2011 SAA Annual Meeting

Genya O’GaraSPECIAL COLLECTIONS RESEARCH CENTER

Engaged! Innovative Engagement and Outreach and Its Assessment

BACKGROUND

SPEC Kit 317: Special Collections Engagement

Examines activities meant to engage students, faculty, and other scholars/researchers with special collections.

It investigates who coordinates these activities, where theyare held, how they are promoted, and how they are evaluated.

BACKGROUND

Special Collections in action

BACKGROUND

The team

RESULTS

…overall pictureEveryone (over 95%) is participating!

Survey themes include:

•Subject knowledge determines responsibilitynot job title

•Lack of formal plans or documentation

•Unstructured assessment

•Integration with broader community

•Embracing new technologies

RESULTS

Exhibits

•99% of respondents are creating exhibits

•Only 19% have a dedicated person/position

•EVERYONE (who responded) is doing both physical and virtual

•50% attempt to evaluate success – primarily through counts

RESULTS

Events

•96% of respondents are organizing events (lectures, symposia, open houses, etc.)

•56% note that primary responsibility for an event varies, depending on subject expertise

•Majority measure success through attendance, followed closely by anecdotal feedback

~33% have no evaluation at all

•Most reported promotion used for events is one-on-one contact (92%) but only 24% consider it the most effective...

RESULTS

Curricular Engagement Everybody does it!

•What “it” is?•work with faculty to develop courses•individual consultation•in-person class instruction•group consultation•course-related web pages•instructional videos

•Rarely is there designated staff responsible for curricular engagement

•Evaluation, generally, consists of use counts of material

RESULTS

Curricular Engagement themes

A desire for methods, other than counts, to assess outcomes more effectively

Demand for instruction is growing as staff is shrinking

Lack of a designated coordinator

RESULTS

Most common barriers

•67% of respondents report barriers in providing effective engagement

•insufficient staffing•lack of dedicated staff

•Funding, limited hours, and space grouped together as barriers

These are beyond our immediate control

RESULTS

Survey conclusionsEverybody is actively participating in instructional outreach, exhibits, and public programming

Responsibilities for outreach often distributed among many, making it difficult to approach outreach in a cohesive manner

Desire by respondents to move beyond patron use counts and anecdotal feedback in evaluation methods

Despite roadblocks, widespread enthusiasm and understanding of the importance of engagement activities within archives at every level

All is not lost(the survey also showed…)

•multiple levels of collaboration

•outside the box engagement

•desire for better evaluation

•enhancement of traditional outreach through technology

Engagement ideas

Collaboration and early involvement seem to be key. Examples include:

•Early contact with graduate student instructors

•Working with subject and instruction librarians; incorporating with their classes

•Awarding undergraduate research projects that make extensive use of collections

•With students, creating virtual and physical exhibits to highlight materials

•Involving students, through jobs, internships & practicums in all aspects of department work

•Cross-departmental collaboration

Assessment Examples

•Review student papers’ citations to evaluate the effectiveness of instruction

•Using student focus groups to evaluate video tutorials

•Monitoring books and articles published, performances given, and theses written

•Tracking number and value of grants received

•Examining web server statistics

•Feedback forms and surveys

•Monitoring number of graduate and practicum students using the collections

•Soliciting and compiling one-on-one feedback from professors and students

Assessing our efforts

How is evaluation and assessment being articulated and understood in the context of special collections?

Special collections must clearly state engagement goals in order for any type of evaluation to be meaningful.

Don’t have to reinvent the wheel – there are tools and examples out there:

Archival Metrics China Missions ProjectTalk to library instruction colleagues and faculty

Targeted assessment is as important astargeted engagement

There is no one solution fits all...

The End

Questions or Feedback?

Genya O’GaraSpecial Collections Research Center

(919) 513-2605 genya_ogara@ncsu.edu