2012 nwa social media boot camp sponsored by the weather channel

2012 Social Media Boot CampsSponsored by

http://nwa2012.com/

Welcome Social Media Boot Camp Agenda

Renee Willet – Social Media Marketing for TWC

Tim Brice – El Paso National Weather Service

Tiffany Sunday – Emerging Tech Strategist

2012 NWA Social Media Boot Camps

#NWAS12

2012 NWA Social Media Boot Camp

#NWAS12

@rwillet 2012 NWA Social Media Boot Camps

Using Social Media to Tell the Weather StoryThere are so many tools available:•Twitter•Facebook•Storify•Google+•Instagram

Which one do you use to tell the best story and how?

#NWAS12


Twitter1. Get important weather information out to the public quickly and

succinctly2. Small, bite-size nuggets of information with links to full story or

more details3. Use hash-tags to follow and participate in specific conversations4. Curate key information on a local level from citizens and

government officials pertaining to the weather event being covered

5. Breaking news element 6. Post more frequently than other social networks. 2-3x an hour,

more if severe weather is occurring

#NWAS12


Facebook1. More conversational and interactive in nature2. Use to solicit photos, questions, story ideas, polling3. Tease upcoming stories and ask for feedback from fans4. Share links to articles on website

• Great way to drive traffic back to website/blog5. Very visual – posts have great interaction when paired

with a photo6. Post less frequently than Twitter – on average 4-5x a day

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1. Curation tool used to tell a complete story utilizing content from across various social networks

2. Drag and drop style for Facebook, Twitter, YouTube and Instagram content

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Instagram

1. Searchable like Twitter2. Follow users and/or hashtags 3. Share/like photos that are relevant to your story4. Create photo contests to increase engagement

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Trusting Information on Social MediaSocial media is a wonderful tool, but you need to ensure the information you are sharing is accurate

1. Follow verified accounts only, or non-verified accounts that are known to be reliable, as fact-checking is crucial

2. Use common sense – if a photo or a storm report doesn’t seem logical given a situation, work to verify the report before sharing on social

3. Use internet tools to verify photos• Google "Search by Image" - http://www.google.com/imghp?sbi=1• Reverse Image Search via TinEye - http://tineye.com

• Using the image URL or by uploading, both services will do a check to see if your photo has been used in the past and/or if it looks awfully similar to another photo.

• These services will best be used for supposed tornado, earthquake, flood, lightning, hurricane and tsunami imagery.

http://www.google.com/imghp?sbi=1

http://tineye.com/

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Fostering EngagementWe’ve learned over the years that there are 4 basic things people who follow you on social media are seeking:

1. Information2. Recognition3. Connection4. Entertaining/engaging content

Some basic way to achieve this are:5. Ask questions6. Interact with your fans/followers

• Answer their questions• Re-Tweet their tweets/Like their photos

7. Be yourself – this is an opportunity for you to share your personality with your fans and its ok to talk about things other than the weather

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Be Engaging, But Also Exercise CautionWhile you want to interact with your fans on a deeper level, you must also be mindful of what you share

1. Assume nothing is private. If it’s on social media, regardless of the safeguards you take, assume anyone can see what you’ve posted

2. Do not share personal information with your audience3. If a fan is getting too personal or is harassing in their posts to or about

you: 1. Either block and report them (Facebook) or report them (Twitter) 2. Do not engage with them as that will encourage them to continue

because they know they have your attention 3. If you feel threatened, work with local authorities to determine how

best to handle

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@timbrice17 2012 NWA Social Media Boot Camps

Google Plus, Hootsuite and Facebook Oh My!

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What is Google Plus?


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Circles, Circles Everywhere


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Hangout with your friends or alone


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Social Media Dashboards

• Allows you to monitor and publish– Hootsuite– TweetDeck– MediaFunnel– Sproat Social– Argyle Social– Seesmic –

• Just bought by Hootsuite

– Plus many others…


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Social Media Dashboards

• Post to FB, Twitter, LinkedIn and other SM platforms

• Monitor FB, Twitter, LinkedIn and other SM platforms– Twitter – searches, keywords and lists– FB – monitor activity on your pages

• Schedule posts in the future• Shorten links• Analytics

@timbrice17 2012 NWA Social Media Boot Camp Session

#NWAS12

• To many retweets (RT) in your streams, filter them out –• #nmwx OR #nmfire -filter:retweets

• Extraneous words in your streams, filter them out –• snow OR rain OR wind OR ice –cream

• To many tweets from an annoying user in your streams , filter them out – • #okwx OR #okice -centexwx –StormAlertsOK

• Set up a stream of local media, law enforcement, and power users – • from:elpasotimes OR from:abc7breaking OR from:krqe OR from:LOSRanchosEM

• Hootsuite training document • http://owl.li/dKXIV

• NWS Hootsuite training video - Twitter streams and searches - • http://owl.li/99HR4

Using Twitter - Hootsuite@timbrice17 2012 NWA Social Media Boot Camp Session

http://owl.li/dKXIV

http://owl.li/99HR4

http://owl.li/99HR4

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Facebook – the good, the bad and the ugly


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Facebook pages ≠ profiles• Profile page for your friends and family (Friend)

• Profile page for your persona (subscribe)

• Pages – for your business (Like)

• Page posts only reach 12% of users (unless you pay $$$ for a higher percentage)


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Profile Page Profile Page + Subscribe

Fan Page

Number of followers

5,000 Unlimited Unlimited

Requires approval to follow

Yes No No

Multiple Admins No No Yes

Multiple Fan Pages No No Yes

Search-engine Friendly

No No Yes

Promote with Ads No No Yes

Analytics No No Yes

How many fans see posts

Depends on All (subscribe to all updates)

12%


Facebook pages ≠ profiles

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• Only about 12% of people see your fan page posts.

• Set up a profile page and allow people to subscribe

• Make sure they select “all updates”


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• Facebook keeps changing the rules!


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@tiffany_sunday 2012 NWA Social Media Boot Camps

LinkedIn – More Than A Resume Placeholder

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How to Effectively Use LinkedIn1. Profile

• Summary• Experience• Recommendations

2. Profile Organizer

3. Data Mining • How to Find People and Information• Groups

• NWA LinkedIn Group http://www.linkedin.com/groups?gid=1858089&trk=myg_ugrp_ovr

http://www.linkedin.com/groups?gid=1858089&trk=myg_ugrp_ovr

http://www.linkedin.com/groups?gid=1858089&trk=myg_ugrp_ovr

#NWAS12


What is Your Social Media Ranking?1. Klout www.klout.com

• Growing influence with retailers• Posting information can be delayed

2. Kred www.kred.com• Community influence rather than number of followers• Pulls data from Twitter

3. RebelMouse www.rebelmouse.com• Startup – similar to Pinterest• Compiles photos and information from the web

http://www.klout.com/

http://www.kred.com/

http://www.rebelmouse.com/

#NWAS12


Maintaining and Protecting Your Online Profile1. Google Alerts http://www.google.com/alerts

2. FourSquare www.foursquare.com• Post When Leaving

3. Spam and Hackers• Double Check Before You “Click” and “Like”• In Doubt, Use Google to Double Check Posting or Person

4. Passwords• 14 plus characters• Different passwords for banking and Social Media

5. Value of Social Media Profiles• Intangible Assets• IP / Who Owns the Content

http://www.google.com/alerts

http://www.foursquare.com/

Special Thank You to Renee Willet and The Weather Channel for Sponsoring the 2012 Social Media Boot Camps!

http://nwa2012.com/

Questions?

#NWAS12

http://nwa2012.com/

2012 nwa social media boot camp sponsored by the weather channel

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