· 2013-02-19 · suppliers, designers, bloggers: place website banners on your social media...
TRANSCRIPT
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Why is it that when we get really busy, the things we love to do most are the first
to go? What if people dedicated time each month to do something creative?
Half-an-hour a couple of days a week, 10 minutes each day after dinner, two
hours every Saturday morning? It could add up to something wonderful,
meaningful, generous and unique.
CRE8TIME is an awareness campaign, supported by the CHA Foundation that
empowers crafters to find time and devote it to their particular hobby, and to
create a place for them to share their experiences with the creative community
at large. The goal is to get former crafters to rediscover their passions, and to
welcome new crafters into our community, generating an increase in crafting
and craft material sales.
Unified participation is critical to the success and effectiveness of the campaign.
You can help get this movement in motion by:
1. Incorporating the CRE8TIME concept into the marketing programs you’ve already
established. This guide describes the downloadable promotional materials (in-store
and online) we are providing to you, along with easy-to-follow instructions on how
to use them for maximum effect. All of the materials are available for download on
http://www.facebook.com/groups/cre8time/. We encourage you to customize the
materials with your unique message and brand. If you need assistance creating your
message, contact us at [email protected].
2. Participating in the events listed on the industry’s CRE8TIME calendar. Available
for download on http://www.facebook.com/groups/cre8time/.
3. Uploading creative content (how to videos, project sheets, etc.) to CRE8TIME.org
which will launch in January 2013. Uploaded content should exemplify that crafting
can be done in small increments of time and validate that crafting is true “quality
time” and one of the best family activities.
4. Making a tax-deductible financial contribution to the CHA Foundation. This is
a 100% charitable contribution with all proceeds going toward the CRE8TIME
initiative.
As an official CRE8TIME Supporter, you will be recognized for participating in and
supporting the CRE8TIME movement. Your company logo will be placed on the
scrolling banner at the bottom of the CRE8TIME.org home page. You will also have
the satisfaction of knowing that your actions helped bring the power of creativity to
the world.
We are proud to partner with you to help grow the crafting industry. We expect
CRE8TIME to be successful and want you to enjoy a big share of the success!
Sincerely,
Andrej Suskavcevic
President & CEO
Craft & Hobby Association
CRE8TIME Marketing Materials
These materials can be used in your stores
to promote the new and exciting CRE8TIME
movement. They are designed to:
1. Promote the CRE8TIME program
and encourage other businesses and
consumers to JOIN THE MOVEMENT
and dedicate time each month to their
particular craft.
2. Promote your company as an official
CRE8TIME supporter.
3. Drive people to CRE8TIME.org, the
online resource dedicated to helping
people reclaim their creativity.
Movement Guide
Dimensions: 11" x 8.5" .pdf document
How to use the guide: The guide explains the philosophy
and purpose of the movement, specs and proper uses for
the elements of the campaign. Use it as a reference when
incorporating the CRE8TIME graphics and messaging into
your marketing campaign.
Logo
How to use: The logo has three color variations for your
use and can appear in various formats. Always use the
logo in conjunction with the tagline. Include the logo when
referring to the CRE8TIME movement.
Important: See the Movement Guide for proper uses.
Other things to consider: Add the CRE8TIME logo to
product packaging and store shopping bags.
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CRE8TIME.org
What is the purpose: CRE8TIME.org serves as the hub
of the CRE8TIME social movement. It is a community
where “CRE8ERS” share their crafts, pledge their
hours, get inspired, stay informed and learn how to
reclaim eight hours a month. CRE8TIME.org’s mission
is to support, encourage and educate CRE8TORS in
their personal crafting journey and to be the place for
them to share, praise and be applauded by their peers.
CRE8TIME also provides individuals with the tools they
need to get involved. Individuals will be able to form
a CRE8TIME team, host a CRE8TIME event and share
their creative stories.
How to use: Set-up a profile for your company and
start uploading creative content. Everything you
upload will link directly back to your website.
Website will launch in January 2013.
CRE8TIME Industry Calendar
How to use: In efforts to keep the
CRE8TIME industry participation
consistent, adhere to the events
and dates on the calendar to ensure
that everyone is delivering a unified
CRE8TIME message.
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Point-Of-Sale
Dimensions: 11" x 8.5" – .pdf document
How to use:
BRICK & MORTAR RETAILERS: Place this on every checkout counter.
Place it in a position that is easily visible to and readable by
customers without interfering with the checkout process. It can also
be placed at a customer service/item return counter or specialty
service area counter (custom framing, sewing, demo area, etc.).
This POS flyer can also be mailed or emailed to customers.
ONLINE RETAILERS: Upload the flyer to your online store, have a
link to the flyer on the customer’s electronic receipt and include a
printed flyer in every shipment.
SUPPLIERS: Include printed flyer in every shipment.
Customization Ideas: Add your company logo, event information
and special promotions.
Place beginning: January 2013
Generic Version
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Customizable Version
Poster
Dimensions: 22" x 28" – .pdf document
How to use the poster:
BRICK & MORTAR RETAILERS: Place this near the
store entrance, so it is visible to and clearly readable
by customers as they enter the store and as they pass
by it while shopping.
SUPPLIERS: Hang it in your office to inspire your staff.
Customization Ideas: Add your store logo, event
information and special promotions.
Place beginning: January 2013
To order custom poster sizes, contact: [email protected]
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Generic Version Customizable Version
Website Banner Ads
Dimensions: 160x600, 360x360, 830x90
– .jpg images
How to use the ads:
BRICK & MORTAR RETAILERS, ONLINE RETAILERS, SUPPLIERS, DESIGNERS, BLOGGERS: Place website
banners on your social media sites, websites and
blogs. Incorporate them in customer emails and
electronic newsletters.
Important: All website banners should link to
CRE8TIME.org.
Customization Ideas: Personalize web banners by
adding your own copy that will drive traffic to your
CRE8TIME projects.
Place ads beginning: January 2013
To order custom web banner sizes, contact: [email protected]
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Generic Versions Customizable Versions
Bag Stuffer
Dimensions: 5" x 7" – .pdf document
How to use the bag stuffer:
BRICK & MORTAR RETAILERS: Give customers a bag stuffer when he or she
passes through the checkout counter. Place them in the customer’s shopping
bag or have them available on the checkout counter.
ONLINE RETAILERS: Give each customer a bag stuffer with their
mailed order.
SUPPLIERS: Use the customizable version for CRE8TIME project sheets.
Other things to consider: Distribute flyers during classes or events
(i.e. Consumer Shows) you are participating in.
Place beginning: January 2013
Customizable Version
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Generic Version
Window Decal
Dimensions: 5.5" x 8.5" – .pdf document
How to use the decal:
BRICK & MORTAR RETAILERS: Place this at
or near your entrance. It should be visible
and clearly readable to customers as they
enter your store.
SUPPLIERS: Place this in the entrance to
your office so it is visible to employees and
guests as they enter.
Place beginning: January 2013
To order custom window decal sizes, contact: [email protected]
Social Media
How to connect using social media: CRE8TIME
social media sites will be updated on a consistent
basis with information about CRE8TIME and general
information about crafting. Use the CRE8TIME social
media sites as a content resource – re-post, re-tweet
and share inspiration, projects and videos.
Useful links: #Cre8time@Cre8time | Twitter.com/Cre8time
Facebook.com/Cre8time
Pinterest.com/Cre8tors
Important: Your company should like us, follow us,
share and retweet CRE8TIME content. If you need
post ready artwork for Facebook or creative text for
Twitter, email us at [email protected].
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Other Available Tools
Local Media Contact Lists – These lists will identify media outlets
and primary contact information at each of the media outlets in your
local market. To get yours, simply send a request entitled “Local
Media List Request,” along with your CHA membership number to
[email protected] and you will receive a custom list
within two business days.
Local Designer Contact Lists – If you are a retailer in need of an
instructor to teach a CRE8TIME class or demo, hire a CHA Designer
Member. To obtain a list of CHA Designers in your area, contact
[email protected] and we will supply you with a
list within two business days.
Press Release Templates – Generic CRE8TIME Press Release and
Event Release media templates have been developed that can be
customized for your events. Download the templates at
http://www.facebook.com/groups/cre8time.
Employee Fast Facts
Get your staff involved! Make sure they know this key information:
1. CRE8TIME is a grass roots movement, brought to you by the Craft &
Hobby Association Foundation, dedicated to helping people recover and
reinvigorate their desire to be creative and share their creativity.
2. CRE8TORS are dedicating eight hours a month to their particular craft.
3. CRE8TIME.org is the hub of the movement and provides an opportunity
for CRE8TORS to share their crafts, pledge their hours, get inspired,
stay informed and learn how to reclaim eight hours a month.
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Other Things to Think About
CRE8TIME promotion doesn’t end with this tool kit. There are other ways to incorporate the
CRE8TIME message into what you are already doing. The possibilities are endless:
> IN-STORE PA ANNOUNCEMENTS – Use your in-house PA system to announce
CRE8TIME giveaways, specials, etc.
> CLEVER “8” PROMOTIONS – Use the “8” in CRE8TIME in creative ways. Create an 8%
discount coupon that can only be redeemed on the 8th day of every month, give a discount to
your customers if they purchase 8 products or more, etc.
> CRE8TIVE INSPIRATION – Provide customers with a creative quote or time saving tip with
every purchase. Use CRE8TIME.org as your resource.
> STORE SHOPPING BAGS – Recyclable shopping bags are all the rage. Produce and sell store
bags with the “Proud to Support” CRE8TIME image.
> PRODUCT PACKAGING – Add the CRE8TIME logo to product packaging.
Questions?
If you have any questions about how to
use these materials, please contact:
or 201-835-1207.
Thank you for helping to make CRE8TIME a success!
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