2013-07-15 amm session: the digital road ahead
DESCRIPTION
Slides from panel session at 2013 AMM Conference. Panelists: Douglas Hegley, Jane Alexander, Sam Quigley. Sorry for slight formatting errors caused by conversion to slideshare format.TRANSCRIPT
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Douglas Hegley•Director of Technology•Minneapolis Institute of Arts
Jane Alexander•Director, Information Management and Technology Services•The Cleveland Museum of Art
Sam Quigley,•VP for Collections Management, Imaging, and Information Technology•The Art Institute of Chicago
The Digital Road Ahead
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DH
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Technology in the Cultural Sector
3DH
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4DH
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Museums are Awesome!
5DH
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Themes:1.Audience2.Technology3.Web/Mobile4.Strategy5.The Future
DH
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1. Audience
DH
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JA
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JA
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JA
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Placeholder: Sam – User Generated Content & authoritative sources
How museums are dealing with this
SQSQ
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SQ
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SQ
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www.museum-analytics.org
SQ
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AIC’s Jean-Paul Brunier on tumblr
SQ
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Gamification:
DH
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Gamification: applying game methods in real-life contexts to change behavior, increase motivation, and/or enhance engagement
DH
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Pros Cons
Sense of autonomy (choice)
Immediate feedback
Steps to mastery
Personalized
Investment and impact
Success path (score over time)
Playful, light-spirited
Gamification
DH
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Pros Cons
Sense of autonomy (choice) Sometimes simple rewards can kill motivation (extrinsic v. intrinsic)
Immediate feedback Um … not fun!
Steps to mastery “Exploitationware” (Ian Bogost)
Personalized False sense of achievement- The “You’ve Been Playing for 100 Days!” badge ... Really?
Investment and impact Competition – “beating” others
Success path (score over time) Addictive? Isolating?
Playful, light-spirited Disconnected from the “slings and arrows of outrageous fortune” (Wm. Shakespeare)
Gamification
DH
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DH
Participation: Visit
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DH
Participation: Education programming
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DH
Was:
Partake
Now:
Take Part
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DH
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DH
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DHDH
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2. Technology
DH
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Collection Catalog and Management System (CCMS)
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Gallery One
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Tour Guide App
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COLLECTION ONLINERedesign for Art Lovers
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RESPONSIVE DESIGNMobile Devices
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SMARTPHONERedesign
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COLLECTION ONLINEEnhance for Researchers
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SQ
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AIC’s OSCI Monet and Renoir Volumes
SQ
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SQ
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Open Source
SQ
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2 Sides of Open Source
SQ
SQ
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Linked Open Data
•Method of publishing structured data•So that it can be interlinked•And become more useful•Built upon standard Web technologies •But not just to display web pages for human readers•Sharing information so that it can be read automatically by computers•Enables data from different sources to be connected and searched- Culled from Wikipedia
DH
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DH
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DH
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DH
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DH
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JA
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JA
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3. Web & Mobile
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Mobile ToursAMNH “Explorer”
Mobile @ Guggenheim
SQ
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AIC Tours
SQ
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AIC Tours - Turn by Turn Navigation
SQ
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- ISH
DH
Social Media: The Hype Cycle
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Facebook, Twitter,
Niche Social Networks
DH
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Facebook, Twitter,
Niche Social Networks
Miller Light
Micro-brews
Assembly Line
Artisinal
DH
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4. Strategy
JA
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How to make the right decisions
SQ
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Look around, see what others do
SQ
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Talk to your friends
SQ
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Determine the best of breed
SQ
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Then, roll the dice!!
SQ
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Seriously, though…get a team together
SQ
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Metropolitan’s Huge Digital Team
SQ
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Art Institute’s Digital Media Team
Plus Marketing and CommunicationsFor Web and Social Media ~ 6 staff
SQ
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But more likely, it’s just you and …
SQ
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DH
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DH
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For the Cultural Sector:
Agile-ish methodology
Not truly “agile”, but we can learn from the approach
•Iteration •Participation and ownership•Feedback loops with impact•Progress
DH
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DH
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DH
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DH
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DH
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Ubiquitous Computing
DH
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DH
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Computational Photography
SQ
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Error correction in post-production
SQ
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Reflectance Transformation Imaging
SQ
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Your Turn!
Questions? Comments?
DH
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Thank you!Douglas Hegley @dhegley
Jane Alexander @janecalexander
Sam Quigley @samcepat1
Find this presentation at
http://www.slideshare.net/dhegley
DH