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DMBA 2012 Members Survey Results Summary 1 2012 Member Survey Results Summary N = 215 (out of ≈ 400 members)

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Page 1: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 1

2012 Member Survey Results Summary

N = 215 (out of ≈  400  members)

Page 2: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 2

Member Satisfaction is High!

Response Chart Percentage

Very Unsatisfied 0%

Unsatisfied 1%

Neutral 7%

Satisfied 45%

Very Satisfied 47%

Response Chart Percentage

Yes 97%

No 3%

Planning to Renew?

Page 3: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 3

Member Satisfaction is High!

Overall I think DMBA rocks! It is really well organized and is always striving to be better. Being a DMBA member definitely adds huge fun and enjoyment to my life.

All in all this club is great. You can tell it was founded on dedication to mountain biking AND community outreach.

I have been involved in sports organizations for years and the DMBA is probably the best that I have seen for volunteer work.

Awesome Club! Very happy to have a club to be part of!

Keep up the Great work! I should have joined this club long time ago! The attitude of the club is awesome, positive and friendly

Page 4: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 4

Member Profile: Region

Page 5: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 5

Member Profile: Age

Page 6: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 6

Member Profile: Gender

Page 7: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 7

Member Profile: Family Status

Page 8: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 8

Response Chart Percentage

None -- mountain biking is all I have time for and/or all I care about

6%

Road biking 49%

Cyclocross 6%

Running 26%

Hiking 38%

Cross country skiing 37%

Snowshoeing 42%

Canoeing / kayaking / other wilderness adventures

34%

Other, please specify: 39%

DMBA Members Stay Active in Many Ways!

Besides mountain biking, what other active outdoor sports do you participate in regularly?

Page 9: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 9

Experience Profile

8%

22%

71%

Less than 2 years2 to 5 years5 or more years

6%

44%45%

6%

Beginner

IntermediateAdvanced

Expert

Years Mountain Biking Riding Ability

Page 10: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 10

Riding Ability: By Gender

17%

62%

19%

2%

Beginner

IntermediateAdvanced

Expert

Men Women 2%

38%

53%

7%

Beginner

IntermediateAdvanced

Expert

Page 11: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 11

Half of DMBA Members are New!

Page 12: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 12

I heard about DMBA through:

Response Chart Percentage

A friend 41%

Someone giving me a DMBA pitch when I was riding in Durham Forest

18%

The website 13%

Information at a bike store 8%

FlyGurlz 9%

Other, please specify: 11%

Word of Mouth is our Number 1 Recruitment Method!

Page 13: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 13

Response Chart % Women % Men % All

A friend 33% 43% 41%

Someone giving me a DMBA pitch when I was riding in Durham Forest

6% 23% 19%

The website 14% 12% 13%

Information at a bike store 2% 10% 8%

FlyGurlz 31% 2% 9%

Other, please specify: 14% 10% 11%

….  But  the  story  differs  between  men and women!

Page 14: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 14

Why DMBA Members Join the Club

84%

45%

38%

32%

24%

14%

10%

4%

Support the overall work of the club

Meet people to ride with

Build and maintain trails

Develop my skills

Get personally involved in advocating

Have a reason to get off my butt and ride

Take part in family programs

Other

Page 15: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 15

I'm a regular

I show up occasionally

I never go

Wednesday rides 19% 38% 43%

Monday rides (women only) 42% 35% 23%

Saturday rides 7% 39% 54%

Misc rides that are posted on Clubmtb 4% 41% 55%

Participation in Club Rides

Page 16: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 16

Participation in Club Events

Response (Overall Results) % Women % Men % All

Trail Builds / Maintenance Days 27% 49% 44% Kids Events (TAKMB, Pancake breakfast) 33% 33% 34% Clinics

39% 19% 24% Relay / race team

8% 7% 7% AGM, Planning Meetings 14% 21% 19% Other, please specify:

6% 11% 10%

Page 17: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 17

The  Story  of  “Halves”

53% New to the club in the last two years

50% Beginner or Intermediate riders

54% Ride one or two times a week

49% Members who also road bike

52% 5 or more years of Mountain biking

50% Don’t  participate  in  club  rides

Page 18: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 18

Other Cool Facts

33% Members who do pretty much all their own maintenance (and one of them is a woman!)

1.9 Average number of mountain bikes per member

25% Members who own 3 or more mountain bikes!

53% Members who race – and another 14% would like to!

21% Members regularly ride in the forest at night

Page 19: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 19

47% 43%

41% 54%

New Members Original Members

Satisfied Very Satisfied

88%97%

Two Clubs within a Club: Newer Members (1 to 2 yrs) and Original Members (5+ yrs)

16%

40%

41%

51%

55%

62%

14%

38%

Get personally involved inadvocating

Build and maintain trails

Develop my skills

Meet people to ride with

New Members Original Members Club Average

Satisfaction Levels Reasons for Being a DMBA Member

Page 20: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 20

DMBA  is  “Doing  Great”  on  ….

94%

91%

74%

72%

Trail building

Advocacy

Club

Communications

Club Rides - Local

Page 21: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 21

We’ve  Got  “Room  to  Improve”  on  …

32%

29%

22%

20%

19%

Clinics / Skill-building

opportunities

DMBA Website

Social Events

Club Rides - Out-

of-town

Youth Programs

Page 22: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary 22

We’ve  Got  “Room  to  Improve”  on  …

32%

29%

22%

20%

19%

26%

11%

28%

30%

32%

26%

51%

24%

22%

17%

15%

8%

26%

29%

32%

Clinics / Skill-building

opportunities

DMBA Website

Social Events

Club Rides - Out-of-

town

Youth Programs

Room for Improvement Important but haven't seen enough

Doing great Not important to me

z

Page 23: 2012 Member Survey Results Summary - DMBA … · DMBA 2012 Members Survey – Results Summary 3 Member Satisfaction is High! Overall I think DMBA rocks! It is really well organized

DMBA 2012 Members Survey – Results Summary

DMBA  ..  A  Club  that  “Rocks”  ....    Let’s  Make  it  Even  Better!!!