20111118 psu-bba-sr slide-share

The Responsible Business

Speaker : Pakorn PreechawuthidechVenue : Faculty of Management Sciences, PSU @Hatyai CampusDate : 18 November 2011 (13:00 – 16:00)

BBA English ProgramFaculty of Management SciencesPrince of Songkla University, Hat Yai campus

Awareness of the ethics and responsibilities in the

business and society

Buddhadasa Bhikkhu(27 May 1906 – 25 May 1993)

• wrote a book entitled “The perfect education is the circle that protects our world to the utmost” which described the current world educational system as “the education of the tailless dog”. The important missing part is the learning which would have improved the spiritual level or learning to be the human being. We focus more on an academic aspect and neglect the moral aspect; which make us more selfish. Today public morals have consequently deteriorated as a result of this kind of education.

• We offer only half of education because that is all we know. Besides, all people in the world appear to demand, and be satisfied with, only that. There is no supermundane education in this world, and it is difficult to develop one, because receivers cannot see the importance.

PSU is like a ship that is set off for a long journey in the ocean. We must know our destination. We must have an accurate compass, enough food supply and active manpower. Most important thing is we must implant spirit of goodwill and strong determination to our team.

The Target is PSU in the year 2022

“PSU 2022”VISION & MISSION

A University for benefits of Mankind

ทมา

: (ภา

พ) ศ

นยเค

รองม

อวทย

าศาส

ตร ม

อ.

Rephrased into a spiritual motto,

“Our Soul is for the Benefit of Mankind”

Muhammad Yunus(born 28 June 1940)a Bangladeshi economist and founder of the Grameen Bank, an institution that provides microcredit (small loans to poor people possessing no collateral) to help its clients establish creditworthiness and financial self-sufficiency.

In 2006 Yunus and Grameen received the Nobel Peace Prize. Yunus himself has received several other national and international honors.

Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs

• Main Challenges “Social Business”

http://www.grameen-info.org

NOTEI. Social Responsibility (SR) of

Business

II. SR, Active Citizenship &Social Entrepreneurship

III. SR Leadership Toolkit

What are your thoughts about Social Responsibility?

Social responsibility is an ethical ideology or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large.

Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem.

There is always a trade-off between economic development, in the material sense, and the welfare of the society and environment. Social responsibility means sustaining the equilibrium between the two

All these terms relate closely to SR: Corporate Responsibility, Corporate Citizenship & Sustainable Entrepreneurship

I. Social Responsibility of BusinessI. Social Responsibility of Business

FOOD Inc.

Food, Inc. is a 2008 American documentary film directed by Emmy Award-winning filmmaker Robert Kenner. The film examines corporate farming in the United States, concluding that agribusiness produces food that is unhealthy, in a way that is environmentally harmful and abusive of both animals and employees

----You’ll never look at dinner the same way again

3Fs – Major keys of resource consumption from now onFood – Feed - Fuel

[2:15]


Public Sector Reform Initiatives

Office of the Public Sector Development Commission, RTG


CSR DefinitionTo describe Corporate Social Responsibility (CSR), there are as many definitions as there are flavours. The following definition gives us workable and understandable idea of what CSR is all about:

“CSR is a strategy that systematically integrates sustainable economical, environmental and social principals throughout an organization’s operations.”

Corporate Social Responsibility or CSR has been defined by Lord Holmeand Richard Watts in The World Business Council for Sustainable Development’s publication ‘Making Good Business Sense’ as “…the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large".


SR Definition: Triple Bottom Line

The triple bottom line refers to the three ‘P’s of SR in Business: People, Planet and Profit. All three P’s have to balance each other in responsible decision making.

Taking responsibility and enabling initiatives for People, Planet and Profit is a testimony of leadership and integrity.


Profit

PlanetPeople

CSR Definition: Triple Bottom Line

CSR

The triple bottom line refers to the three ‘P’s of CSR: People, Planet and Profit.

All three P’s have to balance each other in responsible decision making.


SR and Leadership

Profit

PlanetPeople

CSRLeadership

Taking responsibility and enable initiatives for a sustainable economical, social and environmental advancement is a testimony of leadership and integrity.

Economical

Social Environmental


SR Leadership Initiatives

Communication Stakeholders Employees

Innovation Organization Customers

Environment Community Suppliers

The important areas to enable SR initiatives are:


Possible Pitfals

When you get involved with SR, your stakeholders may expect more from you. Therefore, it is worthwhile considering any potential SR pitfalls.

• “Greenwashing” – Be aware that proclaiming to be green necessitates that you are using sustainable resources.– Just as the moon can eclipse the sun, hiding the real deal is not the way forward. CSR means that

you embed sustainable processes throughout your organization.

• “Formulation”– Make sure that your entire organization, your members, your staff understand and act according to

the CSR principles your organization formulates in its vision and mission charters.

• “Decision Dilemmas”– Often, we adhere to the highest values, only as long is everything else is going well. What

decisionswill you make when you have to choose between the short and the long term, between self interestor the collective interests, between local or global challenges?



Business



Why take leadership on CSR? Corporate Social Responsibility is a big buzz in the corporate world. They would like to embark the train BEFORE their competition generates too great of a competitive advantage. Now we can see how CSR impacts and connects management domains as marketing, supply-chain management, finance, etc.

For SME’s (Small & Medium Sized Enterprises) this often seems remote and far fetched. Very often, entrepreneurs find themselves reluctant to assign people and resources to CSR initiatives in their business. Of course, it’s all to clear that those visionaries who do, are able to attract attention and generate added value. Not only for their business, but also for their community and environment.

II. SR, Active Citizenship & Social EntrepreneurshipII. SR, Active Citizenship & Social Entrepreneurship

SR, Active Citizenship and Social EntrepreneurshipOne of the principles of CSR is ‘corporate citizenship’, where businesses voluntary take responsibility towards their stakeholders, the economy and their community.

Active Citizenship, the voluntary capacity of citizens and communities to work together to exercise economic, social or political power in pursuit of shared goals.


FaithfulDogmatic

Low TrustRegulatory

High TrustVoluntary

Active Citizenship

ActiveCitizenship

MarketEconomical

GovernmentPolitical

CommunitySocial


Active Citizenship

ActiveCitizenship

MarketEfficiency

GovernmentSecurity

CommunityCohesion

Active Citizens take actions that balance the forces that drive towards market efficiency, security and social cohesion.

Through their work, their friendship and their values, JCI members exemplify the essence of being Active Citizens.


Social Entrepreneurship

The Global Compact is the initiative from the United Nations to promote CSR in SME’s around the world. Since its inception, about 4000 companies worldwide have joined the Global Compact.


Social EntrepreneurshipII. SR, Active Citizenship & Social EntrepreneurshipII. SR, Active Citizenship & Social Entrepreneurship

By SpringBoard [3:04]

Social Entrepreneurship [www.tseo.or.th]


National Social Entrepreneurship Act 2011II. SR, Active Citizenship & Social EntrepreneurshipII. SR, Active Citizenship & Social Entrepreneurship

Thai Social Entrepreneurship OfficeII. SR, Active Citizenship & Social EntrepreneurshipII. SR, Active Citizenship & Social Entrepreneurship

[1:56]

Social EntrepreneurshipII. SR, Active Citizenship & Social EntrepreneurshipII. SR, Active Citizenship & Social Entrepreneurship

http://www.gsvc.org/

The Global Social Venture Competition (GSVC) is the largest and longest-running student-led business plan competition providing mentoring, exposure, and prizes for social ventures from around the world. The mission of the GSVC is to catalyze the creation of social ventures, educate future leaders and build awareness of social enterprises. The competition supports the creation of real businesses that bring about positive social change in a sustainable manner.The GSVC is organized by the Haas School of Business at UC Berkeley in cooperation with 6 Regional Partners and 3 Outreach Partners.


Business



The 3P+ Navigator

The 3P+ Navigator is a leadership tool that makes leaders and team members interact and explore what initiatives they can take to integrate Corporate Social Responsibility principles in their projects and organizations.

• A facilitator guides the exercise, for individuals or groups up to 12 people. • The process takes up to one-and-a-half hours, depending on the number of participants

and the depth of the exploration.• Ideally, the 3P+ Navigator is used at the beginning of a new project, but it is also

valuable as an assessment tool, to see where you and your team members stand.• Local JCI chapters, project commissions and interested members are invited to

use this toolkit, in the same way it is being used by business leaders to create insight and trigger action.

III. CSR Leadership ToolkitIII. CSR Leadership Toolkit

Know How to Lead towards SR.

The 3P+ NavigatorIII. SR Leadership ToolkitIII. SR Leadership Toolkit

Cop

yrig

ht ©

ube

on |

busi

ness

exp

erts

Know How to Lead towards CSR.

Junior Chamber International www.jci.cc

Steve Jobs’ Speech

III. SR Leadership ToolkitIII. SR Leadership Toolkit

“…keep looking, don’t settle…”

• You can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will connect somewhere in your future. You have to trust in something

• Because believing that the dots will connect down the road, will give you the confidence to follow your heart, even when it leads you off the well worn path path.

• And that will make all the difference.• 'You've got to find what you love

[8:50/14:28]

UN Global Compact Dilemma GameIII. SR Leadership ToolkitIII. SR Leadership Toolkit

The UN Global Compact Dilemma Game is based on the ten principles of the UN Global Compact, covering human rights, labour standards, the environment and anti-corruption.

• The best learning comes from experience• Embed responsibility in your business with this tried and tested

learning tool

Life Note : Who I am?

Social Entrepreneur $Change Agent @

Facilitator/Trainer *Activist

Fighter

Stra

tegi

c Th

inki

ng

Management Methodology

Development of SESufficiency Economy (led by King Bhumibol Adulyadej)Sufficiency Economy (led by King Bhumibol Adulyadej)

Sample of Strategies5. Distribution4. Conservation/Investment3. Sharing2. Our loss is our gain1. Self-reliance

1. Moderation 2. Reasonableness 3. Self-immunity

with

Knowledge conditions -and- Moral conditions

Components:

Theory :Development Results:- Independent- Quality of growth- Sustainable

As a set of Concepts:

Philosophy :

Characteristics of SEI. Social Responsibility in BusinessI. Social Responsibility in Business

1. SE is initiated by H.M. the King of Thailand about 30 years ago (1974).

2. SE is not existent in any Western theories.

3. SE is a holistic view of development.

4. SE is an interdisciplinary approach.

5. SE is an alternative development theory.

6. SE can be applied to every occupational sectors.

7. SE has the New Theory Agriculture as one example of application for agricultural occupation at all level

SUMMARY NOTE

The obligation of anybusiness to protect andserve public interest is

known as social responsibility of business

SUMMARY NOTE

Why should business be socially responsible• Public Image• Government Regulation• Survival and Growth• Employee satisfaction• Consumer AwarenessSocial responsibility is a voluntary effort on the part of business to take various steps to satisfy the expectation of the different interest group > owners, investors, employees, suppliers, customers, competitors, government and society

PSU’s Motto “A University for benefits of Mankind”

The expectation of HRH Prince Mahidol of Songkla

“Let consideration of personal gain take second place for the overall benefit of mankind. Prestige and wealth are natural rewards for a just and sincere dedication to work”

Buddhadasa Bhikkhu further preached :

“The right education is the only way for human beings to survive. It is right because it can solve human beings’ problems correctly.

• It must be the education that can reduce and control selfishness and ignorance (non-human beings’ conscience).

• It must be the education that can control clever people which have been educated. It is impossible to use laws to control clever people because the clever people can always find legal loopholes.

• It must be the education that adheres to the religion which emphasize on mind and spirit. They must not be separated, because religion is about people and their society.

• It must be the education that serves the moral and peace, rather than blindly serving economics, politics, and military. In other words, it must be the education that enables religion to play important role in eradicate human being’s selfishness.

http://www.psu.ac.th/en/node/3615

Q & A

The Responsible BusinessAwareness of the ethics

and responsibilities in the business and society

20111118 psu-bba-sr slide-share

Education

corporate responsibility

ps of csr

world business council

ps of sr inbusiness

good business sense

linethe triple

poor people

sr leadership toolkit