2012 Email Evolution Conference Teaser

Webinar

#eec12

The webinar will start momentarily. Please stand by.(PSSTT, While you’re waiting, register for EEC 2012!)

Plug Into EEC12• Vivastream.com• Connect with speakers, attendees, exhibitors and sponsors• Create your own agenda for the show• Select the topics you’re interested in and can help with• Check out your Who to Know™ list• Download the mobile app and check-into sessions and networking

events

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Sponsored by:

Welcome: EEC 2012 Kickoff Webinar

Loren McDonald

SilverpopAli Swerdlow

EECRyan PhelanBlueHornet

Dennis DaymanEloqua

Jordan CohenPontiflex

Seth BermanBabyCenter.com

The Details

February 22-24Hollywood, FloridaWestin Diplomat Resort and Spa

Registration open now and tickets are almost gone

Agenda• Ali Swerdlow: Vivasteam• Loren McDonald: How SmartPak Equine Uses

Lifecycle Emails to Engage its Customers Every Step of the Way

• Seth Berman: The State of Email in an Interactive World

• Dennis Dayman: Deliverability & Compliance Roundtable

• Jordan Cohen: Integrated Lifecycle Marketing Pre-Conference Training

• Ryan Phelan: Email Marketing Trends for 2012

HOW SMARTPAK EQUINE USES LIFECYCLE EMAILS TO ENGAGE ITS CUSTOMERS EVERY STEP OF THE WAY

EEC 2012: Loren McDonald, Thursday Feb 23 at 2 pm

Triggered/Lifecycle Emails Rock!

…but they can seem so overwhelming…

…so avoid this feeling and…

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Join Carey Marston, SmartPakLoren McDonald, Silverpop

Attend for some “trigger” horse sense

SmartPak Email Program

Today, 40 unique transactional and

lifecycle emails per day, and 10+

promotional emails per month

Post-Purchase Review

Subject Line: “Please rate & review your recent SmartPak purchase”

• Use Bazaarvoice (launched January 2009) to handle customer reviews

• Launched product review tool in early 2006– Gathered 5,000 customer reviews

• Sent generic broadcast email to customers to review products they have purchased

• Launched a daily triggered email to review first time ordered products 21 days post-purchase

– Currently have over 50,000 product reviews

“Customer input gives shoppers the confidence to buy, increasing sales,

conversion, average order value, and more.” Source: Bazaarvoice

S-A-M-P-L-E

Takeaways

Attend this session…

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…and you’ll be able to leave the office earlier!

How SmartPak Equine Uses Lifecycle Emails

to Engage its Customers Every Step

of the Way

Thursday Feb 23 at 2 pm pm