Jesse Wilkins, CRMMay 18, 2011

Web 2.0 Tools

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Blog This! All A-Twitter About Microblogging Wiki-Wiki Office 2.0 Social Sharing Social Networking

Agenda

Blog this!

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Blogs

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Started as online diaries Today used more as lightweight CMS Hides complexity of Web publishing Generally arranged in chronological order, most recent at top

What’s a blog?

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Internal announcements External announcements and press releases

Project documentation Knowledge management Any broadcast-type communications

Blog use cases

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Provide project updates

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Provide organizational updates

Twitter in 140 characters or less

1010

“It is part text messaging and part blogging, with the ability to update on your cell phone or computer, but constrained to 140 characters.”

-- Ari Herzog, Ariwriter.com

Defining microblogging

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Through the website Via text/SMS Via desktop clients Via web-based clients Via email and IM Via cell phone clients

Ways to send updates

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Announcements

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Links to resources

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Announcements Meeting scheduling Insider commentary from e.g. conferences Sharing links to other resources

Use cases for microblogging

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Brand monitoring and competitive intelligence Broadcast communications Request/provide feedback Virtual water cooler

Use cases for microblogging

Wiki-wiki

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Collaborative website Organized as linked articles Hides complexity of HTML from users Easy to add and link articles Easy to correct mistakes

Wiki-wiki

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Wikis

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20Source: Stewart Mader, www.ikiw.org

How do you use a wiki?

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Create agenda and minutes

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There are plenty of ways tocommit career suicide; wikis are just the newest one.

-- Eric M. JohnsonState Department

Office of eDiplomacy

Office 2.0

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Web-based office productivity tools Some lightweight, some more fully featured

Documents stored “in the cloud” Easy to share and collaborate Compatible with MS Office

Office 2.0

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Many different applications available Fully-featured to fairly narrow

◦ Generally compatible with common Office functionality

May default to private or public

Web-based office suitesOffice 2.0

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Collaborative authoring Lightweight document sharing Cheaper alternative to Office for non-power-users

Use cases for Office 2.0

Social sharing

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Services dedicated to sharing particular types of information

Often allow subscription to a particular user or keyword

Often allow rating and adding to favorites Easy to link to and embed in other

websites

What is social sharing?

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Social sharing

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Use cases: social sharing

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Use cases: social sharing

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Use cases: social sharing

Social networking

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Social NetworkingSocial Networking

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Keep in touch

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Network and announce events

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Share information

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Find your next job

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Respond to crises

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Jesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International

+1 (303) 574-0749 directjwilkins@aiim.org

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