Gravitonfidential 2012

2012 Cloud Market Review and Gravitant Introduction

1

Gravitant Confidential 2012

Contents

• Cloud Adoption: June 2012 Market Research and Analysis

• Customer Priorities and Challenges

• Gravitant Introduction

• Customer Benefits and Value Proposition

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Traditional IT v/s Cloud IT

Traditional IT Cloud IT - Dynamic

Fixed and Dedicated Internal Resources Multiple and Shared Resources (Internal or External Resources)

Cap Ex – Fixed Cost Op Ex – Variable Cost

One time Sourcing & Procurement Dynamic Sourcing & Procurement

Limited Service Choices Many Service Choices

IT is a Factory IT is a broker – Operate a private marketplace

of preferred providers

Cloud IT: What is the Value Potential?

External Public Clouds

Rackspace Microsoft Azure

Google SAVVIS IBM

Terramark Opsource

Changing Packaging

Changing SLA’s

Changing Prices

Engine Yard

Cloud Foundary

Private Iaas

Private Paas

Go Grid

IBM Smart Cloud

HP Cloud

DELL Cloud

Current IT Infrastructure and

Apps

~ 2000 Cloud Vendors Operating Today: Gartner Jan 2012

Opportunity:

• Reduce TCO • Improve Agility

• Leverage New IT Suppliers

• Integrate with third party cloud automation • (Systems and Operations Management) tools

CIO and IT Leaders

Cloud Adoption Research: Aug 2012

5

What is Driving Business to the Cloud?

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Cloud Adoption Drivers

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Cloud Adoption Patterns

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What type of cloud is being adopted?

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What We Do

Cloud Service Broker for Hybrid Clouds focused on making clouds easy to consume and easy to govern infrastructure services

Addresses:

• Usage

• Cost

• Souring

• Agility

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Gravitant – Who we are

• Founded in 2004, Venture funded and based in Austin, Texas

• Gravitant is a software company that provides Cloud Services Broker platform to enterprises, SI’s and cloud providers

• Gravitant is led by a team of software industry pioneers from Commerce One, SAP and IBM.

• The team in the past has successfully commercialized industry leading B2B Commerce, Marketplaces and SOA platforms with IBM, Commerce One and SAP.

• Gravitant CEO is a former Fortune 100 CTO, responsible for one of the largest IT transformations in state government

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What Does the Market Say?

• Gartner Says

• “CIOs and IT management are seen as the key people responsible for the end-to-end delivery of cloud services.

• As such, they should become familiar with the growing industry trend of cloud services brokerage, its maturing functionality and the role it can play in the delivery of cloud services”

• Gartner names Gravitant to the: Who’s who of Cloud Service Brokers”

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What are the Cloud Pain Points?

• Already in the cloud?

• Cloud Sprawl

• Ad-hoc Billing

• No visibility into cloud spend

• No architecture continuity / security

• No standard cloud operating processes

• Control and Govern issues

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• Moving to the cloud?

• What apps?

• What’s the IaaS solution?

• What providers – Internal or external?

• What is price? Design?

• Purchasing Process?

• Quickly provision & deploy?

Gravitant Product Overview

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Private Clouds VMWare VCD OpenStack

App Platforms WebSphere Oracle App Server (Templates)

Roadmap

Cloud Managed Services Vintage IT Hitachi Consulting NJVC Green Pages

Public Clouds

Amazon AmazonGov Verizon Terremark Savvis & GoGrid

State of Texas IT Enterprise: Gravitant CSB platform and Operations In production since Sept 2011

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Sourcing & Procurement Managers

CTO/IT Architects

Security Services

Commodity Cloud

Ancillary Services

Enterprise Cloud*

Private Cloud

AWS GoGrid

Managed Services

Monitoring, Backup with third party Providers)

IT Ops Managers & Sys Admins

Application Workload Portfolio

BU

cloudMatrix

Cloud Broker &

Management Platform

Enterprise and/or Mid Market Customers

CIO

Cloud Solution Design (App Arch,

Service Agg & Capacity Model)

Spend Analysis & Order Mgmt

Cloud Ecosystem Operator

State of Texas

Command & Control

Dashboards Resource Mgt

SAVVIS, TerreMark

VMWare vDirector vCloud API

Cloud On boarding, Managed Services

Market Management

Managed Service

Providers VAR/SI

Paas Ex: CloudFoundary

• 5 Customers currently operating in this model • Saved customers 30-50% Infra costs when compared with

internal data center costs • Improved agility to onboard to cloud by >5X

Gazaang Security Certificate VPN

Gravitant CloudMatrix: Use Cases

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Gravitant cloudMatrix Services Network

Iaas Hybrid Clouds Paas Saas

Gravitant cloudMatrix CSB Platform

Managed Services

Planning Sourcing

Procurement Governance

Provisioning, Deployment

Already in cloud?

• Disover Assets and Costs in cloud • Cost and Usage Visibility • Keep Bill of IT current • Optimize Utilization • Performance Visibility

(AWS and/or Hybrid Clouds)

Moving to cloud?

• Centralize cloud access • Broker Sourcing • Std Procurement • Automate Bill of IT

• Std IT Ops • Leverage Legacy • Integrate Third Party Support/Mgd Srvcs • Enable multiple • Cloud Suppliers and Technologies

Gravitant Capability and Value

IT C

on

sum

eriz

atio

n

Agility

Cost Savings: Staffing Efficiencies

Cost Savings: Optimal Asset Utilization

Cloud Automation Business of Cloud Automation

Cloud Provisioning Automation VMWare, Citrix, OpenStack, IBM, MSFT, CA, BMC, Gravitant

DevOps: Deployment Automation Rightscale; ServiceMesh, AppLogic enStratus

Cloud ITSM ServiceGrid, ServiceNow, Nimsoft, NewRelic, Boundary Splunk, Boundary

Cloud Services Broker Commerce (Iaas, Paas, Saas) JamCracker, Paralells, (Saas) Gravitant (Iaas, Paas)

Cloud Services Broker - Governance • Cost/Resource/SLA Usage Management and Control, Charge back • Service Arbitrage Gravitant, Cloudyn,

CSB (Integration/ Customization) Boomi, Informatica, IBM Cast Iron

Cloud Services Broker – Demand and and Capacity Management Gravitant (Iaas)

Co

st/V

alu

e

3 2

4 1

Gravitant CSB Benefits for CIO and IT Organizations

20% New

Capability

80%

Sustaining &

Running

Existing

Capability

Today’s IT IT in a CSB Role

50%

New Capability

50%

Existing

Capability

Increase Business

Efficiencies by quickly

Developing New Capability

Decrease in IT

Maintenance and

Delivery Costs

CSB Role

• Take Costs Out of ITO Contracts • Better utilize and operate internal clouds • Automate for agility and staffing efficiencies

• Build new capability using choice of cloud suppliers • Deliver is 4-5 times faster to business • Leverage best value services

Thanks

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Back Up

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Gravitant cloudMatrix CSB Platform: Cloud Broker and Management

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Benefits of Gravitant - CSB Features of Gravitant’s Cloud Service Brokerage

Central Self Service

Cloud Service Catalog

Solution Design

Comparison

Procurement

Unified Provisioning

Deployment (Integration)

Management (Integration)

Billing & Chargeback

TCO Visibility

Cost Control

Resource and Usage Mgmt

Cloud Accessible to Users

Providers are Cataloged

Optimal Design Controls

Ability to Compare Prices

Automated Procurement

Automated Provisioning

Quick Deployment

Leverage Legacy Solution

Bill of IT Visibility at all times

Accounting and Chargeback

Cost Savings due to Optimal Utilization

Optimal utilization

Benefits of Gravitant’s Cloud Service Brokerage

Cloud Market Landscape Gravitant Positioned at the top level

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PLAN DESIGN SOURCE DEPLOY MANAGE CONTROL

Gravitant Planning Solution

Iaas (150+) Amazon Savvis Terremark GoGrid Others

Private Cloud

VMWare Microsoft, Citrix

Euclyptus Nimbula

Openstack CISCO VCE

Paas (20+)

CloudBees Engine Yard

Heruko RHOMobile Cloud

Foundary

Saas (200+)

Google Sales Force.com Others Office 365

Others

(Hybrid)

RightScale EnStratus Amazon rPath Cohesive FT App Zero Racemi CloudSwitch

IT MGMT

RightScale EnStratus (Others) New Relic App Dynamics Boundary et al Amazon VMWare Citrix MSFT Big 4 (CA, IBM BMC, HP)

Apptio (Not Cloud): IT Cost Only Cloudability – Cost Visibility Cloud Cruiser – Chargeback Cloudyn – Cost Optimization

Gravitant Cloud Sourcing Solution

Gravitant Control Solution

DYNAMIC RE-PLANNING & CONTROL

(Resources, Cost and SLA’s)

Cloud Service Broker

Distributors

(Tech Data, Ingram Micro et al)

BOOMI, Cast Iron, Appirio

Okta RightScale et al

(Hybrid)

Gravitant

Broker Platform