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5 Secret Elements !for Luxury Brandsʼ !
Online Success !
5 Secret Elements !for Luxury Brandsʼ !
Online Success !
@ogilvyasia!or!
Questions and Comments!
@ThomasCrampton!APAC Director!Ogilvy
Speakers
@JohnStauffer!Regional Director, Hong Kong!Ogilvy
Google and Facebook!
Human-centered!Design!
Silicon Valley Voices!
AGENDA!
Yammer and!Facebook email!
!"#$%&'&()*$!+,&'$Stanford
!"#$%&'()*+,'--+.%/,/0&123""34&2%"5-0"463/7328/73(
!"#$%&'&()*$!+,&'$Stanford
Garth Saloner
Dean, Stanford Business School
Tim O’Reilly
Founder & CEO, O’Reilly Media, Inc.
Max Levchin
Vice President of Engineering, Google
Reid Hoffman
Executive Chairman & Founder, LinkedIn
Ramu Yalamanchi
Founder, Hi5
-)).'#$Silicon Valley hits middle age
Apple + Facebook?
David Ogilvy woz ‘ere
/,(#0))1$230&,*(#$The Wall, Food and More Food
/,(#0))1$4#()+$Analog Research Laboratory
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/,(#0))156$-),'$The World
1 Billion Users
friends friends
friends of
642 million users
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Elements of the Next Internet Mary Meeker Vision and How It Fits Asia
Creating Infectious Action Jennifer Aaker’s Dragonfly Effect
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Design Thinking The Stanford Seven
Design Thinking Empathize
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Human-Centered Design Process!
Design Thinking Define
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Compelling Needs and Insights!
Design Thinking Ideate
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Explore A Wide Solution Space!
Design Thinking Prototype
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Ideas Take Physical Form!
Design Thinking Test
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Place Prototype in Userʼs Life!
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5 Secret Elements !for Luxury Brandsʼ !
Online Success !
Any Questions?!
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5 Secret Elements !for Luxury Brandsʼ !
Online Success !