Defining the OTT opportunity

How global trends and delivery strategies are

shaping the Latin American market

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About Amino

� World leader in the IPTV set-top box and emerging hybrid/OTT market

� Global deployment experience with 850 customers in over 85 countries

� Customer base including tier 1/2/3 network operators

� Strong hospitality and enterprise market presence

� Growing “solutions” offering based around expert services and software

� Industry-leading integration eco-system plus Intel partnership

� Award-winning products

2

Presentation Overview

1. OTT content delivery mechanisms

2. OTT delivery models

3. Devices to deliver the models

4. Case studies

5. Conclusion

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HTML5 Support

4

Multi Screens

HTML5 website (presenting layer)

Video / Application

Advantages

• AOL, Apple, Google, IBM, Microsoft, Mozilla, Nokia,

Opera… hundreds of vendors supports HTML5

• Apple and Google YouTube are driving the adoption of

HTML5

• HTML5 specifies a standard way to include video, audio

and graphic without using plug-in (Adobe Flash)

• HTML5 enable browsers to perform as an application

platform to deliver multi-screens IE9, Opera11, Chrome13, Safari5.1, Firefox 3.5

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Adaptive Bit Rate (ABR)

5

2Mbps

1Mbps

2 13

Segments Segments

1Mbps 2Mbps 1Mbps

Server side Client side

Open

Internet2 13

2 13

Advantages

• ABR delivers streaming content to consumers even in bandwidth limited network

• Streaming start-up/seeking can be initiated on the lowest bit rate before moving to a

higher bit rate (Faster)

• Less buffering, no disconnects, no playback stutter

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Enhanced IPTV (Managed IPTV + OTT Apps)

Consumer

Limited

content

Off-Air Feeds

Operator

Open

Internet

Managed

IP network

Headend

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Consumer

Simulcast IPTV Off-net

Consumer

Off-Air Feeds

OperatorOpen

Internet

Managed

IP network

Headend

Adaptive Bit Rate

Adaptive Bit Rate

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Open

Internet

Managed Service over Open Internet

Consumer

Off-Air Feeds

Operator

Head End

Adaptive Bit Rate

Adaptive Bit Rate

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Terrestrial / Cable / Satellite + OTT Video

Consumer

Limited

content

Off-Air Feeds

OperatorOpen

Internet

Adaptive Bit Rate

Adaptive Bit Rate

Operator portal

Terrestrial /

Cable / Satellite

Content

Content

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Open

Internet

Fixed Service Internet Video

Consumer

Hulu

Netflix YouTube

Skype

Video

Hardware vendor portal

Adaptive Bit Rate

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Open

Internet

Full Open Internet Video

Consumer

Content

Content

Content

Content

Off-Air

Feeds

Pay TV

Operator

Legacy

STB

Adaptive Bit Rate

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OTT Pay TV STB – A quality experience

12

Pay TV operator

• Request new features/apps

• Request prompt technical support

• Provide feedbacks

• Continuous payment

(Enabling operator to reinvent)

• Deliver the latest content

• Provide the latest user experience

• Provide quality of service

• Provide frequent software upgrades

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OTT Pay TV STB service model

13

Pay TV operator platform

Pay TV operator portal

Subscription

VoDs

Content

Owners

Games &

Social

Broadcasters Free contents Niche contents

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Evolution of the STB – the home cloud

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Home Cloud advantages:

• Freely distributed content around the home (without burdening operator network)

• Manage in home content and applications distribution using DLNA, UPnP and RUI

• Control in home connected device such as home automation or monitoring peripherals

Media Gateway

Home Cloud

TV + STBConnected TV PC

TabletMobile

1st TV-setPhotos

Videos

Apps

Music

Connected TV

Pay TV operator

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Media gateway business model

15

Multi-screen$

Service Level Agreement Media Gateway

Targeted advertising$

Storage

free

OTT

free

Customer loyalty

reduce churn

$

Apps Tenancy

$

Video Call

$

T-Commerce

$

Home Monitoring

$

Home Control

$

Gaming

$

App on Demand

$

Video on Demand

$

Quad-play package

$

Connecting your customers to the fully connected world

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Case study – Telecom Italia Cubovision

16

Apps On Demand

VoD

PGC/UGC

Gaming

Discovery Catch-up TV

Social TV

Media centre

DVB-TMulti Screens

Cubovision

Broadcast TV

DVR

OTT

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Conclusions

� HTML5 and Adaptive Bit Rate are essential to delivery OTT

multi-screens service

� Operator is able to take good control of OTT contents offering

through several deployed delivery models

� Pay TV OTT STB ensures operator to delivery a good quality and

feature rich OTT service

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