2012 rate card

Download 2012 Rate Card

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2012 Rate Card for The Daily Star Newspaper

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Mechanical SpecificationsRetail Advertising Size1 column 2 columns 3 columns 4 columns 5 columns 6 columns

Classified Advertising Inches1.583 3.300 5.017 6.733 8.450 10.167

Picas9.5 19.8 30.1 40.4 50.7 61.0

Size1 column 2 columns 3 columns 4 columns 5 columns 6 columns 7 columns 8 columns 9 columns

Picas6.3 13.1 20.0 26.8 33.6 40.5 47.3 54.1 61.0

Inches1.050 2.183 3.333 4.467 5.600 6.750 7.883 9.017 10.167

Maximum full page height = 21.5 for both retail and classified placements Maximum full page height = 10 for all tabloid placements Full page classified = 193 ci. Full page retail = 129 ci. Full page tabloid = 60 ci. Electronic ads can be submitted via email to: adcomp@thedailystar.com (PDF format with all fonts imbedded) FTP transfers available. Contact Composition at 607-432-1000 for more information

Armand Nardi, Publisher

Policies and GuidelinesA. B.

All advertising is subject to the approval of the Advertising Director and/or the Publisher. All political advertising is cash with copy and must include Paid Political Advertising at the top and Paid for By at the bottom clearly identifying who paid for the ad. C. All advertisements resembling editorial content must carry the words Paid Advertisement at the top of the ad. D. All advertising exceeding 18.5 in depth will be billed at full page depth. E. The publisher shall have no liability whatsoever, by reason of any error within any advertisement including, (without limitation) failures to publish advertising on desired dates, omissions or additions to advertisements, failures of equipment or systems of publisher or suppliers, or causes not within the control of the publisher. The publisher will not be responsible for and shall incur no liability for errors or misprints beyond cancellation of the charges or publishing a correction in a space equal to that occupied by the error. The publisher cannot be held liable for errors that occur when copy is received by phone. Written requests for adjustments must be made within five (5) days of the publication of the erroneous advertisement. The Daily Star will not be responsible for errors after the first publication of a repeat ad. F. Advertising position is not guaranteed but requests will be taken. Guaranteed adverting position is available at the following premium rates: Daily=50%; Saturday= 60%. Subject to color capability. G. Accounts are due and payable upon receipt. A 1.5% service charge per month will be added to past due accounts. H. The Advertiser assumes full and complete responsibility for advertising content that is published. The Advertiser shall indemnify and save the publisher harmless against demands, claims or liability arising from the publication of said advertising copy. The Advertiser shall reimburse the publisher in settlement of claims or in satisfaction of judgments obtained by reason of the publication of such advertising copy together with all expenses incurred in connection therewith, including, but not limited to attorneys fees and cost of litigation. I. Tobacco and alcoholic beverage advertising accepted. J. The Daily Star and all associated publications do not accept brokered advertising. K. Any contract agreement that is not reached will be short-rated back to achieved discount levels. L. Local retail rates are non-commissionable. M. National rates are commissionable and are calculated at 1.20 times the open rate. Call for details. N. Composition services are rendered at no charge to customers.

2012 Media KitEffective January 1, 2012

Advertising & Composition Staff Contact InformationRetail Advertising Sean Lewis, Advertising Director slewis@thedailystar.com Kelly Ray Barr, Advertising Consultant kraybarr@thedailystar.com 607-441-7235 607-441-7256 Classified / Employment Advertising Terry Lapointe, Sr. Classified Consultant tlapointe@thedailystar.com Christine Benson, Classified Consultant cbenson@thedailystar.com Composition / Graphic Arts Department David Fredette, Creative Services Manager 607-441-7235 dfredette@thedailystar.com Tracy Bender, Graphic Artist tbender@thedailystar.com Peter Skoglund, Graphic Artist pskoglund@thedailystar.com 607-441-7232 607-441-7224 607-441-7201 607-441-7238

Michele Clapperton, Advertising Consultant 607-441-7202 mclapperton@thedailystar.com Robert Evans, Major Accounts Consultant revans@thedailystar.com 607-441-7262

The Daily Star The Cooperstown Crier The O-Town Scene Upstate Life Magazine www.thedailystar.comThe Daily Star102 Chestnut Street PO Box 250 Oneonta, NY 13820 607-432-1000

Adam Stoutenburg, Advertising Consultant 607-441-7222 astoutenburg@thedailystar.com Whitney Davidson, Advertising Consultant wdavidson@thedailystar.com 607-441-7234

Serving The Communities of Central New York State Since 1890

Daily & Weekly and Monthly Newsprint PublicationsAll Annual Spending Discount levels encompass all spending with The Daily Star publications. Minimum ad size of (2 columns x 2) applies for all Frequency Discounts

Pre-Print Insert Advertising RatesFor all publications listed at left Tabloid PagesSingle Sheet 4 8 12 16 20 24 28 32 40 44 48+

Retail and Classified Display Advertising RatesMonday through Saturday publication dates (paid circulation 13,999) Frequency DiscountsOpen Rate $12.50 6 Weeks $11.50 13 Weeks $10.50 26 Weeks $9.50 52 Weeks $8.50

Broadsheet PagesSingle Sheet 4 6 8 10 12 14 16 20 22 24+

CPM Insert Rate$ 60.00 $ 63.50 $ 63.50 $ 64.00 $ 64.50 $ 65.50 $ 66.50 $ 68.50 $ 69.50 $ 71.50 $ 72.50 $ 74.00

Zoned Inserts carry a 25% premium. Zoned is defined as any number less than full run for any publication. Space Deadline: 10 days prior to publication. Inserts must be received 7 days prior to publication.

Repeat RatesRun the same ad multiple times within six days and SAVE!2nd Ad 25% off $5,000+ $9.50 $8,000+ $8.50 $12.000+ $7.50 3rd Ad 50% off 4th Ad 50% off $50,000 $5.80 5th Ad 50% off $100,000+ $4.90

Annual Spending DiscountsOpen Rate $12.50 $1,000+ $11.50 $3,000+ $10.50

$20,000+ $6.60

Color Rates

Spot Color: $7.00 pci. ($140.00 max)

Full Process Color: $350.00

Retail and Classified Display Advertising RatesThursday publication date (circulation 3,500) Frequency DiscountsOpen Rate $8.50 6 Weeks $8.00 13 Weeks $7.00 26 Weeks $6.00 52 Weeks $5.00

Online Advertising RatesOnline Advertising Positions Top Banner (728x90) Cube (300x250)Video Cube (300x250) Static Skyscraper (160x600) Sponsorships 10k $14 $14 $12 $11 CPM Rates 25k 40k 55k $12 $9 $7 $14 $10 $10 $9 $8 $7 $7 $6 $6 80k $6 $6 $5 $4

Over 1.3M pageviews monthly*www.thedailystar.com www.theotownscene.com www.cooperstowncrier.com* Google Analytics

Annual Spending DiscountsOpen Rate $8.50 $1,000+ $8.00 $3,000+ $7.00 $5,000+ $6.00 $8,000+ $5.00 $12.000+ $4.50 $20,000+ $4.00 $50,000 $3.60 $100,000+ $3.20

See your representative for details

Color Rates

Spot Color: $2.00 pci. ($60.00 max)

Full Process Color: $180.00

Retail and Classified Display Advertising RatesMonthly publication (circulation 5,350) Frequency DiscountsOpen Rate $6.50 2 Months $5.50 6 Months $4.75 8 Months $4.00 12 Months $3.50

Upstate Life MagazineDisplay Advertising RatesPublishes in March, July, and November (8,00 copies per issue) Frequency DiscountsAdvertisement Back Cover Page 2 or 3 Full Page Half Page Quarter Page Sixth Page (Vertical) Sixth Page (Horizontal) Business Card 1 Issue $ 1,399 $ 939 $ 799 $ 499 $ 329 $ 199 $ 199 $ 129 2 Issues $ 1,189 $ 849 $ 719 $ 449 $ 299 $ 179 $ 179 $119 3 Issues $ 1,099 $ 749 $ 639 $ 399 $ 269 $ 159 $ 159 $ 99

Annual Spending DiscountsOpen Rate $6.50 $1,000+ $5.50 $3,000+ $4.75 $5,000+ $4.00 $8,000+ $3.50

Color Rates

Spot Color: $2.50 pci. ($60.00 max)

Full Process Color: $170.00

National Rates: A 20% premium applies to all national agency buys. Non-profit rates equal to $20,000 agreement level. For Classified liner and Employment Rates, contact one of our Classified Specialists.