20120221 asa chicago_chapter
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@deanmalmgren
2012 februarychicago chapter asa
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@deanmalmgren
2012 februarychicago chapter asa
data-driventhe love child of statistics & design
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chicago chapter asa | @deanmalmgren | 2012 february
analytics
consulting design
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chicago chapter asa | @deanmalmgren | 2012 february
data-driven innovation
data appraisaldiscovering value from shipwrecked data
what data do you have?
how can it be used?
market research and internal testingfinding the Jeremy Lin on your bench
what is feasible?
what adds value?
prototype developmentfrom blueprints to concept car
how will it work?
how will it be used?
product implementation scalable solutions, understandable by humans
how will it be maintained?
what are technology limitations?
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chicago chapter asa | @deanmalmgren | 2012 february
data appraisaldiscovering value from shipwrecked data
market research and internal testingfinding the Jeremy Lin on your bench
prototype developmentfrom blueprints to concept car
product implementation scalable solutions, understandable by humans
implementation of prototype vastly expanded market size
data-driven interface designglobal information services provider
rapidly developed customer-facing prototype interface for market testing
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chicago chapter asa | @deanmalmgren | 2012 february
data appraisaldiscovering value from shipwrecked data
market research and internal testingfinding the Jeremy Lin on your bench
prototype developmentfrom blueprints to concept car
product implementation scalable solutions, understandable by humans
designed analytics engine to semi-automatically classify documents for legal relevance
analytics engine decreased costs by >70%, dramatically changing their business model
data-driven analytics engineglobal e-discovery solutions provider
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chicago chapter asa | @deanmalmgren | 2012 february
data appraisaldiscovering value from shipwrecked data
market research and internal testingfinding the Jeremy Lin on your bench
prototype developmentfrom blueprints to concept car
product implementation scalable solutions, understandable by humans
data-driven change managementprocter & gamble
developed methodology for identifying optimal cohort of change ambassadors
models predict increased speed of adoption by 50% compared to managerʼs picks
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chicago chapter asa | @deanmalmgren | 2012 february
change management in a nutshell
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chicago chapter asa | @deanmalmgren | 2012 february
change management in a nutshell
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chicago chapter asa | @deanmalmgren | 2012 february
change management in a nutshell
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chicago chapter asa | @deanmalmgren | 2012 february
change management in a nutshell
not enough change
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chicago chapter asa | @deanmalmgren | 2012 february
change management in a nutshell
not enough change“ ”do not trust “ ”
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chicago chapter asa | @deanmalmgren | 2012 february
build trust with “organic” ambassador picks
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chicago chapter asa | @deanmalmgren | 2012 february
social network survey
build trust with “organic” ambassador picks
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chicago chapter asa | @deanmalmgren | 2012 february
social network survey
build trust with “organic” ambassador picks
contagion modeling
![Page 16: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/16.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
social network survey
build trust with “organic” ambassador picks
contagion modelingambassador team optimization
![Page 17: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/17.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
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chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
![Page 19: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/19.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
![Page 20: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/20.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
ask respondents who they trust
![Page 21: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/21.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
ask respondents who they trust
![Page 22: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/22.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
ask respondents who they trust
![Page 23: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/23.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
ask respondents who they trust
![Page 24: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/24.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
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? ? ? ? ? ? ? ? ? ? ? ? ?? ? ? ? ? ? ? ? ? ? ? ? ?
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ask respondents who they trust
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chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
ask respondents who they trust
use node attributes to estimate connectivity
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chicago chapter asa | @deanmalmgren | 2012 february
social network surveyidentify mavens and fill in the gaps
ask respondents who they trust
use node attributes to estimate connectivity
![Page 27: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/27.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
susceptible
infected
contagion modelingsi models, modified by iphone, averaged like ipcc
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chicago chapter asa | @deanmalmgren | 2012 february
susceptible
infected
contagion modelingsi models, modified by iphone, averaged like ipcc
prob
abili
ty in
fect
ed0 1
0
1
fraction of infected neighbors
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chicago chapter asa | @deanmalmgren | 2012 february
susceptible
infected
contagion modelingsi models, modified by iphone, averaged like ipcc
![Page 30: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/30.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
susceptible
infected
contagion modelingsi models, modified by iphone, averaged like ipcc
![Page 31: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/31.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
susceptible
infected
contagion modelingsi models, modified by iphone, averaged like ipcc
fraction of infected neighbors
prob
abili
ty in
fect
ed0 1
0
1
![Page 32: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/32.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
susceptible
infected
contagion modelingsi models, modified by iphone, averaged like ipcc
fraction of infected neighbors
prob
abili
ty in
fect
ed0 1
0
1
![Page 33: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/33.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
susceptible
infected
contagion modelingsi models, modified by iphone, averaged like ipcc
fraction of infected neighbors
prob
abili
ty in
fect
ed0 1
0
1
uncertain about curve shape?use lots of models and simulations!
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chicago chapter asa | @deanmalmgren | 2012 february
ambassador team optimizationnavigate rough energy landscape
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chicago chapter asa | @deanmalmgren | 2012 february
ambassador team optimizationnavigate rough energy landscape
time
num
ber i
nfec
ted
0 !0
n
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chicago chapter asa | @deanmalmgren | 2012 february
ambassador team optimizationnavigate rough energy landscape
time
num
ber i
nfec
ted
0 !0
n
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chicago chapter asa | @deanmalmgren | 2012 february
ambassador team optimizationnavigate rough energy landscape
time
num
ber i
nfec
ted
0 !0
n
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chicago chapter asa | @deanmalmgren | 2012 february
ambassador team optimizationnavigate rough energy landscape
time
num
ber i
nfec
ted
0 !0
n
![Page 39: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/39.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
ambassador team optimizationnavigate rough energy landscape
time
num
ber i
nfec
ted
0 !0
n
![Page 40: 20120221 asa chicago_chapter](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c62b344a7959087a8b45b7/html5/thumbnails/40.jpg)
chicago chapter asa | @deanmalmgren | 2012 february
ambassador team optimizationnavigate rough energy landscape
time
num
ber i
nfec
ted
0 !0
n
250064( ( simulated
annealing=
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chicago chapter asa | @deanmalmgren | 2012 february
data appraisaldiscovering value from shipwrecked data
market research and internal testingfinding the Jeremy Lin on your bench
prototype developmentfrom blueprints to concept car
product implementation scalable solutions, understandable by humans
data-driven change managementprocter & gamble
http://acme.datascopeanalytics.com