2012 advocacy leadership institute brochure

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Apply today! People of all ages, backgrounds, and bicycling abilities are encouraged to apply. To do so, please submit your resume and completed application by June 1, 2012. Applications are available for download at: http://cascade.org/advocacy/ALI-2012.cfm Questions and applications can be directed to: Max Hepp-Buchanan Advocacy Campaigns Manager Phone: 206-226-1040 Email: [email protected] Pedal on... We want you to continue working with us once you complete the program and will offer you support and encouragement as you build upon your commitment to making Seattle the best city for bicycling in the nation. In return, we’ll continue to offer opportunities for you to develop new skills and apply them, network with other leaders within the bike movement and engage with Cascade Bicycle Club’s staff, board members, and executive director. Timeline and schedule Applications are due on June 1, and interviews will be conducted during the week of June 11. Applicants will be notified of their acceptance into the program during the week of June 18. Required classes and meetings are listed below; in addition, there will be a multitude of bike rides and other fun opportunities along the way. Class 1 – July 11, 2012 Story of the campaign Class 2 – July 18, 2012 Elements of a campaign plan: goals and organizational considerations Class 3 – July 25, 2012 Elements of a campaign plan: constituents, allies, opponents and targets Seattle Bike Advisory Board Meeting Aug. 1, 2012 Must attend at least one during the program Class 4 – Aug. 8, 2012 Strategic vehicle – how we win Class 5 – Aug. 15, 2012 Elements of a campaign plan: strategies and tactics Class 6 – Aug. 22, 2012 Leadership development and team building Class 7 – Aug. 29, 2012 Communications and media strategy Seattle Bike Advisory Board Meeting Sept. 5, 2012 Must attend at least one during the program Class 8 – Sept. 19, 2012 Putting it all together Graduation party – Sept. 26, 2012 Celebrate your achievements and the journey ahead creating advocates for bikeable communities Cascade Bicycle Club 7400 Sand Point Way NE Suite 101S Seattle, WA 98115 p: 206-522-3222 www.cascade.org Advocacy Leadership Institute

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The Advocacy Leadership Institute (ALI) will develop local bicycle proponents and enthusiasts into leaders who advocate - and inspire others to advocate - for a bike-friendly Seattle.

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Page 1: 2012 Advocacy Leadership Institute brochure

Apply today!People of all ages, backgrounds, and bicycling abilities are encouraged to apply. To do so, please submit your resume and completed application by June 1, 2012.

Applications are available for download at: http://cascade.org/advocacy/ALI-2012.cfm

Questions and applications can be directed to:

Max Hepp-BuchananAdvocacy Campaigns ManagerPhone: 206-226-1040Email: [email protected]

Pedal on...We want you to continue working with us once you complete the program and will offer you support and encouragement as you build upon your commitment to making Seattle the best city for bicycling in the nation.

In return, we’ll continue to offer opportunities for you to develop new skills and apply them, network with other leaders within the bike movement and engage with Cascade Bicycle Club’s staff, board members, and executive director.

Timeline and scheduleApplications are due on June 1, and interviews will be conducted during the week of June 11. Applicants will be notified of their acceptance into the program during the week of June 18. Required classes and meetings are listed below; in addition, there will be a multitude of bike rides and other fun opportunities along the way.

Class 1 – July 11, 2012Story of the campaign

Class 2 – July 18, 2012Elements of a campaign plan: goals and organizational considerations

Class 3 – July 25, 2012Elements of a campaign plan: constituents, allies, opponents and targets

Seattle Bike Advisory Board Meeting Aug. 1, 2012Must attend at least one during the program

Class 4 – Aug. 8, 2012Strategic vehicle – how we win

Class 5 – Aug. 15, 2012Elements of a campaign plan: strategies and tactics

Class 6 – Aug. 22, 2012Leadership development and team building

Class 7 – Aug. 29, 2012Communications and media strategy

Seattle Bike Advisory Board Meeting Sept. 5, 2012Must attend at least one during the program

Class 8 – Sept. 19, 2012Putting it all together

Graduation party – Sept. 26, 2012Celebrate your achievements and the journey ahead

creating advocates for bikeable communities

Cascade Bicycle Club 7400 Sand Point Way NESuite 101SSeattle, WA 98115p: 206-522-3222www.cascade.org

Advocacy Leadership

Institute

Page 2: 2012 Advocacy Leadership Institute brochure

Add to your toolboxUpon completion of the program, graduates (Community Bicycle Advocates) will have the skills and knowledge to organize, advocate, and hold City of Seattle staff and other leaders accountable for making Seattle a more bike-friendly city. ALI starts with the basics of organizing and progresses each week as participants learn and practice new skills.

To mix things up, we’ll host a different guest speaker at every session who can speak passionately and in detail about the topic at hand, giving you access to experts’ first-hand knowledge.

The 2012 Advocacy Leadership Institute will run from July 11 through Sept. 24, meeting

nearly weekly on Wednesday nights from 6 to 8 p.m. in downtown Seattle. Participants are

expected to attend at least six of the eight trainings. Though the program is

free, participants must be truly committed to making Seattle a great city for bicycling.

Where the rubber hits the road The Seattle Bicycle Master Plan (BMP) is in the process of being updated this year. While the original BMP—adopted in 2007—was a strong plan at the time, we have the opportunity right now to update the old plan and ensure Seattle does what it takes to lead the nation in bicycling infrastructure, innovation, and policy.

The 2012 BMP update should—and with your help, will—result in a world-class plan that incorporates new tools and best practices from around the world, helping us diversify bicycling and vault Seattle into a position of national leadership. This is our chance to help create a Seattle that bicycles, where bicycling is normal, and where it is convenient and safe for everyone.

In addition to the eight trainings this summer, we will deploy a variety of fun, hands-on tactics to get our positions heard loud and clear, inspire others to take action and inform what goes into the final BMP.

By the end September, you’ll have the know-how—as well as the encouragement and support—to effectively:

• Communicate your position

• Gather like-minded individuals

• Run an efficient meeting

• Identify needs and present demands

• Map your route to success

• Put your plan into action

• Lead a team to victory

Learn to lead the pack The Advocacy Leadership Institute (ALI) at Cas-cade Bicycle Club will develop local bicycle advocates and enthusiasts into leaders that advocate—and inspire others to advocate—for a bike-friendly Seattle.

Building on Cascade’s mission to create better communities through bicycling, ALI will train a diverse group of 15 people from across Seattle to organize in their communities, advocate for bicycle-friendly transportation plans and policies, and get better bicycling infrastructure built on the ground.