20110525 go-links-lunch-learn-presentation
DESCRIPTION
Presentation given to some people at NC State about the Go Links service that I developed for campus.TRANSCRIPT
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Go Links @ NC StateLunch & Learn Presentation
May 25, 2011
------Nick Young
Outreach, Communications & [email protected]
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What's easier to remember?
http://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php
or
go.ncsu.edu/ComputerUse
(if you get this wrong, leave now)
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What's easier to fit on a business card ?
http://www.ncsu.edu/project/njyoung-dev/personal/resumes/public
or
go.ncsu.edu/nick-young
(if you get this wrong, leave now)
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What costs less?
Reprinting 10,000 posters that have an out-of-date URL
or
Not reprinting 10,000 posters
(if you get this wrong, pay attention)
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Go Links. Please define.
Go Links is a link Shortening + Redirection Service
for NC State University
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Got an example?
You type/click ongo.ncsu.edu/ComputerUse
and end up athttp://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php
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Got another example?
You type/click ongo.ncsu.edu/oitdesign
and end up atoitdesign.ncsu.edu
(Note: The Go Link is longer by 3 characters but still serves a purpose)
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Who can create Go Links?
Employees* period.
* Employees is defined as those users who can be identified as being in the Employees OU in the NC State Directory
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Why Use Link Shortening Services?
1. Easier to remember / use 2. Gather General Statistics & Tracking3. Improve Publications & Marketing
○ Print○ Digital
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General Statistics & Tracking
How many clicks did my link get?
Where did those visitors come from?
What browser were they using?
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Publications & Marketing: Before
news.ncsu.edunews.ncsu.edu
news.ncsu.edu
news.ncsu.edu
Press Release
1000 Hits
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Publications & Marketing: After
go.ncsu.edu/pr-bb
go.ncsu.edu/pr-oit
go.ncsu.edu/pr-em1
go.ncsu.edu/pr-np
500 hits25 hits
100 hits
75 hits
Press Release
1000 Hits
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"...but I'm already using..."
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So...why should you use Go Links?
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Which link should visitors trust more?
1. http://bit.ly/52Bfcfor 2. http://go.ncsu.edu/google
(they both go to the same target URL)
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TRUST, OWNERSHIP & CONTINUITY
What happens when you leave NC State?
What happens when you own a link, and want another person to share or take over ownership?
What happens when an external service removesyour links for whatever reason?
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Which service should NC State trust more?
○ bit.ly X○ goo.gl X○ is.gd X○ tinyurl.com X○ go.ncsu.edu :-)
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Go Links provides...
Random & User-Specified Links
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Go Links provides...
Integrated & Automatic QR Codes
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Go Links provides...
Transfer Ownership to another user
Share link ownership through tags
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Go Links provides...
Direct Go LinksUser immediately redirected to target URL
Themed Go LinksToolbar at the top identifies what the Go Link is
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Go Links provides...
Mobile Friendly
iPhone
also...Smart Phone (BlackBerry etc)
Feature Phone (text only)
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Whenever you create a link, the statistics are
OFF *to begin with
* to prevent unnecessary database bloat.
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If you want Statistics to be collected,you must
TURN IT ON
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Go Links provides...
Simple Statistics
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arbitration [ˌɑːbɪˈtreɪʃən]noun
1. Someone created a Go Link that you should own, or should point to your choice of URL. Example: If go.ncsu.edu/soccer targets an intramural team
2. Someone created a Go Link with an inappropriate target.Example: If go.ncsu.edu/soccer targets Duke's soccer team page
3. Don't yell at NickExample: seriously, don't yell at Nick