Welcome

4 February 2011

MACARENA ORGILÉS

OFICINA DE RELACIONES INTERNACIONALES

Office: Germán Bernácer Building (number 36)

Available everyday from 9 to 14h (on Thursdays also from 15 to 17h

Phone : +34 965909406

Fax : +34 965909789

ibp@ua.es

Macarena.Orgiles@ua.es

JOSÉ M. CASADO

ASSOCIATE DEAN FOR INTERNATIONAL RELATIONS

Office: Ground floor (THIS BUILDING)

Available on Wednesdays from 11,30 to 13 h.

international.feb@ua.es

• Program taught in English

• Students from a variety of countries.

• Also open to LLP-Erasmus students, who can combine modules in Spanish and modules from the IBP (IBP courses must be included in the learning agreement)

• We expect you to attend all the lectures.

• In the event of any cancellation of lectures, this will be communicated to the students as soon as possible.

Practical Issues

• Deadline to modify your initial choice of

modules: 14 February

• IBP fees must be paid in the bank (CAM /

Bancaja / Banco Santander) by showing

the receipts which will be available at the

International Relations Office of the

Faculty of Economics and Business from

14 February.

• You will receive two copies of the receipt:

one for the bank and one for you to keep.

The payment deadline is 27 February.

• You will have access to the UA Teaching Intranet,Campus Virtual, where you can find useful resourcesuploaded by your lecturers, such as lecture notes, usefulInternet links, debates, contact details of your lecturers,marks… and WIFI certificates

http://www.ua.es/en/

Modules offered in the 2nd

Semester

• Human Resources Management – Prof. Juan Llopis

• The Economy of the European Union: Characteristics, Economic Structure and Institutions – Prof. Paloma Taltavull / Prof.Manuel Hernández

• Cross-Cultural Business Behaviour. Doing Business in Spain –Prof. Pilar Barra

• E-Management – Prof. Susana de Juana

• Entrepreneurial Initiative: Starting and Running a Business –Prof. Virginia Payá / Prof. Reyes González

• Environmental Economics – Prof. Roberto Escarré / Prof. Denise

Galvin

• Marketing in the European Union – Prof. Juan Luis Nicolau / Prof. Sonia Rujas

• Quality and Environment International Management Systems (ISO 9001 and ISO 14001) – Prof. Juan José Tarí / Prof. José Francisco Molina

• Retail Marketing – Prof. Mayo De Juan

• The Economy of Eastern European Union: Opportunities and Challenges – Prof. Oana Driha / Prof. Ana Ramón

Short presentations of the modules

offered in the 2nd Semester

HUMAN RESOURCES MANAGEMENT

Prof. Juan Llopis (DEAN)

The main objectives of this course are: Having in mind that every manager of a firm is a HRM, give a general guide about how to manage people; argue how a HRM can be a strategic partner of any firm; have a general overview about the knowledge, skills and abilities that must have a Human Resources Manager; describe the fundamental tools, methods and techniques that are used in a Department of Human Resources. (syllabus).

THE ECONOMY OF THE EUROPEAN UNION: CHARACTERISTICS, ECONOMIC STRUCTURE AND INSTITUTIONS

Prof. Paloma Taltavull / Manuel Hernández

The subject aims to analyze the past, present and future of European integration on the basis of historic and economic reasoning. This process and its effects will be assessed taking into account differences in European Member States economies as well as considering the EU as a whole at the international level (syllabus).

CROSS CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS IN SPAIN

Prof. Pilar Barra

This course focuses on the importance of culture in the business environment. Business culture is different in every country and it has become the key to success. The main objectives of this course are: to introduce the student to what has influenced Spanish culture and its effects on Spanish corporate culture; to hightlight aspects such as cultural differences (Dos & Don'ts) and intercultural communication; to analyse both business etiquette and the way to carry out business negotiations in Spain (syllabus).

E-MANAGEMENT

Prof. Susana De Juana

This course aims to introduce students to the

Information Society and the effects that it has on

business management processes, strategies and

human resources management. They will understand

the impacts of ICT integration on a company from a

managerial perspective, and will be given insights

about possible routes for success or failure. In other

words, the main learning objective is to understand

how a manager could be prepared to face e-business

opportunities and threats (syllabus)

ENTREPRENEURIAL INITIATIVE:

STARTING AND RUNNING A BUSINESS

Prof. Virginia Payá / Reyes González

Objective is two fold:

First Part: Create positive attitudes towards entrepreneurial initiative

Second Part: Learn skills and tools for running a business today

First Part: •HOW and WHY entrepreneurship is being promote within the E.U.•HOW we can TRANSFORM an idea into a business•Once we are established, HOW we can grow our business; business Strategies and Internationalization

Second Part:

Modern Management: management SKILLS

Organization and Change: STRESS and CONFLICT

Control, Information & TECHNOLOGY

Corporate SOCIAL RESPONSIBILITY & Business ETHICS

ENTREPRENEURIAL INITIATIVE:

STARTING AND RUNNING A BUSINESS

Prof. Virginia Payá / Reyes González

Methodology:

Lecturers will introduce the topics

•You will work in class with real cases

•You will learn to analyse information provided by companies

•You will know about organizations that will show you:

WHAT they DO

HOW they Work

WHAT services they provide to companies and to people

thinking to start a business

Evaluation:

30% Theory (test, multiple choice)

40% Practice: Business Plan and an Essay

30% Work in class, participation,

attendance

ENVIRONMENTAL ECONOMICS

Prof. Roberto Escarré / Denise Galvin

• The objective of this class is to assist you in

observing and approaching environmental

problems, as well as issues in an objective and

analytical manner without employing sophisticated

models or quantitative methods. The case study

approach is emphasized in this course. Prior

economic or math courses are not necessary for

the class.

• In particular, students will be encouraged to

consider how environmental economics can be

applied to deal with major environmental issues

such as climate change, biodiversity loss, the

impact of trade, carbon and other footprints, the

environmental costs versus the benefits of projects,

etc. (syllabus)

MARKETING IN THE EUROPEAN UNION

Prof. Juan Luis Nicolau / Prof. Sonia Rujas

• On completion of this course, the student should be able to: acquire a global overview of European Marketing; formulate and recognize European Marketing Strategies; how to adapt marketing concepts to practical cases studies; understand national differences among countries and create marketing plans and evaluate the implication of an enlarged EU in global markets. (syllabus)

QUALITY AND ENVIRONMENT INTERNATIONAL MANAGEMENT SYSTEMS (ISO 9001 AND ISO14001)

Prof. Juan José Tarí / Prof. José Francisco Molina

* OBJECTIVES:

- To know the basic concepts and main techniques about QM

and EM

- To know the QM and EM systems that a firm may apply

- To learn how to write up documents associated to ISO 9001

and ISO 14001

* SYLLABUS:

PART I: QUALITY MANAGEMENT

1- Concepts and tools of quality management

2- Quality management systems

PART II: ENVIRONMENTAL MANAGEMENT

3- Concepts and tools of environmental management

4- Environmental management systems

QUALITY AND ENVIRONMENT INTERNATIONAL MANAGEMENT SYSTEMS (ISO 9001 AND ISO14001)

Prof. Juan José Tarí / Prof. José Francisco Molina

* METHODOLOGY:

- General overview of the main concepts and content of ISOs

- Resolution of cases

- Presentations by students

* ASSESSMENT:

- 10%: attendance and participation

- 40%: resolution of cases and presentations by students

- 50%: exam

RETAIL MARKETING

Prof. Mayo De Juan

This course will familiarize students with the decisions and strategies involved

in running a retail firm in national and international markets.

Retailing is analyzed as one form of marketing.

Attention is devoted to:

retail,

Merchandising & customer service,

image and positioning retail strategies.

Methodology includes case study resolution in class and presentations. (syllabus).

THE ECONOMY OF EASTERN EUROPEAN UNION: OPPORTUNITIES AND CHALLENGES

Prof. Oana Driha / Ana Ramón

• The main objective of this course is to provide a better understanding of the opportunities and challenges considered by the Eastern European countries that joined the European Union. To do this, we will focus on their situation before and after integration, as well as on the effects of the current crisis and the steps that their governments are implementing to achieve their way out of this recession (syllabus).

Thank you¡