2013 event guide - tales of the cocktail · pdf filethis year’s festival has been 360...

2013 Event Guide

PUBLISHED BY

4 TaLES of THE CoCkTaIL® 2013

WelcomeWelcome to the 11th annual Tales of the Cocktail®!

Tales of the Cocktail® is the annual fundraiser for the nonprofit New orleans Culinary and Cultural Preservation Society, which grants scholarships to our industry’s frontline: bartenders.

This year’s festival has been 360 days in the making. from the moment Tales of the Cocktail® 2012 came to a close, we’ve been working to serve up a new round of events that dive deep into the constantly evolving spirits industry. The 200+ curated seminars, tasting rooms, competitions, Spirited Dinners® and more will celebrate everything that’s new and now in cocktails.

In addition to taking in the Tales of the Cocktail® events, we hope you also take some time to drink in everything New orleans has to offer, including all the food, music culture and, of course, cocktails. This is our home, and we’re so happy to share it with you for the next five days.

Now let’s get out there and drink it all in at Tales of the Cocktail® 2013.

Cheers,

ann, Paul & the Tales of the Cocktail® Team

TaLES of THE CoCkTaIL® 2013 5

Table of Contents 6 a STrEET GUIDE To NEW orLEaNS

9 rEGISTraTIoN & HIGHLIGHTS

11 SEmINarS

25 TaSTING roomS

49 ComPLImENTarY EvENTS

53 SPECIaL EvENTS

63 INvITaTIoN-oNLY EvENTS

66 2013 TaLES of THE CoCkTaIL® offICIaL CoCkTaIL rECIPE

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Tales of the Cocktail® Street Guide

to New Orleans


EvEnt vEnuEs

1 Hotel Monteleone 214 royal Street

2 Royal Sonesta Hotel 300 Bourbon Street

3 Omni Royal New Orleans 621 Saint Louis Street

4 Gallier Hall 545 Saint Charles avenue

5 Generations Hall 310 andrew Higgins Drive

6 Bombay Club 830 Conti Street

7 W Hotel New Orleans 333 Poydras Street

8 House of Blues 225 Decatur Street

9 Hyatt Regency New Orleans 601 Loyola avenue

Spirited Dinners®—various Locations

A Street Guide to New Orleans

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THe HOTel MONTeleONe lobby Tales of the Cocktail® Bookstore Bitters market

logo Shop Cocktail kingdom Pop-Up Shop

Carousel Bar

Royal Ballrooms A&B registration & Tales Shop

Royal Ballrooms C&D Tasting rooms

Queen Anne Ballroom Seminars

Bonnet Carre Room Tasting rooms

Orleans Room Lagniappe Lounge (access limited)

Bienville & Iberville Rooms Tasting rooms

la Nouvelle Orleans Ballroom Seminars

Riverview Room Seminars

Vieux Carre Room revival room (access limited)

THe ROyAl SONeSTA Irvin Mayfield’s Jazz Playhouse

evangeline A&B Tasting rooms

Fleur De lis Suite Tasting rooms

Regal Suite Tasting rooms

Grand Ballroom North Seminars

Grand Ballroom South Seminars

HOTel PARTNeRSBienville HouseW New orleansW New orleans french QuarterBourbon orleans HotelDauphine orleans Hotelomni royal orleansHotel le maraisHotel mazarin


Registration & HighlightsRegistration

tuEsday - satuRday 9:30 aM to 6:00 PMRoyal Ballrooms A & BHotel MonteleoneWill Call, Media, Presenter and Sponsor Check-In, On-Site Ticket Sales, All Package Pick-Up (Founder’s Day, Native Spirits, How to Run A Successful Bar Business presented by BarSmarts, The Vermouth Institute, and The School of Spirits with Mark Ridgwell), Raffle and Tales of the Cocktail® Shop.

new Orleans Cocktail tour

WEdnEsday - sunday 4:00 PM to 5:30 PMLobby, Hotel Monteleone; Led by Joe Gendusa; Presented by St-Germain Elderflower Liqueur; $40 There’s a reason Tales of the Cocktail® calls New Orleans home—the city’s legendary bars and bartenders helped shaped how Americans drink. Get a taste of our legendary cocktails and the history behind them on the New Orleans Cocktail Tour. Led by renowned histo-rian Joe Gendusa, this spirited romp through the French Quarter takes you to the locations where cocktail history was made as Joe shares the tall tales of how our world famous drinks came to be.

tales of the Cocktail® Bookstore by Octavia Books

tuEsday OPEns at nOOn WEdnEsday - sunday 10:00 aM to 7:00 PM Lobby, Hotel MonteleonePresented by Octavia BooksThe Tales of the Cocktail® Bookstore will serve up some of the greatest pieces of cocktail literature and the people who wrote them. Meet some of the world’s best cocktail writers, including this year’s Spirited Awards® finalists. It’s the perfect place to pick up hard-to-find books.

the Bitter Market at the Octavia Bookstore

tuEsday OPEns at nOOn WEdnEsday - sunday10:00 aM to 7:00 PM Lobby, Hotel MonteleonePresented by Amargo Chuncho Bitters from Peru, Aromatic Pimento Bitters, Basement Bitters, Bitter End Bitters, Bitter Tears, Bittered Sling, Bittermens, Bitters Old Men, Breckenridge Bitters, Dr. Elmegriab’s Bitters, El Guapo Bitters, Fee Brothers, Hawaii Bitters, Peychaud’s Bitters, Regans’ Bitters, Rx Bitters Co. and Scrappy’s Bitters Find the right bottle of bitters for any cocktail. This store will feature bitters makers from around the world bringing together the most diverse selection of bitters you’ll ever find in one place.

the Cocktail Kingdom Pop-up shop at tales of the Cocktail®

WEdnEsday - sunday9:30 aM to 6:00 PMLogo Shop, Hotel MonteleonePresented by Cocktail KingdomThis pop-up store will feature bitters makers from around the world, bringing together the most diverse selection of bitters you’ll ever find in one place. Stop by and sample almost every flavor of bitters imaginable and add a little something to your next cocktail.

Live streaming from nOLa.comLook for this logo to see when events will be live-streaming via NOLA.com, then join us online!


Seminars WEdnEsday, JuLy 1710:00 aM to 11:30 aM

School of Spirits: Gin—A Product of the Marketeer or Tastemaker?La Nouvelle Ballroom, Hotel MonteleoneLed by Mark Ridgwell Transform from bartenders to tastemakers by learning about gin’s contribution to social history and understanding what’s in the bottle. Those who complete the series will receive certification from Tales of the Cocktail® and Taste and Flavour®.

American Whiskey’s Evolving IdentityQueen Anne Ballroom, Hotel MonteleoneLed by Paul Clarke with Dave Pickerell and Chip TatePresented by Angel’s Envy and Middle West SpiritsExplore some notable spirits coming from American distillers, gain a richer under-standing of the whiskies being made in the U.S. and learn from the venerable whiskies from Kentucky.

Part 1: How to Run a Successful Bar BusinessRiverview Room, Hotel MonteleoneLed by Philip Duff with Dale DeGroff, Jack-son Cannon, Alba Huerta and Cedd MosesPresented by BarSmartsMany bartenders dream of opening their own bar, but only a handful do. “How To Run a Successful Bar” will be presented again during the 2013 Professional Series at Tales of the Cocktail®.

10:30 aM to 12:00 PM

The Art and Philosophy of HospitalityGrand Ballroom North, Royal SonestaLed by Jacob Briars and Ludovic Miazga with Colin Field, Zdenek Kastanek and Alex KratenaPresented by Grey GooseDiscover the secrets of the finest bars, as well as lessons from the great hotels, restaurants and other service industries. Learn how to create a philosophy of hospitality, how to build a culture of excel-lence and how to exceed expectations of your guests.

Stepping Out From Behind The BarGrand Ballroom South, Royal SonestaLed by Audrey Fort with Paolo Domeneghetti, Darcy O’Neil and Gary Regan Presented by June LiqueurLiquor ambassadorship is a logical next step for a bartender—but what’s the next step? Learn about the spirits business—what it is, where the good jobs are, what the good jobs are, how to get them, and how to keep moving up, job after job.

12:30 PM to 2:00 PM

Why Rye?La Nouvelle Ballroom, Hotel MonteleoneLed by Claire Smith with Nicole Austin and Allen KatzPresented by Belvedere VodkaToday we drink an abundance of light and dark spirits, yet few have rye at their

base. This panel will explore rye in all its glory, including the first public tasting of New York Distilling’s aging rye whiskey, the first public tasting of Belvedere’s secret experiment, and a live distilling of rye whiskey and rye vodka for analysis.

The Pineapple: A Symbol of HospitalityQueen Anne Ballroom, Hotel MonteleoneLed by Dean Callan with Jake BurgerPresented by Monkey Shoulder WhiskySince the first tribesman fought his way through the jungle of the Amazon and stumbled across a pineapple, humans have been obsessed with this fruit. From its historical rise to the top of the social food chain to its cultural demise at the hands of the canned food industry, we will taste our way through some of the most broadly influential drinks ever created as well as some gems that need to be shared more often.

Part 2: How to Run a Successful Bar BusinessRiverview Room, Hotel MonteleoneLed by Philip Duff with Andy Seymour, Sean Muldoon, Tad Carducci, Aidan Demarest and Jackson CannonPresented by BarSmartsMany bartenders dream of opening their own bar, but only a handful do. “How To Run a Successful Bar” will be presented again during the 2013 Professional Series at Tales of the Cocktail®.

redeem your exclusive Tales of the Cocktail® subscription savings at imbibemagazine.com/tales.

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Best Cold-Brew Coffees Homemade Cassis liqueur CHerry CoCktails

Summer’s

Best Smashes

Picnic-Ready

Sparkling Wines

Destination

Martinique

The Summer of Mead

2013 Summer Drinks Guide

Club Soda TaSTe TeST beer-Spiked MuSTard Finding The beST Jigger

Easy Homemade

SodasA New Orleans Cocktail TourAmerica’s Best

Cream Ales

A 4-ingredient Challenge

Simple Cocktails


1:00 PM to 2:30 PM

The World of Flavor ExtractsGrand Ballroom North, Royal SonestaLed by David Cid with Liv BaderPresented by Bacardi RumExplore the process of flavor extraction techniques from small to large-scale applications and what makes extracts work in spirits and cocktails. Also look at two of the most common flavors sought by brands and bartenders: citrus and vanilla.

Airport BarsGrand Ballroom South,

Royal SonestaLed by Charlotte Voisey with Jacob Briars and Doug Draper Presented by Bombay Sapphire, Hendrick’s Gin, Grey Goose, Noilly Prat, Tullamore DewWhy are airport bars notoriously bad? Hear about the 10 worst airport bar stories of all time; 10 things we can do to get a better cocktail at an airport; and the 10 best examples of great airport bars. Guests will receive a TSA-proof in-flight cocktail-making kit.

3:00 PM to 4:30 PM

Midnight In Paris: Cocktails of the Lost GenerationQueen Anne Ballroom, Hotel MonteleoneLed by Philip Greene with Alexandre GabrielPresented by Cognac Ferrand, Papa’s Pilar Rum and Pierre Ferrand Dry CuracaoIn the 1920s, luminaries populated Paris cafés, nightclubs, salons and saloons, the

latter of which were often run by many legendary bartenders of the day. Taste what the Left Bank denizens were imbib-ing in Paris of the ‘20s.

Part 3: How to Run a Successful Bar BusinessRiverview Room, Hotel MonteleoneLed by Philip Duff with Andy Seymour, Stephanie Schneider, Francis Schott, Erick Castro and Jackson CannonPresented by BarSmartsMany bartenders dream about opening their own bar, but only a handful do. “How To Run a Successful Bar” will be presented again during the 2013 Profes-sional Series at Tales of the Cocktail®.

3:30 PM to 5:00 PM

PaleococktailsGrand Ballroom North, Royal SonestaLed by Derek Brown with Dr. Rodolfo Fernandez, Dan M Healan, Don Lee, Dr. Patrick McGovern and David SuroPresented by London No. 1 GinMixed drinks were discovered as early as 7,000 BCE in China containing rice wine, botanicals, honey and fruit. Discover the earliest alcoholic beverages, who mixed them and how they contributed to some of humanity’s greatest achievements.

Rise of the Zombie: Tiki’s Deadly DrinkGrand Ballroom South, Royal SonestaLed by Jeff Berry with Ian Burrell, Stephen RemsbergPresented by Diplomatico RumFrom the end of Prohibition to the dawn of Disco, the Zombie was the world’s

most famous drink. Donn Beach kept his original recipe secret—and when Jeff Berry finally found it, it was in code! Learn why this drink was the toast of Hol-lywood and hear how the recipe’s code was cracked.

thuRsday, JuLy 18

10:00 aM to 11:30 aM

School of Spirits: Vodka—Spirit for Fashionistas or Tastemakers?La Nouvelle Ballroom, Hotel MonteleoneLed by Mark RidgwellDiscover how to transform your vodka service from fashion statements in need of constant innovation and re-invention to sustainable choices for the discerning drinker. Those that complete the series will receive official certification from Tales of the Cocktail® and Taste and Flavour®

Lowcountry CocktailsQueen Anne Ballroom, Hotel MonteleoneLed by Charlotte Voisey with Melissa Calabro, Patrick Emerson, David Higgins, Evan Powell and Jim RyanPresented by William Grant & SonsNow firmly on the culinary map, Charles-ton deserves its turn in the mixological spotlight. Explore the epicurean resources of the South, look at Charleston’s mo-ments in the development of cocktail culture and celebrate the current talent of the town.

Seminars

Seminars


Frozen Aristocracy: The History of IceRiverview Room, Hotel MonteleoneLed by Bobby Heugel with Alba HuertaThe history of ice is a tale of wealth, sex, espionage, violence and cocktails. While modern bartenders freely debate the merits of density and shape today, ice was once the ultimate symbol of wealth in the South and a targeted commodity during the Civil War.

10:30 aM to 12:00 PM

Modifiers: Eternal Life For CocktailsGrand Ballroom North, Royal SonestaLed by Philip Duff with Alexandre Gabriel, Erik Lorincz, Joaquin Simo and David WondrichPresented by Pierre Ferrand Dry CuracaoFrom Margaritas to Toreadors, twisting classic cocktails by varying a single modi-fier means we are still drinking cocktails with the DNA of classics. Modifying a classic takes skill—explore the role modifiers play in ensuring great classic cocktails never die!

A Cook Walks Into a BarGrand Ballroom South,

Royal SonestaLed by Andrew Bohrer with Chef Neil RobertsonPresented by Presented by Haus Alpenz, Herradura Tequila and VitaMixWhat techniques does a cook have to teach a bartender? Explore different types of acidity, how different liqueurs offer dif-ferent sweetness, how produce changes seasonally, and the difference between flavor and aroma. You’ll master the fresh sheet, the meat slicer and the blender.

12:30 PM to 2:00 PM

Advanced Sherry: Secrets, Lies & SoleraLa Nouvelle Ballroom, Hotel MonteleoneLed by Camper EnglishPresented by Botran Rum, Sandeman and Williams & HumbertDelve into the production parameters and secrets of sherry. Examine aging practices and explore the terroir of different sherries. Learn about a few com-monly told fibs and shortcuts in sherry production, as well as hard-to-find anada sherries, non-solera vintage-dated sher-ries, and unfiltered “en rama” selections. Finally, explore sherry in cocktails.

Digging into the Roots of TequilaQueen Anne Ballroom, Hotel MonteleoneLed by Elayne Duff with Enrique De Colsa, Miguel Cedeño Cruz, Don Lee and Amy StewartPresented by Don Julio TequilaDig into the roots of tequila! Learn how agave is grown and how it affects the final product; compare distillates from Mexico’s tequila-producing regions; hear insights from industry experts; investigate horticulture methods; and examine how the distiller’s craftsmanship is similar to the bartender’s creative process.

The Team Equation: How To Build a Family Instead of Hiring a StaffRiverview Room, Hotel MonteleoneLed by Dushan Zaric with Simon Ford and Jim MeehanPresented by Stolichnaya VodkaJoin Dushan Zaric in identifying the real reason for a successful restaurant or

bar—the service team. Learn how to build the tribal relationship within the service staff; hire the right people; retain staff; and build a team that builds your bar’s personality. This is a recom-mended follow-up workshop to last year’s “From Cocktail Napkin to Cocktail Bar” seminar.

1:00 PM to 2:30 PM

Simplexity: Complex SimplicityGrand Ballroom North, Royal SonestaLed by Claire Smith with Jeffrey Kluger and Tristan StephensonPresented by Belvedere VodkaWhat makes a cocktail simple? Learn how we often mistake immensity for complex-ity and subtlety for simplicity, and how you can turn simple ideas into beautiful, complex and powerful concepts.

Part 1: The Vermouth InstituteGrand Ballroom South, Royal SonestaLed by Philip Duff with Jared Brown, Martin Doudoroff, Audrey Fort, Giuseppe Gallo, Neil Kopplin, Alex Kratena, Franky Marshall, Agostino Perrone and Eric SeedPresented by La Quintinye Vermouth, Martini & RossiYou may know enough about vermouth to get by, but do you know enough to get ahead? Come to the Vermouth Institute, only the second-ever curated series of three seminars at Tales! At the end of these three seminars, you’ll receive the Certificate of Membership of the Institute of Vermouth.

Seminars


3:00 PM to 4:30 PM

Oxidation: The Good & The BadQueen Anne Ballroom, Hotel MonteleoneLed by Darcy O’Neil with Alex VelezPresented by Haus AlpenzUnderstanding how oxidation works can add another tool to a drink mixer’s toolbox and improve aged cocktails and open up new areas for drink development. Explore methods of oxidation and how they can be used to create unique drinks.

The WED Talks: ThursdayRiverview Room, Hotel MonteleoneLed by Philip Duff with Dave Broom, Andy Gemmell and Neyah WhiteInspired by the TED talks, welcome to WED Talks: Whisky, Entertainment, Develop-ment! Talks will be no longer than 15 min-utes each. Topics include Getting Scots To Drink Whisky; Japan & The Water Highball; The Importance of Good Wood; Growing a Distillery from Scratch; The Botanical His-tory of Whisky; and The Whisky Sour.

3:30 PM to 5:00 PM

The Savoy’s Green Fairy Secrets RevealedGrand Ballroom North, Royal SonestaLed by Alan Moss with Ricky Gomez and Erik LorinczPresented by Drinkupny.com, Pernod Absinthe and Plymouth GinHarry Craddock’s role in keeping old cock-tails alive and creating new ones is undis-puted. Lesser-known is his role in keeping absinthe alive. See how the Savoy’s traditions are maintained and adapted using Craddock’s absinthe cocktails.

Lucrative LibationsGrand Ballroom South, Royal SonestaLed by Cameron Bogue with Ryan MagarianPresented by DiageoLearn how to implement a cost-effective cocktail program into start-up and existing beverage programs. Find solutions to im-plementing a world-class “fresh” beverage program in everything from single-store ventures to multi-unit operations.

FRiday, JuLy 19

10:00 aM to 11:30 aM

School of Spirits: Scotch—A Spirit Full of Baggage or Taste?La Nouvelle Ballroom, Hotel MonteleoneLed by Mark RidgwellDiscover the product realities of Scotch and equip yourself to make informed rec-ommendations that encourage trial and deliver reward. Those that complete the series will receive certification from Tales of the Cocktail® and Taste and Flavour®

Grape’s Great Leap Toward ImmortalityQueen Anne Ballroom, Hotel MonteleoneJason Wilson with Florence Castarède, Audrey Fort, Charles de Bournet Marnier Lapostolle, Duggan McDonnell and May Matta-AliahPresented by G’Vine Gin and Kappa PiscoGrape-based spirits may be the most underrated, underutilized bar ingredient. With so many developments surrounding grape-based spirits, there’s no better time to discuss the role of grapes in spirits.

Usquebaugh! A Radical Spin on ScotchRiverview Room, Hotel MonteleoneLed by Dave Broom with Ryan Chetiyawardana, Stephen MarshallPresented by Dewar’sDiscover how the world’s most complex aged spirit has been used and enjoyed for more than 600 years. Dave Broom will be talking, Stephen Marshall will spin tunes and Ryan Cheti will shake and stir drinks that show whisky’s forgotten history.

10:30 aM to 12:00 PM

An Apple a Day Keeps the Drinker at PlayGrand Ballroom North, Royal SonestaLed by Jacob Briars with Colin Field and Sebastian ReaburnPresented by Boulard VSOP, Laird’s Applejack, Lecompte 5yr, Pere Magloire VSOP and Spirit FranceExplore cider’s history and how its use in cocktails can elevate any tipple. Discover how apple juice and the acids in the fruit lift drinks from the mundane and help cure a hangover. And discover how almost any brandy drink tastes better with Calvados.

Grow Your Own: Successful Bar GardensGrand Ballroom South, Royal SonestaLed by Amy Stewart with Susan MorrisonPresented by Pages and LuxardoChefs have been growing their own ingredients for years—but what about bartenders? This is the master class for growing your own.

Seminars


12:30 PM to 2:00 PM

Fun with HydrocolloidsLa Nouvelle Ballroom, Hotel MonteleoneLed by Douglass Miller with Cheryl StanleyLearn how bartenders can easily incorpo-rate the use of hydrocolloids in cocktails. The demo will focus on how versatile hy-drocolloids are and show different uses for them behind the bar. The cocktails served will utilize the techniques talked about.

Agave Amigos: A Rare Agave Spirit TastingQueen Anne Ballroom, Hotel MonteleoneLed by Misty Kalkofen with Marco A Ochoa Cortes, Pedro Jiménez Gurría and David SuroPresented by Tequila Interchange ProjectLearn about some lesser-known agave distillates. Along with a tasting tour of Mexico, learn about the history, culture and tradition of agave distillates in Mexico and consider the current challenges faced by artisanal producers due to the intro-duction of big business and legislation.

Buzz ManagementRiverview Room, Hotel MonteleoneLed by Darcy O’NeilA good bartender knows when to put the brakes on a fast-drinking guest, but successful bar owners also know that a steady stream of drinks need to flow to remain a viable business. This session will expand the low-alcohol drink repertoire of bartenders, allowing them to better serve guests.

1:00 PM to 2:30 PM

Hey, Good-LookingGrand Ballroom North, Royal SonestaLed by Francesco LaFranconi and Charlotte VoiseyPresented by William Grant & SonsAroma is often under-played in cocktails, yet the final flourish can drastically improve the drinking experience. From the history of the cocktail umbrella to the simple delights of a lemon twist, we’ll explore the possibili-ties and duties of the cocktail garnish.

Part 2: The Vermouth InstituteGrand Ballroom South, Royal SonestaLed by Philip Duff with Jared Brown, Martin Doudoroff, Audrey Fort, Giuseppe Gallo, Neil Kopplin, Alex Kratena, Franky Marshall, Agostino Perrone and Eric SeedPresented by La Quintinye Vermouth and Martini & RossiYou may know enough about vermouth to get by, but do you know enough to get ahead? Come to the Vermouth Institute, only the second-ever curated series of three seminars at Tales! At the end of these three seminars, you’ll receive the Certificate of Membership of the Institute of Vermouth.

3:00 PM to 4:30 PM

When American Bartenders Invaded CubaQueen Anne Ballroom, Hotel MonteleoneLed by Jared BrownPresented by Bacardi RumJared Brown has traveled extensively through Havana over the past six years,

documenting its bars and the people who worked in them during the golden age of Cuban cocktails. He’ll present his find-ings in words, pictures and drink of this American invasion of Cuba.

The WED Talks-FridayRiverview Room, Hotel MonteleoneLed by Philip Duff with Gable Erenzo, Ralph Erenzo and Gary ReganInspired by the popular TED talks, welcome to WED Talks: Whisky, Enter-tainment, Development! All talks will be coached and curated by Philip Duff and will be no longer than 15 minutes each. Topics will include Getting Scots To Drink Whisky; Japan & The Water Highball; The Importance of Good Wood; Growing a Distillery from Scratch; The Botanical History of Whisky; and The Whisky Sour.

3:30 PM to 5:00 PM

Water World: Water in Spirits and DrinksGrand Ballroom North, Royal SonestaLed by Camper EnglishPresented by Bowmore Single Malt Scotch Whisky and PerrierLearn about water in distillation and the purified water used to dilute spirits to bottle strength, plus explore the types of filtration used to clean water in industrial settings. Follow as water turns into ice and learn what causes clouding. Then study water used in drinks. Finally, examine carbonated water, both in nature and in bottles.

Seminars


How Bars Spend Your Hard-Earned Money

Grand Ballroom South, Royal SonestaLed by Bobby HeugelThat $9 cocktail doesn’t go far when there’s bar rent, booze, juice, taxes and toilet paper to pay for. This seminar is for consumers and pros to discuss the how and why of bar margins and expenses.

satuRday, JuLy 20

10:00 aM to 11:30 aM

School of Spirits: American—In Fashion Yes, but a Match for Scotch?La Nouvelle Ballroom, Hotel MonteleoneLed by Mark RidgwellLearn why American whisk(e)y has no reason to feel inferior to Scotch and how the product realities, unique to American whiskey, can turn today’s fashion choice into tomorrow’s informed habit. Those that complete the series will receive official certification from Tales of the Cocktail® and Taste and Flavour®.

The Tender Topic of TerroirQueen Anne Ballroom, Hotel MonteleoneLed by Paul Clarke and Ed Hamilton with Alexandre Gabriel and Bobby HeugelPresented by Cognac Ferrand and St. George SpiritsLook at raw materials, such as agave, sugarcane and grapes, and explore how their essential characters are carried over—or forever lost—through fermenta-

tion, distillation and aging. You’ll taste spirits that are evocative of the places where the raw materials are sourced.

60 Ideas in 60 minutesRiverview Room, Hotel MonteleoneLed by Jamie Evans with Jackson Cannon, Laura Cullen, Charles Joly, Sean Kenyon, Theresa Paopao and Paul G. TuennermanPresented by Oxley GinHear from some of the top bartenders about their secrets and tips on service, etiquette, experience, bar programs, ice programs and design to ensure that you are on the correct path to becoming your own success story. In 60 minutes, you’ll hear 60 creative and honest essentials to put you in charge of your own destiny.

10:30 aM to 12:00 PM

Charles H Baker: Guide to Latin AmericaGrand Ballroom North, Royal SonestaLed by Jacob Briars with David Cordoba, St John Frizell and Johnny SchulerPresented by Bacardi Rum and Pisco PortonWhen Charles H Baker’s guide to the food, drinks and drinkers of Latin America and the Caribbean was published in 1951, many of the ingredients and flavors were little-known outside the region, but now we have ready access to both the local spirits and fruits. Baker may be gone, but his drinks and anecdotes will be brought to life in this session.

From Oak to Smoke: The Ultimate SeminarGrand Ballroom South, Royal SonestaLed by Alban Petiteaux with Audrey Fort, Ben Jones and Dave PickerellPresented by Excellia Tequila, Hudson Whiskey, Rhum JMLearn about whether barrels should be shipped empty, full or broken-down; why oak is not the same in Portugal as in France; why Oregon has its own strain of oak; and why everything is being aged in barrels these days.

12:30 PM to 2:00 PM

Global Warning: Spirits & Climate ChangeLa Nouvelle Ballroom, Hotel MonteleoneLed by Wayne Curtis with Michael Blum, Dave Pickerell and Lorena VasquezPresented by Zacapa RumDistillers are starting to pay attention to the potential impact of climate change on spir-its. We’ll look at what’s known and where we’re headed. You’ll taste spirits aged at varied temperatures to see how just a few degrees can make a big difference.

Bottled Carbonated Cocktails for BarsQueen Anne Ballroom, Hotel MonteleoneLed by Evan Wallace with Kyle Ford and Solomon SiegelPresented by CointreauLearn about new methods and tools for batch-carbonating a cocktail and bottling it under counter pressure, with no loss of carbonation. Learn how to batch up to 10 gallons of cocktail, carbonate it, and bottle it with any desired level of carbonation.

Seminars


Barking Up the Right TreeRiverview Room, Hotel MonteleoneLed by Amy StewartPresented by St. George SpiritsWhile we celebrate the herbs, fruit, seeds, and nuts that flavor liqueurs, bitters, and spirits, the contributions of tree bark and resin are often overlooked or misunder-stood. Join author Amy Stewart for an appreciation of a dozen trees whose role in cocktail history may surprise you.

1:00 PM to 2:30 PM

European Rums Uncovered: What’s the StoryGrand Ballroom North, Royal SonestaLed by Ian Burrell with Alexandre Gabriel and Richard SealePresented by Banks 5 Island Rum, Dos Maderas Rum and Plantation RumIan Burrell will take you through a tasting of some of the more notable European rums on sale in the U.S., plus a few exclusive rums for seminar attendees.

Part 3: The Vermouth InstituteGrand Ballroom South, Royal SonestaLed by Philip Duff with Jared Brown, Martin Doudoroff, Audrey Fort, Giuseppe Gallo, Neil Kopplin, Alex Kratena, Franky Marshall, Agostino Perrone and Eric SeedPresented by La Quintinye Vermouth, Martini & RossiYou may know enough about vermouth to get by, but do you know enough to get ahead? Come to the Vermouth Institute, only the second curated series of three seminars at Tales! At the end of these

three seminars, you’ll be expert in every aspect of this essential cocktail ingredient and will receive the Certificate of Mem-bership of the Institute of Vermouth.

3:00 PM to 4:30 PM

I Love...I Hate...BIG BRANDSLa Nouvelle Ballroom, Hotel MonteleoneLed by Claire Smith with Jacques Bezuidenhout, Jacob Briars, Robert Cameron, Erick Castro, Simon Ford and Angus WinchesterPresented by Belvedere VodkaWorking for a big brand can often feel like having bad breath. What is it about the big brands that turn us off so much? Join this illustrious panel as they pit Love against Hate, Niche against Mass, David against Goliath.

The Dark Ages: Mixology, 1967-1988Queen Anne Ballroom, Hotel MonteleoneLed by David Wondrich with Jeff BerryPresented by GallianoThe years between the death of tiki and the revival of the cocktail saw an impres-sive burst of creativity behind the bar, but not all good. Join David Wondrich and Jeff Berry as they trace a path through this culinary minefield.

The Column Still: Pretty on the InsideRiverview Room, Hotel MonteleoneLed by Camper English with Liza Cordero, John Jeffrey and Kevin CurtisPresented by Death’s Door Spirits, Don Q Rum, Michter’s Whiskey

Get a deeper understanding of the inner workings of column stills and learn about

the original column still design and the differences between today’s models, shapes and sizes. You’ll also learn about the different ways column stills are used in spirits.

3:30 PM to 5:00 PM

Low-Octane LibationsGrand Ballroom North, Royal SonestaLed by Kara Newman with Greg Best, Amanda Boccato, Kirk Estopinal and Joaquin SimoPresented by Cocchi Americano, Lillet and Pineau des CharentesLearn why Atlanta’s bartenders needed to invent their own low-octane “Suppres-sor” cocktail category and how to create a kick-ass cocktail lineup—when you don’t have a full liquor license. Also find out what happens when you build a world-class bar around cobblers and other historic aperitif cocktails, and sample drinks that embody the best of the low-octane revolution.

Beyond the Coupe: Glassware in BarsGrand Ballroom South, Royal SonestaLed by Ivy Mix with Mara Lee, Robin Mix and Jim RyanPresented by Cardinal Spirits and Hendrick’s GinThis is an age when bartenders worry about even the slightest difference of measurement in a cocktail. But what about the vessels that house these drinks? We’ll explore the evolution of glassware, different social connotations of glassware, and the question of which came first: the cocktail or the glass?


Tasting RoomstuEsday, JuLy 16

2:00 PM to 4:00 PM

Warm Welcome With Fonseca BIN 27Lobby, Hotel Monteleone Presented by FonsecaKick off Tales with a charming retro tradi-tion! Join Fonseca BIN 27 and the #BIN-27Girls for punch and cookies. Try BIN 27 neat or in a classic Ruby Port Punch created by David Wondrich—paired with chocolate chip cookies baked by Jacques Torres.

2:30 PM to 4:00 PM

Texas Tailgate PartyStreet Side, Hotel Monteleone Presented by TexasWhat great event would be complete without a Tailgate Party to kick it off? The Lonestar State is sending its finest to throw the Texas Tailgate Party. Upscale cocktails with a parking-lot vibe and “Head to Tail” street food will make this a great way to help kick off Tales 2013.

3:00 PM to 6:00 PM

BarSmarts Reunion PartyPool Side, Hotel MonteleonePresented by BarSmartsIf you’re in NOLA and you’re a BarSmarts grad, join your favorite Pernod Ricardians, the BAR, LLC guys and other industry luminaries for a poolside cocktail party. Swing by for great food, drinks and stories. And be sure to always drink responsibly.

5:30 PM to 7:30 PM

The Taste of Islay: Bowmore, Bivalves and BlindfoldsArnaud’s, 813 Bienville AvenuePresented by Bowmore Single Malt Scotch WhiskyJourney to Bowmore without leaving New Orleans. See how water changes whisky, smell the peat smoke that gently dries Bow-more’s malted barley and taste Bowmore alongside oysters. Then do a blind tasting with Master of Malts Iain McCallum. You’ll taste Bowmore 12 Year Old, 15 Year Old “Darkest”, 18 Year Old, Dorus Mor and a few surprises from the No. 1 Vaults.

6:00 PM to 7:30 PM

A Southern Tailgate Kick-Off With BulleitStreet Side-Iberville Street, Hotel MonteleonePresented by Bulleit BourbonJoin Bulleit as we kick-off Tales and celebrate the southern art of tailgating with our custom Woody Trailer. Hawthorn Beverage Group will craft unique twists on classic tailgating cocktails featuring Bulleit Bourbon, Bulleit Rye and Bulleit 10.

6:00 PM to 7:30 PM

Ole Smoky Moonshine Tasting RoomStreet Side-Bienville Street, Hotel MonteleonePresented by Ole Smoky MoonshineJoin Ole Smoky Master Distiller Justin King in exploring the flavors of Tennessee

moonshine. Start with Ole Smoky’s Original 100-proof Moonshine, an unaged corn whiskey. Then try a cocktail featuring Ole Smoky White Lightnin’™, a smooth grain neutral spirit. Continue with Moonshine Cherries™, and taste Ole Smoky’s Apple Pie™, Peach ™ and Blackberry™ fla-vored moonshine. Enjoy a cocktail with Ole Smoky, Tennessee’s first legal moonshine!

WEdnEsday JuLy 17

8:30 aM to 10:30 aM

Absolut Bloody BarMezzanine, Hotel MonteleonePresented by Absolut VodkaAbsolut Vodka gives you the Bloody Mary, faithful friend of those cocktail connoisseurs who stop for no man. Have one. Have two. Indulge in the fixings … and then get out there and seize the day! More cocktails await.

10:30 aM to 12:00 PM

Worldwide Exclusive—The first Ile de Ré Cognac from CAMUSBonnet Carre Room, Hotel MonteleonePresented by CAMUS CognacCAMUS Cognac is celebrating the 150th anniversary of Cognac-making and intro-ducing the redesigned Elegance range. CAMUS’ three maritime-induced offerings will be poured. Experience this innovative selection of naturally iodine-rich and lively eaux-de-vie—a worldwide exclusive.

Tasting Rooms


New Vermouth Tasting RoomIberville & Bienville Ballrooms, Hotel MonteleonePresented by Atsby, Cana’s Feast, Hammer & Tongs, Imbue Vermouth, Ransom Wine Co. & Distillery, Regal Rogue, Uncouth and VYAOver the last four years, few categories have created more buzz or controversy than New Vermouth. For the first time, nine producers are coming together to introduce you to the simple yet elegant formula of new vermouth.

The Authentic Appalachian Moonshine ExperienceRoyal Ballrooms C & D, Hotel MonteleonePresented by Ole Smoky MoonshineTake a trip into the heart of Appalachia with Ole Smoky Tennessee Moonshine. Taste our authentic Original 100-proof Moonshine. We’ll also have Moonshine Cherries™, Apple Pie™, Peach ™ and Blackberry™ flavored moonshine. Master Distiller Justin King will be serving Ole Smoky’s award-winning Apple Pie™ Moonshine. Enjoy the delicious heritage of Ole Smoky Tennessee Moonshine.

12:00 PM to 1:30 PM

1883-Routin Flavor With a Spin on a Mai TaiSnack Stand in the Lobby, Hotel MonteleonePresented by “1883” SyrupsDiscover what happens when natural “1883” syrups from the French Alps mix with Old New Orleans Rum to make the perfect cocktail.

1:00 PM to 2:30 PM

The Sandeman Don CrawlLocation listed at talesofthecocktail.comPresented by SandemanJoin George Sandeman for a bar crawl through the French Quarter with hundreds of black-caped Dons. Enjoy Sandeman Porto cocktails as unique as each hosting New Orleans bar and discover the secrets of the Don at each stop. Uncover the mys-tery of why he is “Famous for Pleasure.”

2:00 PM to 3:30 PM

Caribbean Ice-Cream Float Snack Stand in the Lobby, Hotel MonteleonePresented by El Dorado Rum & Barritt’s Ginger BeerWhat’s better than an ice-cream float on a summer day? El Dorado’s version: pis-tachio ice cream with Barritt’s Bermuda Stone Ginger Beer and, of course, El Dorado’s Spiced Rum!

2:30 PM to 4:00 PM

World Tour of Single MaltsBonnet Carre Room, Hotel MonteleonePresented by Amrut Distilleries, Glenglassaugh, PVI Global, Stalk & Barrel Canadian Single Malt, Sullivans Cove and The English Whisky Co.Visit and sample Amrut Single Malts. Enjoy stalk and barrel from Canada. Take a trip to Tasmania and taste Sullivans Cove. Cross the pond for a dram of English Whisky Classic Single Malt. Then head to Scotland and enjoy whisky from Glenglassaugh. All of the single malts will

be served neat and in a traditional whisky cocktail. Plus, sample food inspired by the countries you’ll visit.

Becherovka Tasting RoomIberville & Bienville Ballrooms, Hotel MonteleonePresented by BecherovkaCelebrate the Bohemian way of life through Becherovka! We will have four mixologists from around the U.S. bringing Becherovka libations to life as we dance to bohemian beats.

Global Launch of Louisiana’s Own BAYOU RUM!Royal Ballrooms C & D, Hotel MonteleonePresented by Louisiana SpiritsSample cocktails made with Silver Bayou Rum and Spiced Bayou Rum. You’ll also touch, taste and see the finest raw materials available, and swap rum stories with Billy Patout from M.A. Patout & Sons. The first 200 people in the door will pick up a signed Bayou Rum Swamp Survival package. You’ll need it to prepare to pet the alligator, hold baby gators, blow your duck call, grab a bite and, most impor-tantly, enjoy some Bayou Rum!

3:00 PM to 4:30 PM

Mandarine Napoleon Imperial Battle of the Sexes at the Napoleon HouseThe Napoleon House, 500 Chartres StreetPresented by Mandarine NapoleonMandarine Napoleon brings you the battle of all battles, man Vs. woman. Three male and female bartenders will

Tasting Rooms


be paired against each other to create signature Mandarine Napoleon cocktails, and you will determine their fate. At the end, one sex will be named the winner and hailed as the conquerors.

3:00 PM to 6:00 PMMe and Julio Down in NOLAStreet Side, Hotel MonteleonePresented by Tequila Don JulioTequila Don Julio invites you to kick off Tales in true NOLA style. Enjoy Cajun fare with a hint of a Mexican twist by a famed local culinary established along with specialty Don Julio drinks crafted by some of the country’s finest bartenders. As you sip and eat in style, you will also have the pleasure of listening to local jazz.

3:30 PM to 5:30 PM

Celebrating 150 Years With CAMUS Cognac Mezzanine, Hotel MonteleonePresented by Camus CognacCelebrate CAMUS Cognac’s 150th an-niversary and be among the first to see the brand’s redesigned Elegance range. Indulge in aromatic and fruit-driven Cognacs, straight or in cocktails.

4:00 PM to 5:30 PM

The Perfect Happy HourSnack Stand in the Lobby, Hotel MonteleonePresented by Perfect PuréeLet The Perfect Purée of Napa Valley settle you into The Big Easy with an explo-ration of flavors—delectable libations and perfectly paired bites.

4:00 PM to 7:00 PM

Disaronno HotelHotel Mazarin, 730 Bienville StreetPresented by DisaronnoDisaronno brings fun back to bartending at the Disaronno Hotel. From classic to fruity, enjoy the versatility of Disaronno. Mixologists will be pouring creative libations, perfectly paired bites, and live music will make for an exciting atmosphere.

4:30 PM to 6:00 PM

George Dickel: Raising the BarThe Parish at House of Blues, 225 Decatur StreetPresented by George DickelThree bars will be serving hand-crafted cocktails featuring Dickel No. 8, Dickel No. 12 and the recently launched Dickel Rye. And master craftsman Jimmy DiResta will be building a George Dickel bar from the ground up, with the completed bar being donated to Tales of the Cocktail®. There will be plenty of Tennessee-inspired cuisine and slow-cooked Memphis BBQ.

Aperitivo ItalianoFleur de Lis Ballroom, Royal SonestaPresented by Spirit of ItalyEngage in a Venetian Carnevale experi-ence with the family-owned Italian amari and liqueur producers of The Spirit of Italy. World-renowned Italian mixologists will prepare aperitivi cocktails featuring Amaro Lucano, Luxardo, Moccia, Nardini, Pallini, Toschi, Varnelli and Cocchi.

5:00 PM to 7:00 PM

The Whiskey LuauPoolside, Hotel MonteleonePresented by Bardstown Barrel SelectionsThe Whiskey Luau is a whimsical take on tropical drinks and entertainment featur-ing drinks crafted with a whiskey base. Bardstown Barrel Selection’s whiskeys will be featured, including Redemption Rye, Redemption High Rye Bourbon, Temptation Bourbon, Riverboat Rye and Cornstar White Whiskey.

3rd Annual VIVA SANGRITA!! VIVA TEQUILA OCHO!! National Finalsd.b.a., 618 Frenchmen StreetPresented by Tequila OchoNational finalists will be competing for a trip to Mexico to experience the La Altena distillery. Tomas Estes will be on hand with an all-star cast of judges. Cast your vote as the audience rankings factor into the final winner. There will be the epic Taceaux Loceaux Taco truck to feed y’all, more Tequila Ocho than you can shake a stick at and a ton of cold beer.

Tasting Rooms


12:00 aM to 2:00 aM

Cointreau Rickey Moonlight Garden SoiréeLocation listed at talesofthecocktail.comPresented by CointreauAt the magical hour of midnight, when the night is warm and the magnolias are in bloom, join Alfred Cointreau as he hosts a unique Cointreau moonlight garden soirée. The sultry street of New Orleans will be transformed into a luscious and captivat-ing garden that will immerse you into the world of Cointreau. Mix and mingle at this moonlight garden soirée while sipping refreshing Cointreau Rickey creations.

Talking Turkey on Bourbon StreetLocation listed at talesofthecocktail.comPresented by Wild TurkeyJoin Associate Distiller Eddie Russell on Bourbon Street for a taste of Wild Turkey. On Wednesday evening after a long day of festivities, we’ll be pouring Wild Turkey Bourbon, and Eddie will also be sharing turkey sandwiches for late-night snacking.

thuRsday, JuLy 18

8:30 aM to 10:30 aM


42Below Coffee BarCriollo Bar, Hotel MonteleonePresented by 42Below VodkaGet your caffeine fix at the 42 Below Coffee Cart. We’ll be pouring espresso and coffee with the New Orleans Coffee Exchange. If you need something a little stronger, start your morning properly with Espresso Martinis and our signature Flat White cocktail.

10:30 aM to 12:00 PM

Jupiter Olympus Hopped-Up Bloody Mary CartCorner of Bienville and Royal StreetPresented by HOPHEAD VodkaHOPHEAD Vodka and Jupiter Olympus are teaming up to bring thirsty (and groggy) TOTCers a San Francisco eye opener. The Jupiter Olympus team will be serving Bloody Marys out of a converted hot dog cart outside the Hotel Monteleone—avail-able in three flavors inspired by San Francisco neighborhoods: Chinatown, North Beach and the Mission.

Hood River Distillers Presents the Absinthe LoungeBonnet Carre Room, Hotel MonteleonePresented by Lucid AbsintheStop in for a cocktail or two, as Hood River Distillers celebrates their recent acquisition, Lucid Absinthe Supérieure. Always handcrafted and never containing synthetic dyes or additives, Lucid set a standard for quality in the U.S. Meet master distiller T.A. Breaux and see his full range of the ultra-premium Jade absinthes.

Sandeman’s Pleasure Reinvented!Iberville & Bienville Ballrooms, Hotel MonteleonePresented by SandemanExplore the style of Portugal with George Sandman and mixologist Jonathan Pogash. You’ll be treated to culinary and cocktail delights while being transported to Portugal. Discover your inner Don in our photo booth, relax with our masseuse, indulge in chocolate delights and learn how to create Porto Pleasure in a glass!

UrbanDaddy presents”Stoli’s Most Original Bartender” ContestRoyal Ballrooms C & D, Hotel MonteleonePresented by Stolichnaya Vodka and Urban DaddyThe climax to an exhilarating multi-city search begins when UrbanDaddy and Stoli pit five of the country’s most talented bartenders against each other. They’ll put their shakers through their paces and showcase what makes them an original bartender. Only one will be named Stoli’s Most Original Bartender. The winner will be profiled by UrbanDaddy and receive an extravagant night to see their hometown in a way that only UrbanDaddy can arrange.

12:00 PM to 1:30 PM

Cinn-Fully Delicious by Black Velvet WhiskyLobby, Hotel MonteleonePresented by Black Velvet Original Cinn and Black Velvet Toasted Caramel Whisky Sample a delicious pairing of the Black Velvet Original Cinn cocktail, featuring new Black Velvet Cinnamon Rush Whisky,

Tasting Rooms


Black Velvet Toasted Caramel Whisky and refreshing apple cider. Paired with a sinfully savory and satisfying pork slider, this is a heavenly combo that will have you saying Amen!

12:30 PM to 2:00 PM

Indie Spirits That RockFleur de Lis Suite, Royal SonestaPresented by Indie SpiritsTaste wonderful spirits and mixers from around the world and meet the people who are driven to succeed against all odds in this highly competitive business. Great music provides a lively background for these would be spirits business rock stars.

Green Hour and Bech Czech Garden Party New Orleans Pharmacy Museum, 514 Chartres StreetPresented by Pernod Absinthe and Becherovka Enjoy an afternoon of sips, sweets and surprises. Sneak off the street and step into our world of treats and sweets featur-ing that most mysterious and inspirational of spirits: Pernod Absinthe. We will have cakes and candies, cocktails and green fairies. In the garden you are invited to taste Becherovka in perfect pairing with local NOLA beers and snacks.

Midori’s Stairway to MelonRegal Suite, Royal SonestaPresented by MidoriElevate your palate as Midori brings different evolutions of fresh melon flavor through a variety of cocktails. Global

brand ambassador Manuel Terron will help you through this unique olfactory ex-perience and explain the complex process behind the world’s original melon liqueur.

Bruichladdich: Progressive Hebridean DistillersEvangeline A&B Ballroom, Royal SonestaPresented by BruichladdichJoin us for a modern sensory journey from unpeated Bruichladdich, breathing in the salt-soaked sea air as we pass the barley fields to the village of Port Charlotte where huge peat banks were used to fire pre-Prohibition tastebuds. Then we will head up the hill, to Octomore, spiritual home of the world’s most heavily peated whiskies.

2:00 PM to 3:30 PM

Caorunn Small Batch Scottish Gin Snack StandSnack Stand in the Lobby, Hotel Monteleone; Presented by Caorunn GinStop by for a bonnie glass of hand-crafted gin! We’ll be serving a refreshing apple-infused Caorunn & Tonic paired with a tasty culinary concoction. Learn about Caorunn’s unique botanicals and enter to win tickets to a premier Tales of the Cocktail® event!

Sailor Jerry Spiced Rum Tasting TimeR Bar, 1431 Royal StreetPresented by Sailor Jerry In true Americana spirit, the Sailor Jerry team will host a Sailor Jerry Backyard BBQ. Right on the streets of the Marigny

in front of the Sailor Jerry pop-up inn, the team will roast a pig in Sailor Jerry with all the fixins on the side. Enjoy Sailor Jerry cocktails and a picnic table-lined street in the midst of local tattoo artists painting original Norman Collins flash work and some loud and proud classic Americana.

Laisser Les RUM Temps RoulerMichalopoulos, 617 Bienville St.Presented by Old New Orleans RumOld New Orleans Rum is teaming up with Saint Arnold Brewing Company to give tasters the chance to experience the remarkable blend of old and new with cocktails that range from classics to modern concoctions. A Saint Arnold brew that was aged in an Old New Orleans Rum barrel will be featured alongside beer, cocktails and other treats. There will also be door prizes and giveaways for a few lucky visitors!

A Taste of the New South: Hosted by Tom & Hollis BulleitLatrobe’s on Royal, 403 Royal StreetPresented by Bulleit BourbonTom and Hollis Bulleit invite you to join them for a celebration of the New South and the independent spirit that drove Tom to resurrect his great-great-grandfather’s 150-year-old bourbon recipe. Several of the nation’s pioneering bartenders will mix classic whiskey cocktails with contemporary twists, featuring Bulleit Bourbon, Bulleit Rye and Bulleit 10. Kentucky-inspired cuisine will be prepared, and the venerable Latrobe’s on Royal will immerse you into the world of the New South.

Tasting Rooms


2:30 PM to 4:00 PM

Pyrat Rums: The Enlightened Ultra-Premium Dark RumBonnet Carre Room, Hotel MonteleonePresented by Pyrat RumJoin us in the Pyrat rum tasting room to explore and experience your path to enlightenment. We’ll be featuring several cocktails, prepared by talented mixologists from across the country and, of course, sampling our versatile, sophis-ticated, high-quality Pyrat XO Reserve and Pyrat Cask 1623 rums.

Pisco PavilionIberville & Bienville Ballrooms, Hotel Monteleone Presented by Pisco PavilionThe Pisco Pavilion is a unique opportunity to taste pisco from multiple Peruvian producers at the same time. Along with tasting a vast array of Peruvian pisco, you will acquire skills and techniques for mixing cocktails from pisco distillers and brand ambassadors.

Explore the World of Fratelli BrancaRoyal Ballrooms C&D, Hotel MonteleonePresented by Fratelli BrancaEmbark on a mystical educational journey through the world of Fratelli Branca. Enjoy specialty cocktails that feature all the spirits from the Fratelli Branca portfolio, and meet Edoardo Branca of the Branca family. Linger with a cocktail, espresso or share a Fernet-Branca with friends—Fratelli Branca style. At the end, you will be rewarded in true Italian style. Curious? Come join us.

Monkey Shoulder Scotch Whisky Tasting RoomStreet Side-Bienville Street, Hotel MonteleonePresented by Monkey Shoulder WhiskeyRoll up for all the fun of the fair as Monkey Shoulder takes to the street with games to make you giggle and cocktails to quench your thirst! Ambassadors Freddy May and Dean Callan will be in charge of the fun button, so expect a seriously cheeky amount of amusement. There might be coconuts, fire trucks and more.

Olmeca AltosStreet Side-Iberville Street, Hotel MonteleonePresented by Olmeca Altos TequilaOlmeca Altos wants you to embrace tequila’s spirit of fun, and we can’t think of a better way to do that than with the help of a Taco Truck, the culinary world’s answer to this everyday’s-a-party liquor. Lime, salt, tortillas full of seasoned beef—some things are just meant to go with tequila.

3:30 PM to 5:30 PM

The Elegant Hour With Lady LilletMezzanine, Hotel MonteleonePresented by LilletPause for an hour or two of elegance at Tales with Amanda Boccato as she shows her refined take on proper ladylike imbib-ing by enjoying an aperitif with emphasis on the joie de vivre!

4:00 PM to 5:30 PM

Pallini Snack StandLobby, Hotel MonteleonePresented by Pallini LimoncelloJoin Pallini Limoncello for a taste of our delicious cocktails paired with a sweet, refreshing snack.

4:30 PM to 6:00 PM

A 21-Cocktail Salute to the 21st

AmendmentFleur de Lis Suite, Royal SonestaPresented by Anchor DistillingTaste 21 cocktails created by bartend-ers from around the U.S. and toast to the 80th anniversary of the Repeal Act. Each bartender will be judged on a “3-drink menu” consisting of 1 punch, 1 cocktail and 1 shot. The judging panel will consist of Anchor Distilling President David King, attending guests, and bartenders Jackson Cannon, Russell Davis, Jim Meehan and Charles Joly. Between cocktails, meet the suppliers from Luxardo, BenRiach, Glendro-nach, HINE and BarSol and taste through the Anchor’s portfolio of 300+ spirits.

Rare and Exotic Fruit From Around the WorldRegal Suite, Royal SonestaPresented by BoironEnjoy cocktails made with ingredients from exotic origins, such as bergamot from Italy, coconut from Thailand, Alphonso mangoes from India, kalamansi from the Philippines, and dark red plum from Serbia. Cocktails will be crafted by Boiron Fruit Puree Ambassador and President of AlambiQ Inc, Freddy Diaz.

Tasting Rooms


The Master Distiller’s Experience: The Heaven Hill Full Barrel ProgramEvangeline A&B Ballroom, Royal SonestaPresented by American Whiskies CollectionShare the Master Distiller experience with the Heaven Hill American Whiskey Collec-tion Barrel program as six of the leading cocktail accounts in the U.S. serve their personal Heaven Hill barrel selections. Choose from Heaven Hill’s premium American Whiskey Collection brands, in-cluding Elijah Craig 12 Year Old Bourbon, Evan Williams Single Barrel, Bernheim Wheat Whiskey and Henry McKenna 10 year old Bottled-in-Bond.

5:00 PM to 7:00 PM

Zubrowka / ZU Vodka TastingPoolside, Hotel MonteleonePresented by Zubrowka/ZUSip hand-crafted Zubrowka cocktails and punches created by Global Brand Ambas-sador Daniel Undhammar. What better way to enjoy the Big Easy than mingling with friends while enjoying music, sun, pool, cocktails, dreams and Zubrowka.

5:00 PM to 10:00 PM

2013 USBG Mixing Star National FinalHotel Mazarin, 730 Bienville StreetPresented by DisaronnoWith six regional competitions down, the USBG and Disaronno have been searching for the next “Mixing Star”! Watch 12 finalists exhibit the element of skill, perfor-mance and entertainment that comes from a well-rounded professional. See who will receive a trip to the Venice Film Festival!

6:00 PM to 8:00 PM

Barrel-Aged Boulevard by ZacapaStreet Side-Bienville Street, Hotel MonteleonePresented by Zacapa RumLearn about Zacapa Rum’s rich history and sistema solera barrel-aging process by sampling delicious barrel-aged cocktails. Join mixologist Elayne Duff and Master Blender Lorena Vasquez and expe-rience a fresh twist on classic cocktails.

10:00 PM to 1:00 aM

Angostura Bitters U.S. Cocktail Challenge Live FinalsThe Joy Theater, 1200 Canal StreetPresented by AngosturaCheer on five of the top U.S. bartenders as they compete for a $5,000 prize and a trip to Trinidad. Each bartender will have seven minutes to prepare two cocktails while the audience enjoys samples of and votes for their favorite bartender to help crown the People’s Choice Award. RSVP for the Angostura Bitters U.S. Cocktail Challenge Live Finals to [email protected]

10:00 PM to 2:00 aM

American Ingenuity Transport Starting from the Hotel Monteleone, going to Cure and Bellocq Presented by The American Still Life CollectionNo modern cocktail pilgrimage to New Orleans is complete without a visit to Cure and Bellocq. Get there and back safely and comfortably. A shuttle will run round-trip from Hotel Monteleone to Bel-

locq to Cure on three consecutive nights. Onboard bar chefs Dan Searing and David Ortiz will offer fresh cocktails.

12:00 aM to 2:00 aM

Licor 43 After-Dark Midnight Drinks and TapasLobby, Hotel MonteleonePresented by Licor 43Stop by Licor 43 After Dark where we’ll be serving drinks and bites with a Spanish flair. We’ll also be serving shots of our popular “43 Mini Beer,” Carajillos and cocktails designed to refuel you for your next stop or cap the evening.

FRiday, JuLy 19

8:30 aM to 10:30 aM


42Below Coffee BarCriollo Bar, Hotel MonteleonePresented by 42Below VodkaGet your caffeine fix at the 42 Below Coffee Cart. We’ll be pouring espresso and coffee with the New Orleans Coffee Exchange. If you need something stronger, try an Espresso Martini or our Flat White cocktail.

Tasting Rooms


10:30 aM to 12:00 PM

Jupiter Olympus Hopped-Up Bloody Mary CartCorner of Bienville and Royal StreetPresented by HOPHEAD VodkaHOPHEAD Vodka and Jupiter Olympus are teaming up to bring thirsty (and groggy) TOT-Cers a San Francisco eye opener. The Jupiter Olympus team will be serving Bloody Marys out of a converted hot dog cart outside the Hotel Monteleone—available in three flavors inspired by San Francisco neighborhoods: Chinatown, North Beach and the Mission.

Historic and Modern Milk PunchesBonnet Carre Room, Hotel MonteleonePresented by Oro Pisco & St. George SpiritsJoin tiki goddess Suzanne Long, barman Christopher James, and the spirits writer Warren Bobrow as they team up with St. George Spirits and ORO Pisco to lead you on a liquid romp through the history of Milk Punch. Raise your glass and taste your way through centuries of historic milk punches from Colonial America to today.

Montelobos Mezcal & Reyka Vodka Tasting RoomIberville & Bienville Ballrooms, Hotel MonteleonePresented by Montelobos Mezcal & Reyka VodkaMeet Ivan Saldana, creator of Montelobos Mezcal and all-round agave academic. Taste Montelobos neat and in cocktails while learning about mezcal. Also experi-ence the inventive spirit of Reyka Vodka. A wonderful way to start the day with cocktails by Charlotte Voisey.

Four Roses Bourbon 125th Anniversary CelebrationRoyal Ballrooms C&D, Hotel MonteleonePresented by Four Roses BourbonEnjoy Four Roses cocktails, learn about and sample all 10 Four Roses Bourbon recipes, and more! When’s the last time you tasted amazing distillate, let alone 10 different fabulous distillate recipes? How about sampling all 10 matured bourbon recipes? We have a few other things up our sleeve, so join the celebration to find out more!

ELYX Tasting RoomBevolo, 521 Conti StreetPresented by Absolut ElyxObserve the work that goes into creating each individual and iconic Bevolo copper lamp while sipping the artisan Elyx vodka, crafted by hand in small batches in a vintage copper still. Pair your Elyx cocktail with authentic Swedish cuisine and heighten the experience with a nosing session with Per Hermansson, Absolut’s Head of Sensory Analysis.

12:00 PM to 1:30 PM

Enhance Your Craft With Truvia® CocktailsSnack Stand in the Lobby, Hotel MonteleonePresented by Truvia®

Taste fresh, flavorful Truvia® cocktails made with the Truvia®. New York City-based mixologist Anthony Caporale and a Truvia® brand representative will be on hand to answer your question about the industry’s most exciting cocktail ingredi-ent that has yet to be discovered.

12:30 PM to 2:00 PM

Journey to La PrimaveraFleur de Lis Suite, Royal SonestaPresented by Tequila Don JulioImmerse yourself in the birthplace of Tequila Don Julio. Meet Master Distiller Enrique de Colsa and discover the legacy of Don Julio González. Get a taste of Blanco, Reposado, Añejo, Añejo Claro, 1942 and REAL. Sample classic Mexican drinks created by USBG mixologists from across the U.S. as part of the USBG Tequila Challenge. As a keepsake, you’ll get an authentic Jalisco memento.

Wild Foraged Cocktails: The Canadian ShieldRegal Suite, Royal SonestaPresented by Bittered Sling Extracts, Victoria Spirits, Pemberton Distillery, Collingwood Canadian Rye WhiskyCanada’s vast forests, mountains, lakes and grasslands make it one of the most interesting places in the world to find and forage for wild products. Select Canadian small-batch distillers will be showcasing their distillates, while some of Canada’s best bartenders execute stunning cocktails surely to present flavors and ingredients you haven’t had before.

Back to the Classics: Revisiting Cognac ClassicsEvangeline A&B Ballroom, Royal SonestaPresented by BNICDiscover the history of cocktails from the 19th century onwards through a gallery curated by the BNIC. This gallery will revisit the timeline of the American

Tasting Rooms


cocktail, with an emphasis on how Cognac was used as a base on what are now considered American classics, like the Julep and the Brandy Crusta. You’ll get to taste some cocktails based on those American classics brought to you by Marcos Tello, Chris Hannah and Jonathan Pogash. You’ll also get to taste a variety of Cognacs and go home with some pretty sweet swag!

12:30 PM to 2:30 PM

Irish Whiskey HouseCane and Table, 1113 Decatur StreetPresented by Jameson Irish WhiskeyWatch cooper Ger Buckley bring a cooperage to life in the courtyard of Cane and Table, enjoy whiskey cocktails by Jack McGarry and Sean Muldoon, and join Gary Regan and Dave Wondrich for a taste of the best of the Jameson portfolio: Redbreast, Midleton, Powers and Jameson. And did we mention the pig roast?

1:00 PM to 2:30 PM

ELYX Tasting RoomBevolo, 521 Conti StreetPresented by Absolut ElyxObserve the work that goes into creating each individual and iconic Bevolo copper lamp while sipping the artisan vodka, crafted by hand in small batches in a vintage copper still. Pair your Elyx cocktail with authentic Swedish cuisine and heighten the experience with a nosing session with Per Hermansson, Absolut’s Head of Sensory Analysis.

2:00 PM to 3:30 PM

Pallini Snack StandSnack Stand in the Lobby, Hotel MonteleonePresented by Pallini LimoncelloJoin Pallini Limoncello for a taste of delicious cocktails paired with a sweet, refreshing snack.

2:00 PM to 3:30 PM

Peter F. Heering Sling Award Global Competition: Semi FinalsLatrobe’s on Royal, 403 Royal StreetPresented by Cherry HeeringCHERRY HEERING®. the essential ingredi-ent in the famous Singapore Sling, has challenged the world’s best bartenders with the 2013 Peter F. Heering SLING Award® Competition. CHERRY HEERING® has asked bartenders to create their own interpretations of the classic Singapore Sling. Twenty contestants will win an iPad mini and the possibility to be one of five finalists competing for the grand prize at the 2013 Heering Sling Award Competi-tion during the BCB Bar Convent in Berlin in October. The 20 semi-finalist will have their Sling recipes presented at Tales of the Cocktail.

2:30 PM to 4:00 PM

A Brilliantly British Spirits AffairBonnet Carre Room, Hotel MonteleonePresented by Broker’s Gin and Hood River DistillersMeet brothers Martin and Andy Dawson, the faces and personalities behind the fastest-growing gin in the U.S. Expect to

see traditional British icons, such as a red telephone booth display, while getting a taste of British humor from Martin and Andy dressed in their usual attire—a suit and bowler hat. In addition, the four win-ning mixologists from the Broker’s Bowler Cup will be featured and guests will taste their signature cocktails.

Spirit of Speyside Tasting RoomIberville & Bienville Ballrooms, Hotel MonteleonePresented by Benromach Single Malt ScotchExperience a “Speyside distillery, dis-tilled” at the Benromach Tasting Room. Sample three award-winning single malts from our craft distillery, along with cocktails made with the 2012 World Whisky Awards Best Whisky Liqueur, Dunkeld Atholl Brose. The room will have light Scottish fare, contemporary music and giveaways.

DRAMBUIE® Tales on TapRoyal Ballrooms C&D, Hotel MonteleonePresented by DRAMBUIE®

Taste some of the best draft cocktails around as Tales of the Cocktail® show-cases the three finalists for its “Tales on Tap” contest. We’re offering more than $10,000 in prizes for the best draft cocktail recipes! The three finalists will compete head-to-head and will be evalu-ated by an independent judging panel. The grand-prize winner’s check will be presented by Tales of the Cocktail® founder Ann Tuennerman.

Tasting Rooms


Larceny Bourbon Street ActivationStreet Side-Bienville Street, Hotel MonteleonePresented by LarcenyLarceny Bourbon: A taste made famous by an infamous act. Larceny Bourbon has taken the cocktail world by storm. Experience the mystery and mythology surrounding John E. Fitzgerald and the act that established a legendary bourbon. Larceny will make a repeat offender of any drink slinger. Get caught up in the act.

Tito’s DIY InfusionsStreet Side-Iberville Street, Hotel MonteleonePresented by Tito’s VodkaJoin Tito’s in learning how to make your own flavored vodka infusions using fresh spices, fruits and herbs!

The Elegant Hour With Lady LilletMezzanine, Hotel MonteleonePresented by LilletPause for an hour or two of elegance with Amanda Boccato as she shows you her refined take on proper ladylike imbibing by enjoying an aperitif with emphasis on the joie de vivre!

4:00 PM to 5:30 PM

Knappogue Snack StandSnack Stand in the Lobby, Hotel MonteleonePresented by KnappogueStop by the Knappogue Castle Irish Whiskey snack stand for an end-of-day dram and a hearty bite.

4:00 PM to 7:00 PM

Meet the USBG Mixing StarsHotel Mazarin, 730 Bienville StreetPresented by DisaronnoMeet the top national finalists from the Disaronno Mixing Star Final Cocktail Com-petition. Taste some of the best cocktails around as Disaronno showcases these outstanding star-quality cocktails.

4:30 PM to 6:00 PM

Journey to La PrimaveraFleur de Lis Suite, Royal SonestaPresented by Tequila Don JulioImmerse yourself in the birthplace of Tequila Don Julio. Meet Master Dis-tiller Enrique de Colsa and discover the legacy of Don Julio González. You’ll taste Blanco, Reposado, Añejo, Añejo Claro, 1942 and REAL. Sample classic Mexican drinks created by USBG mixologists from across the U.S. as part of the USBG Tequila Challenge. As a keepsake, you’ll get an authentic Jalisco memento.

Russian Drinking Places: “Party Booze a’la Russ”Regal Suite, Royal SonestaPresented by Smirnoff VodkaIn the 16th century “Kabak” became one of the first establishments in Russia to resemble the modern bar. In the 19th century, the Russian version of “Bodega” opened, also known as “Pogrebok.” And in the early 20th century, a drinking area in Russian restaurants was called “Buffet.” Experience these establishments with Mos-cow bartenders while they put their twist on traditional mixed drinks and snacks.

The Most Innovative Tequila ProductsEvangeline A&B Ballroom, Royal SonestaPresented by Cámara Nacional de la Industria TequileraTequila has conquered the most demand-ing palates. Its versatile nature and rich organoleptic characteristics have attracted people around the world to use the spirit in cocktails. We invite you to experience true agave flavors and discover the trends and the most innovative and unique products available in the U.S.

5:00 PM to 7:00 PM

Angostura Orange Grove Pool PartyPoolside, Hotel MonteleonePresented by AngosturaAngostura® is turning the Monteleone’s pool into its own orange grove for a laid-back pool party. Leave your shoes at the door and join us poolside for Angostura® orange bitters cocktails, food and fun.

Tasting Rooms


5:30 PM to 7:00 PM

A Noble Experiment “Batch Aged Cocktail”Batch, Hyatt French Quarter, 800 Iberville StreetPresented by Batch BarTaste your way through our own Noble Experiment as we tap into our newest barrel-aged cocktail. Taste a flight of our New Orleans cocktail aged in a 20-liter oak cask for two, six and eight weeks. Enjoy a flight of house-aged Bols Genever, ma-tured for eight weeks in one-liter, five-liter, and 20-liter oak barrels. Barrel makers will demonstrate how to properly season and care for oak barrels, and a mixologist will answer questions about barrel-aging.

6:00 PM to 7:30 PM

Be Brazillian Be Leblon Street Side BotecoStreet Side-Bienville Street, Hotel MonteleonePresented by LeblonCelebrating the culture of Brazil, Leblon is debuting the “Be Brazillian Be Leblon” movement to bring the best of Brazil to the world. Enjoy delicious Leblon cocktails and Brazilian music and food streetside.

Lucas Bols Creates the World’s Largest Pousse CaféStreet Side-Bienville St., Hotel MonteleonePresented by Bols LiqueursIt is said that the Pousse Cafe made its U.S. debut in New Orleans. The team from the Bols Bartending Academy on Tour invites you to see them demonstrate

the art of bartending on a massive scale as they create the world’s largest Pousse Cafe. We will also be inviting someone to join us and add the final layer.

10:00 PM to 2:00 aM

American Ingenuity Transport Starting from the Hotel Monteleone, going to Cure and Bellocq Presented by The American Still Life CollectionNo cocktail pilgrimage to New Orleans would be complete without a visit to Cure and Bellocq. Get there and back safely and comfortably, courtesy of The American Still Life Collection. A shuttle will run round-trip from Hotel Monteleone to Lee Circle (Bellocq) to Uptown (Cure) throughout prime bar-hopping hours on three consecutive nights. Onboard bar chefs Dan Searing and David Ortiz will offer fresh cocktails.

12:00 aM to 2:00 aM

Jacob’s Ghost™ Midnight “Ghost Bar”Lobby, Hotel MonteleonePresented by Jacob’s Ghost™ Grab a seat at the stroke of midnight, and you’ll get a nightcap poured by the ghost of Jim Beam’s founding distiller. Jacob Beam is coming back seven gen-erations later to pour Jacob’s Ghost™, the new aged white whiskey, in cocktails not typically made with whiskey. For the first time at Tales, you’ll interact in real-time with the ghostly hologram of Jacob Beam.

satuRday, JuLy 20

8:30 aM to 10:30 aM


8:30 aM to 10:30 aM

42Below Coffee BarCriollo Bar, Hotel MonteleonePresented by 42Below VodkaGet your caffeine fix! We’ll be pouring espresso and coffee with the New Orleans Coffee Exchange. If you need something stronger, start your morning with Espresso Martinis and our Flat White cocktail.

10:30 aM to 12:00 PM

Shellback Rum HutBonnet Carre Room, Hotel MonteleonePresented by Shellback RumShellback Rum salutes those with the spirit of discovery. Reward yourself at the Hotel Monteleone with mixologist-created cocktails featuring Shellback Caribbean Spiced Rum and Shellback Caribbean Silver Rum at the Shellback Rum Hut. This engaging cocktail environment is designed to honor the Caribbean heritage of Shellback and immerse you in a nautical journey that celebrates achievements and handsomely rewards those found worthy.

Tasting Rooms


To Sous Vide or Not to Sous VideIberville & Bienville Ballrooms, Hotel MonteleonePresented by Jim Beam & Distillery 209Imagine getting the same qualities found in a barrel-aged cocktail without the expense or time necessary to implement a barrel-aging program at your bar. Sous vide cocktails with toasted barrel chips can let you do this and more. Taste the possibili-ties the sous vide cocktail offers.

Spirit of New Orleans Tasting RoomRoyal Ballrooms C&D, Hotel MonteleonePresented by SazeracTour some of New Orleans traditions featuring Sazerac Rye, Peychaud’s Bitters, Legendre Herbsaint and Praline Liqueur. Sip cocktails as you dine on New Orleans delica-cies and learn about the history of some of the richest and oldest brands in our city!

12:00 PM to 1:30 PM

Gubba Rum Snack StandSnack Stand in the Lobby, Hotel MonteleonePresented by Gubba RumStop by for an afternoon taste of Gubba Rum, an organic, premium rum with a smooth, full-bodied flavor.

12:30 PM to 2:00 PM

Bittercube National Cocktail Competition FinalsEvangeline A&B Ballroom, Royal SonestaPresented by BittercubeJoin six finalists from around the U.S. for an exiting cocktail competition. The grand

prize includes collaborating on a batch of Bittercube Bitters with co-founders Nick Kosevich and Ira Koplowitz and sharing in the profits of the batch. The competition will focus on rum cocktails, as Bittercube has teamed up with Cane and Table to help judge. The winning cocktail will also be featured on the menu at Cane and Table. Attendees will vote for their favorite libation and sample each of the six cocktails in the finals.

Amaro Cocktails: Classic Cocktails With an Italian Twist!Regal Suite, Royal SonestaPresented by Amaro MontenegroRediscover the “classics” at Amaro Montenegro’ s virgin voyage at Tales of the Cocktail®. We’ll reinterpret classic cocktails with our 100-year-old award-winning classic amaro. Classics such as the Negroni, the Manhattan and Planter’s Punch will be revisited with the help of bartenders’ recipes from around the country. Stop by to try something uniquely Italian!

Sidecar by Merlet Competition & Uncorked: Basically Everything Good to Drink Fleur de Lis Suite, Royal SonestaPresented by UncorkedDistillerie Merlet will be hosting the an-nual Sidecar Cocktail Competition and its distributor, Uncorked, will be showcasing an array of brands, including Bitter-mens, Fentimans, Greenbar Collective, MontMartre, Siembra Azul, Sombra and Vendetta Spirits.

12:30 PM to 3:30 PM

A Tale(s) of Two Cities: Cannes Meets New Orleans PoolsideLocation listed at talesofthecocktail.comPresented by by Chivas RegalThis year, Chivas Regal sponsored the Festival de Cannes, bringing a new level of luxury to the celebration. Now, Chivas Regal and Global Brand Ambassador Max Warner will host a VIP experience for Tales attendees, serving the same Gatsby-era cocktails that took the world’s most prestigious film festival by storm. Enjoy punches and other libations with taking away gifts that harness the style, sophistication and glamour of Cannes.

2:00 PM to 3:30 PM

Contratto’s Cocktail Club: 19th-Century Amari Meets 21st-Century MixologySnack Stand in the Lobby, Hotel MonteleonePresented by Contratto Vermouth & Co.Enjoy 150-year-old revived recipes from Northern Italy’s historic producer, Contratto—recipes that have been care-fully resurrected by famous winemaker and farmer Giorgio Rivetti (of La Spinetta fame) and mixed into cocktails that will wow you!

Tasting Rooms


2:30 PM to 4:00 PM

Rum’s White Knight: Plantation 3 Stars White RumBonnet Carre Room, Hotel MonteleonePresented by Plantation RumFrom Cognac Ferrand comes their first-ever white rum, Plantation 3 Stars. Meet Cognac Ferrand proprietor Alex-andre Gabriel and our 3 Stars Bartender Stars—Ian Burrell, Matty Durgin and Rocky Yeh—each serving up their unique Plantation 3 Stars cocktails.

A Quest To Find The Best: The Ultimate Blind Taste ChallengeIberville & Bienville Ballrooms, Hotel MonteleonePresented by Purity VodkaIn a crowded category, one will stand alone. Join Purity® Vodka for the ultimate prize match to prove that vodka can indeed have character and taste. Step into the “ring” for this blind tasting that will show that all vodkas are not created equally. Don’t miss the chance to crown the taste champion and see what other surprises are in store.

The Accent for Your CocktailRoyal Ballrooms C&D, Hotel MonteleonePresented by CedillaDiscover Cedilla Açai Liqueur and learn about the development of the product and unique production process from founder/owner Steve Luttmann. Unique cocktails will showcase the versatility of Cedilla. With more than 500 hand-picked açai berries in each bottle, Cedilla adds a Brazilian accent to any cocktail.

Midnight Moonshine Revenuer’s RoadblockFront Steps of the Supreme Courthouse, 400 Royal StreetPresented by Midnight MoonThe revenuers set up a road block on the front steps of the Supreme Courthouse. Be there when they bust Midnight Moon for using Junior Johnson’s family moonshine recipe and hand-crafting it with honest-to-goodness fruit. We’ve got cocktails stashed in the trunk of Junior’s old 1940 Ford bootlegging car. Cochon will serve the best southern food you’ll ever taste. Listen to the finest jailhouse blues while getting your own mug shot.

3:30 PM to 5:30 PM

Drink Spontaneously With AvernaMezzanine, Hotel MonteleonePresented by AvernaSavor AVERNA alongside the newest addi-tion to the Averna family, AVERNA CREAM, the first cream amaro. Kick back with the Tippling Bros while tasting Italy’s favorite spirit. The Italian phrase “Il Gusto Pieno Della Vita” means The Full Taste of Life and expresses the AVERNA philosophy of embracing all that life has to offer.

4:00 PM to 5:30 PM

Cane to Cocktail Snack StandSnack Stand in the Lobby, Hotel MonteleonePresented by Donner-Peltier Distilleries

Experience a taste of Thibodaux, Louisiana. Try a new spin on the classic Rum Rickey with Donner-Peltier’s 101-proof rum. Also experience Rougaroux Full Moon Dark Rum,

an oaky, rich liquor perfect over ice. Then sample Rougaroux 13 Pennies, a warm pra-line rum. Or take a sip of ORYZA, a smooth, pure vodka distilled from Acadian long-grain rice. Enjoy snacks while you discover how cane syrup is made, and meet master distiller John Couchot and owners Beth and Tom Donner and Jennifer and Henry Peltier.

4:30 PM to 6:00 PM

Legends of Rum Meet & Greet TastingFleur de Lis Suite, Royal SonestaPresented by Legends of RumEnjoy a unique rum tasting session with legendary figures of the world of rum. Meet the master distillers and blenders as you sample their finest spirits. You’ll receive a Legends Of Rum booklet with information about each of the master blenders in attendance.

Taste of Jamaica With Appleton Estate Rums and a Band of MIXFITSEvangeline A&B Ballroom, Royal SonestaPresented by Appleton RumJoin Will “Always” Shine of Appleton Estate Rum, Sean “MFn” Kenyon of William’s & Graham in Denver, John “Irie” Lermayer of the Gale in Miami, Dom “Black Beard” Venegas of the Nomad in New York, Andy “The Liquid Pimp” Sey-mour of Liquid Productions in New York and Justin “The Closer” Noel of Closing Time Cocktails in New York for trip into the flavors and rhythms of Jamaica via cocktails paired with good vibes, island tunes, Jamaican-inspired cuisine and some spontaneous antics.

Tasting Rooms5:00 PM to 7:00 PM

Pernod Pool PartyPoolside, Hotel MonteleonePresented by RicardRicard Pastis is the aperitif embodied, and we’re pairing it with the Pool Party. Don your suits and join us for a light cocktail.

6:00 PM to 7:30 PM

Snow Day Street Bar by Breckenridge DistilleryStreet Side-Bienville St., Hotel MonteleonePresented by Breckenridge DistilleryExperience a high-country cocktail at the biggest little snowball to hit the Big Easy. Breckenridge Distillery calls a “Snow Day” in front of the Hotel Monteleone with grown-up snow cone cocktails.

Gator-Tailing With BAYOU RUM!Street Side-Iberville Street, Hotel MonteleonePresented by Louisiana SpiritsYou won’t have to go far to check out Bayou Rum’s 1957 GMC Bayou Wagon featuring a tasting of Louisiana’s own Bayou Rum! The Bayou Rum team will be serving up tasters of Bayou Rum cocktails from the pirogue (pronounced “p-row”) bar behind the tailgate of the vintage truck.

10:00 PM to 2:00 aM

American Ingenuity Transport Starting from the Hotel Monteleone, going to Cure and Bellocq Presented by American Still Life CollectionNo modern cocktail pilgrimage to New Orleans would be complete without a

visit to Cure and Bellocq. Get there and back safely and comfortably, courtesy of The American Still Life Collection. A shuttle will run round-trip from Hotel Monteleone to Bellocq to Cure on three consecutive nights. Onboard bar chefs Dan Searing and David Ortiz will offer fresh cocktails.

sunday, JuLy 21

11:00 aM to 1:00 PM

The Solerno “Pre-Pool Party” Pool PartyPoolside, Hotel MonteleonePresented by Solerno Blood Orange LiqueurJackie Patterson and Solerno Blood Orange Liqueur have something extra-special planned for you on Sunday before the epic Milagro pool party. Join us at the rooftop pool of the Hotel Monteleone at noon to find out what all the fuss is about.

12:00 PM to 4:00 PM

The Tales End Milagro Pool PartyPoolside, Hotel MonteleonePresented by Milagro TequilaDylan Best-Pool-Party-DJ-In-The-World Regan will bring the music, and Milagro will bring cocktails and tacos. Ladies and gentlemen, join us for an afternoon that will be not just agave-forward, but epic-forward!

12:00 PM to 5:00 PM

4th Annual Pig & PunchWashington Square ParkPresented by Bon Vivants and Imbibe Pig & Punch is a festival within a festival—filled with pork, punch, music and games. In the spirit of Tales of the Cocktail®’s commitment to giving back, The Bon Vivants have partnered with New Orleans KIPP Charter Schools to donate their time and proceeds from Pig & Punch t-shirt sales. Entry is free, so buy a shirt and get your fill of good food, drinks and fun.

10:00 PM to 2:00 aM

Tales of the Cocktail Farewell With a Shot of JägermeisterErin Rose Saloon, 811 Conti StreetPresented by JägermeisterAfter five days of hard work and celebrat-ing Tales, we’re saving the best shot for last. Join us outside Erin Rose where Ann and Paul Tunnerman will lead us in raising an ice-cold shot of Jägermeister to celebrate the strong bonds we created this year with our industry peers.



Complimentary Events tuEsday, JuLy 16

12:00 PM to 5:00 PM

USBG Welcome TableBourbon O Bar, 717 Orleans StreetPresented by USBGAttention all USBG members and friends of the Guild! Come by the USBG Wel-come Table, generously hosted by the Bourbon O Bar in the Bourbon Orleans Hotel. Shake hands with the USBG President, introduce a friend and find out about all of the exciting changes afoot in the USBG!

WEdnEsday, JuLy 17

11:00 aM to 2:00 PM

The Cocktail Kingdom Demo at Tales of the Cocktail® 2013Lobby, Hotel MonteleonePresented by Cocktail KingdomCocktail Kingdom, the premier supplier of professional bar tools, will once again be presenting their annual pop-up shop at Tales of the Cocktail®. This year’s pop-up will be located in the gift shop of the Hotel Monteleone, right off of the lobby and is not to be missed. Drop on by and see what’s new or stock up on old favorites.

11:00 aM to 1:00 PM

Inside New Orleans With Eric AsherCarousel Bar Alcove, Hotel MonteleoneOne of the most recognizable voices in New Orleans will be bringing the best of Tales to the airwaves all week. Eric Asher will be broadcasting live from the Hotel Monteleone, interviewing the biggest bar stars of this year’s festivities. Join Eric live on location or catch him on WGSO 990 AM for more insights on all things cocktail.

2:00 PM to 3:00 PM

Toast to Tales of the Cocktail®

Front Steps, Hotel MonteleoneBefore we start drinking in all the week’s festivities, we’re going to kick off Tales of the Cocktail® 2013 with Toast to Tales.

We’ll share the ceremonial first toast and the first taste of this year’s official cocktail as we preview some of the week’s biggest events. And if you’re looking to try a good Sazerac while you’re in New Orleans, we’ll be announcing the latest bars to receive the Seal of the Sazerac.

4:00 PM to 5:30 PM

Chef and the FatmanCarousel Bar Alcove, Hotel MonteleonePresented by Fee BrothersThe Dynamic Duo of Delicious, Chef and the Fatman, are bringing their brand of culinary banter to Tales. Kevin Jenkins and Executive Chef Fred Genovese will broad-cast live throughout the festival, talking to chefs and mixologists as they share their secrets to great meals and drinks.

Complimentary Events


5:00 PM to 7:00 PM

Heaven Hill Master Distiller Parker Beam’s ALS Promise of HopeBourbon House, 144 Bourbon StPresented by Heaven Hill DistilleriesAfter more than five decades of practicing the art of distilling, aging and selecting Heaven Hill Distilleries’ world-renowned Bourbons, legendary Master Distiller Parker Beam is facing a different kind of challenge—the diagnosis of ALS. Join Master Distiller Craig Beam and Whiskey Ambassador Bernie Lubbers to support Parker in his fight to raise awareness and funds for the ALS Association. Each evening of Tales, Bourbon House will serve Heaven Hill Bourbons, including Evan Williams Single Barrel, Elijah Craig Small Batch 12 Year Old and Henry McKenna Single Barrel. Proceeds from each drink served will go toward the Parker Beam Promise of Hope fund. And with drink sold, supporters of Parker’s ALS campaign at Tales of the Cocktail® will receive a shirt as a token of our appreciation.

thuRsday, JuLy 18

11:00 aM to 1:00 PM

Inside New Orleans With Eric AsherCarousel Bar Alcove, Hotel MonteleoneOne of the most recognizable voices in New Orleans will be bringing the best of Tales to the airwaves all week. Eric Asher will be broadcasting live from the Hotel Monteleone, interviewing the biggest bar

stars of this year’s festivities. Join Eric live on location or catch him on WGSO 990 AM for more insights on all things cocktail.

4:00 PM to 5:30 PM

Chef and the FatmanCarousel Bar Alcove, Hotel MonteleonePresented by Fee BrothersThe Dynamic Duo of Delicious, Chef and the Fatman, are bringing their brand of culinary banter to Tales of the Cocktail® 2013. Kevin Jenkins and Executive Chef Fred Genovese will broadcast live throughout the festival, talking to chefs and master mixologists as they share their secrets to great meals and drinks.

5:00 PM to 7:00 PM

Heaven Hill Master Distiller Parker Beam’s ALS Promise of HopeBourbon House, 144 Bourbon StreetPresented by Heaven Hill DistilleriesAfter more than five decades of practicing the art of distilling, aging and selecting Heaven Hill Distilleries’ world-renowned Bourbons, legendary Master Distiller Parker Beam is facing a different kind of challenge—the diagnosis of ALS. Join Master Distiller Craig Beam and Whiskey Ambassador Bernie Lubbers to support Parker in his fight to raise awareness and funds for the ALS Association. Each evening of Tales, Bourbon House will serve Heaven Hill Bourbons, including Evan Williams Single Barrel, Elijah Craig Small Batch 12 Year Old and Henry McKenna Single

Barrel. Proceeds from each drink served will go toward the Parker Beam Promise of Hope fund. And with drink sold, supporters of Parker’s ALS campaign at Tales of the Cocktail® will receive a shirt as a token of our appreciation.

FRiday, JuLy 19

11:00 aM to 1:00 PM

Inside New Orleans With Eric AsherCarousel Bar Alcove, Hotel MonteleoneOne of the most recognizable voices in New Orleans will be bringing the best of Tales to the airwaves all week. Eric Asher will be broadcasting live from the Hotel Monteleone Thursday, July 18 and Friday, July 19 from 11 AM-1 PM, interviewing the biggest bar stars of this year’s festivities. Join Eric live on loca-tion or catch him on WGSO 990 AM for more insights on all things cocktail.

5:00 PM to 7:00 PM

Heaven Hill Master Distiller Parker Beam’s ALS Promise of HopeBourbon House, 144 Bourbon StreetPresented by Heaven Hill DistilleriesAfter more than five decades of practicing the art of distilling, aging and selecting Heaven Hill Distilleries’ world-renowned Bourbons, legendary Master Distiller Parker Beam is facing a different kind of challenge—the diagnosis of ALS. Join Master Distiller Craig Beam and Whiskey Ambassador Bernie Lubbers to support Parker in his

Complimentary Eventsfight to raise awareness and funds for the ALS Association. Each evening of Tales, Bourbon House will serve Heaven Hill Bourbons, including Evan Williams Single Barrel, Elijah Craig Small Batch 12 Year Old and Henry McKenna Single Barrel. Proceeds from each drink served will go toward the Parker Beam Promise of Hope fund. And with drink sold, supporters of Parker’s ALS campaign at Tales of the Cocktail® will receive a shirt as a token of our appreciation.

satuRday, JuLy 20

5:00 PM to 6:30 PM

Imbibe Magazine Happy HourArnaud’s French 75, 813 Bienville StreetPresented by Imbibe Magazine and No. 3 London Dry GinImbibe’s Happy Hour is an annual tradi-tion at Tales. Join Imbibe for a Saturday-afternoon cocktail break at the French 75 Bar. Chris Hannah will be mixing up Summer 75 cocktails with No. 3 London Dry gin, Luxardo maraschino liqueur, raspberries, lemon juice and sparkling wine. Chat with Imbibe’s editors, sip a Summer 75 and check out one of New Orleans’ best spots.

5:00 PM to 7:00 PM

Heaven Hill Master Distiller Parker Beam’s ALS Promise of HopeBourbon House, 144 Bourbon StreetPresented by Heaven Hill DistilleriesAfter more than five decades of practicing the art of distilling, aging

and selecting Heaven Hill Distilleries’ world-renowned Bourbons, legendary Master Distiller Parker Beam is facing a different kind of challenge—the diagnosis of ALS. Join Master Distiller Craig Beam and Whiskey Ambassador Bernie Lubbers to support Parker in his fight to raise awareness and funds for the ALS Association. Each evening of Tales, Bourbon House will serve Heaven Hill Bourbons, including Evan Williams Single Barrel, Elijah Craig Small Batch 12 Year Old and Henry McKenna Single Barrel. Proceeds from each drink served will go toward the Parker Beam Promise of Hope fund. And with drink sold, supporters of Parker’s ALS campaign at Tales of the Cocktail® will receive a shirt as a token of our appreciation.

sunday, JuLy 21

4:00 PM to 5:00 PM

Jade Liqueurs & Combier USA Present 179 Years of Distilling Excellence Windsor Court HotelPresented by Viridian SpiritsJoin Jade Liqueurs and Combier USA as they continue what has become an an-nual tradition at the Windsor Court Hotel, featuring the acclaimed portfolio of Jade Liqueurs’ absinthes and Combier’s range of traditional liqueurs.



Special EventsEvERyday

4:00 PM to 5:30 PM

New Orleans Cocktail TourLobby, Hotel MonteleoneLed by Joe GendusaPresented by St-Germain Elderflower Liqueur$40There’s a reason Tales of the Cocktail® calls New Orleans home—the city’s leg-endary bars and bartenders helped shaped how Americans drink. Get a taste of our legendary cocktails and the history behind them on the New Orleans Cocktail Tour, a spirited romp through the French Quarter.

tuEsday, JuLy 18

9:00 aM to 5:00 PM

BarSmarts Advanced New OrleansHotel MonteleonePresented by BarSmarts$75Announcing the first-ever National BarSmarts Advanced Class. Here’s your chance to participate in the leading spirits and mixology education course available anywhere in the country. This course is open to any working bartender that has not previously taken BarSmarts.

WEdnEsday, JuLy 17

10:00 aM to 1:00 PM

The Best Field Trip EverFront Steps, Hotel MonteleoneLed by Bob SongyPresented by Old New Orleans Rum$55Old New Orleans Rum is teaming up with Saint Arnold Brewing Company to open the doors of its distillery to guests—starting with a cocktail-outfitted bus ride. Guests will eat delicious Louisiana cuisine, enjoy rum from the oldest premium rum distillery in America, beer from Texas’ oldest craft brewery, and get a behind-the-scenes look at the rum distillation and beer brewing process from start to finish! A bus will pick you up from the front steps of the Hotel Monteleone.

3:00 aM to 3:45 PM

La Dolce Vita & the Art of the ApertivoLoft 523, 523 Gravier StreetLed by Giuseppe GalloPresented by Martini$40Join vermouth expert and Martini ambas-sador Giuseppe Gallo and a selection of Europe and America’s finest bartenders as you learn how to celebrate the moment with Italy’s wonderful aperitivo tradition and the spirits that have made it famous over the last 150 years.

5:30 PM to 7:00 PM

Gin & Tonic Is Only the BeginningLa Nouvelle Ballroom, Hotel MonteleonePresented by Bittermens, Bluecoat Gin, Brooklyn Gin, Bulldog Gin, Citadelle Gin, Distillery No. 209 Gin, Edinburgh Gin, Farmer’s Gin, Fever-Tree, Fords Gin, G’Vine Gin, Golden Moon Gin, Greenhook Ginsmiths, Hayman’s Gin, Jensen’s Gin, Martin Miller’s Gin, No. 3 London Dry Gin, Oryza Gin, Rives, Tanqueray Gin, Uber Bar Tools and Victoria Gin$55The Gin & Tonic—such a perfectly simple drink but treated so poorly over the past 50 years. At this event, bartenders from around the world will be mixing up Gin & Tonics and who knows what else to make delicious new creations of this classic drink.

thuRsday, JuLy 18

12:30 PM to 2:30 PM

Dame Hall of Fame LuncheonOmni Royal Orleans, 621 Saint Louis StreetPresented by Branca Distilleries, Bulleit Bourbon, Dorothy Parker Gin, Fonseca Porto, Hendrick’s Gin, Imbibe Magazine, Laird’s Applejack Brandy, Lillet, Michter’s Whiskey, Montanya Distillers, Solerno, Tres Agaves, Ty Ku and Zacapa Rum$65There was a time when women weren’t even allowed in bars. Now they’re shaking up the entire industry. Ladies United for

Special Events


the Preservation of Endangered Cocktails (LUPEC) will salute five women for their contributions to the cocktail arts as the newest inductees into the Dame Hall of Fame. Put on your finest hat and be part of this afternoon luncheon with cocktails prepared tableside by the ladies of LUPEC and a special Q&A with the honorees.

The 3-Martini LunchBombay Club, 830 Conti StreetLed by Raj Nagra and Douglass Miller with Dale DeGroffPresented by Bombay Gin and Martini$70Join us for the “3-Martini Lunch.” What better way to showcase this stage than in the layout of an actual power lunch, fortified with the tipples, tastes and sounds of that age. Your hosts will stir and indulge you in a light-hearted sensory journey into this flamboyant, colorful period of American history, during a re-created lunch—enjoying cocktails and food—while taking you through the curious imagery and anecdotes of the time.

2:30 PM to 5:30 PM

“Make Mine Meat” Bourbon & ButcheryFront Steps, Hotel MonteleonePresented by Maker’s Mark$65Get hog-wild with the expert butchers from Toups’ Meatery. Watch a whole hog butchering demo, including DIY tips on breaking down individual cuts of swine. You’ll also learn how to make your own riff on New Orleans-style andouille sausage and sample bourbon cocktails.

5:30 PM to 7:00 PM

The Finer Side of MexicoLa Nouvelle Ballroom, Hotel MonteleonePresented by Cardinal, Corazon Tequila, Cruz Tequila, Del Maguey Mezcal, Don Julio Tequila, Dulce Vida Tequila, Excellia Tequila, Fidencio Mezcal, Fonseca Porto, Fortuna Mezcal, Herradura Tequila, La Nina del Mezcal, Lunazul Tequila, Mezcales de Leyenda, Mi Casa Tequila, Milagro Tequila, Montelobos Mezcal, Olmeca Altos Tequila, Piedre Almas Mezcal, Pueblo Viejo Tequila, Sombra Mezcal, Tequila Fortaleza, Tequila Interchange Project, Tequila Ocho, Tequila Siete Leguas, Tres Agaves and Uber Bar Tools$55Experience a curated collection of the world’s rarest blanco, reposado and añejo tequilas and mezcals, all served straight so you can get to know them in their purest form. No matter how well you think you know tequila and mezcal, we guaran-tee you’ve never tasted them like this.

5:00 PM to 7:00 PM

USS World Class Happy HourGallier Hall, 545 Saint Charles AvenuePresented by Diageo$55Diageo World Class U.S. invites you to honor the art of the cocktail while embarking on a voyage around the Medi-terranean, as this year’s global final will take place on a five-day cruise along the French Riviera. Enjoy mixology creations from our World Class finalists and their bartender mentors as we raise a glass to the largest international cocktail program.

8:00 PM to 11:00 PM

Spirited Dinners®

Various LocationsPresented by Absolut Elyx, Anchor Distilling, Angostura, Avion, Bacardi, Banks 5 Island Rum, Bittermens, Bushmills, Cruz Tequila, Tres Agaves, Trinchero Family Estates, Diageo, Diplomatico Rum, Domaine de Canton, El Dorado Rum, George Dickel, Hennessy, Highwest Distillery, Jim Beam, Johnnie Walker, Louisiana Spirits, Maker’s Mark, Montanya Distillers, Olmeca Altos Tequila, Papa’s Pilar Rum, Phenix Brands, Pisco Porton, Purple Valley Imports, Sandeman Port, Sidney Frank, Treaty Oak Distilling, Vendetta Spirits, Willett Distillery, William Grant & Sons and Zacapa RumPrice VariousThe Thursday night of Tales of the Cocktail®, the legendary restaurants of New Orleans come alive with the Spirited Dinners®. All the best of Tales will be on display as mixologists and distillers combine their talents with the best chef’s in New Orleans to create one-of-a-kind cocktail and cuisine experiences.

10:00 PM to 1:00 aM

Hennessy: Never Stop, Never Settle—The Return of Cognac CocktailsGenerations Hall, 310 Andrew Higgins DrivePresented by Hennessy$55Explore the history of Cognac cocktails from the late 1800s through to modern day and experience a journey through Hennessy’s flavor and aroma profile in a late-night party environment.

Special Events


FRiday, JuLy 19

10:00 aM to 1:00 PM

The Best Field Trip EverFront Steps, Hotel MonteleoneLed by Bob SongyPresented by Old New Orleans Rum$55Old New Orleans Rum is teaming up with Saint Arnold Brewing Company to open the doors of its distillery to guests—starting with a cocktail-outfitted bus ride. Guests will eat delicious Louisiana cuisine, enjoy rum from the oldest premium rum distillery in America, beer from Texas’ oldest craft brewery, and get a behind-the-scenes look at the rum distillation and beer brewing process from start to finish! A bus will pick you up from the front steps of the Hotel Monteleone.

10:30 aM to 11:15 aM

Menu Magic: The Art of Seasonal, Successful and Profitable Menu DesignLoft 523, 523 Gravier StreetLed by Colin Appiah and Ian McLaren Presented by Bacardi USA$40 Join us as we showcase great bar menus from around the world as we seek to highlight lessons for today’s bars, no matter your style. Showcasing our favorite menus from dive bars, cocktail bars and everything in between, we will show that great menu design is truly an art.

11:30 aM to 1:00 PM

19th-Century Ingredients and Flavor ProfilesIrvin Mayfield’s Jazz Playhouse, Royal SonestaLed by Robert Hess with Alexandre Gabriel, Audrey Saunders and David WondrichPresented by Pierre Ferrand$55Learn about what products were like in the 1800s, how they differed from what’s available today, and how some bartenders and producers are looking toward the past to craft the products that will be on our shelves again. Learn how these times brought about changes in rum, Cognac, gin, as well as some liqueurs, and learn how bartenders might be able to get close to how those products would have tasted through infusions, aging and other means. You’ll get to taste samples of modern products that have reached back to 19th-century recipes for inspiration, as well as cocktails that use them.

1:00 PM to 1:45 PM

The Good Books: The Cocktail Books Every Bartender Should KnowLoft 523, 523 Gravier StreetLed by Jacob Briars and Ian McLarenPresented by Bénédictine$40Join us as we share our love for cocktail books old and new and uncover a few hidden secrets from one of the world’s largest archives of historical cocktail literature, and make a few cocktails fresh from their pages.

3:00 PM to 4:30 PM

Sporting Life III: Stories, Songs & SketchesIrvin Mayfield’s Jazz Playhouse, Royal SonestaLed by Allen Katz with Dale DeGroff, Jeff Grdinich, Chris Hannah, Lynnette Marrero, Anne Louise Marquis, Chris McMillian, Kimberly Patton-Bragg, Gaz Regan and David Wondrich$55Hosted by Allen Katz, this show features an unparalleled cast of characters and brings you anecdotes, stories and sketches on the history of the cocktail, imbibing and related nonsense. Perfor-mances drawn on historical and original material will be paired with appropriate and thoughtful cocktails for further pleasure and excitement.

3:30 PM to 4:15 PM

How to Monetize MixologyLoft 523, 523 Gravier StreetLed by Adrian Biggs, Ben Carlotto and Scott MayerPresented by Bacardi USA$40Inside the hospitality business, few people understand the value of a craft cocktail program. From costing cocktails to valu-ing the artistry of a great bartender, this seminar will address the subject of mak-ing money and provide insights that lead to a profitable craft beverage program.

Special Events


5:30 PM to 7:00 PM

Meet the Craft Distillers TastingLa Nouvelle Ballroom, Hotel MonteleonePresented by Anchor Distilling, Breckenridge Distillery, Cardinal, Citadelle Gin, Corsair Distillery, Crop Organic Vodka, Dancing Pines Distillery, Donner-Peltier Distillers, Few Spirits, Filibuster Bourbon, Finger Lakes Distilling, Golden Moon Distillery, Great Lakes Distillery, Highwest Distillery, Koval Distillery, Louisiana Spirits, Middle West Spirits, New Holland Artisan Spirits, Old New Orleans Rum, Philadelphia Distilling, Piedmont Distillers, Privateer Rum, Rhum Clement, St. George Spirits, Tuthilltown and Uber Bar Tools$55In the last decade, the number of small distillers in the U.S. has grown from a few dozen to more than 200. Over the years, these brands have become a big part of the spirits industry. Here, a group of America’s most renowned craft distillers will come together to sample and discuss their artisan whiskeys, brandies, vodkas, gins, liqueurs and more.

7:30 PM to 10:00 PM

A Shot and A BeerW Hotel New Orleans, 333 Poydras StreetPresented by Bärenjäger Honey Liqueur, Bäska Snaps, Bols Genever, Dancing Pines Distillery, Drambuie, Fireball Cinnamon Whisky, George Dickel Tennessee Whisky, Hophead Vodka, Jägermeister, LA Craft Beer and Zwack$55Sometimes nothing beats the simple pleasure of a shot and a beer. We’ll be ex-

ploring the simpler side of bartending with potent pairings of premium spirit shots and craft beers. And if the strong flavors aren’t enough, we’ll be filling the air with the big, bold sounds of New Orleans brass.

8:30 PM to 11:00 PM

Most Imaginative Bartender All-Stars CompetitionHouse of Blues, 225 Decatur StreetPresented by Bombay Sapphire East$55On your mark, get set, shake! Join BOMBAY SAPPHIRE® EAST in pitting six of the world’s top bartenders in an all-out, all-STAR cocktail competition. Each bartender, having already competed in the USBG’s Most Imaginative Bartender Competition, will craft one drink featuring the new BOMBAY SAPPHIRE® EAST gin. Guests will have the opportunity to not only sample the six contending cocktails, but vote for their favorite one.

10:00 PM to 1:00 aM

The New Orleans Bare-Knuckle Bar FightJackson Brewery Bistro Bar, 620 Decatur StreetPresented by 86 & Co.$55There will be disorder in the quarter as several bars from the U.S. compete in a cocktail combat mixing cocktails with Fords Gin, Tequila Cabeza, Caña Brava Rum, Del Maguay Vida and Aylesbury Duck Vodka. Bars will be judged on their ability to bang out quality classic drinks and be the instigators of creating a party.

The winner will be crowned the heavy-weight champion of the quarter and earn bragging rights over fellow competitors.

satuRday, JuLy 20

10:30 aM to 11:15 aM

The Golden Rules: How to Make Three Classic Cocktails Better Than Ever Loft 523, 523 Gravier StreetLed by Ben Carlotto and Ian McLarenPresented by Bacardi$40What is the best shaker, and shaking style, for a Daiquiri? How many times should you stir a Martini to get it truly cold and yet not too diluted? Does dry shaking add to the enjoyment of a Whisky Sour or detract from the pleasure? Join us as we unlock the golden rules for several classic cocktails that will allow you to make great drinks every time.

1:00 PM to 1:45 PM

Bringing the Water of Life to LifeLoft 523, 523 Gravier StreetLed by Dave Broom and Ian McLarenPresented by Aberfeldy$40Join celebrated Scotch expert Dave Broom, together with a panel of Scotch lovers (and actual Scots) as they demys-tify the world’s greatest spirit, showing you how to taste and appreciate Scotch as a drink and as a base for new and exciting cocktails and help you look at Scotch in a new light.

Special Events


3:30 PM to 4:15 PM

In the Best Possible TasteLoft 523, 523 Gravier StreetLed by Ben Carlotto, Joe McCanta and Aaron RodonisPresented by Grey GooseEach of us has a very specialized and personal taste profile, and in this interac-tive session, Grey Goose ambassador Joe McCanta will help you discover your own unique taste profile. In turn, you’ll learn about classic cocktails and new creations that will uniquely suit your personal palate.

5:00 PM to 6:30 PM

Imbibe Magazine Happy HourArnaud’s French 75, 813 Bienville StreetPresented by Imbibe Magazine and No. 3 London Dry GinImbibe’s Happy Hour is an annual tradi-tion at Tales. Join Imbibe at Arnaud’s French 75 bar for a Saturday-afternoon cocktail break. Bartender Chris Hannah will be mixing up Summer 75 cocktails with No. 3 London Dry gin, Luxardo maraschino liqueur, fresh raspberries, lemon juice and sparkling wine. Head over to have a drink with Imbibe’s edi-tors, sip a Summer 75 and check out one of New Orleans’ best cocktail spots.

7:00 PM to 11:30 PM

Spirited Awards® CeremonyCelestin Ballroom, Hyatt Re-

gency New Orleans, 310 Loyola AvenuePresented by Presented by Bacardi USA, BarSmarts, Becherovka, Fontainebleau Miami Beach, Krug Champagne, Olmeca Altos Tequila, Tanqueray Gin and William Grant & Sons$72.50Most nights bartenders are recognized with generous tips. But one evening every year their talents are celebrated by the entire industry at Tales of the Cocktail®’s Spirited Awards®. This summer, the most prestigious cocktail awards ceremony returns for its 7th year to honor the world’s cocktail stars in 18 categories. The event will feature the perfect mix of cuisine and cocktails all set to a Great Gatsby theme. So put on your best Roaring Twenties attire and join us as we honor the industry’s best.

sunday, JuLy 21

11:00 aM to 5:30 PM

Tales of the Honey IslandFront Steps, Hotel MonteleonePresented by 42Below Vodka$85After five days of cocktail events, you could probably use a little tranquility. Tales of the Honey Island takes you be-yond the city for a traditional South Louisi-ana swamp tour. Join us for an excursion through the lush Louisiana landscape, introducing you to the wildlife—including the world-famous gators—that call this home.


Invitation-OnlytuEsday, JuLy 16

8:00 PM to 11:00 PM

Grey Goose French MarchéThe Chicory, 610 South Peters StreetPresented by Grey Goose VodkaLet us transport you to a classic French market, full of the world’s best produce, where you can craft a classic or truly exotic Pressé, celebrate an abundance of fresh tastes and take part in extraordinary cocktailing techniques.

10:00 PM to 1:00 aM

The 2nd Annual Ode to The BowlRock N’ Bowl, 3016 South Carrollton AvenuePresented by Pernod RicardThis event brings teams of proprietors and bartenders to compete in a bowling tournament. In addition to the camaraderie of friendly competition, you’ll enjoy a night of music, punch bowls and cocktails, plus food, prizes and surprises.

WEdnEsday, JuLy 17

12:30 PM to 2:30 PM

Cognac: An American Cocktail Tradition Vieux Carre Room, Hotel MonteleonePresented by BNICCognac has been an important part of the American cocktail tradition. Rediscover and taste the spirit that inspired generations of

bartenders from the 19th century onward to create such American classics as the Mint Julep or the Brandy Crusta.

4:00 PM to 4:45 PM

La Dolce Vita and the Art of the Apertivo Loft 523, 523 Gravier StreetPresented by MartiniJoin vermouth expert and Martini ambas-sador Giuseppe Gallo and a selection of Europe and America’s finest bartenders as we learn how to celebrate the moment with Italy’s wonderful aperitivo tradition and the spirits that have made it famous over the last 150 years.

5:00 PM to 6:00 PM

Martini Apertivo Hour Loft 523, 523 Gravier StreetPresented by MartiniJoin us for antipasti and classic Italian aperitivi as we celebrate Martini’s 150th anniversary with an all-star cast of bar-tenders from Italy and Little Italy.

7:00 PM to 10:00 PM

Absolut Welcome Reception Arnaud’s Restaurant, 813 Bienville Street Presented by AbsolutExpect nothing less from an Absolut affair than the very essence of cocktail culture. Passion for the craft of mixology is our rai-son d’être, and this is where it all begins. Let the superior experience entice you with a taste of what’s to come.

9:30 PM to 12:00 aM

The William Grant & Sons Cocktails in Film FestivalThe Civic Theatre, 510 O’Keefe StreetPresented by William Grant & SonsThe ambassador team of William Grant & Sons hosts an extraordinary evening as two crafts become one, two arts born of raw production give way to elegant performance.

thuRsday, JuLy 18

8:30 aM to 10:30 aM

The Perfect RespiteVieux Carre Room, Hotel MonteleonePresented by Perfect Purée of Napa ValleyEscape with The Perfect Purée of Napa Valley. Detox, refresh and take pause, replete with fresh juice mimosas, soothing hangover helpers, antioxidant nibbles, massage and yoga with Ms. Kitty Amann.

10:00 aM to 6:00 PM

Whisky and Whiskers: The Auchentoshan Pop-Up BarbershopAidan Gill Barbershop, 550 Fulton StPresented by AuchentoshanEnjoy a badger brush lather followed by a straight razor shave, or let our masseuse massage away the aches and pains. Cock-tails will be on hand, as well as drams of Auchentoshan. And let our pedicab take you for a round-trip from the Monteleone. Just look for the guy with the moustache.

Invitation-Only12:30 PM to 2:30 PM

Relax and Recharge With Purity® VodkaVieux Carre Room, Hotel MonteleonePresented by Purity VodkaEnjoy a quick massage and smorgasbord-style foods paired with Purity® Vodka liba-tions while charging your mobile device, iPad or computer.

3:00 PM to 6:00 PM

Krug HouseLoft 523, 523 Gravier StreetPresented by Krug ChampagneEnjoy an intimate tasting of some of the most elusive wines and Champagnes.

4:00 PM to 5:00 PM

USS World Class VIP Happy HourGallier Hall, 545 St Charles AvenuePresented by DiageoDiageo World Class U.S. invites you to honor the art of the cocktail while embark-ing on a voyage around the Mediterranean, as this year’s global final takes place on a cruise along the French Riviera. Sip cock-tails from World Class finalists and their bartender mentors as we raise a glass to the largest international cocktail program.

6:00 PM to 7:00 PM

Bacardi BarLoft 523, 523 Gravier StreetPresented by Bacardi RumEnjoy the finest cocktails from Bacardí’s cocktail legacy and the Golden Age of the Cantineros, with drinks made by some of the finest modern Cantineros in the world.

10:30 PM to 1:30 aM

Bacardi Portfolio PartyThe Foundry, 333 St Joseph StreetPresented by Bacardi USATake a tour through the great resorts of the 1950s and ‘60s and enjoy drinks from some of the finest bartenders in the world. Live the good life as your hosts serve up drinks from the beach, the country club and the pool bar.

FRiday, JuLy 19

8:30 aM to 10:30 aM

The Perfect RespiteVieux Carre Room, Hotel MonteleonePresented by Perfect Purée of Napa ValleyEscape with The Perfect Purée of Napa Valley. Detox, refresh and take pause, replete with fresh juice mimosas, soothing hangover helpers, antioxidant nibbles, massage and yoga with Ms. Kitty Amann.

11:30 aM to 12:15 PM

Menu Magic: The Art of Seasonal, Successful & Profitable Menu Design Loft 523, 523 Gravier StreetLed by Colin Appiah and Ian McLarenPresented by by Bacardi USAShowcasing our favorite menus from dive bars, cocktail bars and everything in between, we will show that great menu design is truly an art.

12:30 PM to 2:30 PM

Juleps & Southern Lunch Vieux Carre Room, Hotel MonteleonePresented by Ruth’s Chris Steak HouseEnjoy a southern-style lunch while sipping juleps. Meet Tom Bulleit of Bulleit Distilling and Helen Mackey, Senior Director of Menu Strategy for Ruth’s Chris Steak House.

1:00 PM to 1:45 PM

The Good Books: The Cocktail Books Every Bartender Should Know Loft 523, 523 Gravier StreetLed by Jacob Briars and Ian McLarenPresented by Bénédictine Explore cocktail books old and new and uncover secrets from one of the largest archives of historical cocktail literature while sipping cocktails from their pages.

3:00 PM to 6:00 PM

Krug HouseLoft 523, 523 Gravier StreetPresented by Krug ChampagneEnjoy an intimate tasting of some of the most elusive wines and Champagnes.

3:30 PM to 4:15 PM

How to Monetize Mixology Loft 523, 523 Gravier StreetLed by Adrian Biggs, Ben Carlotto and Scott MayerPresented by Bacardi USAThis seminar will provide insights that lead to a profitable craft beverage program with illustrations from leading operators across the country, told through the delicious medium of cocktails.


Invitation-Only6:00 PM to 7:00 PM

Bombay Ginsanity Loft 523, 523 Gravier StreetPresented by Bombay GinEnjoy bracing gins with tonic to cut through the humidity, classic cocktails from the Raj and around South Asia, and modern classics from some of our favorite bartenders.

satuRday, JuLy 208:30 aM to 10:30 aM

The Imperial Breakfast Featuring the 3Cs with Mandarine NapoleonVieux Carre Room, Hotel MonteleonePresented by Mandarine NapoleonMarc De Kuyper and Mandarine Napoleon reuest your presence at the Imperial Breakfast featuring the 3Cs: cocktails, cooking and coffee all prepared with Mandarine Napoleon. Enjoy a breakfast fit for yhe emperor while learning about the current trends in coffee cocktails.

11:30 aM to 12:15 PM

The Golden Rules: How to Make Three Classic Cocktails Better Than Ever Loft 523, 523 Gravier StreetLed by Ben Carlotto and Ian McLarenPresented by BacardiWhat is the best shaker and shaking style for a Daiquiri? How many times should you stir a Martini to get it truly cold and yet not too diluted? Join us as we unlock the golden rules for several classic cocktails.

12:30 PM to 2:30 PM

SAMOGON “Drink Like a Russian” Lunch/Tasting by Phenix BrandsVieux Carre Room, Hotel MonteleonePresented by Samogon & Phenix BrandsJoin Leonid Krenshekov, Ryan Maybee (Imbibe’s Bartender of the Year) and Matt Seiter of Sanctuaria in a drink lab environ-ment. You’ll taste an array of cocktails made with SAMOGON, plus SAMOGON infusions, and learn how barrel-aging SAMOGON can yield amazing drink options. Listen to Russian DJ “Vladimir”, dine on traditional Russian food, dance with Russian General Boris Kuznetsov.

2:00 PM to 2:45 PM

Bringing the Water of Life to Life Loft 523, 523 Gravier StreetLed by Dave Broom and Ian McLarenPresented by AberfeldyJoin Scotch expert Dave Broom and a panel of Scotch lovers as they demystify the world’s greatest spirit, showing you how to taste and appreciate Scotch as a drink and as a base for cocktails.

3:30 PM to 4:15 PM

In the Best Possible Taste Loft 523, 523 Gravier StreetLed by Ben Carlotto, Joe McCanta and Aaron RodonisPresented by Grey GooseIn this session, Grey Goose ambassador Joe McCanta will help you discover your own taste profile. In turn, you’ll learn about cocktails that will suit your palate.

6:00 PM to 7:00 PMCocktails and DramsLoft 523, 523 Gravier StreetPresented by Dewar’s Scotch and DRAMBUIE®

Celebrate the end of a wonderful week by joining our team as we showcase the versatility of Scotch whisky in cocktails. Enjoy a few special drams from our rare releases and toast the best in the industry before the Spirited Awards.

11:30 PM to 2:00 aMJuniperloozaThe Sugarmill, 1021 Convention Center Boulevard; Presented by Beefeater 24, Beefeater Dry and Plymouth GinJoin Plymouth Gin, Beefeater Dry and Beefeater 24 in a toast to the Tales experi-ence as food trucks, live music and the top bartenders in the industry come together in a festival that is not to be missed.

sunday, JuLy 21

10:30 aM to 1:30 PMNative Spirits Brunch with Mr. and Mrs. CocktailVieux Carre, Hotel MonteleonePresented by Hoosier Momma, Tito’s Vodka and RousesKickstart your Sunday with this brunch hosted by Mr. and Mrs. Cocktail. Savor freshly made Tito’s Vodka and Hoosier Momma Bloody Mary’s and dine on a brunch from Rouses as we share a little conversation and look forward to taking in the few hours that are left of Tales of the Cocktail®.


1883, 360 Vodka, 42Below Vodka, 86 & Co., Absolut Elyx, Absolut Vodka, Amargo Chuncho Bitters from Peru, Amaro Montenegro, American Whiskies Collection, Anchor Distilling, Angel’s Envy, Angostura, Angostura Bitters, Appleton Estate, Arnauds, Aromatic Pimento Bitters, Arrogante Tequila, Atsby, Auchentoschen, Averna, Avion, Bacardi U.S.A. Inc, Bacardi Rum, Banks 5 Island Rum, Bardstown Barrel Selections, Barenjager, Barritt’s Ginger Beer, BarSmarts, Basement Bitters, Bäska Snaps, BATCH, Beefeater 24, Beefeater, Belvedere Vodka, Benedictine, Benromach Single Malt Scotch, Beverage Media, Bittercube, Bitter End Bitters, Bitter Tears, Bittered Sling, Bittermens, Bitters Old Men, Black Velvet Whiskey, Bluecoat Gin, BNIC, Boiron Freres, Bols, Bols Genever, Bombay, Bombay East, Borgne, Botran Rum, Boucherie,Boulard VSOP, Bourbon House, Bowmore Single Malt Scotch Whiskey, Branca Distilleries, Breckenridge Bitters, Breckenridge Distillery, Brooklyn Gin, Bruichladdich, Buffalo Trace Bourbon, Bulldog Gin, Bulleit Bourbon, Bushmills, CAMUS Cognac, Cane and Table, Caorunn Gin, Cardinal, Cathead Vodka, Cedilla, Chefwear, Cherry Heering, Chivas, Citadelle Gin, Cocchi Americano, Cocktail Kingdom, Cognac Ferrand, Cointreau, Contratto, Corazon Tequila, Corsair Distillery, Creole Queen, Crescent City School of Bartending, Criollo, Crop Organic Vodka, Cruz Tequila, D’Usse, Dancing Pines Distillery, Death’s Door Spirits, Degas House, Del Maguey Mezcal & Tequila Siete Leguas, Demitri’s Bloody Mary Mix, Dewar’s, Diageo, Diageo Scotch, Dickie Brennan’s Steakhouse, Diplomatico Rum, Dirty Sue, DiSaronno, Distillery No. 209 Gin, Domaine de Canton, Dominiques on Magazine, Don Julio Tequila, Don Q Rum, Donner-Peltier Distillers, Dorothy Parker Gin, Downtown Tattoo, Dos Maderas Rum, Dr. Elmegriab’s Bitters, Drambuie, Drinks International Magazine, Drinkupny.com, DRY Soda, Dulce Vida Tequila, Edinburgh Gin, El Dorado Rum, El Guapo Bitters, Emeril’s Delmonico, Excellia Tequila, Farmer’s Gin, Fee Brothers, Fernet, Fever-Tree, Few Spirits, Fidencio Mezcal, Filibuster Bourbon, Finger Lakes Distilling, Fireball Cinnamon Whisky, Fonseca Porto, Fontainebleau Miami Beach, Ford’s Gin, Fortuna Mezcal, Four Roses Bourbon, Fruitations, G’Vine Gin, Galliano, George Dickel, Glenfiddich, Golden Moon Gin, Grand Isle, Great Lakes Distillery, Greenhook Ginsmiths, Grey Goose, Gubba Rum, Hammer & Tongs and Cana’s Feast, Haus Alpenz, Hawaii Bitters, Hayman’s Gin, Hendrick’s Gin, Hennessy, Herradura Tequila, Highwest Distillery, Historic and Modern Milk Punches, Hood River Distillers, Hoosier Momma & Tito’s Vodka, HOPHEAD Vodka, Hudson Whiskey, Imbibe Magazine, Imbue Vermouth, Indie Spirits, Irish House, Jacob’s Ghost, Jägermeister, Jameson Irish Whiskey, Jensen’s Gin, Jim Beam, Johnnie Walker, June Liqueur, Kappa Pisco, Knappogue, Koval Distillery, Krug Champagne, LA Craft Beer, La Nina del Mezcal, La Quintinye Vermouth, Laird’s Applejack Brandy, Larceny , Leblon Cachaca, Lecompte 5yr, Legends of Rum Tasting, Licor 43, Lillet, Little Gem, London No.1 Gin, Louisiana Spirits, Lounge Attire, Lucid Absinthe, Lunazul Tequila, Luxardo, Maker’s Mark, Mandarine Napoleon, Martin Miller’s Gin, Martini, Martini & Rossi, Maurepas, Mezcales de Leyenda, Mezcal from Oaxaca, Mi Casa Tequila, Michter’s Whiskey, Middle West Spirits, Midnight Moon, Midori, Milagro Tequila, Mionetto USA, Monkey Shoulder Whisky, Montanya Distillers, Montelobos Mezcal, Mountain Valley Spring Water, Mutineer Magazine, New Holland Artisan Spirits, No. 3 London Dry Gin, NOLA.com, Nonino, Old New Orleans Rum, Ole Smoky Moonshine, Olmeca Altos Tequila, Oro Pisco, Oryza Gin, Oxley Gin, Pages, Pallini, PAMA, Papa’s Pilar Rum, Pere Magloire VSOP, Perfect Puree, Pernod Ricard, Pernod Absinthe, Perrier, Peychaud’s Bitters, Phenix Brands, Philadelphia Distilling, Piedmont Distillers, Pierde Almas Mezcal, Pierre Ferrand, Pierre Ferrand Dry Curacao, Pig and Punch, Pineau des Charentes, Pisco Pavilion, Pisco Porton, Plantation Rum, Plymouth Gin, Privateer Rum, Pueblo Viejo Tequila, Purity Vodka, Purple Valley Imports, Pusser’s Rum, Pyrat Rum, R’evolution, Ransom Wine Co. & Distillery, Ravifruit, Redemption Rye & Redemption High Rye Bourbon, Regal Rogue, Regans’ Bitters, Rhum Clement, Rhum JM, Ricard, Riedel, RioMar, River Parish Disposal, Rives, ROOT, Rouses, Russian Standard, Ruth’s Chris Steakhouse, Rx Bitters Co., Sailor Jerry Rum, Sainte Marie, Salu, Sandeman Port, Sandeman Sherry, Sazerac, Sazerac Rye Whiskey, Scrappy’s Bitters, SerendipiTea, Shellback Rum, Sidney Frank, Smirnoff Vodka, Sobou, Solerno, Sombra Mezcal, Sous Vide Tasting, Soho House, Solerno, Spare Room, Spirit France (Boulard VSOP, Pere Magloire VSOP, Lecompte 5yr), Spirit of Italy, Square One Spirits, St. George Spirits, St. Germain Elderflower Liqueur, Stolichnaya Vodka, Suntory, Sylvain, Tanqueray Gin, Tequila Fortaleza, Tequila Interchange Project, Tequila Ocho, The American Still Life Collection, The Pelican Club, Tito’s Vodka, Tivoli & Lee, Toups’ Meatery, Treaty Oak Distilling, Tres Agaves and Cruz Tequila, Truvia, Tullamore Dew, Tuthilltown, TYKU, Uber Bar Tools, Uncorked, Uncouth, Vendetta Spirits, Victoria Gin, Viridian Spirits, Vita Mix, VYA, Whisper Creek Tenessee Sipping Cream, Wild Turkey, Willet Distillery, William Grant & Sons, Williams & Humbert, Windsor Court, World Tour of Malt Whiskies, Zacapa Rum, Zico, Zubrowka Vodka, Zwack

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