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For More Info!!

www.andrewwinston.com!Slides available in PDF!!

Twitter: GreenAdvantage!!

[email protected]!Please send me your stories!!

!Thank you!

!

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Green Recovery!Why the Greening of Business is Unavoidable

and !How Leaders Profit by !

Getting Lean, Smart, and Heretical!!Andrew Winston

!NAEM19th Annual EHS Management Forum

Tuscon, AZ

October 19, 2011

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ALL SLIDES

Andrew Winston, 2006

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Security? Theres a tree in my office.

www.andrewwinston.com

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Production!

Greenhouse Gases!


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COP15, from kriskrug.com


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ALL SLIDES



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ALL SLIDES


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Americas current energy system is

deficient in ways that cause serious harmto our economy, our national security,

and our environment.!

We must make a serious commitment tocleaner, more efficient technologiesincluding both robust, public investments

[and] policy reforms to deploy these

technologies on a large scale.!American Energy Innovation Council

(Bill Gates, Jeff Immelt, John Doerr, Chad Holliday, Ursula Burns)

$2.2trillionby2020

GEtoBuildAmericas

LargestSolarPanelFactoryOctober13,2011


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GermanysRadical

GreenEnergyPath

SouthKoreaGoingforGreen(2%ofGDP)

Chinatoinvest2trillion

yuaninlow-carboneconomyReuters,September25,2011

BritainAnno

uncesAmbit

ious

EnvironmentalSteps

Sixnations,ledbyJapan,hold80%ofclean

energypatents

theprojectofthecentury

SiemensCEO,PeterLo

scher

September19,2011


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$211B


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221by2025


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ChinaSeizesRareEarthMineAreas

NYTimes,January21,2011


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CoalshortfallfromQueenslandfloods

WSJ,January11,2011

RussiaBansExportsofWheat

NYTimes,August6,2010

A Warming Planet Struggles to Feed ItselfNY Times, June 4, 2011

Ironhasa1in2.2millionchancethatitis

stillonitsoriginaldecliningpricetrend

JeremyGrantham,AssetManager


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550 institutional investors

$71,000,000,000,000


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Total Return % (US$)!CDP Leaders vs. Market!


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HERE!S!

O!LTERNATIVE!

T!I!

N!!!A!


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Esty/Winston, Green to Gold, 2006

Upside

Downside

More Certain Less Certain

COSTS RISKS

REVENUES INTANGIBLES

Innovation and Value


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? ? ? ? ?

? ? ? ? ?? ? ? ? ?

20 million metric tons


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BTtoRequireCarbon

ManagementFromSuppliersMarch,2011

AT&TtoSpendMorewith

SuppliersThatTrackCarbon

June,2011HalfofMultinationalstoChoose

SuppliersBasedonCO2Emissions

September26,2011


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Do you measure carbon emissions?!RFP Questions from Corporate/Group Customers!

Do you have an emissions reduction programme?!

Is your hotel green building certified? Specify!Do you purchase renewable energy?!

Whats your energy consumption in kwh per year, per room?!

Do you have a waste reduction program? Compost?!

Do you have an environmental policy or committee?!

Do you use environmentally friendly cleaning products?!

Do you have a roadmap ofsustainabilityprograms to implement?!

Do you use waste water to irrigate gardens or golf courses?!

Please provide documentation!

Whosgoingtoanswerall

thesequestions?Whatdoescompliance

meantoday?


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ALL SLIDES


RoHS, REACH

TSCACA, ME

Canweavoidthisaltogether

(cradle-to-cradle)?


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3rd button

Tiebreaker

Or Deal Breaker?


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GetCrea(veGetLean

GetEngagedGetSmart

Keys to Creating Green Value

Copyright , Andrew Winston, Green Recovery, 2009

Passion

Data

$$$

Knowledge

Data

IdeasWhatsYourHeresy?

4xEPS


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Get Smart

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1 Billion Gallons

Save Money!


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Drive Performance and Competition!


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Fertilizer(35%)

Distribution(22%)

Manufacturing

(24%)

Packaging(15%)

Use(3%)

Locate the Real Footprint!


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Find Market Openings, Focus Innovation!

TideAimstoConvert1Million

HouseholdstoColdwaterWashing

September29,2011


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Value Nature/Externalities!


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Get Lean

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Set GHGEmissions

Targets

74%

Source: Carbon Disclosure Project

S&P and Global 500(CDP Respondents)

2011www.andrewwinston.com

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ActiveEmissionsReduction

Initiatives97%

Source: Carbon Disclosure Project

S&P and Global 500(CDP Respondents)

2011www.andrewwinston.com

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Lighting

Cooling

Pumps

CompressedAirHeating

Ovens


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ALL SLIDESAndrew Winston, 2006

outside air economizationinstead of mechanical cooling

DoesadatacenterneedA/C?


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ZeroWaste

ZeroCarbonZeroToxicity


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Culture:

Decision-Making

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2 Years! 6 Years!Payback!Hurdle

!X

!One Project: 3-Year Payback!

Timberland: A Tale of Two Retrofits!


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Treasure Hunt! X-functional teams! 70 projects (most

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Setasidefunds

forgreen

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Predictions/Realities Compliance broadening!

Transparency growing

! Resources tightforever! Climate, weather, water challenges worsen

(But, skepticism remains a problem)! Flexible, open innovators win!

Priorities Get lean: Radical efficiency innovation! Get smart: Full value chain (directional) footprint! Get open: Internal and external transparency!

Get engaged: Integrate, fight sustainability-isolation its everyones job!

Get heretical and innovative: ! Re-imagine the business proposition! Invite many voices into the process!


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Get Creativeand Heretical

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28,500,000 miles

3,000,000 gallons

UPSBoostsMileage40%withPrototy

pe

PlasticVanMay16,2011


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MaybeWasteManagement

shouldactuallymanagewaste


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Whatifwepitchedcustomerson

usinglessofourproduct?


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Askcustomerstohelpandbe

lesscomfortable?!


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$500Whats

YourHeresy?


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If Not Us, !Then Who?!If Not Now, !Then When?!!www.andrewwinston.com

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For More Info!!

www.andrewwinston.com!Slides available in PDF!!

Twitter: [email protected]!

Please send me your stories!!Thank you!!

2011.10.19-naem-tuscon

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