2012 vol 6 no 1

IIMK News March 2012 1

G l o b a l i z i n g I n d i a n T h o u g h t March 2012 | Vol. 6(1)

The Newsle t ter o f Ind ian Ins t i tu te o f Management Kozhikode, Kera la , Ind ia

International Symposium on Practical Wisdom forManagement from the Indian Spiritual Traditions

Do Women make better HR Managers?HR Summit 2012

P10P14

Fourteenth Annual Convocation P4

IIMK News March 20122

Wipro EarthianThe national level paper presentation contest conducted by Wipro was won jointlyby two teams from IIMK. While one team had PGP participants Sivaharsh S,Raj B, Paresh M, Praveen S and Monica P and was mentored by Prof. BalooniKulbhushan, the second team had FPM participants - Krishnadas, SupriyaNambiar and Ram Kumar Dhurkari and was mentored by Prof. RadhakrishnaPillai. The teams successfully created green ideas for problems facing today’sworld. Sivaharsh’s team created a waste management plan for Kerala.Krishnadas’s team has a green computing solution for IIMK computer centre.

Krishnadas and team along with Prof Pillai accepting the award from Wipro Chairman Azim Premji

Winning all the way

Congratulations !!!

IIMK family

CongratulatesProf. Debashis Chatterjee for

being awarded Achievers &

Leaders Award (Academics)

by Bengal Chamber

Monica, P

Paresh, M

Praveen, S

Raj, B

Shivaharsh, S


There are no consecutive three months in the Indian Institute of Management,Kozhikode, which are not holistic. Life here entails a spruced balance with its mixof learning, entertainment, responsibilities and values. The last three months werein no way a deviation from this tradition. The voice of IIMK echoed far and widethrough its annual cultural program, ‘Echoes-2012’, which has always been aplatform to perfect the burgeoning talents from all over the country. Over thesame weekend, the alumni of the institute, the pride and the brand ambassadors ofIIMK, met here as a part of Nostalgia-2012. The seniors organized a careerworkshop for the juniors, thus proving their commitment towards their Alma Mater.The Social Service Group here never rests. In the last few months, it has beenactively involved in a varied range of activities like Waste Management Solutionfor Calicut and the Mentorship program for the students, among others.

Paving our way more towards diversity and equality, the institute also organizedand successfully executed an ‘HR summit’, with the very interesting theme of ‘Dowomen make better HR managers?’. The campus was honored by the visits ofseveral luminaries including Dr. ShashiTharoor, Member of the Parliament, Mr.M.D. Ramesh, President and Regional head of Olam International and Mr. MatthewK. Bech, Consul for Economic and Political Affairs, US Consulate General, amongothers. The reverberant campus was even livelier with a food festival, the RepublicDay celebrations, Team Theatrix performance and a lot more.

This is just a sneak-peak into the latest edition of the IIMK Newsletter, which theteam IIMK proudly presents. The real picture is much bigger indeed. With theacademic year for PGP-14 coming to an end we bring out our March Edition ofthe Newsletter hoping to spread the values , virtues and activities of our Institute.

EditorialEditorial BoardEditorProf. C. RajuEditorial AdvisorsProf. Mahesh BhaveProf. Anupam DasProf. Deepa SethiDr. M.G. Sreekumar

CommunicationProf. G. Anand

Student EditorsArjun Mohan - PGP 14Nilesh Kadam - PGP 14

ContentAmartya Sen - PGP 15Asmitaa Kumar - PGP 15Nibedita Chakma - PGP 15Rithika Baruah - PGP 15Shashikiran CS - PGP 14Sukriti Jain - PGP 15Vyas Isha Shailesh - PGP 15Vidya Sukumara Panicker - FPM 2011-12

ContactProf. C. RajuPhone: +91 495 2809106e-mail: [email protected]@iimk.ac.in

Globalizing Indian Thought

March 2012 | Vol. 6 (1)

4 Fourteenth Annual Convocation - March 17, 20127 Gold Medal Winners9 CK Prahalad Memorial Lecture10 Do Women make better HR Managers? HR Summit 201211 Saharasri Subrata Roy @ IIMK12 IIMK signs MOU with Leeds University and Abu Dhabi University13 International Symposium on Practical Wisdom for

Management from the Indian Spiritual Traditions16 Echoes18 Leadership Series Session by Dr Shashi Tharoor19 Nostalgia 201220 Lohri Celebrations at IIM Kozhikode: Bringing Flavor of

Punjab to Campus20 Saraswati Pooja21 Food Festival21 Kozhikode Football League (KFL)22 Prof. Saji Gopinath on Blue Ocean Strategy:

16th Session of NASSCOM EMERGE hosted by MalabarChamber of Commerce

22 Intellectual Property and its importance in Entrepreneurial Success

23 Tata Business Leadership Awards23 ITC Interrobang23 Republic Day24 ‘Nte Uppuppakku Orana Undayirunnu’ My Grandpa

had an Elephant24 CREST25 Project Management Workshop for NGOs

by Prof. Saji Gopinath25 Theatrix – the theatre group at IIMK26 Faculty Publications27 IIMK conducts 3rd edition of Thantedam Calicut Mini-

Marathon on Feb 2630 Achievements of IIMK Students31 Citi Women Leader Award31 Societe Generale Citizen Act31 Hult Global Case Challenge31 Lufthansa Airlines Case Challenge, European Business

School31 Mai Bangkok International Business Challenge

C O N T E N T S


As we expand the system,we need to ensure that IIMKozhikode is the benchmarkfor younger institutions. Infact, institutes like this needto be constantlystrengthened so that theycan easily adapt to thecompetitive and constantlychanging global scenario.

Fourteenth Annual Convocation - March 17, 2012

On the 17th of March 2012 IIM Kozhikodecelebrated its convocation with an overwhelmingfelicitation of 310 of the 14th batch of PGPstudents and 133 ePGP students. The ceremonywas chaired by Shri E. Ahamed, the Honourableminster of State for External Affairs and HumanResource Development and blessed by thedignitaries, A.C. Muthiah, Chairman of theBoard of Governors, Mr. Resul Pookutty,Academy award winner and the Director, IIMKProf. DebashisChatterjee.

Shri. Ahmed started his convocation address by extendinghis heartiest congratulations to the graduating students,especially to those who have received awards and medalsand the proud parents.

The Honourable Minister stressed upon the importance ofhaving more world class educational institutions in thecountry today, when the economy has successfully transitedto higher growth rates, thanks to the cumulative impact ofeconomic reforms implemented over the past several years.To sustain this growth, we need an expanded supply ofhighly skilled individuals capable of giving us thecompetitive edge.


He shared a brief account of the initiatives of the CentralGovernment in higher education. Several institutions havebeen set up or are being set up – including 8 Indian Institutesof Technology (IITs), 7 Indian Institutes of Management(IIMs), 10 National Institutes of Technology (NITs), 20Indian Institutes of Information Technology (IIITs), 16Central Universities in hitherto uncovered States, 14 moreCentral Universities aiming at world class standards, threeIndian Institutes of Science Education and Research(IISERs), and two Schools of Planning and Architecture(SPAs). Besides, assistance will be provided to set up 600polytechnics, including 300 through the public-privatepartnership mode.

“My dear friends, always play to win. Winning is not aboutmaking the other person lose. It is about stretching yourselfto your own limits. Once so stretched, you will realize thetrue extent of your potential. Ultimately, transformation isabout reaching and utilizing not only your potential butthose of others who work with you. Do not be afraid toadmit your ignorance. While it is important to project whatwe are good at, we must be equally candid about areas wedo not know enough about. The seeds of learning weresown by the great philosopher Socrates who said “As forme, all I know is that I know nothing”. Today, knowledgeis multiplying at such a rapid rate that it is impossible foranyone to know everything. Pursue excellence in whateveryou do. Excellence cannot be forced through a processnor guaranteed by a certificate. It comes from an allconsuming passion to do one’s best. It needs an eye forthe smallest of details. When differences become small, itis the small things that make the difference. Criticismmay actually be an expression of faith in us rather than aput down. We must learn to take criticism, if any,constructively because it will show us what more we canlearn.”

Shri Ahmed concluded his address quoting Albert Einstein-“Imagination is more important than knowledge.Knowledge is limited. Imagination encircles the world”,and wishing the graduating students to choose a professionthat will be driven by inquisitiveness and curiosity leadingto the fulfillment of all their dreams whilst using their talent,competence and energy for creating peace and happinessfor the nation.

Dr. A.C.Muthiah, the Chairman, IIMK BOG welcomedthe Chief Guest and other dignitaries. In his Chairman’sspeech, he said, “Education is everywhere with superficialvariance but quality of education imparted from the premierinstitutes like IIMs redefines and restructures educationitself. The rigour in learning makes them better citizensand better leaders. The unique quality of learning in IIMsdepends on the academic freedom the institutes enjoy.

Globalization has redefined the quality of education, foreignuniversities step into the Indian soil with more operationalas well as academic freedom. IIMs need more operationaland academic freedom at this onset of emerging academicscenario.”

“We are committed to humanity; hence Business Ethics isthe integral part of studies. We are committed to the motherearth and the universe as a whole; hence we thinkEnvironment Management inevitable for our students. Thenagain, top priority is accorded to research. It is noteworthythat all faculty members engage themselves in scholarlyresearch activities.”

“During the year 2011-12, IIMK has entered intoInternational Exchange collaboration with ESSCA Franceand Hungary, ISCTE Portugal, Abu Dhabi University, AbuDhabi, Leeds University Business School in UK and IESEGin France. Currently IIMK has collaborations with eighteenbusiness schools all over the world.”

“We were pioneer in interactive distance learning. Now isheartening to mention that the Institute is seriouslyconsidering to set up a satellite campus in Kochi to startpost-graduate programmes for executives from the nextacademic year.”

“Over the years, the Institute’s Library and InformationCentre has registered significant progress and has broughtworldwide recognition and laurels to the Institute. IIMK isalso one of the few Centres for Development of DigitalLibraries in the world and is a leader in the country.Advanced digital library training programmes conductedby the institute include Sri Lanka, Nepal, Malaysia, theAfrican Union Countries and the Philippines in addition tothe hundreds of programmes offered in India.

The Chairman concluded his lauded student communityfor organizing various extra curricular and cultural


programmes and the contributions of Alumni for the same.He pointed out the contribution of IIMK to the Societyby enrolling over 36% women students in the PGPprogramme. He ended his speech recalling the saying ofB. R. Ambedkar, “I measure the progress of a communityby the degree of progress which women have achieved”.

Mr. Resul Pookuttynarrated his experiencesand spoke towards anempowered andacademically holisticsociety. He brought outthe importance of hardwork and untiring effortsin attaining ones goal.

Professor Debashis Chatterjee after expressing hisgratitude to the Chief Guest Shri E. Ahamed, Hon’bleMinister of State for External Affairs and Human ResourceDevelopment, welcomed the Guest of Honour Shri. ResulPookutty, the Sultan of Sound and Academy AwardWinner, Dr. A. C. Muthiah, Chairman, IIMK Board ofGovernors; the Eminent Members of IIM KozhikodeSociety and Board of Governors; the Parents of theGraduating Students; the Distinguished Invitees; theMedia friends; the Faculty and Colleagues inAdministration, the Graduating Students and their parentsand family.

Prof. Chatterjee presented very briefly some ofachievements of IIMK in the past year.

“Our identity as a centerof excellence in highereducation has beenreinforced by a verysignificant shift inresearch output. Ourfaculties have had with atleast three world classresearch papers publishedin peer reviewed

international journals. Our three international conferenceson ‘FLEXIBLE SYSTEMS MANAGEMENT,INFORMATION TECHNOLOGY, SYSTEMS ANDMANAGEMENT, PRACTICAL WISDOM ANDMANAGEMENT FROM INDIAN SPIRITUALTRADITIONS’ drew professors and participants fromNASA, HARVARD UNIVERSITY, YALE UNIVERSITYand host of prominent local and global institutions. Ourfaculty earned us laurels as Emerging Scholar by theAcademy of Marketing Science and Fellow of Universityof Tokyo and National University of Singapore. This yearIIMK led 28 Vice Chancellors of Universities and

Directors of IITs and IIMs to Yale University for a 2 weeksAcademic Leadership Workshop”.

“Our executive education portfolio grew by 135% last year.One of the high points of this year was the arrival of Kerala’sChief Minister Mr. Ooman Chandy and his entire cabinetas students in our campus. They paid a tuition fee of Rs.25, 000 each to attend our classes on self governance,leadership and change. We have heard, some of ourrecommendations have become part of State Policy”.

“IIMK has set up the first ever museum of Indian businesshistory. The museum accommodates business relatedhistorical artifacts, objects, sculptures, models,photographs, and documents, illustrations. Housed in athree-storey Library building with an area of 20,000 sq. ft,the museum facilitates a ‘walking tour’ through the annalsof the history of Indian business and commerce, startingfrom the early days of small spices trade with the Arabsand European countries centuries ago, to the birth andgrowth of large-size corporate business houses. TheMuseum is a step toward our goal of globalizing Indianthought”.

“In conclusion, I wish to say that IIMK has grownexponentially in both time and space. We are poised to begina new Chapter by opening a new program in Kochi. Weare a 21st century ‘Gurukul’ for a new generation of India.You are that generation that is seeing people like yourselveswin the World Cup and the Oscars. This is a generationthat feels suffocated by the hierarchy of corruption and theanarchy of deprivation. You have no time to be boggeddown by the dark side of India’s history because you arebusy making history for the country. Strive for excellenceas Arjuna has done. Excellence is about caring more thanothers think is wise. It is about risking more than othersthink is safe. Excellence is about dreaming more than othersthink is practical and achieving more than others think ispossible. There is an Arjuna inside each one of you. Arjunais in the might of your youthful energy and the purity ofyour purpose. There is a corporate Kurukshetra out herewhere you are now called to do battle for market share,mindshare and hopefully heart share. All I can say by wayof farewell is Arise Arjuna! Arise to fight for a just causeand Rise to your own magnificence!”


Gold Medal Winners

Arjun MohanArjun Mohan has four years of work experience in VLSIand EDA industries before joining IIMK. After graduatingfrom National Institute of Technology Calicut (NITC)Electrical & Electronics Department, he had two stints inRambus Chip Technologies and Mentor Graphics Sales and

Consulting. He hails from Kannur, a small town north toKozhikode and has had all his education in Malabar regionof North Kerala.

On campus, Arjun was part of the student placementscommittee and was the student editor of IIMK Newsletter.Arjun had tried his hands at entrepreneurship also andmanages an education business based out of Bangalore.He has used his exposure in education to design careercounselling modules which were given to students in andaround Kozhikode under the banner of SSG careercounselling workshops. Similar modules were deliveredby Arjun under Shikssha, an educational workshop duringBackwaters.

Arjun did his summer internship at HSBC bank and hewas awarded a PPO from HSBC corporate banking divisionfor his project at the company. Arjun has his final placementin TAS (Tata Administrative Services) and is lookingforward to joining the leadership program in June.

Sneha ChoudharySneha is an engineer from VTU Belgaum and worked for Oracle Solutions beforejoining IIMK. She was an active member of the student council and a defaultpresence in all programs conducted by the institute. Be it Calicut Marathon,Echoes, Industry talks or any student council event, Sneha is always there tolead from the front.

Sneha interned with Johnson & Johnson Medical Care and received her finalplacements at Deloitte Consulting. Sneha is interested in Marketing and GeneralManagement.

All Round Performance

Best Scholastic Performance

Madhukar AnandMaddy is a pass out of Manipal Institute of Technology. Presently a resident ofDelhi and originally a native of Bihar, Maddy scored the highest CGPA in IIMK.Before joining IIMK, Maddy worked for Freescale Semiconductors for 34 monthsin the automotive division. He interned with Mahindra group and was awarded aPPO in Mahindra Strategy Office.

On campus, Maddy was a member of Madcom (Merchandizing and DesignCommittee) and was one of the organizers of the HR Summit, the newlyconceptualized conclave which aims at making IIMK a Human Resources andOrganizational Behavioural powerhouse. Maddy has done marketing and strategyprojects across sectors for companies like E&Y, Vimal etc. His project on newproduct launch strategy for a Agro based company was highly appreciated.


Nitin Mukesh (EPGP 02)Nitin Mukesh is ProgramDirector in SAP LabsIndia heading SAPCarbon Impact line ofbusiness.

Nitin has about 14 yearsof IT industry experience(including about 12 yearsin SAP) working in andleading cross functionaland cross location teamsextensively on SAP projects and products.

Nitin did his B.E. in Electronics & Communications fromC.R. State College of Engineering, Murthal with Honorsin 1998.

Nitin was born and brought up in Roorkee. He is marriedto Ritu for 10 years and have 2 kids (a daughter and a son).

Nitin’s interviews have been published in Times of Indiaand Fortune Magazine and have represented SAP at variousInternal & External forums (Analyst Meets, CIIConferences). Nitin has been guest speaker in variousManagement Institutes (IMI New Delhi, CMR Bangalore).

Shipra AgarwalShipra Agarwal is an engineering graduate from ThaparUniversity. She has 20 months of experience in AtrentaIndia.

Shipra won many inter college contests at IIMK, the biggestof which were Tata Business Leadership and JPMC Deal.While her team came second at IIMK for TBLA, she wasone of the national winners for JPMC Deal. Shipra receiveda PPO as a result of her efforts in Deal and received finalplacements in Deutsche Bank Corporate Finance.

Tina GuptaTina Gupta is a commerce graduate from Sriram Collegeof Commerce, Commerce University of Delhi. Beforecoming down to IIMK, she worked as financial analystwith Inductis India for 23 months.

Tina was consistently in top 3 throughout her studies atIIMK and had been to European Business School as partof foreign exchange from IIMK. Tina interned withDeutsche Bank and was awarded a PPO for her project.

Jomon P Jose (EPGP 02)Jomon P Jose is currently working as Senior Manager,Quality Assurance at Oracle Solution Services India PrivateLimited. Prior to joining Oracle, he was associated withWestern India Cottons, Kannur as Industrial Engineer. Hehas over 17 years of professional experience spanningacross IT and Manufacturing sectors.

Jomon was born in 1973 as the eldest son of Mary andJoseph Punchatharappel in Kannur, Kerala. He completedhis Secondary schooling from St. Joseph’s High SchoolVayattuparamba in 1988 and was a recipient of NationalMerit Scholarship. After finishing Pre-Degree fromNirmalagiri College, Koothuparamba, he did B-Tech inIndustrial Engineering from Dr. B.R. Ambedkar NationalInstitute of Technology, Jalandhar in 1994.

He lives in Bangalore with his wife, Jyolsna Agnes Joseand children, Megha and Mehul.


The third lecture in CK Prahalad memorial lectureseries was delivered by Theodre Roosevelt Malloch,(Research Professor, Yale University, New Haven, CT, USA).

Coimbatore Krishnarao Prahalad was the Paul and RuthMcCracken Distinguished University Professor ofCorporate Strategy at the Stephen M. Ross School ofBusiness in the University of Michigan. Prahalad authoreda number of well-known works in corporate strategyincluding “The Core Competence of the Corporation”(Harvard Business Review, May-June, 1990), “Competingfor the Future” (with Gary Hamel), 1994, “The Future ofCompetition,” (with Venkat Ramaswamy), 2004. But, “TheFortune at the Bottom of the Pyramid”, riding on anexpression first used by Franklin Roosevelt, made a biggersplash than any before in the age of the internet andmicrofinance.

The impact of Prahalad’s management theories andtrajectories can be seen and felt in many areas. Nowhere isit more visible than in Indian and developing world stores.

His theory affected many Indian and developing world retailoutlets. It was Prahalad’s proposition that businesses stopthinking of the poor as victims and instead start seeing themas value-demanding consumers that drove companies suchas Hindustan Lever and Godrej to come out with ultra-small sachets of everything from shampoo to gutka sparkingoff a retail revolution.

Professor Malloch worked with Prahalad in areas ofemerging markets, corporate governance, business ethicsand strategy and regarded him as one of the best thinkerswho could steer companies to both boost profits and at thesame time benefit the poor–by crafting products fordisenfranchised and forgotten customer bases. His venturePraja Inc served as a test bed for various management fieldsas it allowed common people to access information withoutrestriction.

Regarded as one among the top ten management thinkersin every major survey for over ten years, recipient of

prestigious Padma Bhushan (2009) and Herbert SimonAward by the László College for Advanced Studies (2009)he was a champion of Indian manufacturing and believedin their ability to innovate and compete.

A great teacher, thinker, visionary and a patriot he had anenormous ability to give an idea (so big and powerful),and logically link the idea, break it down and explain howit could be done.

In addition to his huge belief in India and its rich spiritualtraditions, he held the view that entrepreneurs held the keyto prosperity. He once said, “India has got independence,but we haven’t got freedom. Just like the leaders who foughtfor independence, entrepreneurs are the new freedomfighters”. His vision of India at 75 which brought aboutinterdependence of education, healthcare, innovation,manufacturing and services in an integrated way alsoreinforces his belief of metamorphosis of India into adeveloped country by fostering culture of innovation atevery level of society.

He concluded the session by stating that Prahalad ‘one ofthe greatest human beings, a real practioner of wisdom,the world has known in our own times’ drawing parallelsfrom the works of Shankaracharya, Kabir,Vinobha Bhave,Upanishads and Bhagwad Gita, attained the goal of his lifeand that his gift to India, to corporations, to strategy and tothe future of the world was indeed unprecedented.

CK PRAHALAD MEMORIAL LECTURECK PRAHALAD MEMORIAL LECTURE


The Indian Institute of ManagementKozhikode (IIMK) conducted the HRSummit 2012 from the 3rd – 4th ofFebruary 2012. The two day eventreflected on the concept ‘Do womenmake better HR managers?’

Prof. Debashis Chatterjee, Director- IIM Kozhikode, kick started Day Oneby welcoming the dignitaries, speakersand the participants. In his welcomeaddress he referred to women’sdifferent thought and knowledge as aresult of the ‘way women learnt’ ratherthan any physical or biologicalconditions. He also spoke highly ofsome illustrious women leaders whoare paving a new way in academia,such as Harvard’s President DrewFaust and Susan Hockfield of MIT.

Infosys, the chief guest for the evening,expressed his shock at the appallinginfant mortality rate among femalechildren in India. He listed the qualitiesessential to a good HR manager whichinvolved people-centric thinking andskills. He further elaborated oninitiatives in Infosys to encourage andcreate an inclusive workplace for thewomen employees.

Dr. Pallab Bandyopadhyay, Director-Human resources for Citrix, whoincluded lots of poetry in his key noteaddress called attention to the currentHR issues and presented researchevidence that women aretransformational along with beinginspirational and ethical. He opinedthat women play the moral and moralcompass as a manager.

Later in the evening, the paneldiscussion moderated by Prof.Unnikrishnan Nair, saw Mr. AbhayKapoor, VP-HR, Ernst and Young andMs. Gitika Shiv, GM-HR, NTPCemphatically place their views on‘Global trends in growth andchallenges of Women HR leaders’.

Day Two commenced with a sessionon “Gender Stereotyping in HR”followed by one centred around “TheRoadmap to success in HR: DoesGender really matter?”

Mr. Rajesh Nair, Vice-President-Head, Markets and Pursuits, Ernst &Young, began the day with his talk onthe genesis of gender stereotypes. Hereminded the audience that genderroles were formed much before theadvent of technology and commerce.He was optimistic in his views that jobswere becoming more gender agnostictoday which will, hopefully, lead to thebreaking of stereotypes in the societyin the near future.

Ms. Simin Askari, Sr. Vice-President-Human Resources, ApolloInternational Ltd., brought theaudience’s attention towards the largenumber of woman-applicants for HRroles at the entry level and their near-absence in the higher levels oforganizational hierarchy. She went onto explain that most men enter thecorporate arena through marketing,finance or operations and make the

Do Women make better HR Managers?HR Summit 2012

Mr. Kris. Gopalakrishnan, Co-Founder and Executive Co-Chairman,


decision to move to HR much later.This bias will remain until HR isconsidered as intrinsic to businessesand not just a soft skill.

Mr. M.S. Sreekumar, Associate Vice-President-Human Resources atMuthoot Capital Services Ltd. andPresident-National HRD NetworkCochin Chapter, carried the sessionforward with his views on socialconventions, pressures andexpectations faced by women. He saysIndia is a ‘paradox of thoughts’. Withthe rise of market-dictates, there is afeeling that men are more equipped towage the market war. Women can enterthe warzone only when they developtheir own individual sense of identity,clearly define their job and family rolesand know their strengths.

Ms. Garvita Chaturvedi, ChiefManager – Compensation andBenefits, Met-Life Insurance Co., kickstarted the post-tea session with a smallgroup exercise. She went on toillustrate various factors of the femalepsyche that may limit her from

achieving success. She stressed that,while it is important for one to notboast about one’s achievements, oneshould not remain too modest. Mostwomen are alright with workingwithout recognition and maintaining abackseat. The solution lies in changingthis attitude within themselves and notexternal social factors.

Mr. Anurag Srivastava, CEO, HRNext, started his talk with an indicationof how the HR area is often perceivedas a ‘soft career’ for men. HR is viewedas an employee-advocacy role insteadof a bottom-line driven role. Heemphasized that HR professionalsshould lead from front-end. Hepersonally does not believe in genderdifferences but believes there arequalities that both sexes can imbibefrom each other. Mr. Srivastavaspecially lauded IIM Kozhikode for itsefforts towards breaking the genderbarrier.

Mr. Nilanka Chatterjee, GeneralManager-HR (Training &Development) of United Spirits

Limited, opened his talk with areference to Swami Vivekananda’sideas. Swami Vivekananda viewedwomen as the prime ‘Shakti’ of theworld and the root of existence. Mr.Chatterjee correlated this with thepresent day requirement for women totake up productive roles. Heemphasized on the need to strivetowards leadership, knowledgeretention, leveraging technology,connecting and engagement andjustified the influence women can havein this direction.

The event closed with a vote of thanksby the second year student at IIMK andEvent Manager, Mr. Mani Kansal. TheFaculty conveners Prof. ManoranjanDhal and Prof. Manish Kumar receivedpositive feedback on the conduct of theevent from the speakers and delegatesat the event and other faculty whoattended the Summit. They henceforthencouraged and motivated theorganizing team to carry on suchactivities on a regular basis and holdthe flag of IIMK high.

Saharasri Subrata Roy @ IIMK

Mr. Saharasri Subrata Roy, Chairmanand Managing Director of Saharagroup delivered a special lecture underIIMK’s Leadership series. He began

learning the love for those around us.He expressed the high expectations thatthe corporate world has from thestudents of the IIM fraternity as themanagers of tomorrow who will fulfilthe purpose of not only motivatingourselves but also those around us. Thekind of motivation that is mostpurposeful and leads to satisfaction andhappiness according to him is selfmotivation. He talked about the linedividing needs, desire and greed whichseparates an individual’s pursuit ofhappiness from the pursuit of money.

Marking this occasion, Mr. Roy namedthe proposed Arjuna statue, “AriseArjuna”, representing the focus anddetermination, which symbolize thetraits of an IIMK student.

his lecture by saying a few words aboutour understanding of ourselves in termsof the concept of “Adhyatma”. Hespoke about life in terms of continual


IIMK signs MOU withLeeds University and Abu Dhabi University

IIM Kozhikode signed an Agreement of Cooperation withLeeds University Business School, United Kingdom. TheMoU was signed by Prof. Debashis Chatterjee, Directorof IIMK and Prof. Mark Smelik, Associate Dean (ExternalRelations) of Leeds University Business School, UK. Thisagreement enables both the institutions to carry out thefollowing activities:

� Exchange of students;

� Exchange of faculty members; and

� Collaborative research on contemporarymanagement issues.

Prof. Peter Moizer Dean of Leeds University BusinessSchool and Mr. Marc Smelik, Associate Dean - ExternalRelations will be visiting IIMK on 15th and 16th of March2012 to discuss about various activities of collaborationbetween both the schools. This partnership will provideplenty of opportunities to the researchers at IIMK tocollaborate with the world class researchers at LeedsUniversity to conduct research in many areas ofmanagement.

The Centre for International Business at the University ofLeeds has run an India focused research centre which wasfunded by the UK government. Leeds University has plansto enhance this centre and to ensure its continuation, underthe supervision of Prof. Peter Buckley OBE. They areinterested in running research projects in association withIIMK on inward and outward investment, links with theUK, and analysis of economic performance and investmentattractiveness of Indian cities.

IIMK Director Debasish Chatterjee signs MOU with Leeduniversity’s Prof Andrew Lock

Abu Dhabi University Provost Dr. James Mackin and Prof. DebashisChatterjee signing the MoU. Dr. Jacob Chacko, Dean, ADU looks on

Indian Institute of Management Kozhikode signed aMemorandum of Understanding with Abu DhabiUniversity. The MOU was signed by Prof. DebashisChatterjee, Director IIMK and Prof. Dr. TerrenceMotiuk, Vice Chancellor of Abu Dhabi University.Prof. Nandakumar M K, Chairman, InternationalExchange IIMK, Prof Jacob Chacko, Dean, Collegeof Business, ADU and Jame E Mackin, Provost, ADUwere present at the occasion.

The MOU covers student exchange, faculty exchange,dual degree programs, research conferences anddoctoral student colloquiums. The student exchangewill be a combination of exchange programs andinternship opportunities. Yearly research conferenceand doctoral student colloquium will be held tofacilitate joint research and discussions betweenstudents and faculty members of both institutions.

“The MOU gives an opportunity for IIMK to enterthe Middle East Education sector for the first time andoffers its education programs in the region. Similarlythis agreement provides Abu Dhabi University topartner with one of the top B-schools in India whichwill result in an improvement of the quality of teachingand research at the university. Furthermore, with thisMOU, ADU would be able to focus more on Indiancommunity in the UAE” – Prof Nandakumar,chairman, International Exchange said about thepartnership.


International Symposium onPractical Wisdom for Management from the

Indian Spiritual Traditions

IIM Kozhikode has always taken the lead in revolutionizingmanagement, be it gender diversity at workplace, socialsensitivity and inclusive growth or sustainabledevelopment. Continuing in a similar vein and takinganother step forward in this direction with the aim of‘Globalizing Indian Thought’, IIM Kozhikode hosted aninternational symposium on ‘Practical Wisdom forManagement from the Indian Spiritual Traditions’ on 12thand 13th January, 2012. The symposium was held incollaboration with the Yale University, The Academy ofBusiness in Society (EABIS), European Foundation forManagement Development (EFMD) and ConsciousCapitalism Institute.

This was the third of series of conferences organised byEABIS (The Academy of Business in Society) and YaleUniversity on practical wisdom for management from theworld’s spiritual and philosophical traditions, addressing

the central question: “How can we bring back the value ofwisdom in management and management education?” Theconferences were, on each occasion, followed by a call forpapers, a special issue of The Journal of ManagementDevelopment and a book series.

Aimed at bringing together philosophers, theologians,management scholars and business leaders to engage inreflection and dialogue and to find new grounding itencompassed a delectable mix of research papers , spanninginvited research papers on topics such as “The Role ofFaith-based Wisdom in Business Decision-Making”, “TheImpact of Religion on Business Decision-Making”, “Arthaand Globalization”, “Business Ethics in Indian ReligiousTraditions”, “Business in Indian Religious Traditions”,“Management Practices in Indian Religious Traditions”,“Leadership in Indian Religious Traditions”, “Economicsin Indian Religious Traditions”, “Marketing Practices in


Indian Religious Traditions”, “Investment Practices inIndian Religious Traditions” and “Spirituality in theWorkplace”.

of Minneapolis, USA, followed by a conference on Chinesetradition held in June 2010 . Between now and 2013,conferences on the Buddhist, Chinese, Hindu, Islamic,Jewish, Jain and Shinto traditions will be staged aroundthe world, concluding with a comparative conference atYale University in 2013.

As the birthplace of four major spiritual traditions, Indiahas played a uniquely important role in the evolution ofhuman spirituality and this conference was aimed to explorethe nature and contemporary relevance of the Indianwisdom, traditions for management and managementeducation. “Leaders transform by creating new meaningsfor old forms and India, and Indian Management Thoughthas a lot to contribute to the world in this regard” saidProf. Debashis Chatterjee, Director of IIM Kozhikode.

This symposium was addressed by world-renowned thoughtleaders like Prof Ted Malloch from Yale, Prof. SrinivasanPillay, Faculty of Psychiatry Harvard Medical School, Prof.Prasad Kaipa from ISB India, Prof. Rajendra Sisodia fromBentley University along with talks by other academiciansand practitioners. It brought together the world’s finestminds to examine how Indian spiritual traditions can berepositioned for managing the world in the 21st century.

The event involved discussions on how Indian spiritualtraditions can impact, influence and address issues such asDecision Making, Ethics, Management Practices,Leadership, Marketing and Investment Practices in thecurrent business world’s scenario.

Highlights and Affirmations:

Renunciation is key to achieving excellence in life as wellas business; and to emerge as a true leader, one has towithdraw from ‘self’ and move on to serve ‘others’, saidProf. Debashis Chatterjee, Director, Indian Institute ofManagement Kozhikode (IIMK) in the keynote address.Citing teachings in the Bhagavad-Gita, he stressed on theability to withhold one’s senses and thoughts when required.True renunciation would render people impervious tomaterial turbulence surrounding them, he said, making them

The Role of Practical Wisdom in the

Modern World

Practical Wisdom rooted in religious and spiritual traditionsplays an important role in the context of modern society.In many ways, traditions of practical wisdom still serve asa palimpsest of contemporary cultures. Veiled butnevertheless influential, they inspire education and civicculture, framing decisions even in social and economicorganizations that are reluctant or even hostile againstexplicit religion.

In the context of the globalized markets of the 21st century,the social importance of ‘practical wisdom’ may evenincrease. As legal institutions based on national legislaturesno longer expand their regulatory power, the orientatingforce of overarching notions of practical wisdom mayenable cooperation even in contexts where no common legalrules are available. This holds especially true for businesslife, in which common sense and professional ethics havealways played an important role.

Religious notions of practical wisdom, however, are stillan academically unfathomed area. Modern philosophersand ethicists have tried to elaborate normative constructswhich should serve as a rational substitute in a post-religious era. However, as the artificial language‘Esperanto’ could never displace the real historic languagesof people, even modern normative concepts like the onesproposed in recent years will never displace the orientatingforces that religion and spiritual concepts embody. Bringingthese concepts to light again and illustrating them in theirregulating influence on business practices in certain culturaland historic contexts is indeed an important challenge forcontemporary academic research.

Initiated in 2009 the first edition of the series was based onChristian tradition organized by the Catholic University ofEichstätt-Ingolstadt, Germany and St. Thomas University


‘white screens’ where images come and go without leavingan imprint. He distinguished between ‘wish’ and ‘will’:the former being a weak instinct, while the latter is a strongintention of action.

Prasad Kaipa ( Indian School of Business, Hyderabad,India) highlighted that with increasing diversity,interdependence, speed, scarcity and ambiguity, businessleaders in the 21st century have shown increasing difficultyin making meaningful decisions that give them and theirorganizations sustainable growth opportunities. He said“the teachings of The Mahabharata describe many difficultpredicaments that leaders experienced and explain thedecision logic that will help resolving the dilemmas

happy life on an individual level as well as for the widerbusiness world.”

M.K. Chauhan of Mahendra and Young KnowledgeFoundation pointed out society’s negative perception ofbusiness. He emphasised on the shift towards the triplebottom line: ‘Environment, Finance and Society’.According to him, good governance involves ‘transparency,accountability and equanimity’.

Snehal Shah, founder and CEO, i2V solutions; andProfessor at School of Inspired Leadership, delved intounderstanding yogic philosophy through the Panchakoshaframework and its application to organisational layers.She took the audience through the five layers of

successfully and in turn lead effectively, could be adaptedon various business scenarios to help leaders make wisedecisions and take meaningful actions”. Patrick Nickisch(Religions Initiative Representative to the United Nations,Germany) spoke about the personal life management asfound in the teachings of the Bhagavad Gita spoken on thebattle field of Kurukshetra highlighting how such personalleadership takes proper responsibility for one’ actions anddoes translate into a wider sense of taking care and hencecontributes to the attitude found in Corporate SocialResponsibility. He said “one contribution the Gita canmake to management studies is its paradigm ofdistinguishing between the ego, intelligence, mind and body.Further, seeing society as an integrated whole teaches usfor management practices that we are more care-takers ofthe earth and its resources. Along these lines, the teachingsof the Gita can be used as guidelines both for leading a

Panchakosha: Body (Annamaya), Energy (Pranamaya),Heart (Manomaya), Brain (Vignamaya) and Soul(Anandamaya ) and explained how these layers can beapplied to the organisation through symbols and spaces,modes of communication, relationships and rituals andpractices that ultimately lead to a sense of oneness in theorganisation.

Speakers were many and so were learnings for futuremanagers. The biggest learning was that there’s no escapingthat doing good is good for the corporate world — and thatspirituality could serve as a guiding light in that direction.A much needed lesson in 21 st century where corporatehas become synonymous to greed and relentless profitmaximisation , plagued the world by scams, frauds andculmination of privatization of profits and socialization oflosses , this was indeed a much awaited redemption call byrediscovering our roots!


Echoes – the annual culturalfestival of IIM-Kozhikodewhich became a successfulphenomenon a year backbecame a bigger and grandersuccess this year. The festivaltook place over a span of 3days from the 13th of Januaryto the 15th of January , 2012and covered hugely popularevents and stage shows. Theentire festival is arranged andorganised by the CulturalCommittee of the institutealong with necessary helpfrom the executive committeeof volunteers who participatefor the organising of theshows and other events.

The thematic ‘Big Bang’ festivallaunched off with the event K-Nitewhich included stage performancesboth prepared and impromptu by thestudents of IIM-K. The following dayswere the host of many cultural, literaryand sports-related events both ofindoor and outdoor nature. The popularones included the formal events likeHilltop Jam (Acoustic MusicCompetition) , Toe Steppers (SoloDance) , Alter of Rock (Semi-pro RockBand Competition) , ArgumentativeIndian (Debating) and Rampage(Fashion Show) .

Echoes ) ) )


The Echoes also played host to manybig names like Pandit Ajay Puhaunkar(SPICMACAY) , Neeraj Shridhar(Bollywood Night) and the rockingThermal and a Quarter(Rock show).The stage shows by each of themreceived huge applauses and anamazingly huge audience.

Apart from the popular events andshows, Echoes also prepared andconducted interesting workshops onSalsa , Video Making and Photographyall conducted and moderated byexperts in the related fields who cameall the way down to our campus tomake our events successful.

Echoes like last year also managed toconduct various informal events for theenjoyment of the students whichincluded the ever popular DumbCharades , LAN computer gamingCompetition , Treasure Hunt and so on.A popular number of online eventswere also hosted to enable participantsfrom outside the campus to take partin them and participate in ‘Echoes’.

The audience of the entire festivalincluded our institute’s students as wellas an enormous number of participantsfrom other colleges across the country.Over the span of three days ‘Echoes’lit up the campus with a differentflavour and colour from the normal B-School image that the students arefamiliar with. Both the students andfaculty had a good time , eachparticipating and contributing to thesuccess of the phenomenon we namedEchoes.

Echoes )))


Leadership Series Session

by Dr. Shashi Tharoor, IIM Kozhikode

The Indian Institute ofManagement Kozhikode (IIMK)played host to Dr. ShashiTharoor who addressed thestudents as a part of the‘Leadership Series onGlobalising Indian Thought’.This session was organised bythe Industry Interaction Cell ofIIM Kozhikode, whichspearheads the student’srelations with the industry.

Dr. Tharoor, Member of Parliament,had a highly interactive session withthe students of IIM Kozhikode. Asmultifaceted personality with vastexperience in international andnational affairs, Mr. Tharoor had a veryfrank and thought-provokingdiscussion on a myriad of subjects such

as corruption, red tapism, womenempowerment, education and internetcensorship. He expressed hispassionate belief in ‘Educate theWomen’ idea for social empowerment.He condemned the paradoxes that existin India, where we have two extremesof everything, that hinders ourdevelopment. He conveyed his sincerebelief that steps were being taken inthe right direction. He emphasized onthe importance of education andvocational training for effectiveutilization of India’s demographicdividend, to eliminate naxalism and puthuman capital to better use.

While addressing issues plaguingKerala such as unemployment,suicides and alcoholism, Dr. Tharoorinsisted that if Kerala does not embracespeedy growth, it would forever beassociated only with beaches andayurvedic massages. He believed the

key remained in implementation,“We (India) are great at idea generationbut poor at implementation”. Asupporter of distributive justice, heencouraged the educated to carefor the less privileged. He alsoadvocated for increased accountabilityand performance orientation forpoliticians.

Answering students’ questions with hisunique brand of humour, Dr. Tharoor,insisted that Indian mentality towardspoliticians should change, and themasses must stop believing that onlythe dynastic elite and anti-socialelements should foray into politics. Hewas confident a change in the politicalscenario is possible only with theinvolvement of the middle class andthe youth. The event closed with wordsof gratitude and appreciation fromProf. Debashis Chatterjee, Director,IIM Kozhikode.


“Nostalgia 2012 - All of usshall get together, share ourmemories, renew ourrelationships, honour ourachievements and forgetogether new opportunities.It’s time to relive thememories, to meet friends andbatch mates, to rekindle thebonding and to have fun time.An amazing experience wherealumni get to sit, talk, share,drink, dance and above all,get a chance to relive the K-moments”.

The annual on-campus alumni meet,Nostalgia – an event that brings strongimages, feelings and memories of theAlma Mater to the minds of the alumniwas organized at the ‘Kampus from14th to 15th January 2012. The event

comprised of a host of activitiesranging from Faculty interactions toCorporate dinners to informalinteractions between the alumni. Thetwo day re-union program wasinaugurated by Prof. K. UnnikrishnanNair who enlightened the audiencewith his words and emphasized on therole of a teacher in a student’s life. Hethen presented a token of memento toall alumni. Nostalgia 2012 was aspecial event for PGP 2002 batch as itmarked their 10th re-union with thealma mater.

The esteemed faculty expressed theirgratitude to the alumni for bringinglaurels to the institute and playing animportant role in building its brand.Prof K.K.Ladha also shared hisexperiences and asked the students tothink big in current scenario and nothave a laid back approach by waitingfor incremental change. He urged theaudience to interact and discuss thevarious issues in context and learnfrom the practical know – how gained

Nostalgia 2012by the alumni. The audience wasaddressed by Mr. MridulMuralidharan, Member of ExecutiveCommittee of IIMK AlumniAssociation, and by PGP04 alumni.

Nostalgia also witnessed an open housediscussion which involved theparticipation of the Director Prof.Debashish Chatterjee, faculty, studentsand the alumni. A number of issueswere discussed ranging from the needto incorporate an alumnus ID card,Distinguished Alumni Award, openingup of USA Chapter of IIMK AlumniAssociation.

Prof. Joshy Joseph – Chairperson,Alumni Activities, advocated a vote ofthanks towards the alumni gathered atthe occasion and advised the studentcommittee members to take up thesuggestions made by alumni on aserious note and implement them forIIM K to scale new and greater heights.

This was followed by a grand corporatedinner which facilitated networkingand bonhomie among students and thealumni. Late in the night, a surpriseparty was arranged for the alumniwhere everyone re-lived their K-moments by dancing to their hearts.

On Sunday, 15th of January, the alumnihad a freewheeling discussion with thestudents as part of the CareerWorkshop organized by the AlumniCommittee. The students got first-handinformation regarding industryverticals and specializations from thealumni including Mr. Rakesh Bhatia,Managing Director at Real Page India;Mr. Avik Roy - Managing Director atRe-emerging World; Mr. RanjeetPawar, Head, Marketing andCommunications at Experian India,Mr. Abhijit Dinkar Jadhav, AVP, YesBank and Mr. Sandeep Chatterjee,Principal Consultant, Oracle India Pvt.Ltd.

All in all, Nostalgia 2012 was a grandsuccess and ended with a growingstronger bond between the alumni andthe institution.


The traditional festival of Lohri wasorganized and celebrated by students,faculty and staff members on 13th Jan,2012 with much pomp and show. Astudent initiative by Asmitaa Kumarand Vikas Rai Arora of PGP 15 alongwith alumnus Mandeep Singh of PGP13, the Lohri rituals were performedwith lighting of bonfire accompaniedwith special Lohri bhangra songswhich saw all dancing and enjoying thecelebrations. Despite being a festivalof North India, campus celebrationsprovided an opportunity for studentsfrom across the country to take a flavorof Lohri and interact. The initiative waswell appraised by one and all whoattended and contributed in building aholistic traditional culture at IIMK.

Lohri Celebrations at IIM Kozhikode:Bringing Flavor of Punjab to Campus

Religion might be the opium of masses,as Voltaire pointed it out to us, but itsure brings out the best in most of us,so what if the subject in considerationare B-School students.

B-School students are often known toexhibit some of their latent baseinstincts like selfishness, self-servingacts, and relative ranking in theirpursuit to be the best and the brightestin the rat race. Hence, most of theiractions on campus are related to their“CV” building antics where everyaction worth its name is a potential CVpoint.

However, a pleasant surprise awaitedthe students and the faculty of IIMKozhikode on the day of SaraswatiPujan. The essence of spirituality wasin the air. The Bengali students ofIIMK took a suo moto initiative inorganizing a Saraswati Puja for all thefaculty members and the students oncampus.

Saraswati Pooja

Right from decorating the puja-sthal(Place of worship) in a magnificentfashion befitting the occasion toproviding excellently cooked Prasad toeveryone, it was an event to remember.

The best part of the whole evening wasthat it was not only student-organizedbut also selfless and purely voluntary.

The idol was brought down personallyfrom Mumbai by some students and thePrasad in the event was cooked bysome others for the occasion.

Considering the fact that about athousand people were invited toparticipate in the puja and the Aartiwhich was rendered by some studentsthemselves, it was a miracle that thingsproceeded smoothly and the entirefunction was enjoyed by all.

We only hope that the piousness of theoccasion is rewarded by the continuedblessings of Maa Saraswati on thestudents who are here on campus tolearn.


Food festivals have always been ameans of uniting communities throughcelebrations of harvests andacknowledging the heavens for aplentiful growing season. In theagrarian country of India, thesecustoms can be traced back to the

earliest civilizations. With the tag ofGod’s own IIM, IIM Kozhikoderecently had its own lip smacking foodcarnival. The students joined handstogether to present a food festivalexploring the diversity of India andtrying to please the palate of quite a

few. The ‘food for thought’ was foughtbetween four camps representingnorth, south, east and west region ofIndia. Among students, NamrataChakravarthy with Kolkata dishes,Umesh Krishna with Kerala cusines,Sneha John with Hyderabadi food andSeema Golekhar with Marathi foodensured that the best of the tastes fromtheir states reached the IIMK students.The camps wrestled for pride andhonour in the culinary domains and yetbacked each other to personify India’s“Unity in Diversity”. The counterswere flocked by the students and manya foodie-faculty. The eateries wereplaced amidst the sprawling lawns, thefood was charged quite nominally andthis event showcased the versatility ofour batch- that students can shine atboth places- the kitchen and theclassroom. The money earned fromthis festival will be utilised to extend ahelping hand to the poor and the needy.

Kozhikode Football League or the KFLas it is popularly called, is the mostpopular sports tournament on campus.This year, the second edition of KFLsaw an increased participation of 84students, over the 48 who took part inthe last years’ edition. Also, during thecourse of this season, some of thematches were played under the newlyinstalled floodlights. After the one ofa kind player-bidding process for theteams, the tournament kicked off onNov 4th where the Brotherhood &more owned team Kodea United theGalacticos 4-0. After 2 rounds ofclosely fought games, Battering Rams(owned by the bong connection) wouldcontest against Seek n Destroy (ownedby High Octane) in the finals, due tohappen in the last week of February.

Kozhikode Football League (KFL)

Food Festival


Prof. Saji Gopinath, Professor & Dean - Development hasbeen associated with IIM Kozhikode ever since its inceptionin 1997 and has over 20 years of experience in Academiaand Industry. He has been instrumental in setting up IndiaBlue Ocean Strategy Research Centre in Bangalore inassociation with BORC Malaysia, a partner of INSEAD,which formulated this revolutionary management concept.Prof. Gopinath also translated Blue Ocean Strategyprinciples in practice in a variety of domains ranging fromtechnology based education, agribusiness and ruraldevelopment.

The Malabar Chamber of Commerce (MCC) hosted the16th session of NASSCOM EMERGE Forum Fridays’ 2.0on January 31, 2012 at Kozhikode. The highlight of thissession was the talk by Prof. Gopinath on Blue OceanStrategy. MCC, established in 1929, plays a pivotal role inthe development of trade and industry in Malabar. Thesession hosted by MCC was targeted at CXO’s, SeniorManagement, Business Leaders & Decision Makers and

Prof. Saji Gopinath on Blue Ocean Strategy16th Session of NASSCOM EMERGE hosted by

Malabar Chamber of Commerce

Entrepreneurship Cell at IIM Kozhikode organized aninformal session for interested participants on 11th Dec 2011at the popular cafeteria in campus, High Octane. The sessionwas on ‘Intellectual Property and its importance inEntrepreneurial Success’ and it was delivered by ProfSudhir K Jain.

Prof. Sudhir K. Jain is currently the Head of theDepartment of Management Studies at I.I.T. Delhi. Hespecializes in the areas of ‘Managerial Economics’,‘Entrepreneurship’ & IPRs. He also holds the position ofMHRD IPR Chair Professor in I.I.T. Delhi. Prof. Jain haspreviously served as the Executive Director, NationalInstitute for Entrepreneurship & Small BusinessDevelopment (NIESBUD) under the Ministry of MSME,Govt. of India in the year 2002-2003. He tookpioneering initiative in early-1990s towards IPR educationin the country and has been closely associated

Intellectual Property and its importance in

Entrepreneurial SuccessProf. Sudhir K Jain, MHRD IPR Chair Person, IIT Delhi

Marketing / Business Development Professionals from theIT industry.

Prof. Gopinath addressed the audience with key insightson Blue Ocean Strategy. Strategy is often associated withcompetitiveness and competition. Blue Ocean Strategymoves away from the conventional way of thinking. Ratherthan developing strategies to beat competition, it advocatesa systematic approach to migrate into a market space - theblue ocean - to make competition irrelevant. His sessiontriggered interest and in-depth understanding of theprinciples of formulating and executing Blue OceanStrategy through reconstructing the market boundaries,reaching beyond conventional demand / consumers so asto develop the right strategic sequence needed to implementthe same. The focus of his lecture was multi-dimensional,covering the strategic, organizational, and human resourcemanagement issues in order to familiarize the participantswith nuances of blue ocean strategy formulation andimplementation in their own organizations.

with the World Intellectual Property Organization(WIPO).

He primarily addressed the students on the current state ofaffairs of Intellectual property in India. He started with whatpatents are and for what innovations patents can be filed.Later, he talked about the Origin of Intellectual Property,TRIPS and how Indian pharmaceutical companiesbenefitted from it.

He discussed legal issues with Basmati rice and Indianturmeric. He gave examples of how people who developedtin cans and caps for bottling for the colas’ earned millionsby licensing it rather than selling it. He stressed that simpleinnovations if unique and never done before and whichsimplify a process can be patented and put into commercialuse for the benefit of an entrepreneur today because of IPR.The common opinion of the audience was that his sessionwas very informative and enlightening.


The Tata Business Leadership Awards2012 (TBLA), was launched at theIIMK campus in the month ofDecember, 2011. The theme for thecontest this time was ‘Paving the pathfor the next 20 years’.

The prestigious Tata Group is currentlyan $83bn global conglomerate withresponsible operations in 7 sectorsacross 80 countries. Imperatives forglobal businesses are shifting towards

ITC InterrobangThe ITC Interrobang was a newinitiative from ITC, which wasmodelled along the lines of othercase study competitions. Thiscompetition was conducted onlyamong the top 9 managementschools of the country and IIMKwas invariably in the list.

Interrobang consists of followingsegments:

1. The InterroQuiz daily - A month longQuiz hosted on the Facebook page withquestions posted every day

2. The Interrobang Case Challenge - Acase-study competition for 2nd yearstudents that would give them anopportunity to understand ITC brands.

3. Jam Session with ITC’s marketingleaders - an on-campus event whereITC’s brand pioneers talk aboutbuilding brands from scratch andevaluate the submission from eachcampus.

The campus round selected five teamsand the top two were given theopportunity to present their case to theITC team, when they arrived in thecampus. Team BL!NK, with AnkitaMukherjee, Deepika Negi, Sonal Daand Pragya Minz emerged the winnersof the day.

and suggesting possible entries andexits in the next twenty year period andfinally making a 5 year Business planfor any one sector/business in theabove framework.

The contest found wide and enthusedparticipation from the students ofIIMK. Tony Sebastian of PGP14 wasselected as the ‘Campus Champion’from IIMK in the TBLA 2012.

Tata Business Leadership Awardsinclusive business growth in harmonywith the needs of society and care forthe environment. The TBLA theme andcontest aligned with thistransformation.

The TBLA assignment was to make aproposal to the Group Chairman bydesigning a group level framework toevaluate business performance in thefuture, analysing the current businessesof the group in the above framework

IIMK celebrated 63rd Republic Daywith ardour and enthusiasm. Theday began with the traditionalflag hoisting by the Director,Prof. Debashis Chatterjee. TheDirector inspired the students with hiswords of wisdom and his witty takeon the present situation in India. Fromthe faculty, Prof. Sanal gave animpromptu speech and asked thestudents to observe the day in themost patriotic way. The student bodyrepresentative – Divya Sreenivasspoke on behalf of the students andpledged to live up to the institute’svisions and serve the country in thetruest sense. The students relished thesnacks that were offered on their wayback to the hostels.

Republic Day

Being an epitome of truly nationalinstitute, the students conducted abarrage of events to celebrate thefestivity. A friendly cricket match wasorganised between the members of thefaculty, FPM participants and PGPparticipants. A large number turned upto support and cheer the teams, thusmaking the initiative a success.Although PGP students won the match,but it was a win too close for comfort– Prof. Rupesh’s histrionics with theball and Prof. Anupam’s droppedcatches were the highlights and werecheered by the spectators. The collegeradio, Kdio played patriotic songs inthe night and thus ended a day ofcelebrations and commemorations.

Jai Ho


‘Nte Uppuppakku Orana Undayirunnu’ is one of the mostcelebrated works of the renowned Malayalam writer andhumanist Vaikom Muhammad Basheer. It is keeping inmind the heart-warming bond between a grandparent andhis/her grandchild that a district wide event named afterthis immensely popular book was organized by the SocialService Group, IIM Kozhikode in association with N.E.S.Tof Pain and Palliative Care, Koyilandy.

The competition commenced on 21stof November with thehope of renewing this special bond and increasing socialsensitivity among children and their parents. A three roundessay writing/elocution competition centred on thegrandparent-grandchild relationship across the 3educational districts (Kozhikode, Thamarassery andVadakara) of Kozhikode district. Round one was organizedat the school level with participation open to all students inthe upper primary sections of the 5th, 6th and 7th. Topic forthe essay (English/Malayalam) was “A memorable incident

from the life of my grandparent/s” with registrations forthe event open till 26th November 2011. The winner of theessay competition from each school (restricted to one entryper school) entered round two based on a pre-written essayon “The world through my grandparent’s eyes”. This roundaimed tat rekindling the warmth of long chats thatgrandparents like to have with their grandchildren. Thestudents were then taken on a visit to an old-age home ofN.E.S.T. The grand finale was held on 17thDecemeber 2011.

The success of this event lies in the fact that it touched anumber of parents who realise the widening chasm betweentheir parents and children and the start of beautifulfriendship between the two. SSG will to continue suchsincere effort to achieve its objective of increasedinteraction of kids with elders, developing a sense of caring,belongingness for Grandparents among children anddeveloping them into socially conscious and responsiblecitizens.

Social Service Group‘Nte Uppuppakku Orana Undayirunnu’

(My Grandpa had an Elephant)

Centre for Research and Education for SocialTransformation (CREST) was established by the Govt. ofKerala is driven by a mission to help the marginalized andthe underprivileged gain confidence, build competence andachieve excellence in all spheres of human endeavor, fortheir social, cultural and economic development througheducation.SSG has taken up the responsibility of groomingthe students of CREST by helping them with confidencebuilding, GD/PI training, CV building and helping themwith up-to-date information about the industry andemployment opportunities in companies to which thestudents seek to apply for jobs after graduation. Startingon 8th January 2012, SSG started a series of sessions forthe students of CREST. The first session witnessed eventssuch as mock interviews, extempore competition, teambuilding events, inspiring talks by IIMK students held atthe IIM-K campus. The sessions were followed up byindividual mentoring sessions for each of the CRESTstudents with the help of volunteers from IIMK students.

A mentorship programme has now been started by SSGwhere one IIMK student becomes a friend, mentor andguide to two students at CREST. They interact throughmails, phone calls every 2 days and go for informal visitsonce a month in order to help the CREST students on aregular basis and guide them towards a better and mostimportantly, confident future.

CRESTCRESTCRESTCRESTCREST


When the lights go out and till the final curtaincall is made, an actor – it is said – lives an entirelife on stage, experiencing a joy or trauma farremoved from his own life. It is truly moving toconvince your audience of the feelings that thecharacter is experiencing and on certain luckyoccasions, stirring a few inside them. At Theatrix– a group of theatre enthusiasts at IIM Kozhikode– we aim to take this powerful medium and speakabout issues that keep bubbling under, yet donot seem to find a voice strong enough. Our lastthree productions — The Importance of BeingEarnest, 30 Days in September, and Kharashein— each shows the world around us in a differentlight — sometimes joyful, sometimes pretentiousand sometimes, plain barbaric.

The Importance of Being Earnest, a classic comedy byOscar Wilde, marked the debut of an all-PGP15 cast onthe campus. The play chronicled the story of Jack – pulledoff brilliantly by Ankur Pandit – who maintained differentidentities in the town and city as a matter of convenience.Echoes ensued as his friend, Algernon, used the samepseudonym ‘Earnest’ to propose to Jack’s ward Cecily.Amid a bout of mistaken identities, sharp banter andcucumber sandwiches, the cast recreated an elegant comedyof errors. Vidya Panicker, as the imperious Lady Bracknell,walked away with the loudest applause with her impeccablemannerisms.

We followed it up with Mahesh Dattani’s 30 Days inSeptember – the play that could leave you benumbed,helpless or transformed. The play introduces us to Mallika,

played by Khushboo Aggarwal, who intensely portrayed agirl confronting her dark past. She feels particularresentment towards her mother, who knowingly orunknowingly, stood silent to her pain. The character,poignantly brought to life by Gargi, hits you hard with hersilence, her resignation to fate and her choosing to beoblivious about the entire incident. A special mention forAshish Tickoo, who played the antagonist with no path toredemption with such brilliance that it sent chills down one’sspine.

What we started with satire, PGP14 wrapped up with apassionate and fervent rendition of Gulzar’s Kharashein.Set against the backdrop of partition, the play addressedthe trauma of the times that still lingers in the collectivemindset of both the nations. Each of the performances – beit Saumya Barik’s Shahini, Sukesh’s Darshan Singh, Anuj’sBhibhuti or Sajal’s Amir – evoked such powerful emotions,stirring every soul present in the auditorium. The dialogues,interspersed with Gulzar’s poetry, will surely echo in theminds of many for a long time to come.

Theatrix started as a vision to promote the culture of theatreon campus, and has been realized to some extent in thepast two years. Celebrating Creativity - we believe that issomething we do best and will keep doing so relentlessly.

Theatrix – the theatre group at IIMK

SSG organized a project management workshop for NGOson 3rd December 2011 at the IIMK campus. The full-dayworkshop was conducted for 35 NGOs arriving at IIMKfrom all over Kerala by Prof. Saji Gopinath, Professor andDean – Development who has been associated with IIMKozhikode ever since its inception in 1997. Prof. Gopinathis very active in Social Development Projects in the region.The large scale projects conceived by him in the area of

AgriBusiness (SUBICSHA), Handloom (KRITHIKA &THANIMA), Khadi (KUPPADAM), Education (PRISM)etc. are in various stages of implementation with thefinancial assistance of Govt. of India/ Kerala. Of these, theproject SUBICSHA, an innovative rural supply chainproject of developing microenterprises, had bagged thenational award for the best integrated project in NGO sectorconstituted by Ministry of Agriculture, Govt. of India.

Project Management Workshop for NGOsby Prof. Saji Gopinath


Faculty PublicationsBooks

1. Deepa, S (2012): An Introduction to Far from the Madding Crowd by Thomas Hardy, Rama Brothers India Pvt. Ltd,New Delhi.

Journal Articles

1. Amblee, N. and Bui, T (2012): “Harnessing the Influence of Social Proof in Online Shopping: The Effect of ElectronicWord of Mouth on Sales of Digital Microproducts.” International Journal of Electronic Commerce 16(2): 91-114.

2. Anand, G., Kodali, R. and Dhanekula, C. S. (2012), “An application of analytic network process for selection of aplant location: a case study”, International Journal of Services and Operations Management, Vol. 12 No.1, pp.35–66.

3. Anand, G. and Bahinipati, B.K. (2012), “Measuring horizontal collaboration intensity in supply chain: a graph–

theoretic approach”, Production Planning & Control, DOI:10.1080/09537287.2011.642164

Conference / Conference Proceedings1. Lakshmi Subramaniam Ladha and Bindu Menon (2011): Innovative Practices for Competitive Advantage through

Behavioral Finance, International Conference on Innovative Strategies for Global Competitiveness, RVIM, Bangalore.

2. Lakshmi Subramaniam Ladha (2011): Chaired a session on ‘Innovative Practices in Human Resource Policy’,International Conference on Innovative Strategies for Global Competitiveness, RVIM, Bangalore.

3. Balasubrahmanyam, S., Prasad Kaipa and Akhilesh, K. B (2011): The impact of a firm’s financial flexibility on itsstrategic renewal – An elementary assessment of the Literature Review, Eleventh Global Conference on FlexibleSystems Management(GLOGIFT 11), Indian Institute of Management Kozhikode, Kozhikode,

Working Papers1. Pati, S. P. (2012), “Development of a measure of employee engagement”, IIMK Working Paper Series No. IIMK/

WPS/99/OBHR/2012/02

2. Nair, S.R and Leena, M. E (2011): Food Price Inflation in India: A Commodity-wise Analysis of the Causal Factors,IIMK Working Paper Series, IIMK/WPS/97/ECO/2011/17.

3. Pati, S. P. (2012), “Development of a measure of employee engagement”, IIMK Working Paper Series No. IIMK/WPS/99/OBHR/2012/02

Reviews1. Reena Kohli (2011): Reviewed a research paper for International Business Review – the journal of European

International Business Academy, published by Elsevier Publications.

2. Reena Kohli (2011): Reviewed a research paper for Emerald Emerging Markets Case Studies published by EmeraldPublications.

3. Amblee, N (2011): Reviewed papers for International Journal of Electronic Commerce and Electronic CommerceResearch and Applications.

IMK family CongratulatesProf. Sthanu R. Nair for being awarded

"Rashtriya Gaurav Award" along with Certificate

of Excellence instituted by India International

Friendship Society, New Delhi.


HistoryOn 31st January, 2012, the SocialService Group at Indian Institute ofManagement Kozhikode took greatpride in bringing to Calicut, whichhappens to be the third largest city inthe state of Kerala and the second bestcity to live in India, the first CalicutMini-Marathon 2010, in associationwith Usha School of Athletics andKozhikode District Sports Council.The first ever mini-marathon in Calicutput the city at par with the metroswhere marathons have become anintegral part of their city’s culture. Withthe theme “Be the change”, theinaugural edition of Calicut Mini-Marathon served as a clarion call to theyoung minds of the city to wake up andact and saw over 6000+ participantsrunning shoulder to shoulder.Continuing with this tradition, thesecond edition of Calicut mini-Marathon was conducted on 6thFebruary, 2011 in association withPrasanthi School for Children withSpecial Needs, Calicut. With the theme“Transforming Lives”, the mini-marathon aimed to mobilize the publicto take up the cause of educatingspecially-abled children and creatingawareness and sensitivity about theissue of social inclusiveness ofdifferently-abled children. And thus,the mini-marathon has come to become

an annual event, synonymous withCalicut, IIMK and social welfare.

Thantedam Calicut mini-Marathon2012

On 26th February2012, Calicut city ranonce again when IIMKozhikode organizedthe ThantedamCalicut mini-Marathon 2012 inassociation withThantedam Gender

Park of Kozhikode, promoted by Shri.M.K. Muneer (Minister for SocialWelfare and Panchayat, Govt. ofKerala) and the Kerala Social SecurityMission. With its theme “Empoweringher future”, the third edition of mini-marathon aimed to highlight issues

such as dowry, domestic violence,security, health and economic visibilityfaced by women in our society andpromote empowerment of women.

The Thantedam Calicut mini-Marathon 2012 served as a precursorto the upcoming Thantedam GenderPark, a novel project envisaging acultural centre that will offer womenfrom various strata of society a slewof support systems and services suchas library, juvenile home, health centre,legal assistance etc. all under one roof.The foundation stone for theThantedam Gender Park will be laidat Vellimadukunnu in Kozhikode inMarch, 2012 on the eve ofInternational Women’s day, followedby a week-long national-level genderfestival with the theme “CelebratingWomanhood”. The gender festival willencompass a host of events for womensuch as sports and food festival, healthcamps, self help group supportworkshops, documenting and sharingof stories of women’s struggle andsuccess.

Press-Launch of mini-MarathonThe mini-marathon was officiallylaunched on 8th February, 2012 at IIMKozhikode campus in the augustpresence of Shri. M. K. Raghavan,

IIMK conducts 3rd edition of Thantedam

Calicut Mini-Marathon on Feb 26


Honourable Member of Parliament-Kozhikode Constituency, Mr. T PAshraf, Executive Director of KeralaSocial Security Mission, Mr. YounusTK, Regional Director of Kerala SocialSecurity Mission, Ms. Anupama T V,Assistant Collector-KozhikodeCorporation, Mr. K J Mathai, Presidentof the Kozhikode District SportsCouncil, Ms. P B Anitha, Secretary ofthe Kozhikode District Sports Counciland Prof. Debashis Chatterjee,Director, IIM Kozhikode, all of whompledged unflinching support for thesuccess of third edition of mini-marathon. The press launchalso witnessed the launch ofofficial logo, official website(www.calicutmarathon.in) and officialvideo of Thantedam Calicut mini-Marathon 2012. The registrationprocess commenced thereafter over thewebsite, on phone and throughregistration desks set up in the city.

Lead-up EventsIn the run-up to the marathon, IIMKconducted a set of activities at schoolsand colleges in and around Calicut tocreate awareness and provide aplatform for people to discuss women’sissues openly. The first of these events,‘An Open Day @ IIMK’ wassuccessfully organized on 11 Februaryat IIMK Campus. The event witnessedteeming students of Class IX to XIIfrom schools in and around Calicutparticipating in elocution, quiz andposter-making competitions based onthe theme of marathon.

Another lead-up event, ‘The YoungWoman Achiever Award 2012’ aimedto identify and recognize theachievements of girl students acrossundergraduate colleges in Calicut

based on their overall excellence(academic proficiency, extracurricularand contributions to the society). Theevent was conducted in three stages,with the first stage comprising ofonline submission of application formswhich saw 75 online entries fromaspiring woman achievers. The 10 girlstudents, shortlisted on the basis ofobjective evaluation criteria, camedown to IIM Kozhikode campus on

19th February to compete in groupdiscussion, group activity andinterview round. It was a tough job forthe judges of the event who were fullof admiration for the achievements ofthe contestants. Netha Hussain, studentof M.B.B.S. at Govt. Medical College,Kozhikode and Fasna M.P, student ofB.A. at Malabar Christian Collegewent on to win the top honours whilethe Promising Young Woman Awardwent to Archana Karunan of NIT-Calicut and Nimmi K of Veda VyasaInstitute of Technology, Karad. Theevent helped stimulate the girl studentsof Calicut to rise despite theirbackgrounds and hardships, excel intheir chosen fields and ultimately leadthe society.

To further spread awareness about the

mini-marathon, IIMK in associationwith Irshadiya women’s college,Feroke organized a street skit at CalicutBeach on 23rd February to createawareness towards women issuesprevalent in our society. The skit titled‘Out of Coverage’ portrayed themultifarious roles assayed by a womenranging from a politician, a mother, ahomemaker, a doctor, a lawyer and awife in our society. It depicted theplight of women, the challenges shefaces and how she emerges from theshadows of her male chauvinistcounterpart to carve out a niche forherself in her relentless struggle torediscover her potential while servingher responsibilities towards her family.This was followed by a city bike rallyon 24th February which was led bywomen riders from IIMK and itculminated at Focus Mall, Calicutwhere subsequently, a crowd-pullingflash-mob was successfullychoreographed.

Race Day

On 26th February, the mini-marathonproceeding started off early morningat Calicut Beach from 5:30AM withfree registration of almost 6000+participants. The event was attended bydignitaries such as Ms. Revathy(National award-winning actress anddirector), Shri. M.K. Muneer (Ministerfor Social Welfare and Panchayat,Govt. of Kerala), Dr. P.B. Salim IAS(District Collector, Kozhikode), Mr.Jishnu Raghavan (film actor), Ms. JayaM.S. (Director, Social Welfare


Department), Shri. Mohan Kumar(Special Officer, Thantedam GenderPark), Noorbina Rashid (GeneralConvenor, Thantedam Gender Fest),Mr. T P Ashraf (Executive Director,Kerala Social Security Mission), Mr.Younus TK (Regional Director, KeralaSocial Security Mission), Mr. K JMathai (President, Kozhikode DistrictSports Council), Ms. P B Anitha(Secretary, Kozhikode District SportsCouncil), Shri G. Sparjan Kumar IPS(Commissioner of Police, Kozhikode)among others.

The 10-km men’s race was flagged offby Actress Revathy, followed by theflag-off of 10-km women’s race byActor Jishnu. This was followed by

Shri. M.K. Muneer flagging off the 3-km celebrity run which featuredcelebrities, citizens, women SHGs/NGOs like ICDS and Kudumbasreeand college students showcasing theirwork on the theme ‘Empowering herfuture’ along the route.

Soji Mathew from Indian Railwaysbagged the top honours in the10-km men’s category with 2nd and 3rd

place going to Anil G. Pawar fromErnakulam Navy and Raman Yadavfrom UP respectively. In the 10-kmwomen’s category, Thara M.D. fromPallakad clinched the first place,followed by Shoba V.V. from Pallakadand Danimol Thomas from TSRVimala. In addition, consolation prizes

were awarded to top 4th to 20thpositions in each of the race category,adding up to total prizes worth Rs.2.1lakh. Other awards presented duringthe presentation ceremony included theBest College trophy to NIT Calicut andtrophies to winners of Young WomanAchiever Award.

Sponsors and Partners

The title sponsor for the event was theThantedam Gender Park, promoted byShri. M.K. Muneer (Minister for SocialWelfare and Panchayat, Govt. ofKerala) and the Kerala Social SecurityMission. The organizing partners wereMinistry of Social Welfare, Govt. ofKerala and Kozhikode District SportsCouncil. The associate sponsors wereUninor, Cradle Hospital-Calicut, StateBank of India and State Bank ofTravancore.

Taj Gateway Calicut was the officialhospitality partner, Radio Rain theonline media partner, KozhikottukaarFacebook group the social mediapartner, Baby Memorial Hospital themedical partner, Asianet CV thechannel partner, Redfish the eventmanagement partner with Focus MallCalicut and National Service Scheme,Calicut as event partners.


Achievements of IIMK Students

Names of the participants Contest Name and the Organisation Final positionconducting it in the contest

Sumedha Sobti, Dhaval Thakkar, Chetna Sharma, Directi Case Study Competition National Runner upMadhukar Anand

Theatrix Club IITM Saarang ’12 National Finalist

Theatrix Club IIMA Chaos ’12 National Finalist

Soumya Bhatia, Kripalsinh Rana, Ankit Kardam Airtel i Create National Finalist

Anuj Gupta, Vishal Shitut, Varun Bajaj Pepsi Become Indra’s Advisor Challenge National Finalist

Ankit Kardam, Shipra Agarwal, Varun Murali CFA Institue Investment ResearchChallenge 2011 National Finalist

Chethan Shriyan, Monica Pachori, Anuj Gupta Chennai Super Kings Whistle Podu National Finalist

Priyankar Biswas, Preethi R S, Raina Burbure NABARD Rural Nirmaan National Finalist

Sonal Das, Ankita Mukherjee, Deepika Negi ITC Interrobang National Finalist

Ankit Kardam, Maanvi Ahuja, Shipra Agarwal, Tata Business Leadership Awards National FinalistSaurabh Gupta

Abhijeet Yadav, Asmitaa Kumar TiE All Asia Business Plan Competition National Finalist

Saumya Rathor, Ashok Prasad, Arjun Rao, ITC Interrobang Campus Runners UpZoheb Khan

Chethan Shriyan, Monica Pachori, Varun Bajaj, TATA Business Leadership Award Campus Runners UpAnkit Arora

Chetna Sharma, Madhukar Anand, Sukesh Kumar, Strategia, Avenues, SJMSOM WinnersPrasoon Kumar

Priyankar Biswas, Preethi R S, Pallavi Kumar, Quo Vadis Inceptum, IIFT WinnersYogiraj Khire

Pradipta Baisya,Mahesh Koppad ITC Dominus Ipsum, SIBM Winners

Ankit Kumar , Jatin Bhagat Avalon Consulting Athena Polias, SCMHRD Runners-up

Anuj Gupta, Mangesh Patil, Sajal Kumar Mecca, GIM Runner up

Sagar Khairnar, Nitish Chandra IIMI Ahvan Finalist (Top 3)

Yogesh Bagle,Harish K Thakur IIML Finesse Finalist (Top 5)

Varun Kedia, Rohit Acharya, Nila Lohit IIML Finesse Finalist (Top 5)

Akshay Jadhao, Sneha Ramteke IITKgp Capital Edge & Synergy Finalist (Top 3)


Namith Najeeb, Sneha Choudhary, Monica Pachori and Deepika Negi qualified for the finals of the

case study challenge which will be held at Dubai next month.

Hult Global Case Challenge

Lufthansa Airlines Case Challenge,

European Business School

Anurag, Abishek and team at EBS

Alpana Nagar, Abhishek Lahiri and Anurag Patra aced the Lufthansa Airlinescase study contest and flew to Germany to present their ideas. The teamprovided solution to the case posed by Lufthansa and won laurels for thesame.

Societe Generale

Citizen Act

Ayushi, Kripal and Sidharth at Soc GenHQ, Paris

Citi Women

Leader AwardIIMK wasamong the 9p r e m i e rm a n a g e m e n tinstitutes of thecountry, hand-picked by theCitigroup to

nominate students for the ‘CitiWomen Leader Award’. Citigroupwas looking for candidates withall-round excellence, includingacademics, co-curricular activities,leadership qualities etc. Fivestudents, thus nominated from eachinstitute, had to go through arigorous, 3-phase process,including telephonic and in-personinterviews in Mumbai, workshops,group activities and the like.

The winner from IIMK wasMs. Maanvi Ahuja, from thePGP14 batch. Maanvi is author ofthe bestselling books ‘Ofcourse Ilove you, until I find someone else’and ‘Now that you are rich’.Congrats Maanvi, on yourastounding success! You havemade us proud, yet again.

Mai Bangkok International Business

ChallengeAsif Shaikh, Sachin S Hanwate. Rameez Raja Shaik, Ritesh Jain and NiketaNarain qualified for the finals of a business challenge and flew to Bangkokto present their work. The team proposed a sustainable energy model byreplacing black coal with white coal in energy projects.

Maanvi Ahuja


INDIAN INSTITUTE OF

MANAGEMENT KOZHIKODE

IIMK Campus P.O., Kunnamangalam

PIN - 673570, Kerala, India

Telephone : +91 - 495-2803001

Fax: +91 495 2803010-11

Web: www.iimk.ac.in

2012 vol 6 no 1

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