2012/2013MEDIA AUDIENCES & DEMOGRAPHICS

TV QUOTAS REPORT(Collective: World Cup & World Championships)

Countries 19

TV Channels (Number) 100

Programs (Number) 2,079

Broadcast Items 3,088

Live Broadcast Items (Number) 327

Total Audience (Millions) 502.52

Broadcasting Time (hh:mm:ss) 992:59:29

FIBT BROADCASTERSTerritory Broadcaster

Canada CBC, SportsnetAustria ORF, Sky News, DWRussia RTRUSA NBCScandinavia TV4, MTV3China CCTVSwitzerland SRG, Sky News, DW

France Canal+, DWItaly RAI, DWUK/ Ireland British EurosportNetherlands NOS, DWBelgium BeTV, DWAsia Eurosport AsiaWorld-wide SNTVGermany SportA (ARD/ZDF), Sky News, DW

BROADCAST AUDIENCESCountry Audience (millions)Austria 2.45Belgium 1.03Canada 12.27France 1.23Germany 374.93Italy 2.72Latvia 1.60

Netherlands 15.67Poland 3.82Russia 57.08Spain 5.07

Switzerland 11.11UK 2.26USA 4.75Total 502.52

SPORT COVERAGE

Sport Discipline - % of Broadcast Coverage

Men's 2-Man 19.5%

4-Man 21.1%

Women's Bobsleigh 17.9%

Women's Skeleton 22.7%

Men's Skeleton 17.9%

LIVE STREAMING RESULTS

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1000

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Live Streams

Total Streams: 28,019

LIVE STREAMING RESULTS

United States23%

Canada17%

Switzerland16%

Germany13%Austria

5%

France4%

Netherlands4%

Australia3%

Italy3%

Latvia2%

Belgium2% Japan

1%

Norway1%

Korea, RPC1% Other

5%

Country Viewing

WEB TRAFFIC(Collective: FIBT & BCS)

Month Impressions Unique Users

Impr./UU Clicks UU C-Rate [%]

Nov-12 274,059 22,812 12.01 2,572 11.27Dec-12 66,909 14,883 4.5 208 1.4Jan-13 126,677 23,562 5.38 744 3.16Feb-13 81,534 17,880 4.56 377 2.11Mar-13 21,028 5,517 3.81 29 0.53

SPORT DEMOGRAPHICS

Nielson Ratings· Men ages 18 + 16.3%· Men ages 18 - 24 6.1%· Men ages 18 - 34 8.2%· Men ages 18 - 49 10.2%· Men ages 25 - 54 12.2%· Men ages 35 - 64 18.4%· Men ages 55 + 28.6%

· Women ages 18 + 15.6%· Women ages 18 - 24 8.9%· Women ages 18 - 34 11.1%· Women ages 18 - 49 11.1%· Women ages 25 - 54 13.3%· Women ages 35 - 64 15.6%· Women ages 55 + 24.4%

To discuss further, contact:Shivauna BrownDirector, Partnerships & MarketingBobsleigh CANADA SkeletonC: 604.805.6048 E: Shivauna.brown@bobsleigh.ca