The “How To Social Media Job Search” Overview Digital Space Consulting | 2012

“Nobody ever got a job sitting at home waiting for the phone to ring.” - Me

The lines aren’t airplanes - they represent the real time, constant flow of data across the world

The New Reality….

People use social media to create their personal brand, search for

jobs, and connect with companies, products, people and ideas –

how are you connected?

Your resume is now a search

Wait…About Me

• Integrated marketing firm with over 10 years of direct advertising agency experience

• Extensive expertise in core marketing – including:

– Local search marketing

– Pay Per Click (Google AdWords)

– Search Engine Optimization

– Insights and Web Analytics (Google Analytics)

– Marketing Strategy

– Brand Positioning

– Targeting/Segmentation

• Plus – I’m a dad, husband, and sports junkie • Oh, and I sat in your spot and used tools like these to find a job….

Agenda

• Why should social media should be a part of the job search strategy

• A nice little video

• Where do people get started / what platforms should they use (And, what’s a platform?)

• How to create a game plan for job seekers

• Daily resources for every job seeker

• My warning

• Q&A

Why should social should be a part of your job search

strategy

• Gain visibility

• Unlimited access to professionals in your target audience

• Provide transparency

• Being open and honest allows you to connect with others on common ground

• Helps you “give to get”

• Ask for help only after offering help to others the majority of time

• Allow “nobodies” to become somebody

• Create and cultivate your personal brand

What The ROI of Social Media?

Social Media – Use These Platforms

• Facebook, Twitter, and LinkedIn are networking tools - Designed

to connect you with friends, family, and employers

• Social media helps you extend your reach

• When you let people know you’re looking for work, they let

their friends know, and so on and so on

• By using social media to assist your job search you are

potentially casting the widest global net you possible can

Nice video – but seriously, is it really like that?

• 695,000 Facebook status updates

• 1,500 blog posts

• 100+ new LinkedIn accounts

• 694,455 Google searches

• 98,000 Tweets

• 13,000 iPhone apps downloaded

The stats are wildly impressive –

but not really helping. Can this blah, blah, Facebook, Twitter, blah, social media thing really…

Help People get a Job?

The “How To” Social Media Job Search

Hello World……

Step 1: Create a home

• What you will be able to do

• Direct people to your online profile via email, business cards, LinkedIn, etc.

• Provide a 30 second online commercial about you that works 24/7

• Create a centralized link to your digital footprint

• LinkedIn

• Twitter

• Facebook

• Blog

Next, Create profiles – engage

• Get a Gmail email address

• Become a student of each platform (Facebook, Twitter, LinkedIn)

• Engage and start conversations – offer help and answer questions

• Make sure that your profile is updated

• Share useful content such as articles, etc. that your target market would value

• Write your profile for the job you want, not just the job(s) you’ve had

• Include keywords that are relevant to the type of job that you are searching for

• Optimize your profiles to let recruiters find you

Then, optimize your profiles (LinkedIn)

• 100% completed profile

• Write for the job you want, not for the job(s) you had

• Add a picture

• Share news

• Ask for recommendations

• Join groups

• Section (certification, classes)

• Skills

So how to use LinkedIn in your job search

• Create a detailed profile – write for the job you want / not for the job you had

• Think about the top three to four keywords that you use to search for jobs

• Include: employment descriptions, education, industry, photo, and website links

• Include all of your resume keywords and skills in your profile

• Make it easier for recruiters to find you

• Get recommendations from people you have worked with

• Follow your target companies

• Use LinkedIn’s Advanced Job Search — sign up for automatic alerts

• Use LinkedIn ‘Groups’ and ‘Answers’ to network and demonstrate your expertise in your field

• More connections = More opportunities

And then use these tools from LinkedIn

Next, optimize Twitter

• Add a picture

• Use same picture across all social media profiles

• Write a keyword based description

• Use as your 30 second commercial

• Use a link to your social media profiles

• LinkedIn

• Magnt / About.me

• Find people to follow (Like recruiters)

• www.listorious.com

How to use Twitter in your job search

• Follow known experts in your industry

• Tools like Twellow.com can help you identify them

• Follow (#) Hashtags and frequent www.search.twitter.com

• Follow job search sites

• Search Twitter for job openings

• Search by location, job titles, company names, or hashtags

• I.e., #jobs, #job, #jobsearch #jobseeker, #dallas, #marketing, #career

• TweetMyJobs.com

• TwitJobsSearch.com

• Tweepsearch.com (find people/recruiters)

• Sign up for job alerts (mobile, e-mail, Twitter, Facebook)

• Follow recruiters

• Go to www.listorious.com (log into Twiter)

• Type “recruiters” in search box (search for lists)

• Find what you like – click “follow”

• You’re now following your selected list on Twitter

Be An Authority – Find Something To Say: Google

Google Reader

• Web-based aggregator, capable of reading RSS feeds

• Have content automatically sent to your Google account

• www.google.com/reader

Google Alerts

• Set up Google Alerts to help you monitor job leads that never appear on major job boards

• Search query: (Dallas AND marketing)

• Set up a Google alert for :

• Your own name to monitor your personal brand

• Company press releases

• Keyword research

• Industry events/news updates

• www.google.com/alerts

Be An Authority – Find Something To Say: LinkedIn

• LinkedIn Signal - http://youtu.be/BDhj72OPCZk

• Filter: Browse only relevant status updates from your stream

• Search for keywords, topics or people across the stream

• Get an auto updated real-time stream with rich content

• Find the hottest trending links across any relevant topic

• And one more thing: saved real time searches

Game plan

• Create profiles (Facebook, Twitter, LinkedIn)

• Establish a simple one page website (About.me)

• Post your philosophy, passion, experience

• Listen to what jobs are being posted

• Google Alerts

• Twitter: www.twitter.com/jloomstein/DallasJobList

The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media.

Platform Tools Description Sunday Monday Tuesday Wednesday Thursday Friday Saturday

LinkedIn LinkedIn.com Anwers, company follow,

Twitter Search Search.twitter, wefollow, twellow.com,

twitterfall.com. listorious.com

KW search

Twitter Posting HootSuite Idea, questions, articles,

Facebook Posting HootSuite Build community

Blog Wordpress Though leadership/solution

searches

Blog Distribution StumbleUpon, Digg, Reddit, Facebook,

Twitter, LinkedIn

Blog distribution across social

media

Social Monitoring Google Reader, Twitter Search, Social

Mention, Board Reader

Pulse of the market - RSS

feed

• Build and develop a personal and professional online brand that reflects your skills, background, passions, experience, and personality • Questions you should always be asking yourself

• Who are you writing for? • What is the purpose? • What is the call to action? • What are you measuring?

That was a lot….Can we organize the chaos ?

• Here is how to manage the social you

• Hootsuite.com

• SocialMention.com

• Google Alerts

• Google Reader

• What you will be able to do

• Schedule tweets/Facebook/LinkedIn posts automatically

• Automatically news alerts sent directly to you (person, company, industry)

Social Media Job Search – The Bottom Line

Two Last Things + My Warning

Create Profiles - About.me - LinkedIn - Facebook - Twitter

1

2 Find Out What People Are Searching For - Find your top 3-5 terms - People search (LinkedIn) - Google Insights

3 Optimize profiles - Add keywords to headlines, titles,

descriptions, summary, skills, links to websites, bios, etc.

4 Find Stuff To Say / Organize Content - Google Alerts - Google Reader - LinkedIn News/Signal - Twitter List/ Listorious - SocialMention.com

5 Say Something - Hootsuite

- LinkedIn - Twitter - Facebook 6

Measure - # Followers - # Connections - # LinkedIn Views - # LinkedIn Searches

Resources

Google Tools

• Google Reader

• Google Insights

• Google Trends

• Google Alerts

Business Cards

• Vistaprint.com

• Moocards.com

Automation Tools

• Hootsuite.com

• SocialMention.com

• Ping.fm

• Google Alerts

• Google Reader

Profile set-up

• Magnt.com

• Posterous.com

• About.me

• Word press

Social media profiles

• Facebook

• Twitter

• LinkedIn

• YouTube

• Slideshare.net

Social Media Monitoring

• Socialmention.com

• Search.Twitter.com

• Boardreader.com

Twitter Tools

• Search.Twitter.com

• Twellow.com

• TweetMyJobs.com

• Listorious.com

Job Search/Networking

• Indeed.com

• LinkedIn.com

• Craigslist.com

• Meetup.com

Top Resources

• Socialmediaexplorer.com

• Mashable.com

• Copyblogger.com

• Hubspot.com

My Warning

• It’s your brand - Own it

• Once you engage – you have to stay engaged

• Build community and fans will expect you to be available

• Expect raving fans who will want to get involved

• You don’t have to do everything – do something

• Perfection is the enemy of good

Questions – Let’s connect

Digitalspaceconsulting.com

James@digitalspaceconsulting.com

Twitter.com/eDigitalSpace

214.263.8522

Slideshare.net/jloomstein/presentations

www.Twitter.com/Jloomstein/DallasJobList

James Loomstein, MBA

Digital Space Consulting @eDigitalSpace

Thank You