2013 ant+ symposium orourke keynote
DESCRIPTION
ANT+ Symposium 2013. Bryan O'Rourke Keynote On What Leaders Need To Understand About Connectivity And The Future Of Wellness. A Future That Has Arrived.TRANSCRIPT
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ANT+ Symposium 2013October 2013 | Kananaskis, Alberta
What We Don’t Tell Customers (But Should)
@ANTPlus 1@BryanKORourke
#GGI2014
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STARTING POINT OF AN AGE2
@bryankorourke
ERAfrom Latin aera
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NO NEW MALLS IN 17 YEARS3
ERAA NEW
#ANTPLUS2013
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LOOKING THROUGH A NEW LENS 4
ERAA NEW
#ANTPLUS2013
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HISTORY TEACHES US5
@bryankorourke
#ANTPLUS2013
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THE ERA OF NEW IDEAS6
87%Fortune 500 Firms from 1955 vs. 2011
#ANTPLUS2013
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7
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79%Better To Have Been A Child When They Were Growing Up
HeartLand Monitor Poll 9.2013
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9
30%Children Are Obese In The US
Designed to Move Report 2012
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10Perception
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Accelerating Returns11
Law of
#NEWERA
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@PeterdiamandisAbundance
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LEVERAGE THIS BRIGHT FUTURE13
@bryankorourke
ERAA NEW
OF GROWTH#ANTPLUS2013
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14
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology
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@bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITYconflict with human touch is
not what many think
#ANTPLUS2013
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CLOUD COMPUTING 16
@bryankorourkeLow Cost Powerful Tools and Platforms
#ANTPLUS2013
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#FUTUREOFFITNESS17
@bryankorourke
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WEARABLES 18
@bryankorourke
Millions of US Adults Have Used Devices #InternetOfThings
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19
@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013
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@bryankorourke
EMBEDDED 20
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21
Virtual
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22
>1 Million Users
GAMIFICATION
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Mobile | Connectivity 23
@bryankorourke
@bryankorourke
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@bryankorourke
7,000,000,000Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013
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25
@bryankorourke
100,000,000,000Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
ABI Research 2013
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PAYMENT, CHECK-IN, ENGAGEMENT26
@bryankorourke
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27
“It’s about merging digital with the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE
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NEW FORMS OF CARDIO & ENTERTAINMENT28
New Technologies
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WALLED GARDENS29
New Technologies
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@bryankorourke
COLLABORATION & STANDARDS 30
FIT-C
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AN INTERCONNECTED WORLD 31
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GLOBALISM 32
@bryankorourke
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URBAN / BRIC 33
@bryankorourke
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34
2016 World Population In Emerging Markets
88%@bryankorourke
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Middle Class Doubles35
@bryankorourke
2,500,000,000 More In 15 Years
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CONSUMERS 36
@bryankorourke
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THE CONSUMER IS KING 37
@bryankorourke
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@bryankorourke
“Transforming Expectations
and Interactions With Everyone”
Consumer Transformation
Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
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http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less25%US Chameleon Consumer
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40@bryankorourke
89% Price#1 Decision Factor
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EXPERIENCE VS UTILITY 41
@bryankorourke
BIFURCATION
OMNI CHANNEL
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Functional & Group MICROGYMS
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GymBox
benkellydesign.comDESIGN - UX
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PRESUMERS & CUSTOWNERS 44
@bryankorourkeParticipate in the funding, launch and growth of new products
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Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females and 73% of males check at least every hour
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@JJJRHbook@GARYVEE
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Caring About Customers First Why Do You Love Your Mom ?CARING
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A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
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Forget The OLD Rules
Erase Lines In The SandBOUNDARIES
@bryankorourke
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Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends Friends -> BuyersBuyers -> Advocates
RELATIONSHIPS
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CREATE an AWESOME CUSTOMER FOCUSED CULTURE
CARINGC U L T U R E
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LEADERS NEED TO BE AN EXAMPLE LEADERSHIP
Chuck Runyon
TRANSPARENCY
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Great Experiences Know Your Customers & Connect
SHOCK & AWE
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Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology
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IN THE NEW ERA55
@bryankorourke
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GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
56@BryanKORourke
#GGI2014
Tuesday AgendaLincoln’s 1863 & 1864National Banking Act
#ANTPLUS2013
Rethinking Requires LeadershipFor A New Paradigm
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57@BryanKORourke
#GGI2014A Lack Of Standards Undermined
The US Economy For Centuries
#ANTPLUS2013
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GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
58@BryanKORourke
#GGI2014
Rethinking Requires Leadership
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59@BryanKORourke
#GGI2014 Sony Senior VP Steve Heckler
"The [music] industry will take whatever steps it needs to protect
itself and protect its revenue streams. It will not lose that revenue
stream, no matter what."
August 2000
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@BryanKORourke
#GGI2014
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@BryanKORourke
#GGI2014
#ANTPLUS2013
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62@BryanKORourke
#GGI2014Sony CFO Masaru Kato
April 2012
Sony Records $6.4 Billion Net Loss"We consider the current situation to be very serious. We will take resolute measures to transform our business
without protecting any sacred cows."
April 2012
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63 @BryanKORourke#ANTPLUS2013
Rethinking Requires Leadership
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GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
64@BryanKORourke
#GGI2014
Wednesday AgendaGM and Ford Jointly Develop New Transmission Technology
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S CURVE- REINVENTION & FRAGMENTATION
65@bryankorourke
New Era : Micro GymLow Cost
Pop UpDigital
WellnessMind Body
THE NEW ERA
CHANGE DRIVING
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GROWTH & OPPORTUNITY
66@bryankorourke
Digital
Nutritional Motivational
Wellness
NEW ERA
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EVOLVING NEEDS 67
@bryankorourke
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68@bryankorourke
“Sick Care” Is Broken
Self Care: NEW MARKETS
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WE CAN CREATE THIS FUTURE69
@bryankorourke
ERAA NEW
OF GROWTH
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“The best way to predict the futureis to create it “ - Peter Drucker
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MOVEMENT
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Ritz Carlton Dove Mountain Tucson September 25th - 28th 201372
@bryankorourke #ANTPLUS2013
What We Don’t Tell Customers(but should)