2011 recap sheet
DESCRIPTION
Final recap of TOTC 2011TRANSCRIPT
®
How Did Attendees Hear About
Tales of the Cocktail®?
51% Friend or Family
22% Other
14% Internet
13% Print (Magazines & Newspapers)
National and International StatisticsTop 5 States Represented
California, Texas, New York, Louisiana, Florida
Top 5 Countries Represented (excluding the US)
Canada, Russia, United Kingdom, Australia, Finland
Other countries represented: Austria, Brazil, Colombia, Germany,
Denmark, Spain, France, Greece, Hungary, Ireland, Italy, Mongolia, Mexico,
Netherlands, Norway, New Zealand, Portugal, Sweden, Singapore, Trinidad
and Tobago, and the Virigin Islands
THINGS UP!
2011 RECAP2011 RECAP
Tales of the CocktailShopping List:
27,288Mini Bottles of FIJI Water
17,322 Limes
15,520 Lemons
3,000 Luxardo Maraschino Cherries
400 lbs Granulated Sugar
July 25-29, 2012 Save the Date for the
Tales of the Cocktail® 10th Anniversary
®
Tales of the Cocktail® Tidbits5,593 Bottles of Liquor
286 Brands Participated
207 Events
63 Tasting Rooms
54 Seminars
25 Spirited Dinner® Locations
14 Hotel Partners
5 days
3 Spirited Luncheons
“My team and I had a great time at Tales. The people, the
seminars, the events... all top notch. We will definitely be back
next year ... and with a larger Atlanta contingency.”
-Andy Minchow, Holeman and Finch
“Tales is the gumbo of the Spirits & Mixology trade, because it is the perfect blend of brands, luminaries, influencers, mixologists and trade professionals all simmered into an amazing experience.”
-Ray Edwards, Executive Director/CEO of Phenix Brands, LLC
Tales of the Cocktail® 2011Economic Impact
• $12.7 million was the total economic impact, an increase of $1.4 million from 2010
• 15,748 hotel nights booked, an increase of 1,734 hotel nights books from 2010
• 51% of visitors had attended Tales of the Cocktail® more than once
• 49% of visitors experienced Tales of the Cocktail® for their first time
• 92% of visitors listed Tales of the Cocktail® as the primary purpose of
their visit to New Orleans
• $885,000 of state and local tax revenue collected in five days
Attendee Breakdown
• 21,764 attendees
• 73% were Industry Professional, Bartenders, Sponsors, Presenters or Media
• 27% were Cocktail Enthusiasts
• 94% would recommend Tales of the Cocktail® to other people
Tales of the Cocktail
Social Media Statistics• 91% of attendees surveyed followed Tales of the
Cocktail® on Facebook and Twitter (57%).•• 53% of visitors attend Tales of the Cocktail® events
based on information received from social media
Tales of the Cocktail®
Team Spirit82 Volunteers
57 Cocktail Apprentices
55 Seasonal Staffers
11 Interns
8 Juicers
5 Full Time Staffers
3 Angels
Tales of the Cocktail® 2011
Media Coverage:287 Credentialed visiting media, writers, journalists, editors, radio show hosts, camera crews, etc
584,388,397 Media Impressions*
1,432 Stories Written*
$10,054,520 Ad Value Generated*
*May 2011 through August 2011
Attending Media OutletsBon AppetitChicago TribuneCNNGQEsquire MagazineHouston ChronicleImbibe Magazine*LA TimesPlayboyNew York TimesNew York PostSaveur Magazine*Seattle TimesSouthern LivingTasting PanelWall Street JournalWashington PostWine EnthusiastWine SpectatorZagat
* Media Partners
Live Streaming Spirited Awards® on NOLA.com
2011 Core Tales BloggersDarcy O’Neil of Art of the DrinkCamper English of AlcademicsMarleigh Riggins Miller of SLOSHED!Chuck Taggart of Gumbo PagesCraig Mrusek of Dr. Bamboo
2011 Standout Seminars*:Brand Ambassadors
America’s New DistilleriesWho’s Your Daddy? A Mai Tai Paternity Test
Beyond Punch: Colonial American DrinksLadies Choice: Women Behind Bars
H2O Cocktails
2011 Stand Out Tasting Rooms*:Four Roses Bourbon Tasting Room
Pernod Absinthe Green HourSailor Jerry Rum Tasting Room
The Enchanted Forest of Hendrick’s GinLillet Tasting Room
Zacapa Rum Southern Garden Party*Based on Post Event Surveys
Tales of the Cocktail®
Good Deeds• 275,000 Recyclable Tales of the Cocktail® Tasting Cups
• $25,000 awarded from the Cocktail Apprentice Scholarship Fund, giving former apprentices opportunities to continue their cocktail education
• 15,300 pounds of compost donated by Tales of the Cocktail® and 360 Vodka to Holly Grove Market
• $2,500 raised for the Collins Family, a multi generation family of oyster farmers from bar towel sales
• For the second year, the Tales of the Cocktail® Recipe E-Book cut down on paper use and reduces environmental impact from printing
“Cruise around a few cocktail blogs and within half a dozen clicks or so, you’re going to see Tales of the Cocktail referenced if not revered.” -American Drink Magazine
Golden Spirit Award®Claire Smith
Official Cocktail CompetitionEric Simpkins for the Rangoon Gin Fizz
Atlanta, Georgia
Cointreau and SAVEUR Next Bar StarLuigi Tarantino for
the Cointreau’ling KamikazesBronx, New York
USBG BACARDI Piña ColadaCocktail Competition
1st Place and Best TechnicalDebbi Peek of the Chicago Chapter
USBG BACARDI Piña Colada Cocktail Competition
People’s ChoiceMatthew Myers of Las Vegas Chapter
2011 Bar Room Brawl presented by Moët Hennessey
Bar Room Brawl World ChampionEastern Standard of Boston, MA
2011 Bar Room Brawl presented by Moët Hennessey
People’s Choice AwardsRoger Room of Los Angeles
Teardrop Lounge of PortlandSable of Chicago
Sandeman CompetitionAndy Minchow for Don’s Dram
Holeman & Fitch
Ricard PetanqueThe Max Warner Team
Raffle WinnersChad Larson
Dorothy Thrope Silver Rimmed Punch Bowl Set
Donated by The Hour Cocktail Collection
Mr. AndrulotThe Quiet One®
Donated by Vitamix®
Rocio RobertFarber Brothers Krome Kraft Shaker Set
Donated by Stephen Visakay
Seale Paterson1950s Cocktail Tray
Donated by Stephen Visakay
Sam Meyer1960s Cocktail Tray
Donated by Stephen Visakay
Mary HarrisonBottoms Up by Ted Saucier
Donated by Stephen Visakay
Liz SerroVintage Bar Ware by Stephen Visakay
Donated by Stephen Visakay
Jenifer EwingFabulous New Orleans Cocktail Book
by Lyle SaxtonDonated by Stephen Visakay
Sharon CarriereTales of the Cocktail® Poster Collection
Donated by Robert Rodriguez, Unconventional Works
Iris MinkonThe Old Waldorf Bar Days
Donated by CocktailKingdom.com
Travis LavergneLady Absinthe Fountain
Donated by Viridian Spirits
Trey BencrnuBevolo Prize Package
Donated by Bevolo Gas and Electric Lights
“There is no better place to launch a new product than Tales of the Cocktail, since it is the melting pot of the bar industry where enthusiasts, proprietors, bartenders, writers and suppliers meet.” -Diego Loret de Mola, BarSol Pisco
“Professionals in one place presents a unique opportunity to make a large
splash in a short amount of time.”
-Joe Fee, Fee Brothers
EVERYONE’S A WINNER AT TALES OF THE COCKTAIL®
Especially…..
Tales of the Cocktail® 2011 Cocktail Apprentices:
Cocktail Apprentice Managers:Don Lee*
Jeff GrdinichJohn Deragon
Cocktail Apprentice Team Leaders:Eric Simpkins
Leo RobitschekMike Ryan*
New Orleans Liaisons:Chris Hannah
Kimberly Patton-Bragg
Senior Cocktail Apprentices:Corey Bunnewith
Cris DehlaviFranky Marshall
Heather YauJonathan Armstrong
Lou BustamanteNeil Kopplin
Nicholas Jarrett*Sudeep Rangi*
Ted KilgoreTommy Klus
Trevor Kallies
First time Cocktail Apprentices:Alan AkwaiAli TahsiniBrent FalcoBryn TattanCarie Fuller
Charles Veitch IIIChris Amon
Christina KuypersChristopher “Churchy” Cummings
Cynthia TurnerDanielle Marchant
David BurnetteDavid Delaney Jr.
Jade Brown-GodfreyJames Betz
James GogginJason Kemp
Jean-Sebastien DupuisJesse Card
Joann SpiegelJustin Lane BriggsKatie Emmerson
Kyle FordLogan LavachekMaggie MeskeyMatt LanningMelodie Buell
Michael SacconeMike Henderson
Nate SelsorPatrick BrennanSabrina KershawSean Frederick
Sean ThibodeauxSusie Hoyt
Thomas ‘Fable’ JeonTom Macy
*Scholarship Recipients
TALES OF THE COCKTAIL®
APPRENTICE PROGRAMThe Tales of the Cocktail® Apprentice Program (CAP) was developed in 2008 to give talented bartenders the opportunity to apprentice with some of the world’s most influential mixologists, and further develop their bartending skills. Tales of the Cocktail®,Cointreau and the New Orleans Culinary and Cultural Preservation Society have come together to support the next generation of mixologists through the CAP, providing scholarships to select cocktail apprentices who will study at a location where they will be able to get hands on experience with renowned bartenders and spirits professionals.
About the New Orleans Culinary and Cultural Preservation SocietyThe New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it’s founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Medical Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.
“The rise of the Ponderosa Stomp, Tales of the Cocktail and the St. Joan of Arc Fete make formerly cutting edge gatherings such as Southern Decadence, Essence and Tennessee Williams Festival now seem almost old-timey themselves.” -Chris Rose, New Orleans Journalist
“I always tell people that I don’t go to Tales to find out what the industry is doing, I go to find out what the industry is going to be doing a year to three years from now.” -David Alan The Tipsy Texan
17 Cocktail Apprentices got tattoos