2013 grandmax product line sales & marketing plan

2013 Grandmax Product Line

Sales & Marketing Plan

Why YC Cable/Grandmax• Over 25 years of expertise in OEM and Custom Data cabling• Wholly owned cable manufacturing facility in Taiwan/China since 1986• World wide annual sales in excess of $100 million • Expertise in high quality and competitively priced products• US branches responsible for OEM and logistics• NJ office responsible for engineering, packaging, marketing, customer

service, and sales.• Expertise and strong relationships with outsource partners

Why Grandmax• As a wholly owned subsidiary of YC Cable, Grandmax has the

manufacturing prowess to develop, source and private label products for Sams Club

• Grandmax proprietary technologies that separates us from our competition.

• Innovation award for unique expandable chamber and retractable Tweaker speaker

• Management team has over 30 years of marketing expertise in tier 1 and 2 product development

• Different product lines that complement current and most popular electronic devices in the market – we stay with the market demands

• Strategic market positioning allows profitable margins while providing competitive market pricing

• Quality – All products are manufactured with strict quality control and compliance

• Support business partners to assist in generating sales and revenue through marketing materials and product training.

• Grandmax is proactive and constantly strives to provide new and innovative products for the consumer electronic market.

Engineered for the Mobile Market

• Designed to complement portable mobile smartphones with a focus on Tablets accessories for Apple and Samsung Note/Galaxy products

• Tailored to improve personal media experience with new technologies such as docking/power banks, sync/charge cables, wireless audio and etc.

• Convergence of quality, functionality and new technologies• Distinct Product lines to serve all aspects of the Mobile

Market Growth that includes the following Grandmax brands: Grandmax OnTop Full line of Wireless Bluetooth Speaker

line Grandmax GMobi Full line of Samsung/Apple Accessories

Tablets and iPads

Mobile Phones MP3/MP4 Players Laptops

Retailer Sampling• Walmart.com• J&R• DataVision• Micro Center• Office Depot (private label)• Nebraska Furniture• Radio Shack (private label)

Demographic Appeal• Strategic marketing with logical

good better best step up plan starting at competitive opening price points

• Product appeal for every demographic (impulse buyer, power user, etc.)

• Product assortment reaches all key demographics (teen, student, professional, etc.)

• Product exposure through targeted channels (retail, premium, catalog, etc.)

• Brand building through strong packaging

• Channel management by geographic locations

Impulse Buying

GeneralConsumer

Power User

Student

BusinessProfessional

Wireless Speaker Technology

Tweakers® Line of Speakers

TWEAKERS MiNi BT

• Model: ADP-109BT• Hands-free with noise and echo

cancellation• Last number redial function• Bluetooth 3.0 enables up to 30

feet• Built in rechargeable Ii-ion battery• Output power: 2W(RMS)• Power supply via mini USB port• Line in for non-Bluetooth devices

POP Speaker

• Opening Price Point with strong features• Bluetooth® wireless technology for cable-free

listening• Speakerphone will provide hands-free phone

calls via microphone• Last # Redial• Pop-up acoustic chamber for enhanced bass

sound• Ultra portable design without sacrificing audio

quality – perfect for on-the-go acoustics• Frequency-tuned amplifier delivers crystal

clear sound• Up to 6hr with built-in long-life rechargeable

lithium battery. Simply recharge with the supplied USB charging cable

• Supplied 3.5mm audio plug connects to iPod, iPhone, laptop, and other popular electronic devices and charging cable

• Available in Pink, White, Royal Blue and Black

• Production lead time on opening order – 60 Days

TWEAKERS ROCK

• Model: ADP-109BT• Hi Tech Aluminum Design• Dynamic Bass Technology (DBT)• Hands-free with noise and echo

cancellation• Last number redial function • Fashionable Design• Built in rechargeable Ii-ion battery• Output power: 3W(RMS) *1 + passive

board *1• Power supply via micro USB port• Line in for non-Bluetooth devices

Lites Speaker

• Lites intermittently changes colors while in the ON position

• Bluetooth® wireless technology for cable-free listening

• Speakerphone will provide hands-free phone calls via microphone

• Last # Redial• Magnetic base attachment for secure

mounting• Ultra portable design without sacrificing audio

quality – perfect for on-the-go acoustics• Frequency-tuned amplifier delivers crystal clear

sound• Up to 8hr with built-in long-life rechargeable

lithium battery. Simply recharge with the supplied USB charging cable

• Supplied 3.5mm audio plug connects to iPod, iPhone, laptop, and other popular electronic devices

• Available in Pink, White, Royal Blue and Black• Production lead time on opening order – 60

Days

TWEAKERS NOTE

• Model: ADP-106BT• Dual Speaker Stereo• Dynamic Bass Technology

(DBT)• Hands-free with noise and

echo cancellation• Last number redial function• 2.1 + EDR Bluetooth• 30 Feet wireless range• Leather cover protector

(optional)• Built in rechargeable Ii-ion

battery• 6W Output power”

3W(RMS) *2• Power supply via micro USB

port• Line in for non-Bluetooth

devices

TWEAKERS POD

• Model: ADP-036BT• Dual Speaker Stereo• Dynamic Bass Technology (DBT)• Hands-free with noise and echo

cancellation• Last number redial function• 2.1 + EDR Bluetooth• 30 Feet wireless range• Built in rechargeable Ii-ion battery• 6W Output power” 3W(RMS)*2• Power supply via mini USB port• Line in for non-Bluetooth devices

Video AccessoriesIP Camera and CarCam

TWEAKERS JAM

• Model: ADP-108BT• Wireless transmission between stereo

speakers• Dynamic Bass Technology (DBT)• Fashionable Design• Hands-free with noise and echo

cancellation • Last number redial function• 2.1+EDR Bluetooth• 30 Feet wireless range • Built in rechargeable Ii-ion battery• 6W Output power” 3W(RMS)*2• Power Supply via mini USB port• Line in for non-Bluetooth devices

ONTOP STEALTH• Model: CRD-503• Full HD 1080P 1920 x 1080• 120 degree wide view angle, 1920 *

1080P Full HD• 2.0 inch 4:3 TFT LCD display (960x240)• Recording resolution 1920 * 1080,

30fps• Video format: MOV (H.264 decoding

format)• Support motion detection• Support digital zoom: Up to 4x (Lower

Resolution is) Available• Support seamless cycle recording,

overwrite first file if memory is full• Micro SD card socket: support Micro

SDHC up to 32GB

ONTOP SPEEDY

• Model: CRD-506• Full HD 1080P 1920 x 1080• 120 degree wide view angle,

1920 * 1080P Full HD • 2.0 inch 4.3 TFT LCD display

(960 x 240)• Recording resolution: 1920*

1080, 30fps• Video format: MOV (H.264

decoding format)• Support motion detection• Support digital zoom: Up to 4x

(Lower Resolution is) Available• Support seamless cycle

recording, over-write first file if memory is full

• Micro SD card socket: Support Micro SDHC up to 32GB

ONTOP SONIC

• Model: CRD-012• Full HD 1080P 1920 x 1080• 120°wide view angle, 1920 * 1080P Full

HD• 2.0 inch 4.3 TFT LCD display (960x240)• Recording resolution: 1920 * 1080,

30fps• Video format: MOV (H.264 decoding

format)• Support motion detection• Support digital zoom: Up to 4x (Lower

Resolution is) Available• Support seamless cycle recording, over

write first file if memory is full• Micro SD card socket: Support Micro

SDHC up to 32GB

SLIM• Model: RL8028• Video compression: M-JPEG• Video Frame Rate: 25fps, 30fps

(large frame file size)• Motion detective: Yes• Audio input: built-in microphone• Audio output: one audio output• Audio format: ADPCM• Wireless network: Support

802.11.b/g/n wireless protocol• Alarm input: 1 way on/off input• Alarm output: 1 way relay

output

ALIEN• Model: HI8800• Video compression: H.264 720p Multi

Stream• Video Frame Rate: 25fps, 30fps• Pan/Tilt: Remote Control pan and tilt; pan

355°/tilt 90°• Motion Detective: Yes• Audio input: built in microphone• Audio output: one audio output• Audio format: G.726• Wireless network: Support 802.11.b/g/n

wireless protocol• Memory: Support up to 32GB Micro SD card• IR-cut night vision: 10 m• Alarm input: 1 way on/off• Alarm output: 1 way relay output

KNIGHT

• Model: HI8801• Video compression: H.264 720p Multi

Stream• Video Frame Rate: 25fps, 30fps• Pan/Tilt: Remote control pan and tilt; pan

355°/tilt 90°• Motion detective: Yes• Audio input: built-in microphone• Audio output: one audio output• Audio format: G.726• Wireless network: support 802.11.b/g/n

wireless protocol• Memory: Support up to 32GB Micro SD card• IR-cut night vision: 10 m• Alarm input: 1 way on/off input• Alarm output: 1 way relay output

TFM• Model: HI8721G• Video input: 2 channel video switch input, BNC interface

(female), 1Vpp-750• Resolution: D1:704 * 576• Frame rate: CIF frame 1-25 can choose, the actual frame

rate depending on 3G network circumstances; Typical 8-15f/sec (typical EVDO)

• Video format: NTSC/PAL• Code format: ARM double audio• Audio input: MIC/LINE, RCA connection (female)• Audio output: 3.5mm earphone socket• Network: Ethernet 10/100 Base-Tx, RJ-45 connection• Protocol: TCP/IP – SMTP – DHCP etc.• Alarm I/O: 2 channel input/2 channel output• Remote interface: RS-485• PTZ protocol: Support Pelco-D – Pelco-P, Protocol

extensible• Network: Support 802.11.b/g/n wireless protocol

GMobi Wireless Accessories

Portable Accessories for Tablets and Smartphones

Smartphone to VGA Adaptor

GP-M14AS

• Supports HDMI receiving which is compliant with HDMI 1.4b spec.• Supports VGA output with 10-bit

resolution up to 165Mhz pixel rate (1080)p and UXGA)

• Supports both separated-Sync and Sync On-Green in VGA output

• Supports MHL 1.1 specifications• Supports audio soft mute• 3.5 Audio jack output• Audio supports: 192KHz, compatible

with standard 7.1 sound channel, LPCM surround sound and compressed audio

• Micro USB for power supply. Support power down mode and low stand-by current (<1mA)

• With high quality MHL wire Common-mode Insertion Loss<-20 dB. Signal Insertion Loss For CBUS>0.5dB

4 in 1 Storage Kit for S3/Note2

GP-H10AS

• Galaxy S2 Note 2• 4in1 connection kit for Galaxy

S2/Note• Supports Host/SD/MicroSD.• Micro USB port for power supply• Optimize power design.• LED Indicator for Host/Cards/Power.• Supports HDD• Size: 54.7x31.6x11.5mm

4 in 1 Kit for Galaxy Tab

GP-H21FS

Compatibility• Galaxy Tab 7.7/8.9/10.1• Supports Galaxy Tab 7.0 Plus/7.7/8.9/10.1

or later• Supports Host/SD/MMC/Micro SD.• Supports Micro SD up to 32GB• Micro USB for sync & charge• Optimize power design• Power supply up to 210mAh• LED for Power/Data• Size: 54.7 x 24.6 x 11.8mm (not inc.

connector)

KB, Mouse External Adaptor

GP-14S

• Support KB & Mouse for Google Nexus7

• Optimization power supply design can support KB & Mouse and no need for extra power.

• Supports RF/BT wireless Keyboard & Mouse

• Micro USB for power supply• LED indicator for power• Size: 19.5 x 53.4 x 9.4mm

Glow III – 3in1 Turbo Charge & Sync Glow Cable

for GalaxyGP-C09S

• Visible Neon Electrical Glowing Current Cable

• 3 in 1 Connector for Samsung Tablet, Micro, Mini

• Perfect for Android Smartphones and Tablets• IC Boost Chip for fast charge• Turbo charge button doubles the charging

current and speed• Turbo Charge and Sync with one cable• Charges the Samsung Tablet from any

laptop• 3 feet Cable• Production lead time on opening order – 60

Days

Glow III – 3in1 Turbo Charge & Sync Glow Cable for

iPad/iPhone/iPod

GP-C08A

• GP-C08A is a Power and sync cable designed for the iPad. Use CO8A to charge your iPad or iPad 2 by normal PC USB power. Its charge current is as high as 1000 mA, and at the same time, press button light, it can online switch to sync status (charge and sync mode free online switch), Data sync for iPad/PC. C08A can also support iPad/iPhone/iPod Touch and other equipment. It is the first choice of apple products accessories.

• Visible charging current• Light flows speed as different current• Lighting cable uses low power consumption EL

technology• Lighting button for Sync & Charging mode• Supports online switch• Sync mode: Data sync for iPod/iPhone/iPad;

charge for iPod/iPhone• Charge mode: up to 1A for iPad.2x charging

speed for iPhone/iPod• Cable Length: 92cm

Power Bank/Docking Station S3/Note 2

GP-P10DS

Compatibility: Samsung• Galaxy S2(i9100/SHW-M250)• Galaxy Note (i9220/GT-N7000/i8889• Provides emergency power to Android Smartphones• Sync and Charge Portable Docking Station• Capacity: 2000mAh Lithium polymer battery.• Input: Standard USB power supply 5V 1A or PC USB 500mA• Output: 5V DC, 500mA

Smartphone to HDTV Adaptor

GP-M12AS

Compatibility: Samsung• Galaxy S2(i9100/SHW-M250)• Galaxy Note(i9220/GT-N7000/i889)• Galaxy S2 HD Lte(i9210/E120L/S)• Galaxy S3(i9300/i9308/M440S/E210L/S/KLte

version/i535)*• Galaxy Note2(i9320/N7100/N7108/N719/Lte version)** Requires GMobi M05 Adaptor for S3, Note 2• HD: 1920x1080/60Hz• Audio Supports: 192KHz, compatible with standard 7.1

sound channel, LPCM surround sound and compressed audio.

• With ultra-low work current and standby power consumption (less than 60mW)

• With high quality MHL wire: Common-mode Insertion Loss<20 dB, Signal Insertion Loss For CBUS>0.5dB

• Size: 41.5x22.0X8.1mm(connector)• Length: 14.3cm

S2 to S3 Video Adapter

GP-M05S

• Supports Samsung S3/Note2 micro 11pin adapter

• Micro USB 5-pin to Micro USB 11-pin

• Built-in S3/Note2 ID identify• Supports MHL & Power

supply function• Size: 25.2x13.2x6.2 mm

(GM05A)• Weight: 4.2g

Foldable Battery Dock for iPhone & iPad

GP-11A

• Built-in 5200mAH Lithium Polymer Battery

• Foldable design• Ultra-thin: 0.51” (13mm)• Output Current: 2.1A• Supports 9 kinds of Apple devices• Sync & Charge simultaneously

(sync is optional)• Intelligent LED status indicator

Smartphone to HDTV with 5 in 1 Card Reader Plus

bonus Samsung Note2 / S3 Video Adaptor GP-H15AS

•5 in 1 Connector connection for Galaxy S2/3 and Note 2•Supports MHL/Host/SDHC/MicroSDHC/MicroUSB Power•LED indicator for Host/Cards/MHL•Supports HDD @ FAT/FAT32 in 1st partition•Smart switch between MHL and Host mode (for S2 series)•Optimize power design•Supports standard MHL•HD: 1920 x 1080/60Hz•Bundled with Samsung Note2 / S3 Video Adaptor (GP-M05S)•Production lead time on opening order – 60 Days

Go To Market Strategy• Grandmax will provide 35%

plus margins from MSRP to retail market

• Strong packaging will increase impulse sales

• Target key customers by class of trade

• Tailor programs to fit your needs

• In Store merchandising plans for co-partnering and brand building

• logical good, better, best strategy to step up through line

• Packaging has been tested to drive product appeal

• Utilize a clear channel management strategy

• Programs can be developed from dead net and built up to meet your in house marketing needs. Trailer programs are available upon request

Merchandising Plan

• Provide in store merchandising tools to support sales

• Provide shippers to drive revenue• Plans for displays for Note or other

speakers• POS Displays for GMobi

Road Map

• 2012 Products will be discontinued in the first half of 2013

• POP Speaker planned for March delivery to warehouse• Note, POD and Rock speakers planned for April delivery

to warehouse• Gmobi products planned for May delivery to warehouse• Jam speaker planned for July delivery to warehouse

2013 grandmax product line sales & marketing plan

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