE, DC, MD, ME, MA, NH, NJ, N, PA, R, VT & WV

Southeast ........................................... $450 ..................... $125AL, AR, DC, FL, A, , LA, MS, NC, SC, TN & VA

Midwest ............................................. $450 ..................... $125L, N, A, S, M, MN, M, NE, ND, H, SD & W

West/Southwest ................................ $450 ..................... $125A, AZ, CA, C, H, D, MT, NV, NM, , R, TX, UT, WA & W

 

Southwest .......................................... $450 ..................... $125AR, LA, & TX

Distribution*  400 Word Each Addt’l

News Release 100 Words

National NewslinesUS1 ..................................................... $715 ..................... $195

End-to-end distribution, delivering your news to our most

comprehensive U.S. media circuit, thousands of Web sites and

investors, all while helping you connect with nternet searchers.

ur premium reports give you actionable information from

PR Newswire’s online properties, including our public Web site and

our media-only Web site, as well as tens of thousands of Web sites

including those that syndicate PR Newswire copy.

US1 with photo ................................. $1,395 .................. $195

(Premium Photo Distributio)

our photo will also be rendered alongside your news release on up to

1,000 Web sites that display PR Newswire images and news releasesincluding ahoo!, MarketWatch, and PR Newswire for Journalists. our

image is sent directly to photo editors nationwide via AP PhotoExpress

(National Circuit) and archived for one year on AP Archive, NewsCom

and the PRN Photo Archive †. our image is also displayed on the

Reuters Sign‡ in Times Square and on the Fashion Show Mall sign on

the Las Vegas Strip**. Additional photos are $525 each.

Flex elease™ .................................... $1,500 .................. $195

The Flex Release™ lets you add up to three rich media assets – video,

audio, photos, documents or logos – to any text release and create

a dynamic, visually compelling story that gets noticed. ncludes one

photo sent to Times Square and one video posted to top online video

portals (if applicable).

US1 dustry ciruits ......................... $715 ..............…... $195

US1 premium national circuit tagged to reach journalists covering

specic industries:Automotive Fashion Public nterestConsumer Financial Services SportsEducation Food/Beverages TechnologyEnergy Health/Biotech TravelEntertainment Homeland SecurityEnvironment Metals

Top Market newslies ....................... $520 ..................... $140

Target specic geographic areas that focus on your industry.

Automotive Financial TechEnergy Health/Biotech

Entertainment Metals

State & Local Newslinesnew York Metro .................................. $375 ..................... $105new York State .................................... $375 ..................... $105new Jersey plus key nYc ..................... $375 ..................... $105

All other states ..................................... $250 ..................... $75

*A processing fee will be incurred for all releases that are submitted and edited but not distributed.

† Archived images will auto-renew after the rst year at a discounted rate of $250.

‡ The Reuters Sign in Times Square is provided through a partnership with Times Square2, a

Thomson Reuters alliance.

**Content restrictions apply

2

complimetary Series with Distributio

Searh gie Optimizatio (SO)

To amplify your message, extend its life online and deliver

important links back to your site, PR Newswire builds SearchMax

search engine optimization and WebMax online syndication into

all US newslines at no additional charge. Select a Premium (P)

newsline to access detailed SE results, including keywords used

by searchers and clicks on any links in your release.

eleaseWath™

Receive a complimentary e-mail report with the links to where your release has appeared on more than 100 Web sites including

AL, Forbes, Marketwatch, Hoovers, and ahoo!.

US1 Media Moitorig

Every time you issue a news release over any of PR Newswire’s

national newslines, you will receive 30 days of complimentary

monitoring based on keywords relating to your news.

visibility eports

et key news release metrics at a glance. ou can see snapshots

of news release performance for time periods you dene,

benchmark against your peers, embed colorful charts into reports

that illustrate the impact of your news, and download yourresults in a variety of formats for easy printing or sharing with

colleagues.

estor visibility eports

Uncover which investment houses have read individual news

releases on StreetEvents, and whether they follow your news over

time.

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(888) 776-0942 | www.prnewswire.com

Copyright © 2011 PR Newswire Association LLC. All Rights Reserved.

Public Interest Newslines

Target your important public affairs, legislative or philanthropy news

to the right audiences with PR Newswire’s Public nterest Newslines.

our news is delivered on a dedicated feed of 100% public interest

news (www.prnewswire.com/publicinterest) uniquely designed todeliver your important news to the audiences who want and need it

– in newsrooms and online. Additional state, local and regional Public

nterest Newslines available.

  400 Word Each Addt’lNews Release 100 Words

US1 Publi terest ............................ $715 ..................... $195

The most comprehensive distribution to media covering public

interest issues and current events. ncludes full reach to print,

broadcast and online media nationwide, plus saturation distribution

in Washington, DC via our DC Public nterest Newsline.

Top Publi terest Markets .............. $495 ..................... $130

Distribution to major media nationwide, including the top daily

newspapers in every state, TV/Radio stations in major media markets,

wire service bureaus, national news magazines and saturation

coverage in the nation’s capital via our DC Public nterest Newsline.

Dc Publi terest newslie .............. $150 ..................... $45

Saturation coverage of print, broadcast and online media in and

around the nation’s capital, including Washington and afliated news

bureaus of national & international dailies, news services, regional

newspaper bureaus, newsweeklies and TV & radio networks, as well

as local print & broadcast media.

Dc Publi terest Plus ...................... $225 ..................... $60

Full coverage to media in Washington, DC via our DC Public nterest

Newsline, plus one of our Public nterest Microlists to add personal

delivery of your news to individual journalists covering specic public

interest issues.

Specialty Newslines

corporate Soial eposibility Wire (cSwire) ..................... $595

Add-on CSRwire to deliver your message to thousands of journalists,

analysts, investors, activists, academics, public relations and CSR

professionals worldwide. our release is also posted on more than

100 CSR-focused Web sites. CSR packages and video services also

available.

Feature news ................................................................... from $715

Features are sent nationally to television and radio stations and

networks, wire services, major newspapers, magazine publishing

houses, business ad specialty publications, all appropriate trade

publications and more than 5,000 Web sites, databases and online

services.

Select Multicultural Newslines

Connecting your brand messages directly with various multicultural

community media and audiences has never been more important.

Reach several key multicultural markets nationally, regionally or on a

statewide basis with these targeted newslines and more.

Call 877-882-2254 for a complete Multicultural Solutions Pricing

uide or ask your PR Newswire account manager for more details.

A list of our most popular distributions follows below.

  400 Word Each Addt’lNews Release 100 Words

Multiultural Markets newslie ........ $1,025 .................. $235

PR Newswire’s most comprehensive multicultural circuit reaching

Hispanic, African American, Asian American and Native American

media in the U.S., including hundreds of newspapers, magazines,national wire services, broadcast media, databases and Web sites.

ncludes translation into Spanish and Chinese.

natioal Hispai newslies ............. $595 ..................... $140

This distribution provides guaranteed online placement on more

than 100 Hispanic news Web sites and portals as well as reach to TV,

radio, newspapers and social networking media. Spanish translation

is included.

egioal Hispai newslies ............. $435 ..................... $110

Northeast, Southeast, Midwest, West/Southwest

Combination packages also available.

Add-o a Hispai Web Kit elease ................................$300

Posting and placement of multimedia content, including logo,

photos, live Web site previews, text hyperlinks and PDFs, to more

than 80 Hispanic media Web sites.

Afria Ameria newslie ............... $300 ..................... $90

Distribution to key newspapers, magazines, national wire services,

broadcast media, online services, databases and Web sites serving the

African American market.

natie Ameria newslie ................ $180 ..................... $50

Distribution to newspapers, magazines, national wire services,

broadcast media, online services, databases and Web sites serving the

Native American market. Discount available when ordered with any

other newsline.

north Ameria chiese newslie ...... $375 ..................... $100

Distribution to hundreds of Chinese language publications in the U.S.

and Canada, with selected Chinese language Web sites in

Hong ong and Taiwan. ncludes translation to Simple and Traditional

Chinese. Discount available when ordered with any other newsline.

3

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(888) 776-0942 | www.prnewswire.com

Copyright © 2011 PR Newswire Association LLC. All Rights Reserved.

SEO, Social Media & Online Syndication

OptimizatioMax....... $99 sigle use or $1,495 aual ulimited

ptimizationMax lets you optimize your news releases and other

content for search engines. Research keywords, analyze your releases

and get actionable feedback on how to make your messages rise insearch engine result rankings.

WebMaxPLUS ..................................................................... $425

WebMaxPLUS combines distribution of your news via PR Newswire’s

unparalleled press release syndication network and the superior

search engine optimization delivered through our ptimized News

Platform on PRNewswire.com, with a photo and extensive reporting

services, to drive maximum engagement with your online messages.

SearhMax .......................................................................... $130

SearchMax lets you tap into the power of PRNewswire.com to reach

audiences as they actively search for news about products and

services like yours.

SoialPost™ ......................................................................... $75

Attracting additional audiences and online searchers to your message,

SocialPost™ spreads your news to followers of PR Newswire’s Twitter

accounts and helps expand your exposure in search engines.

Select International Newslines

Engage opportunity everywhere. PR Newswire reaches more than

170 countries in more than 40 languages. Through our unique

relationships with leading international news agencies and through

the efforts of our network of dedicated media relations staff worldwide, PR Newswire provides members access to the most

comprehensive global distribution network available today.

Call 888.776.0942 for a complete nternational Pricing uide or to

set up a custom distribution package. A list of our most popular

distributions follows below.

  400 Word Each Addt’lNews Release 100 Words

Premier Global .................................. $8,090 .................. $2,030

PR Newswire’s most comprehensive global distribution in 27

languages to over 90 countries.

World Geeral Media ........................ $4,620 .................. $1,150Distribution to general media in 11 languages in 48 countries.

north Ameria Geeral Media Biligual

(caada Biligual plus US1) .............. $985 .................. $245

nglish, French

US1 plus chia ................................... $1,100 .................. $275

nglish, Chinese

urope, Middle ast & Afria ............ $2,900 .................. $725

nglish, Arabic, French, German, Spanish

uropea Uio.................................. $2,450 .................. $615

nglish, French, German

urope Geeral news ........................ $1,400 .................. $350

nglish, French, German, Spanish

Pa Asia .............................................. $3,000 .................. $750

nglish, Chinese, Japanese, Korean, Urdu

Asia Geeral Media ......................... $1,625 .................. $405

nglish, Chinese, Japanese, Korean, Urdu

Full Lati Ameria .............................. $995 ..................... $250

Spanish, Portuguese

Arabi Middle ast ............................. $685 ..................... $175

nglish, Arabic 

Pa Afria ............................................ $1,045 .................. $265

nglish, Arabic, French

custom teratioal Pakage .................................. call for quote

Extra value with targeted reach.

4

Maximize Your Communications and Budget

Total P

PR Newswire’s Total PR integrated package of top-of-the-line

distribution, targeting, engagement and monitoring services

is a complete, end-to-end solution designed to assist your

organization in connecting with your target audiences and

measuring results.

Total 2.0

PR Newswire’s Total 2.0 integrated package of multimedia

news release distribution, online media relations, social media

tools and monitoring services reaches and tracks all your media

audiences – from traditional to social. Designed with social

media in mind, this bundle offers an end-to-end corporate

communications solution to help you connect and engage with

 your target audiences and keep track of what’s being said about

 your brand in a timely, cost-effective manner.

Total Dislosure

PR Newswire’s Total Disclosure integrated package of top-of-the-line R services is a complete corporate compliance and

communications solution, designed to assist you and your

organization in meeting disclosure requirements and engaging

stakeholders in a streamlined and cost-effective manner.

Let Us create a custom Pakage For You

When you tell us what your communications challenges are, we

will customize a unique blend of tools to help you achieve your

objectives, while remaining within your budget.

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(888) 776-0942 | www.prnewswire.com

Copyright © 2011 PR Newswire Association LLC. All Rights Reserved.

EngagementProfnetSM ....................................................................... from $1,500

The shortest distance between expert sources in your organization

and reporters working on stories for publication and broadcast.

Annual subscription includes daily requests from journalists via e-mailfor experts, unlimited expert proles and ve seats for information

ofcers. Call for special pricing for non-prots.

Mediaoom Strategist ................. $8,995 ($3,000 atiatio fee)

Build a section on your Web site dedicated exclusively to content for

the media. Provide backgrounders, press kits, RSS feeds, automated

e-mail notication, dark pages for crisis communication, fact sheets,

a high resolution image gallery, auto-updating of news releases sent

via PR Newswire, site monitoring and more. Control your site 24/7

without T involvement. An alternate version with an abbreviated

feature set, MediaRoom Communicator, is also available.

Soial Mediaoom ..................... $11,995 ($3,000 atiatio fee)et all of the trusted features found in the MediaRoom Strategist

plus social and SE engagement tools which allow you to integrate

content from social media sites into your MediaRoom; push content

to your social networks; provide your site visitors with an optimized

mobile experience; tag content across your entire MediaRoom; and

create custom URLs to make your content easy to recognize.

Mediaoom news elease Arhie ............. from $3,995 aually

Be sure that your site’s news and information are always accurate,

up-to-date and accessible. ncludes automatic posting of news

releases sent through PR Newswire, archive of news releases by year

and RSS feed for visitors to your site.

cS oom ........................................................................... $7,995

CSR Room is a user-friendly Web platform and content management

system that lets you quickly manage documents and assets associated

with your CSR communications efforts.

oom ...................... see estor elatios setio o page 8

Marketing

Ac™ gagemet Platform...................................... call for quote

Quickly combine multiple content assets — including video, audio,

images and text — and then distribute them to your own proprietarylists and via our multi-channel network. Access, reach and connect

with key media, with bloggers — and directly with your target

audiences — faster, more efciently and more effectively than ever

before with the ARC™ engagement platform.

Hispai Digital network ........................................... call for quote

Using the rst and largest network of U.S. Hispanic local media

reaching educated Hispanics, you can showcase your product or

service on Spanish or bilingual local media Web sites with national

reach, and target Latinos by city, state, DMA or zip code.

Multimedia news eleases ............................................. see page 6

TargetingFrom global media databases to custom lists, PR Newswire can help

 you master the art of targeting your message to exactly the right

audience.

MDAtlas™ ................................................................ from $2,495

Create, edit, save and distribute to media lists 24/7 using our

Web-based global media database and fully automated distribution

system replete with contact details of more than 500,000 contacts.

MDAtlas™ Mirolists ............................................... call for quote

ncrease the power of your distribution by targeting individual

 journalists, who have specically requested source information

relating to a specic segment or industry they cover. Choose from

a variety of popular industry and specialty lists that reach U.S. and

Canadian media at daily newspapers, trade publications, Web-based

news sites and broadcast outlets.

Mirolist Builder .............. $49 list reatio fee plus $2 per otat

Available only at PR Newswire, Microlist Builder is a powerful tool that

allows you to search our leading database of global media contacts

and create a custom Microlist to suit your specic communications

needs. After distributing your release you will receive a pitch list so

that you know exactly who received your news.

Broadast -Mail ........................................................ call for quote

Robust e-mail delivery distribution of your message using your

proprietary list of contacts.

Monitoring & Measurement

P newswire Media Moitorig ........................... Startig at $550Track what is being said about your organization, competitors andindustry. Measure media pickup, protect organizational reputationand keep management apprised of industry trends. Enjoy at-ratepricing with no setup fees or per-clip charges. PR Newswire MediaMonitoring tracks mentions on more than 40,000 online news outlets,12,000 print news sources, 40 million blogs, 5 million forum posts perday, social networks, and microblogs, including Facebook, MySpaceand Twitter.

P newswire Media Measuremet eports ............... from $3,800

An easy, effective and affordable way to measure the results of yourcommunications programs. PR Newswire Media Measurement

Reports provide a comprehensive analysis of your traditional and

social media coverage. Receive monthly or quarterly reports that are

easy to use and easy to act on – without the high cost and complexity

associated with most measurement services.

Hispai Media Moitorig ...................................... call for quote

Robust media monitoring and tracking is also available for U.S.

Hispanic outlets and Latin American print, broadcast and online news.

5

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(888) 776-0942 | www.prnewswire.com

Copyright © 2011 PR Newswire Association LLC. All Rights Reserved.

Digital ceter ........................................................... call for quote

The Digital Center service makes storing, sharing and distributing any

of your assets a seamless process using a single online management

system. Archive assets such as videos, photos, logos and supplemental

documents.

Total Photo Arhie*................................................ $415 per photo

Ensure the media has access to your photos and graphics 24/7 by

placing them in the PR Newswire, NewsCom and Associated Press AP

Archive photo retrieval services where more than 42,000 editors seek

content.

Media Placement Services

Media Plaemet Series ........................................ call for quote

Expand your reach past traditional placements. Target your audience

where they live, work, travel and even exercise. Let us help you select

the right vehicle to achieve your marketing and communications

objectives.

Strategic TV placement on DirecTV, cable networks and local afliates

nline Ad-words Times Square Video n-Flight

n-Hotels and liquor n-Health Clubs n-Cab

n-Store, retail, pharmacy n-Doctors ofces n-Airport

Digital Outdoor Photo Distributio .................................. $500

our photo is displayed on the Reuters Sign in Times Square and

the Fashion Show Mall sign on the Las Vegas Strip. ou also get a

time-stamped snapshot of your image displayed on the signs. Times

Square en Español also available. Additional photo packs available.

Times Square ad Las vegas Add-os

(Requires a Times Square/Las Vegas distribution)

Times Square or Las vegas High es Photo .............. $250

Times Square and Las vegas High es Photos ......... $400

Times Square or Las vegas 5-Pak ............................. $1,250

network, cable & Loal Afliate plaemet .............. from $5,300

For example - CNN, WE, Local NBC, ABC, CBS and FX afliates

Olie video Distributio .................................................. $1,500

Short-form marketing, informational and product videos distributed

to key online video portals including, ou Tube, oogle Video,

ahoo! Video, Metacafe and a host of others. SE tools help ensure

consumers seeking information related to your topic come in contact

with your video content online.

Multimedia & Broadcast PRPR Newswire and our multimedia and broadcast division, MultiVu™,

offer you numerous ways to increase the visibility and impact of your

communications. These range from dynamic video and multimedia

services to unparalleled reach to consumer audiences, includingunique channels such as digital billboards and displays as well as

numerous social networks where PR Newswire’s content can be found.

Multimedia News Releases

Basi Multimedia news elease (BASc Mn) ........ from $1,750

Combines your news release, images and downloadable materials

and delivers it in a social media enabled HTML platform. ncludes

three images and a text release distributed to thousands of print and

online publications via our top national circuits, plus access to tens of 

thousands of journalists and bloggers via PR Newswire’s media-only

Web site, and thousands of news Web sites.

Multimedia news elease (Mn) ............................ from $3,750

Enhance your message by integrating video, audio, graphics and

hyperlinks to your release. Turn your text release into a multimedia

communication with the visual excitement and additional

information to engage the viewer and get your message noticed.

Multimedia Distribution and Archiving

Editors are constantly seeking photographs and other images to

enhance their coverage of news stories. Digitally transmit your images

directly to the photo desks of U.S. media via AP PhotoExpress.

US1 + AP natioal .............. $1,395 per photo ad rst 400 words

(Premium Photo Distributio)$525 each additional photo, $195 each additional 100 words

AP natioal ............................................................ $950 per photo

AP Top 100 newspapers ........................................ $650 per photo

AP egioal ............................................................ $750 per photo

AP State .................................................................. $600 per photo

All AP distributions include 1 year of archiving on the PRN Photo

Archive, NewsCom and AP Archive*, distribution to Times Square** and

Las Vegas***, and nternet Photo Distribution (when accompanied by a

news release).

teret Photo Distributio (with ews release) .............. $275our photo will be rendered alongside your news release on up to

1,000 Web sites that display PR Newswire images and news releases

including ahoo!, MarketWatch, and PR Newswire for Journalists. our

image is also displayed on the Reuters Sign in Times Square.**

teratioal Photo Produts ................................... call for quote

PR Newswire can distribute your photo to more than 90 countries

worldwide. All prices are per image and include PRNPhoto Archive

and NewsCom archiving for one year. ndividual country distributions

and wire/photo packages are also available.

6

*Archived images will auto-renew after the rst year at a discounted rate of $250.

**The Reuters Sign in Times Square is provided through a partnership with Times Square2,

a Thomson Reuters alliance.

***Content restrictions apply

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Trade ShowExhibitor Distribution Services

Trade Shows, Conferences, and events provide a unique opportunity

to tell your story to media, bloggers, analysts, investors andconsumers– as well as attendees and buyers. ur suite of event

centric services help get your brand noticed. Benet from online

press kits, multimedia news releases, webcasting, and outdoor digital

advertising.

Online Press Kit Packages by Virtual Press Ofce

Olie Press Kit ................................................................... $575

Upload of 6 documents, email distribution to worldwide industry

media, Measurement Report

natioal xposure Pakage ............................................... $1050

nline Press it -plus- one wire distribution over US1 newsline, up to

800 words

Web visibility Pakage ....................................................... $725

nline Press it - plus- one WebMAX Plus distribution

Soial Media Pakage ......................................................... $950

nline Press it -plus- VP’s EventBuzz social media monitoring

service

natioal video Pakage ..................................................... $3075

nline Press it -plus- one video multimedia news release

Digital Outdoor Photo Distributio .................................. $500

Photo is displayed on the Reuters Sign* in Times Square and the

Fashion Show Mall sign** on the Las Vegas Strip

et newslies  400 Word Each Addt’l

News Release 100 Words

et US natioal ......................... $715 ................ $195

et US Top Markets .................. $520 ................ $145

et US State .............................. $250 ................ $75

et Global High Teh ................ $4,660 ............. $1,165

Broadcast Services

A full suite of broadcast media solutions produced in both English

and Spanish by an experienced group of media professionals with

backgrounds in television, radio, print and nternet solutions.

Packages include complete strategic project consultation, coordinationand execution for better positioning and effective targeting of your

message to your target markets.

letroi Multimedia Kit ......................................... call for quote

B-roll Pakages ........................................................... call for quote

Promotional Tours

Satellite ad adio Media Tours ............................... from $7,000

ur experienced media team uses an array of tools to book your

spokesperson with television stations around the country or world

and extend the reach of your tour to thousands of other media points.

Multimedia Broadast co-op Tours .......................... $14,500Strategic and cost-effective way to reach consumers across all media

platforms.

Multimedia Tours ....................................................... call for quote

A combined approach incorporating TV, radio and nternet tools to

reach your target audience in a multidimensional tour.

Audio news eleases ................................................. from $7,000

A scripted, produced one-minute audio package with sound bites

from your spokesperson and voiceover narration formatted to t radio

newscasts.

Publi Serie Aouemets ................................ from $15,000Creation, production, packaging and distribution of your PSA message

to grab the attention of Public Affairs Directors and effectively

communicate your message to television viewers.

Production Services

Assigmet Photography

Half-day shoots (4 hours) .................................. from $895

Full-day shoots (8 hours) .................................. from $1,595

video Produtio

Full Day Shoot – crew Oly .............................. $3,000

Full Day Shoot with Produer ........................... $3,500Half Day Shoot – crew Oly ............................. $2,750

Half Day Shoot with Produer .......................... $3,250

HD Full Day Shoot – crew Oly ........................ $3,750

HD Full Day Shoot with Produer ..................... $4,250

dit per hour – Suite ad ditor ....................... $325

Produer Day Sript Writig .............................. $1,000

Highlight eel ..................................................... from $4,000

corporate video Produtio ............................. from $5,000

custom video Produtio ................................ call for quote

7

*The Reuters Sign in Times Square is provided through a partnership with Times Square2,

a Thomson Reuters alliance.

**Content restrictions apply

PR Newswire Pricing Guide

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Copyright © 2011 PR Newswire Association LLC. All Rights Reserved.

XBL Taggig ad Filig ............................................. call for quote

Fiaial Pritig ........................................................ call for quote

Webastig

Quickly and easily communicate with key stakeholders using thepower of MultiVu Webcasting service.

Audio Oly Webast from coferee call ................. $900

with viewer-cotrolled Slides ............................. $1,200

with Preseter-cotrolled slides ......................... $1,500

Customized, live, on-site Webcasting from meetings, investor days,

and other events also available. ................................ call for quote

Additional services available such as interactive Q&A, polling,

conference call set-up, Flash video roll-in’s, and password protection

oomR Room provides you with everything you need to control the ow of 

information to the media, investors and analysts. ur award-winning

site content management system puts the power of communication

in your hands with the ability to create, upload and change content

easily from anywhere with nternet access, 24/7, all without T

involvement. We help you maximize your online presence with a

cost-effective solution to managing all R governance, compliance and

informational issues.

oom .......................................................................... $8,995

Atiatio Fee ............................................................... $3,000

oom with Webastig pakages ..................... call for quote

oom with BD corporate ..................................... call for quote

et all that R Room has to offer plus seamless integration with preo’s

BD Corporate platform, giving you access to the industry-leading

database of institutional investor proles and contacts for more

effective investor intelligence and outreach initiatives.

Investor Relations &Compliance Services

Finding a disclosure partner that’s affordable, comprehensive, reliableand responsive can be challenging. That’s why we’ve brought together

a complete suite of services that deliver critical information to your

stakeholders — quickly and easily.

Disclosure Solutions

Vintage Filings, a service of PR Newswire, the fastest growing EDAR

ling agent in the U.S., offers a one-stop solution for all of your

disclosure and regulatory needs, as well as complete XBRL tagging

services... around the clock, 24/7. n addition, Vintage Filings provides

typesetting and nancial printing services to public companies,

mutual funds, investment management rms and law rms

worldwide.

Per Page Per PageASC HTML

ntroductory pricing

DGA

Text Pages ................................. $7 ......................... $10Tabular Pages ............................ $13 ....................... $10Author’s Alteratios (edits) ...... $7 ......................... $10coersio from PDF ................ $18 ....................... $25Set new ..................................... $18 ....................... $25

edliig ..............................................no harge

e do not charge oernight fees or weekend rates.

Typesettig (per page)itial typeset (text or tabular page) ........................... $27Author’s Alteratios (edits) .......................................... $25Desktop Publishig ....................................................... $50Alteratio (Desktop Publishig) .................................. $35Basi hart or graphi .................................................... $35Pagiatio ........................................................... no hargeBlakliig ........................................................... no hargePrit-ready or Web-ready le ........................$150 (per le)

Other Fees

Distributio of Proof ........................ $15 (rst proof is free)Test/Lie Filig Fee ........................................................ $99(only charged once per job, regardless of le size)

Other Services

capital Markets visibility

Use our targeted microlists to gain visibility among buy-side and

sell-side analysts who cover selected industries and geographic

regions. Stretch the value of your news release as an add-on to a wire

distribution. Available for all disclosure-related news releases.

Buy-side list ....................................................... $200/ distributio

Sell-side list ........................................................ $150/distributio

8

Total Compliance, Communications and Value

Total Dislosure

PR Newswire’s Total Disclosure integrated package of top-of-

the-line R services is a complete corporate compliance

and communications solution, designed to assist you and

 your organization in meeting disclosure requirements in a

streamlined and cost-effective manner.

Total Dislosure with BD corporate

Total Disclosure package, plus preo’s BD Corporate platform,

giving you access to the industry-leading database of 

institutional investor proles and contacts for more effective

investor intelligence and outreach initiatives.

Let Us create a custom Pakage For You

Tell us what your communications challenges are, and we will

customize a unique blend of tools to help you achieve your

objectives, while remaining within your budget. Contact us

today!

PR Newswire Pricing Guide