2012 saas integration survey results | mulesoft
DESCRIPTION
Download the report here: http://resources.mulesoft.com/SaaSIntegrationSurvey.html A number of studies indicate that integration is a major obstacle in the deployment of Software-as-a-Service (SaaS), but none have examined the cloud integration problem from the perspective of the SaaS provider. For the second year in a row, MuleSoft teamed up with THINKstrategies to quantify the impact SaaS integration has on the SaaS providers ability to acquire and support new customers. These results validate the growing interest MuleSoft has seen from SaaS providers to build and offer integration as a part of their service. View the attached presentation for key findings of the report, respondent demographics and a summary of the survey question results.TRANSCRIPT
2012 SaaS Integration SurveyKey Findings | Report Demographics | Question
Responses
A number of studies indicate
that integration is a major
obstacle in the deployment
of Software-as-a-Service
(SaaS), but none have
examined the integration
problem from the perspective
of the SaaS provider.
For the second year in a
row, MuleSoft teamed up
with THINKstrategies to
quantify the impact SaaS
integration has on the
SaaS provider. These are
the results.
2012 SaaS Integration Survey Key Findings
SaaS Integration is now an Executive level concern
5
Which of the following best characterizes your company's attitude towards SaaS integration?
Connectivity is extremely important to winning new customers
6
How important is the ability to integrate with other systems in winning new customers?
Integration is the most time consuming part of implementation
7
How time-consuming are these common elements of customer implementation?
Ecosystem strategies are still in their infancy
8
What characteristics best describe your ecosystem? Check all that apply
Growing dissatisfaction with existing integration tools
9
Are you completely satisfied with existing SaaS integration solutions?
Survey Respondent Demographics
10
2012 SaaS Integration Survey
11
How many employees work at your company?
2012 SaaS Integration Survey
12
Does your business primarily sell to other businesses (b2b) or consumers (b2c)?
2012 SaaS Integration Survey
13
What best describes the function of your application?
2012 SaaS Integration Survey
14
What is your job function?
2012 SaaS Integration Survey
15
What best describes your role?
Additional Survey Responses
16
2012 SaaS Integration Survey
17
Approximately what portion of your customers require some form of integration between your application and other systems?
2012 SaaS Integration Survey
18
Which of the following best characterizes your company's attitude towards SaaS integration?
2012 SaaS Integration Survey
19
How important is the ability to integrate with other systems in winning new customers?
2012 SaaS Integration Survey
20
How common are the following sales hurdles in your sales conversations?
2012 SaaS Integration Survey
21
What are some key reasons that customers don't renew their subscriptions?
2012 SaaS Integration Survey
22
How time consuming are these common elements of customer implementation?
2012 SaaS Integration Survey
23
What are common sources of services/support complaints?
2012 SaaS Integration Survey
24
What characteristics best describe your ecosystem? Check all that apply
2012 SaaS Integration Survey
25
How do you develop integrations in your ecosystem? Check all that apply
2012 SaaS Integration Survey
26
What are the top 3- 5 applications or systems your customers need to connect to?
Billing
Payroll
ERPCRM
Databases
In-House Apps
2012 SaaS Integration Survey
27
How do you monitor and manage your ecosystem? Check all that apply
All contents Copyright © 2013, MuleSoft Inc.
Recommendations for SaaS Executives
All contents Copyright © 2013, MuleSoft Inc.
Define Your Customer Integration
Requirements
Outline The Market Opportunity
Engage With an Integration Expert
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