2013 benefits of blogging
TRANSCRIPT
Social media for Expats
Social media is changing our world, how
we connect and communicate, how we do
business and how we live.
Benefits of Blogging...
• What can blogging do for you?
• Particularly suitable for expats and
internationals
• Who already blogs?
What is Blogging...
One type of social media - interactive
Short for "Weblog"
Personal or for business
Lots of different types of platforms
How to blog...
Really easy to get started
Choose a platform e.g. WordPress
Just get writing!
Images are also important
The European Mama Top 7
1. Stay in touch with family and friends
2. Expat life can be isolating
3. Constant Inspiration
4. Knowledge that is worth sharing
5. Opportunities
6. It's fun!
7. Your perspective is unique
Zestee Top 5
1. Build a business
2. An online portfolio
3. Create a community
4. Find some structure
5. Creative outlet
Tips to increase readership
Think about your categories and keywords
Network with other bloggers - online and offline
Cross promote across social media channels
Enter competitions and themed "events"
Work on a captivating layout and images
A few things to consider...
Privacy and security
Personal verses professional life
Backing up your blog
IP: Giving credit where credit is due
Some blogs to check out...
I am not a Touris Expat Blog Competition
Bloggers in the room?
Your favourite blogs?
Share your blog!
Zestee and European Mama Facebook Pages
Expatica
Online directories
Other suggestions?
Special Offer
Use the code “expaticafair” for a 10% discount on the
Zestee Social Media School via www.zestee.com
Valid until 15th November 2013