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1 2012 Popcorn Sale Unit Popcorn Kernel Sales Guide

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1

2012 Popcorn Sale

Unit Popcorn Kernel Sales Guide

2 OCC-BSA

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12

Patch

2012 Unit Popcorn Sales Guide

Congratulations! You and your Scouts raised more than $405,000 to

fund your unit’s programs in 2011! This was a great Popcorn Sale in the

middle of what some might say is the worst economy in many years. It

just goes to show that in these strained economic times parents are

looking for any way to reduce the out-of-pocket expenses of Scouting.

The popcorn sale is the easiest way to do this!

There were a few units in each district that averaged between $500 to

$550 in sales per Scout! For those families, all the expenses for their

son’s year of Scouting was completely covered. And those Scouts

learned a valuable lesson in how to pay their own way.

The good news is that any unit can have these same results, and its not

that hard to make it happen. The council popcorn team is committed to

making 2012 the best sale ever, because we don’t believe that money

should be a deterrent to running a great program.

The district Popcorn Kernels, the Council Staff, and I stand ready to

assist you in having your greatest sale ever!

Let’s have a great year,

Rachel Rash

Council Popcorn Kernel Staff Advisor

Orange County Council, Boy Scouts of America

1211 East Dyer Road Santa Ana, CA 92705

(714) 546-4990 Fax (714) 546-0415 www.ocbsa.org

3

TOP 10 REASONS YOUR UNIT SHOULD PARTICIPATE:

10. Risk-free commission for your unit…up to 33%

9. Outstanding prizes for your Scouts.

8. Scouts can earn college scholarships.

7. Scout advancement opportunities.

6. Support for our men and women in the military services.

5. Earn money for camp and other Scouting activities.

4. Scouts learn valuable inter-personal and sales skills.

3. It easy and it sells itself.

2. Funds your unit’s entire year of Scouting!

1. It’s FUN!

2011 Council Top 20 Highest Selling Units

District Unit Sold Rancho del Mar T roop 90 $37,876.00

Portola Pack 775 $34,686.00

C anyons Pack 51 $25,542.00

Los Amigos T roop 93 $19,884.00

E l C amino Real Pack 700 $19,574.00

Saddleback Pack 717 $19,475.00

E l C amino Real Pack 872 $19,045.00

Saddleback Pack 727 $18,864.00

Saddleback Pack 703 $17,763.00

Portola Pack 811 $17,093.00

C anyons Pack 541 $15,652.00

Portola Pack 798 $14,926.00

O range Frontier Pack 657 $13,896.00

Portola Pack 1253 $13,785.00

C anyons Pack 850 $13,660.00

Rancho del Mar Pack 301 $12,740.00

Pacifica T roop 567 $12,328.00

Saddleback T roop 121 $12,034.00

Portola Pack 580 $11,738.00

Saddleback Pack 600 $11,702.00

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2012 TIMETABLE

Sa 6/16/12 Popcorn Kernel Training

10am to 12pm at William Lyon Homes Center for Scouting

1211 East Dyer Rd., Santa Ana, CA

Sa 8/4/12 Popcorn Kernel Training

10am to 12pm at William Lyon Homes Center for Scouting

1211 East Dyer Rd., Santa Ana, CA

Sa 8/25/12 Popcorn Sale Kick-Off, Kit Pick-up and Youth Sales Training

10am to 12pm at William Lyon Homes Center for Scouting

1211 East Dyer Rd., Santa Ana, CA

We 9/5/12 Show-N-Sell and Show & Deliver Orders due online at

http://scouting.trails-end.com/TESales/

(Orders are by the case only)

Sa 9/22/12 Popcorn Distribution for Show-N-Sell & Show-N-Deliver

appointments required with your District Kernel

Sa 10/20/12 Super Saturday!

9am -12pm - Show-N-Sell and Show-N-Deliver returns are due at the

William Lyon Homes Center for Scouting

1211 East Dyer Road, Santa Ana 92705

*Units can return a MAXIMUM of 10% of unopened cases

*No Popcorn Returns Accepted After This Date

Mo 10/29/12 Take Order popcorn orders due online at

http://scouting.trails-end.com/TESales/

Mo 10/29/12 All Prize Orders Due online at

http://scouting.trails-end.com/TESales/

*Prize orders WILL NOT be accepted after this date.

Th 11/8/12 Show-N-Sell and Show & Deliver Money Due

To your District Kernel at Roundtable

(Units keep commission and turn in difference. If money is not

turned, 1% interest will accrue every week after dates above.)

Sa 11/17/12 Take Order Popcorn Distribution

appointments required with your District Kernel

Star Seller Qualifiers Due

Th 12/13/12 Take Order Money Due

To your District Kernel at Roundtable

(Units keep commission and turn in difference. If money is not

turned, 1% interest will accrue every week after dates above.)

Commission Units will keep commission and turn in difference to Council

*If money is not turned in on time, 1% interest will accrue every

week after dates above.

Su 01/06/13 Star Seller Popcorn Celebration at Anaheim Ducks game

5

STEPS TO SUCCESS

Establish an Annual Plan and Budget with input from your Scouts and

Parents.

Set a Unit Popcorn Sales Goal, and break that goal down to a Per Scout

Goal based on the plan and budget.

Put together an exciting incentive program for your unit on top of

Council and Trail’s End prizes.

Try the following ideas:

Give a gift certificate to the 1st week’s top seller

Have a pizza party for the top selling den or patrol

Have a small prize for the Scouts who fill up a take order form

Monitor the sale each week and give awards as you go

Offer a mystery house and clues throughout the sale in a new

neighborhood yet to be covered

Conduct a FUN Unit Popcorn Kick-Off to train and motivate your Scouts

and Parents.

Be sure to take advantage of the helpful training materials available at

trails-end.com including the online Kick-Off Training video.

Utilize all sales methods to make sure your Unit and Scouts hit their

sale goals:

Show & Sell (Order product ahead of time and sell at store front)

Take Order (Door to door or store front sales on an

order form)

Online Sales (E-mail friends and family locally and

nationally)

Effective communication before, during and after the sale.

Have Fun!!!

If your unit needs

$3,300 to fund your

Day Camp fees then

you would need to sell

$10,000 in Popcorn

6 OCC-BSA

%

Activities Cost Activities Cost Activities Cost

Total Cost Total Cost Total Cost

Activities Cost Activities Cost Activities Cost

Total Cost Total Cost Total Cost

Activities Cost Activities Cost Activities Cost

Total Cost Total Cost Total Cost

Activities Cost Activities Cost Activities Cost

Total Cost Total Cost Total Cost

Registration & Insurance

Boy's Life

Uniform

Other Unit Expenses

2. E nter your number of Scouts and unit commission % .

3. F ill in the five shaded fields at the bottom of the sheet.

June July August

Total Activity Cost & Expenses

Number of Scouts in Unit

Unit Sales Goal

March April May

September October November

December

Unit Commission %

1. E nter all your activities and costs under each month.

January February

Pack/Troop

2012-2013 Program Plan

7

3,000$ / 32% = 9,375$

Budget GoalUnit

C ommission

Unit Sales

Goal

9,375$ / 35 = 268$

Sales GoalNumber of

ScoutsScout Goal

268$ / 17.00$ = 16

Scout GoalAvg. Price per

C ontainer

C ontainer

Goal

Unit Sales Goal Worksheet

Goal Setting tools available from your District Executive or District Kernel.

SAMPLE

Unit Pack 50 Unit Pack 50

Number of Scouts 35 Number of Scouts 35

C ommission Percent 32% C ommission Percent 32%

Average container sales 15 Filling a Sheet 30

per Scout (minimum containers)

Average Retail Price 17.00$ Average Retail Price 17.00$

Gross Sales Potential 8,925$ Gross Sales Potential 17,850$

Unit Commission Potential 2,856$ Unit Commission Potential 5,712$

*Based upon research, the average Scout sells 15 containers

Fall 2012 Sales Potential

Each Scout Selling 15* Containers Every Scout Fills Up A Sheet (30 lines)

8 OCC-BSA

UNIT POPCORN KICK-OFF

First, look at the online Kickoff Training available at trails-end.com.

Choose the LEADER button at the top of the home page, then choose

VIDEO TRAINING from menu. On the Training page choose LEADER

TRAINING BUTTON, then click on the BETTER KICKOFFS.

Get fantastic tips on how to run your own successful popcorn kickoff

at www.trails-end.com.

To stage your own great popcorn kickoff here are some reminders:

Have FUN!

Preview the upcoming Scouting Program and explain to families how

the entire program can be funded with one fundraiser.

Communicate the Per Scout Sales Goals and have the boys write their

goals in the Take Order Forms.

Explain the sales methods to be used and have the families write in

the dates for blitz days.

Review safety tips and the script to be used when selling.

Showcase the unit incentive program and have actual prizes on dis-

play to show the Scouts what they can earn for selling popcorn.

Be sure to emphasize the use of www.trails-end.com. It is a great

way for families to get support from out of town friends and fam-

ily.

Show the Youth Training DVD.

Make sure your Scouts and parents leave the popcorn kickoff excited,

with a goal and ready to sell popcorn!

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Important datesOur sale will begin on _____________ and end on _______________Money turn in date is ________________We will have a Unit Popcorn KickoffDate _____________ Time _________ Location _______________________________Popcorn Pickup Date _____________ Location _______________________________

GoalsOur unit’s popcorn sales goal is $ ____________Each Scout’s sales goal is $ ____________ to pay for a great Scouting program.

We plan to use the money we raise to do the following things:1 ____________________________________________________________2 ____________________________________________________________3 ____________________________________________________________

Our unit’s $600 Club rewards will be:1 ____________________________________________________________2 ____________________________________________________________3 ____________________________________________________________

Have questions -- need more information?We can help you prepare for the sale and can answer any questions you have.Contact: ___________________ Email: _____________________ Phone: _____________Contact: ___________________ Email: _____________________ Phone: _____________

Pack/Troop

10 OCC-BSA

Back in 2012...

Online Sales are combined

with Take-Orders and

Show-n-Sell

AND

count towards all prize levels!

11

Commission & Incentives

Units Earn Up To 33% Commission:

Base commission is 30%

1% More for Key Unit Leaders (SM, CM, CC, Treasurer) and Unit Popcorn

Kernels attending the June 16, 2012 or the August 4, 2012 Rally and

the August 25 kick-off with “Ideal Year of Scouting” Budget Plan in hand.

2% More commission for Units who meet the National Sales Average of

$260 per registered Scout of September first registration numbers and

have a budget plan for program.

Units attending the Sales Rally & Kick Off Event will receive a Popcorn Sale in

a box that will include Popcorn to be used at kick-offs and during the

remainder of the sale to help build excitement.

ACCOUNT SETTLEMENT

Unit accounts must be settled NO LATER THAN

November 8 first for Show-N-Sell

and

December 13 for Take Order

Units will keep commission and turn in the difference to Council. If money is

not turned in on time, 1% interest will accrue every week after dates above.

October 29 is the FINAL deadline for prize orders. Please make sure that all

prize orders (including patches and/or pins) are submitted by this deadline.

Prize orders cannot be submitted after this deadline. Unit commissions will

not be adjusted after this date.

GET THOSE PRIZE ORDERS TURNED IN ON TIME PLEASE!!!

HOLD POPCORN BLITZ DAYS

Watch the Training Videos at www.trails-end.com to learn how to conduct a Blitz Day

12 OCC-BSA

Scouts Earn Prizes by:

Sell $450 and receive a $20 Gift Card from

Amazon.com or Walmart

Sell $350 and receive a $15 Gift Card from

Amazon.com or Walmart

Sell $250 and receive a $10 Gift Card from

Amazon.com or Walmart

All Scouts who sell one item or more earn the Trails End 2012 Popcorn

Sales Patch (at left)

Sell $650 and receive a $30 Gift Card from Amazon.com or Walmart

Sell $850 and receive a $40 Gift Card from Amazon.com or Walmart

Sell $1,100 and receive a $55 Gift Card from Amazon.com or Walmart

Sell $1,300 and receive a $75 Gift Card from Amazon.com or Walmart

Sell $2,300 and receive a $150 Gift Card from Amazon.com or Walmart

Incentives:

For Selling $600 you receive a bonus $20 Gift Card from

Amazon.com or Walmart gift card from Trail’s End.

For Selling $1,200 STAR SELLERS CLUB. All $1,200 sellers will receive

2 tickets to an Anaheim Ducks Hockey Game!

For selling $1,500 you receive a bonus $50 Wal-Mart or Amazon.com

gift card from Trail’s End.

For selling $2,500 you receive 6% of your gross sales credit (direct

from Trails End) to your Scout Scholarship Account for post high

school education or an LDS mission. (For complete information on this

go to www.trails-end.com)

All future sales automatically qualifies each Scout for the 6%

Scholarship fund as well.

Note: If you submit your prize order with your Popcorn Order you will

receive the prizes about the same time the popcorn comes in; the prizes

are shipped directly to you!

Scout Prizes

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HOW TO ORDER YOUR UNIT’S POPCORN & PRIZES

Popcorn and prize orders must be submitted online at: www.trails-

end.com/TESales/ All Trails End forms can be found at this site. Local

popcorn forms can be found at: www.ocbsa.org

This form is due on: 9/5/12

- Order Show & Sell and Take Order Popcorn Online at:

www.trails-end.com/TESales/

The following forms are due on: 10/29/12

- Trails End Prize Order Form (online)

Once you have compiled your prize needs, order online at

www.trails-end.com/TESales/

- Patch or Pin Order Form (online) If not in prize program you’re still

eligible.

- $1200 Incentive Order (unit star seller celebration form on pg. 14)

List name of Scout, total sold - largest sellers first and send to District Kernel.

- Trail’s End $600 and $1500+ Prize Order (online)

Record each Scout that achieves this level.

- $2500 Scholarship Award Recipient

Keep record of each Scout that achieves this level or has achieved it in a prior

Try the following ideas:

All Scouts who reach their sales goals get to throw pies in the leader’s

faces

Give a gift certificate at the end of the 1st

week’s sale to the top sellers

Have a pizza party for the top selling den

Have a small prize for the boys who fill up a take order form

Monitor the sale each week and give awards as you go

Offer a mystery house and clues throughout the sale in a new neigh-

borhood yet to be covered

14 OCC-BSA

Unit Star Seller Celebration List

Please list all Scouts that qualified for the Star Seller Celebration by selling $1,200

or more of Popcorn. This list is due to your District Popcorn Chairman no later

than Thursday, December 12th at your District Roundtable.

DISTRICT:_______________ UNIT:_____________

NAME ADDRESS CITY/ZIP PHONE $SOLD

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

Orange County Council, Boy Scouts of America

Popcorn Star Seller Celebration

At Honda Center

Date to be determined

All Scouts listed will receive an invitation letter with more information about the Star Seller Celebration and

how to receive tickets to the game!

For more Information contact Elena Garcia (714) 546-4990 Ext. 150

15

16 OCC-BSA

THE PRODUCT LINE FOR 2012

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THE PRODUCT LINE FOR 2012

18 OCC-BSA

District Kernels

Canyons

J ohn Dykman occanyondistrict@ yahoo.com

Los Amigos

Don C ook (714) 345-6246 bsa12@ unicadsolutions.com

Portola

Rebecca Fessey (714) 777-5164 fessey@ sbcglobal.net

El Camino Real

C hitra V ijay (949) 439-6356 ecrchair@ gmail.com

Frances O uthwaite (949) 933-9904 fmaltese@ cox.net

Saddleback

Amy Beckner (949) 795-2525 renkceb@ cox.net

El Capitan

Mariam Wilder (714) 891-3728 rwilder@ socal.rr.com

Donna Roberts (714) 404-0987 donnar2007@ sbcglobal.net

Orange Frontier

Marcie Lui (714) 928-6450 my03lui@ sbcglobal.net

Pacifica

E lise Bragg (714) 378-8966 / cell (714) 271-6197 craftyeb@ msn.com

Rancho Del Mar

Sarah Perew (559) 361-7189 rdmpopcornchair@ yahoo.com