2012 06-08 defining the ott opportunity

Download 2012 06-08 Defining the OTT Opportunity

Post on 28-Nov-2014

2.406 views

Category:

Technology

4 download

Embed Size (px)

DESCRIPTION

How global trends and delivery strategies are shaping the Latin American market. A presentation given to delegates attedning the NexTV Latin America Summit in June 2012.

TRANSCRIPT

  • 1. Defining the OTT opportunityHow global trends and delivery strategies areshaping the Latin American market
  • 2. About Amino World leader in the IPTV set-top box and emerging hybrid/OTT market Global deployment experience with 850 customers in over 85 countries Customer base including tier 1/2/3 network operators Strong hospitality and enterprise market presence Growing solutions offering based around expert services and software Industry-leading integration eco-system plus Intel partnership Award-winning products2 |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 3. Presentation Overview1. OTT content delivery mechanisms2. OTT delivery models3. Devices to deliver the models4. Case studies5. Conclusion
  • 4. HTML5 SupportAdvantages AOL, Apple, Google, IBM, Microsoft, Mozilla, Nokia, Opera hundreds of vendors supports HTML5 Video / Application Apple and Google YouTube are driving the adoption of HTML5 HTML5 specifies a standard way to include video, audio and graphic without using plug-in (Adobe Flash) HTML5 enable browsers to perform as an application platform to deliver multi-screens IE9, Opera11, Chrome13, Safari5.1, Firefox 3.5 HTML5 website (presenting layer) Multi Screens 4 |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 5. Adaptive Bit Rate (ABR) Server side Client side Segments Segments 3 2 12Mbps 3 2 1 Open Internet 3 2 1 1Mbps 2Mbps 1Mbps1Mbps Advantages ABR delivers streaming content to consumers even in bandwidth limited network Streaming start-up/seeking can be initiated on the lowest bit rate before moving to a higher bit rate (Faster) Less buffering, no disconnects, no playback stutter5 |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 6. Enhanced IPTV (Managed IPTV + OTT Apps) Operator Open Limited Internet content Headend Off-Air Feeds Managed IP network Consumer |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 7. Simulcast IPTV Off-net Operator Open Adaptive Bit Rate Internet Headend Off-Air Feeds Adaptive Bit Rate Consumer Managed IP network Consumer |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 8. Managed Service over Open Internet Operator Head End Adaptive Bit Rate Open Off-Air Feeds Internet Adaptive Bit Rate Consumer |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 9. Terrestrial / Cable / Satellite + OTT Video ContentContent Open Adaptive Bit Rate Operator Internet Off-Air Feeds Limited Adaptive Bit Rate content Operator portal Consumer Terrestrial / Cable / Satellite |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 10. Fixed Service Internet Video Netflix YouTube Skype Hulu Video Open Internet Adaptive Bit Rate Hardware vendor portal Consumer |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 11. Full Open Internet Video Content Content Content Content Open Internet Adaptive Bit Rate Pay TV Consumer Operator Legacy Off-Air Feeds STB |Confidential Copyright Amino Communications Ltd. All rights reserved
  • 12. OTT Pay TV STB A quality experience Deliver the