2012 power point
TRANSCRIPT
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The Future of Shingle Roofing
How To Win In A Commodity Roofing Landscape
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Win In Every Category
Signature UnderlaymentsSignature
Underlayments
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The Strip Shingle
• 30 Year Warranty vs. Competitors 25• Up To 10 Year Premium Protection
w/ Atlas Signature Select
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Contractor Laminate
• Lifetime Limited Warranty• Up To 130 mph Wind Warranty• Up to 15 Years Premium Protection
w/ Atlas Signature Select• Now Featuring Scotchgard Protector
and Lifetime Warranty Against Algae
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The Last True Upgrade
TWO GREAT LOOKS,SAME SBS PROTECTION.
TWO GREAT LOOKS,SAME SBS PROTECTION.
Classic Slate Style
Classic Slate Style
Wood Shake Style
Wood Shake Style
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SBS Laminates
• Class 4 Impact Resistance• Up to 130 MPH Wind Limited Warranty• Up to 20 year Premium Protection
w/ Atlas Signature Select• Now Featuring Scotchgard Protector
and Lifetime Warranty Against Algae
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Designer Slate
• The Estate Look That Anyone Can Afford• Class 4 Impact & up to 130 mph wind• Up to 20 year Premium Protection
w/ Atlas Signature Select• Now Featuring Scotchgard Protector
and Lifetime Warranty Against Algae
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Where is the Problem?Where is the Problem?
Algae exists in 80% of the United States, causing roofs to look old and ugly in as little as a few years.
Algae exists in 80% of the United States, causing roofs to look old and ugly in as little as a few years.
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SCOTCHGARD™ PROTECTOR:THE SCIENCE OF COPPER WORKSSCOTCHGARD™ PROTECTOR:THE SCIENCE OF COPPER WORKS
This roof was installed with half Scotchgard™ Protector shingles and half standard AR shingles.
This is how the roof looked 10 years after installation.
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Copper Must Be Uniform and Consistent Across ShingleCopper Must Be Uniform and Consistent Across Shingle
With 10% CopperWith 2-4% Copper
Gaps in copper coverage allows algae to start growing.
Lack of coverage across the whole shingle allows algae to start growing.
Lack of copper at the Hip & Ridge allows algae to start growing.
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REAL PROTECTION FOR YOUR ROOF
INVESTMENT
As long as the homeowner is in the home, Atlas will make sure it looks good...
...the color you choose is the color you’ll keep.*See Atlas Shingle Limited Warranty For All Coverage And Installation
Requirements.
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Atlas Gives Distributors & Contractors The 1-2 PunchAtlas Gives Distributors & Contractors The 1-2 Punch
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Underlayments
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Underlayments
• Gorilla Guard Glass Reinforced Underlayment
• 4 Sq. Roll - Same Cost as #30 Felt• Lays Flatter, Safer, Stronger
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20 Rolls20 Rolls 10 Rolls10 RollsTypical40 Square House
4-Square Roll4-Square Roll
2-Square Roll2-Square Roll
Underlayments
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Synthetic
High tear strength6-month min. UV resistanceInorganic constructionHigh coefficient of friction and High burst strength
Printed lay-up lines and Available in 10 sq. roll size
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Peel & Stick
Provides secondary water barrierExtra roofing protection for use in valleys, eaves, flashings, hips, ridges and rakes, and around dormers and skylights.Used in new construction and re-roofing.Provides extra protection under any type of roofing: tile, wood shake, asphalt, slate or metal.
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Accessories
No need to cut tabs or invert shingles saving time and labor costs. Seal down strip prevents wind uplift. A qualifying Atlas Signature Select Roofing System componentAvailable for 6”, 8.5” & 10” Shingle Exposures
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Atlas Warranty
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Warranty
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System Upgrade
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System Upgrade
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MARKETING TOOLSMARKETING TOOLS MARKETING TOOLS MARKETING TOOLS
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Marketing Tools
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Marketing Tools
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SAMPLES
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Marketing Tools
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Marketing Tools
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Marketing Tools
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Marketing Tools
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Atlas Will Help You Win In Every Category
ProductsWarranty
Marketing ToolsAesthetics
Quality
Let’s Grow Together!