2012 LOCAL CONTENT AND SERVICEREPORT TO THE COMMUNITY

ThinkTV is a community resource. We are an incubator for new ideas, a hub for learning, a window to the arts and a platform for public discourse. We are your public media organization.

The Super Why training camp was an unforgettable experience for students.

Poonam, John Parker School, Cincinnati

ThinkTV, is a licensee of WPTD (Dayton) and WPTO (Oxford/Cincinnati.

Our mission is to strengthen the communities we serve through programs and services that inspire and inform, educate and engage, fostering citizenship and culture, the joy of learning the power of diverse perspectives.

ThinkTV is a community resource. We are an incubator for new ideas, a hub for learning, a window to the arts and a platform for public discourse.

In 2012, ThinkTV brought award winning programs, educational initiatives and community engagement projects into homes and classrooms throughout southwest Ohio and the tri-state region.Some of our key services and core commitments:

• Local productions highlighting: Arts, culture and community.

• STEM project

• Early Childhood Workshops

• Produced the only weekly series offered Statewide.

ThinkTV’s local services have deep impact in Southwestern Ohio.

• Each month we reach over 850,000 television households, broadcasting over 13 channels 24hrs a day.

• In 2012 we conducted 120 Early Childhood Workshops and reached over 1400 Dayton area care providers.

• We produced, created and trained STEM partners using video and building their online site.

LOCAL VALUE

2012 KEYSERVICES

LOCAL IMPACT

2011 LOCAL CONTENT AND SERVICE REPORT

IN THE COMMUNITY

2012 Report

In 2012, ThinkTV brought award winning programs, educational initiatives and community engagement projects into homes and classrooms throughout southwest Ohio. From American Experience to Masterpiece, from Sesame Street to Antiques Roadshow, to special productions from the Metropolitan Opera to the extraordinary tales of history from Ken Burns, we continue to serve our communities as its largest classroom, public stage and trusted source for public affairs and informational programming.

 

Just as importantly, we are our community’s local public media organization, telling our community stories, hearing the voices of our neighbors and affecting the lives of thousands of learners of all ages. In 2012 we developed core commitments to our production, education and outreach efforts. These commitments continued on-air, online and in the community.

 

Local Stories

ThinkTV is committed to telling the stories about our community. In 2012 we continued the weekly series, Our Ohio about the Buckeye state for a seventh season. This program has told the stories of communities in 80 of the 84 counties throughout the state. “Our Ohio” is broadcast on ThinkTV 16 & 14 each week and offered to all Ohio public television stations, as well as, The Ohio Government Channel at no cost

We highlighted local arts and cultural organizations, producing segments on The Dayton Ballet, Stiver’s School for the Performing Arts and The Ohio Heritage Fellows. We partnered with community educators online and produced pieces around educational topics in our community.

 

Education

ThinkTV is committed to the educational future of our community and proud to be part of the largest educational institution in America through the PBS system.

 

ThinkTV's educational mission extends beyond broadcast programming; we offer creative, powerful instructional classroom tools including media-on-demand, multimedia materials, and professional development opportunities to thousands of our region's teachers, caregivers, parents, and students.

 

ThinkTV participated in a professional development initiative for Ohio’s K-12 administrators and teachers that explores the role of technology in supporting critical thinking, problem solving, teamwork and communication - the skills students need to be effective in today’s classroom and tomorrow’s workplace. In 2012 we partnered with the STEM Regional Center and produced content highlighting careers in Science, Technology Engineering and Mathematics. We designed and implemented a STEM website for the Center and developed a tutorial for their staff to make it sustainable. We also supported efforts around health in the areas of Asthma and Dental Hygiene..

2011 LOCAL CONTENT AND SERVICE REPORT

IN THE COMMUNITY

We continued our commitment to Early Childhood Learning and Workshops for childcare providers, educators and parents that help reinforce literacy and school readiness and offered

information about children’s health and wellness. We partnered with schools and local libraries to set up “Reading corners” and conducted on-site workshops that reached thousands

of childcare providers and parents.

 

We are committed to technology and support the On-line Classroom initiative.

Nowhere else will educators and care providers find on-line tools and resources that meet the needs of 21st century learners than through this initiative. Our digital media platforms offer rich

content from research-based instructional resources - all correlated to state and national curriculum standards.

 

Beyond BroadcastIn 2012, ThinkTV online services remained an indispensable destination for educators, parents and child care providers. We increase our efforts in Social Media and Online video. ThinkTV developed a local Video on Demand section for our “local connections” and hired a dedicated staff member to service the online social media platforms. Producers in the field “tweeted” about locations they visited on production and we started a “Blog” for programming ideas and interests.  

In addition, we partnered with NextAvenue.org to launch an online service for Baby Boomers providing tools and resources to navigate a new life stage.

We hosted Chef Ming, Executive Producer of NOVA -Paula Apsell, CCO of PBS Michael Jones, and Executive Producer of Antiques Roadshow, Marsha Bemko and invited our members and key stakeholders to our studios to meet them.

 

We partnered with secondary schools (SOCHE), producing more that 56 weekly discussions on educational topics for online use and video on demand.

We presented Speaking of Women’s Health, which served 600 participants in 2012 and continued to offer our online and broadcast services to promote health related services available in the community to include a Healthy Balance Calendar.

2011 LOCAL CONTENT AND SERVICE REPORT

STORIES OF IMPACT

ThinkTV continues to tell the stories for and about the people, places and culture that makes Ohio such a great state to live. Our Ohio is the only weekly series offered to PBS stations across the state and is currently in its seventh season.

STEM (Science, Technology, Engineering and Math)

We continued to support STEM education in the Miami Valley through the following efforts:• Creation of early learning STEM curriculum, in partnership with

the Dayton Regional STEM Center• Creation of career videos for students• Creation of STEM professional development video for educators • Ongoing partnership with both the STEM School and the Dayton

Regional STEM Center• Creation of the online component for STEM Regional Center

and provide online training as well as developed a tutorial.

Early Childhood Workshops 

For Early Childhood for Dayton we held 120 workshops for 1,400 childcare providers, primarily low-income. All workshops are designed to improve school readiness and the quality of childcare.

2011 LOCAL CONTENT AND SERVICE REPORT

STORIES OF IMPACT

With 2012 being an Election Year and the fate of public media in question, we launched a series of image type spots that promoted the value of public television.

We concentrated on increasing our visibility and presence  in the community, inviting people in to our studios, talking to groups and bringing in special guests.

Reminding our community of the value of public television was a concentrated effort to our viewers, members, Board of Directors and key Stakeholders.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We support PBS because it is sorely needed in today’s media.

Jim & Brenda,

I am grateful that PBS gives me the opportunity to be informed so as to be a better citizen – Stephanie, Cincinnati

Thank you! If it weren’t for PBS, we’d watch very little TV.

Jim & Mary Ellen

My husband and I watch PBS because of the quality programs. We seldom watch commercial TV. As an African

American we appreciate the diversity provided by PBS.

Patricia  

Downton Abbey is addictive in the best possible way…you can’t get enough of

it. NoNo Allen, Cincinnati 

 

 * All quotes above were garnered from Surveys we sent to 20,000 HH in our viewing area.  

  

• Image spots aired during prime time.• Talking points were created for staff.• ThinkTV Dashboard was created for

Board Members and key stakeholders.