2012 marketing your brand in a new economy

12

Marketing YOUR BRAND In A New Economy

Upload: uc-berkeley-cal-rec-sports-marketing

Post on 30-Oct-2014

417 views

Category:

Education

0 download

Report

Download

Tags:

marketing

Embed Size (px):

DESCRIPTION

TRANSCRIPT

Marketing YOUR BRANDIn A New Economy

BRANDING

Be Ready For CHANGE

Determine YOUR Mission

Rethink Your

Audience

TALK to people

Purpose Driven ACTION PLAN

Creating Touch Points

CONSISTENTMessaging

Integrated Delivery Channel

NOWand Zen

JOE WATZDirector of Marketing and Business DevelopmentUC Berkeley Department of Recreational Sports

[email protected]

PRECISION MARKETING MEETS BRAND ADVERTISING Digital Precision Marketing Brand AdvertisingDirect Marketing

Tugas Marketing Brand

Brand Marketing 101

Challenge Brand Marketing

Industrial brand marketing

brand strategic marketing

Marketing - Brand

Module II: Building Brand Physique: Choosing Brand Elements Building Brand Equity: – Design Marketing Programs – Integrating Marketing Communications –

Network Economy Marketing

Brand Marketing

MARKETING & BRAND STRATEGY - Experience … · MARKETING & BRAND STRATEGY q One Brand, One Voice with Cohesive, Integrated & Creative Storytelling q Marketing and Messaging That Speaks

Marketing - Brand Ambassador

Content Marketing = Brand New Marketing?

WDA Brand Marketing

Brand marketing deck

Annele brand marketing

BRAND & MARKETING FOR

Social Strategy and Social Media Marketing...& marketing strategy. Company Brand Costomers Employees Listen Attention Economy Secure the conversation / Fascinate your audience •Products

Brand marketing idea_v1.0

Product & Brand Marketing

Ignite Brand Marketing

Brand Management MARKETING

Brand Marketing Merchandising

Handshoe Brand Development, Brand Strategy, Marketing & Advertising

Atlanta Brand Marketing - Is Your Brand Optimized?

City brand marketing

Brand algorithms digital brand marketing presentation

Marketing L23 Brand

MARKETING AND BRAND MANAGEMENT (MBM)€¦ · MBM400A Research for Brand Decisions STR402A Methodology for Master Thesis MBM422 The Collaborative Economy MBM424 Marketing Communication

Employer brand marketing

Marketing - Brand Positioning

the rise of the 21st century brand economy...3 the indirect brand economy, 1879 -2010 retailer publisher advertising brand agency consumer finance sourcing manufacturing logistics

Brand Marketing Zone Brand Optimization PowerPoint

Brand Algorithms Digital Brand Marketing Solutions

{ The Economy and Marketing Understanding the Economy