2011: the extra mile
DESCRIPTION
Alex Lam, from a full-service digital agency called Integricity (www.integricity.com), touches on the digital landscape of today and illustrates how people have evolved over time. Slides are peppered with statistics that highlight the importance of digital components in campaigns. Various tools and websites are showcased that range from e-newsletters, video, flash games, SEO, Google Analytics and social media websites. Speaking duration: 120 minutes Audience: SMEs Host: Launchpad Date: 12 January 2011TRANSCRIPT
2011the extra mile
alex lam
alex lamaka TheBackpackr
Adventure / travel junkie
Integricity GroupDIGITAL | TECHNOLOGY | VISUALS
Welcome to 2011!
Talk to friends
Talk to kids
Talk to web guys
Branding Design website
Print biz cards & flyers
REPEAT
typical digital cycle
Talk to friends
Talk to kids
Talk to web guys
Branding Design website
Print biz cards & flyers
REPEAT
Digital marketing
Analytics tracking
Refine strategy
evolved digital cycle
connect with people
then now
then now
then now
the digital era
the digital era
quick stats
internet statistics: 2008
average attention span
12minutes
5
today
where are the people?
As a result, trusted decisions are being made on other locations on the Web, often before a prospect even visits the corporate website.
Social networks
Rating sites
User generated videos
Blogs
Instant messaging
Forums
Podcasts
role of the website
The Corporate Website:
A collection of artificial branding and pro-corporate
content
Has your website become irrelevant to the user?
one-waycommunication
IS OVER
secondrule2
1
2
3
4
5
Talk to friends
Talk to kids
Talk to web guys
Branding Design website
Print biz cards & flyers
REPEAT
Digital marketing
Analytics tracking
Refine strategy
evolved digital cycle
case study
case study
case study
website evaluation criteria
contentquality . credibility . usabilityis it relevant? is it necessary?within 2 seconds, will the visitors leave?
questions answeredwho . what . where . when . why
navigationcan all pages be accessed & found easily?
designare the fonts readible?is there sufficient breathing space to make it elegant?will it work on a mobile platform?
call to actionis it obvious?
“An unfound businesswill have unfound riches”
Alex Lam
A BRIEF LOOK AT
SEO / SEM / PPC
SEM (Search Engine Marketing)The umbrella activity to boost visibility on search engines / websites
PPC & CPMPay-Per-Click &
Per-thousand impressions
SEOSearch Engine Optimization
These are either PPC or CPM ads. Facebook is paid to display them.
examples of ppc / cpm / seo
This is organic search. SEO raises the rank of websites based on pre-determined keywords
These are either PPC or CPM ads. Google is paid to display them.
examples of ppc / cpm / seo
!!
ppc / cpm targeting
!"
ppc / cpm report sample
email newsletters
email newsletters
email newsletters
email newsletters
email newsletters
email newsletters
email newsletters
idiot box evolution
video campaign
www.mohdkhairuddin.com
For the first time, video audience exceeds email audience!
#$%&'()*+,(-.(/*+(01,(2
shift of internet use
flash games / fb apps
flash games / fb apps
online video
golden question
should we get started on twitter or facebook?
focuson what you do best
measurement
who?
when?
how?
what?
why?
measurement: overview
measurementwho is visiting
my website?
measurementwhy do people visit?
measurementhow much traffic do other sites bring me?
measurementwhat are they looking at?
measurementwhen are they visiting?
agencies are here to help
Available atyour local bookstore
key takeawaysconnecting with people has not changed,
the mediums have
a website by itself is not effective
don’t try to do everything: be selective
key takeaways
without measurement, you are driving with your eyes closed
agencies are here to help you succeed(and be your friends!)
alex lam@TheBackpackr
www.integricity.comwww.thebackpackr.com