2012 Venza vs. 2012 Ford Edgedecember 2011

Top Venza Advantages Over Edge

Ford introduced the Edge—a smaller, more fuel-efficient alternative to its Explorer sport-utility vehicle—in 2007. Since then, this midsize crossover has earned respect for its quiet and comfortable ride, agile handling and roomy cabin. After gaining a more powerful and fuel-efficient V6 engine along with an exterior refresh in 2011, Edge gets a turbocharged four-cylinder Eco Boost engine option for 2012.

Even with Ford’s upgrades, the still-innovative Venza—introduced in 2009—retains several advantages over the Edge, as detailed in this document. Be sure to check eShowroom for even more useful comparison information.

� PASSENGERS PAMPEREDVenza’s fully appointed, spacious and luxurious sedan-like interior sets it apart from Edge in day-to-day driving. � Easier access Venza’s lower step-in height provides all occupants with easier ingress and egress. �More passenger room Once inside, Venza passengers enjoy more shoulder and hip room in both the front and back seats.

� cARGO fRiENDlyVenza’s rear hatch and clever storage compartments best Edge on the practical side, too. �More room for big items Venza’s cargo area is bigger. Plus, its lower liftover height and higher-opening rear hatch make it easier to access than Edge’s cargo area. �More options for small items Venza’s gear shift is positioned in the dashboard, opening up space for an extra-large center console, complete with an integrated wire-management system for cell phones and MP3 players.

� cOMMiTMENT TO SAfETyEvery Venza comes standard with Toyota’s Star Safety System™, along with other safety technologies that Edge doesn’t offer. �More airbags Venza’s standard driver’s knee airbag isn’t available on Edge. � Advanced brakes Venza offers more-sophisticated stopping power, with standard Electronic Brake-force Distribution, which isn’t available on Edge.

� EXcEPTiONAl VAlUEThe fully featured Venza can cost less than the Edge at the point of purchase and also thoughout the ownership experience. �More value Compare Venza Limited AWD to Edge Limited AWD with Equipment Group301A, and Venza enjoys a $2,365 MSRP advantage. Yet Venza in this configuration includes several features that are either extra-cost options or simply not available on Edge. � lower predicted ownership costs IntelliChoice calculates Venza’s five-year ownership cost to be more than $1,600 less than that for Edge (based on 2011 models).

� EfficiENT PERfORMANcEVenza’s design and engineering innovations help offset Edge’s more powerful engine. � lower curb weight Edge’s V6 produces more horsepower than Venza’s V6. But Venza’s lower curb weight means the two vehicles have virtually the same power-to-weight ratio. � Enhanced drivability Venza’s electronic power steering and bigger wheels and tires make for a more spirited driving experience. � fuel efficiency with less complexity Edge’s available EcoBoost four-cylinder engine achieves an EPA rating of 30 mpg on the highway. Venza’s available four-cylinder engine is rated at a comparable 27 mpg on the highway, but without the complexity and the potentially higher service costs of the EcoBoost’s turbocharger.

2012 Venza

Over Edge

�

EXcEPTiONAl VAlUE

2012 Ford Edge SEL

Look inside for detailed info about this summary, important safety information and disclaimers.

Updated 12/23/11

20I2 VENZA vs. 20I2 FORD EDGE

2

Ford Edge qualifies as a crossover vehicle, but—compared with Venza—its design borrows more heavily from that of SUVs than sedans. Like Venza, Ford offers two engine choices for Edge: a standard V6 and the optional EcoBost turbocharged four-cylinder. Customers can choose among four grades and FWD and AWD drivetrains, including the Sport that is powered by a 3.7-liter V6.

Here are some of the major features of the three most relevant grades, all of which are powered by the standard 3.5-liter V6 engine.

SEEngine

3.5-liter 24-valve DOHC V6

Transmission

6-speed automatic

Driveline

Front-wheel drive

Standard Features

Driver and front-passenger airbags

Front seat-mounted side airbags

Side head curtain airbags

Anti-lock braking system

AdvanceTrac traction control and stability control

Single-zone manual air conditioning

Power door locks

Power windows

AM/FM/CD/MP3/AUX audio system

MyFord Touch™

Digital clock

Reclining 60/40 fold-flat rear seats

Cruise control

Power rack-and-pinion steering

Tilt and telescoping steering column

17-inch alloy wheels

235/65R17 tires

Temporary spare tire

Vehicle-speed-sensitive variable intermittent wipers

Compare to

Venza lE

ford Edge at a Glance

SEl

The SEL differs from the SE by adding:

Drivelines

Front-wheel driveAll-wheel drive

Standard Features

6-way power-adjustable driver’s seat

Height-adjustable driver’s seat

Dual-zone automatic climate control

Leather-wrapped steering wheel

Cruise control

Reverse-sensing system

Rear electronic parking aid with ultrasonic sensors

Sirius® satellite radio

MyKey™ driving controls

Keyless entry

Compass

Electrochromic rearview mirror

18-inch painted alloy wheels

245/60R18 tires

Power heated side-mirrors

Windshield-wiper activated headlights

Compare to

Venza XlE V6 fWD and AWD

limited

The Limited differs from the SEL by adding:

Standard Features

Sony AM/FM/CD/MP3 audio system with 12 speakers, Bluetooth® connectivity and SYNC telematics

2 USB ports

Leather-trimmed seats

Power driver seat with memory adjustments

Power front-passenger seat

Wood trim

Exterior-temperature gauge

HomeLink® universal garage door opener

18-inch chrome alloy wheels

Dual body-colored power-adjustable heated sideview mirrors

Compare to

Venza limited V6 fWD and AWD

Ford Edge qualifies as a crossover vehicle, but—compared with Venza—its design borrows more heavily from that of SUVs than sedans. Like Venza, Ford offers two engine choices for Edge: a standard V6 and the optional EcoBost turbocharged four-cylinder.

drivetrains, including the Sport that is powered by a 3.7-liter V6.

Here are some of the major features of the three most relevant grades, all of which are powered by the standard 3.5-liter V6 engine. 2012 Ford Edge SEL

20I2 VENZA vs. 20I2 FORD EDGE

3

more value

Venza enjoys a sizable MSRP advantage, yet still incorporates several features that are either extra-cost options or simply not available on Edge. Add it all up and Venza is clearly the better value.

� EXcEPTiONAl VAlUE

Venza Limited AWD

Edge Limited AWD*

MSRP1 $38,725 $41,090

Smart Key System Standard Package

Fully automatic power liftgate Standard Package

Automatic high beam Standard Not available

Windshield wiper de-icer Standard Not available

Fog lights Standard Not available

20-inch wheels Standard Available

1-touch up/down windows All windows Driver’s

window only

3

� EfficiENT PERfORMANcE

Venza four-cylinder

Lower anticipated ownership costs

IntelliChoice2 calculates Venza’s five-year ownership costs to be more than $1,600 less than those for Edge (based on 2011 models). Perhaps that’s why Venza earned IntelliChoice’s Motorist Choice award for the lowest total cost of ownership and the best owner satisfaction in the Premium Mid Crossover SUV class.

Venza Edge Toyota Advantage

Depreciation $11,897 $14,248 $2,351

Financing 2,887 3,130 243

Insurance 6,560 5,450 --

State fees 499 503 4

Fuel 9,457 9,916 459

Maintenance 2,208 1,667 --

Repairs 587 848 261

5-year totals $34,095 35,762 $1,667

Lower curb weight

Edge’s V6 does produce more horsepower than Venza’s V6. But Venza’s lower curb weight means the two vehicles have virtually the same power-to-weight ratio.

Venza V6 FWD Edge FWD

Engine 3.5-liter V6 3.5-liter V6

Horsepower @ rpm 268@6200 285@6500

Curb weight (lbs.) 3870 4082

Power-to-weight ratio (lbs. per hp.) 14.4:1 14.2:1

enhanced drivability

Venza’s electronic power steering makes for a more refined and responsive driving experience. And Venza’s bigger wheels and tires result in a larger tire patch for improved control and handling.

Venza Edge

Steering Electronic power assist

Hydraulic power assist

Wheels (in.) 20 17

Tires 245/50R20 235/65R17

Fuel efficiency with less complexity

Ford promotes its EcoBoost four-cylinder engine. But Venza’s naturally aspirated four-cylinder delivers comparable fuel economy without the complexity and the potentially higher service costs of turbocharging.

Venza FWD Edge FWD

EPA-est. fuel econ.3, city/highway (mpg) with V6 engine

19/26 19/27

EPA-est. fuel econ.3, city/highway (mpg) with I4 engine

21/27 21/30

Venza AdvantagesA Closer Look

*Includes Equipment Group 301A

20I2 VENZA vs. 20I2 FORD EDGE

4

� PASSENGERS PAMPERED

easier access

Venza’s sedan-like step-up height is lower than that of the more SUV-like Edge. This makes it easier for all occupants to get into and out of the vehicle.

Venza Edge Toyota Advantage

Head room, front/rear (in.) 39.6/39.3 40.0/38.6 --/0.7

Shoulder room, front/rear (in.)

60.0/59.1 58.9/58.7 1.1/0.4

Hip room, front/rear (in.) 56.0/56.5 54.8/56.1 1.2/0.4

Venza

more passenger room

Once inside, Venza passengers enjoy more head, shoulder and hip room for all but one dimension.

Edge

Venza Edge

� cARGO fRiENDly

more room for big items

With the rear seat folded down, Venza offers more room for cargo than Edge. And its lower liftover height and higher opening hatch make all that space easier to access. And Venza comes standard with a cargo area cover, helping to keep valuables out of sight and more secure.

Venza Edge Toyota Advantage

Cargo space with rear seat down (cu.ft.)4

70.2 68.9 1.3

more options for small items

Toyota’s engineers found a way to mount the transmission shifter in the dashboard rather than between the front bucket seats. This opens up space for an extra-large 14.7-liter center console that Edge can’t match. Among other design innovations, the console integrates a wire management system for cell phones and MP3 players.

Venza EdgeVenza Edge � cOMMiTMENT TO SAfETy

more airbags

Both models offer the protection of driver and passenger side airbags and side curtain airbags. But Venza goes one step further than Edge with a driver’s knee airbag.

Venza Edge

Driver’s knee airbag Standard Not available

Advanced brakes

Like all Toyota models, Venza comes standard with the Toyota Star Safety System™. Edge keeps pace except for two advanced braking features: Electronic Brake-force Distribution and Smart Stop Technology. This might be one reason the Insurance Institute for Highway Safety named Venza a “Top Safety Pick” for midsize SUVs.

Venza Edge

Electronic Brake-force Distribution Standard Not available

Venza AdvantagesA Closer Look

Competitive Comparison reflects most current information available for stated model year vehicle. Competitive vehicle data sourced from Auto Planner and from competitor websites November 2011. All information is believed to be correct at date of printing and is subject to change without notice.

1 MSRP includes delivery, processing and handling fee. Excludes taxes, license, title and available or regionally required equipment. Actual dealer price may vary. 2 2011 IntelliChoice®, Inc. (www.intellichoice.com). 3 EPA-estimated mpg. Actual mileage will vary. 4 Cargo and load capacity limited by weight and distribution.

©2011 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

Log onto www.Toyota-eShowroom.com, then click “Resources.”

check out Toyota-eShowroom for access to this edge competitive comparison series and more...

Select Edge Series. View and/or print this document—as well as any Edge or Hot Sheet from the University of Toyota.

For more information about Venza, check out the Venza sections in eSource and Pocket Source.

For hands-on feature comparisons, be sure to watch the Edge Live videos on eShowroom.

What’S neW For 2010

Venza V6 shown in Tropical Sea Metallic

Feature

2009

2010

am/Fm/6cD/saT system with 6 speakers

Standard

Not Available

am/Fm/cD/saT system with 6 speakers

and Bluetooth®

Not Available

Standard

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

2010 venzaVenza stakes out new space in personal transportation, incorporating utility and roominess

while maintaining essentials such as easy entry/exit, performance, a sleek side profile and unrivaled interior features to deliver optimal comfort. A product of Toyota’s U.S. design and engineering teams, Venza’s bold design delivers on their goal of blending the space and utility of an SUV with the comfort and smoothness of a sedan.

5 reaSonS to BuY a venza

5

1

2

3

4

Blends the best of suV utility with mid-size sedan ride and efficiency

Venza raises the standard to new levels by combining elegance, innovation, comfort

and utility in one sleek and sporty vehicle. With seating for five, easy entry and exit, a

car-like ride and functional utility, Venza delivers a new level of driving enjoyment and

flexible practicality.Full compliment of advanced safety features

Drivers and passengers can enjoy peace of mind thanks to Toyota’s Star Safety

System™, a collection of safety features that includes the Anti-lock Braking System,

Traction Control, Electronic Brake-force Distribution, Brake Assist† and Vehicle

Stability Control†. Other standard safety features include 7 airbags†, front active

headrests†, front and rear side curtain airbags† and front seat-mounted side airbags†.

comfort and convenience features for all passengers

The Venza interior offers surprising roominess, comfort and utility for the driver and

passengers. The lower rocker design allows occupants to more easily step in and out

of the vehicle than a typical sedan, while the rear hatch provides a low cargo height

that allows for easy loading and unloading of luggage and outdoor gear. Inside, there’s

ample room for all five passengers and abundant SUV-like cargo space behind the

second row of seats. Easy-to-use levers, one on each side of the rear cargo area,

allow the 60/40 split rear seats to fold flat, providing additional storage space for extra

long items. contemporary styling that is anything but ordinary

One look at Venza and it’s clear that there’s a dynamically different design approach

at work. From the distinctive grille and fog lamps to its wraparound tail lights that

interconnect with the hatch door, Venza displays aerodynamically sculpted exterior

lines and a bold, sporty stance. The distinctive look carries over into the interior,

where the creative design includes the flowing instrumentation panel that creates a

unique 60/60 design to give both driver and front passenger the look and feeling that

60 percent of the instrument panel is accessible from their seating position.

Toyota quality and durability As the newest addition to Toyota’s legendary lineup of passenger cars, Venza is

designed and built to the same high standards of quality and durability to ensure

long-lasting performance and customer satisfaction.

44

FeatureS & BeneFitS

2 0 1 0 v e n z A i t o y o t A e s o u r C e B o o K

10venza

Welcome to venza

What’S neW For 2010Feature

2009

am/Fm/6cD/saT system wsaT system wsa

ith 6 speakers

Standard

am/Fm/cD/saT system wsaT system wsa

ith 6 speakers

and Bluetooth®

Not Available†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS

2010 venzaVenza stakes out new space in personal transportation, incorporating utility and roominess

while maintaining essentials such as easy entry/exit, performance, a sleek side profile and unrivaled interior features to deliver optimal comfort. A product of Toyota’s U.S. design and engineering teams, Venza’s bold design delivers on their goal of blending the space and utility of an SUV with the comfort and smoothness of a sedan.

5555

33

4444

where the creative design unique 60/60 design to gi60 percent of the instrument paToyota quality and dura

As the newest additdesigned and built to the samelong-lasting performance

44

2 0 1 0 v e n z A i t o y o tt o y o t

1010vvenzaenza

T O Y O T A p O c k e T S O U R c e

T O Y O T A p O c k e T S O U R c e

VE 1

11 V

en

za

2011 Venza

In THIS SeCTIOn

12345

5 Reasons To Buy a VenZa

Blends the best of SUV utility with mid-size sedan ride

and efficiency

Full compliment of advanced safety features

Comfort and convenience features for all passengers

Contemporary styling that is anything but ordinary

Toyota has a history of quality and durability

• 2011 Venza

1

• MOdelS & COlOrS 3

• FeaTureS

4

• OpTIOnS & paCkageS 10

• SpeCIFICaTIOnS 12

• COMpeTITIVe

COMparISOn

14

† Please see “Cautions” section in the back of this book for important information on this feature.

TrIMS aT a glanCe

Venza

One mOdel FOr many needS

• 4-cyl. or available V6 engine, with 6-speed automatic

transmission

• Front-wheel drive or available all-wheel drive

Look for this icon and red typeface to easily identify neW

features or changes for 2011.

Toyota_Winter11_Venza_PSB_TAB.indd 38

2/17/11 6:04 PM

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