2013 kollaboration atlanta sponsorship information

Upload: justin-oh

Post on 04-Apr-2018

216 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    1/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    SPONSORSHIP 2013

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    2/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    Kollaboration is an Asian Pacic Islander

    American/Canadian (APIA/C) non-prot

    organization and movement founded in

    2000. Under the umbrella of ProKreation

    Productions, Kollaboration ofcially

    became incorporated as a 501(c)3

    non-prot organization in January of

    2006.

    Kollaboration began in Los Angeles,

    but has since then expanded to 13 other

    cities: Atlanta, Boston, Chicago, Dallas,

    East Lansing, Honolulu, Houston, New

    York, San Francisco, Seattle, Toronto,

    Tulsa, and Washington DC.

    EMPOWERMENTTHROUGHENTERTAINMENT

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    3/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    KOLLABORATION ATLANTA

    Kollaboration Atlanta began in 2008,

    dedicated to providing a creative platform

    for Asian American performance artists to

    showcase their talents within the greaterAtlanta community. Every year, an

    audition is held to select competitors for

    a large-scale talent show that takes place

    the following spring.

    Since 2008, the event has drawn over

    15,000 attendees, nearly a hundred

    tryouts, and widespread community

    recognition. As an entertainment-focused

    non-prot in the Southeastern U.S.,

    Kollaboration Atlanta has gained a

    reputation as the premier source for

    locally-based Asian American musicians,

    dancers, and other performance artists.

    Furthermore, Kollaboration volunteers

    have an opportunity to be part of an

    organization that is highly dynamic, where

    they can grow their skills and experiencein areas such as Marketing, Public

    Relations, Project Management,

    Operations, Finance, Design, Theatre, and

    Entertainment. Previous Executive

    Directors of Kollaboration include lawyers,

    project managers, investment analysts,

    and school teachers.

    This upcoming April 2013, Kollaboration

    Atlanta will be hosting its 6th Annual

    Showcase at Center Stage Theatre with an

    expected sold-out attendance of 1100+.

    The Kollaboration after-party (18+ event)

    will take place after the show.

    Our Mission:

    Empowerment through Entertainment

    Our Vision and Purpose:

    1. To provide an outlet for Asian Americans in the

    performing arts to share their talents to the local

    community

    2. To promote community involvement by working with

    organizations to provide entertainment-based support

    for their cause and increased exposure for the performers

    3. To inspire Asian American youth to pursue their talents

    in the mainstream media where diversity is limited or

    stereotyped

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    4/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    Aaron Yoo Actor, 21, Disturbia

    Allen Evangelista Actor, Secret Life of the American Teenager

    Alycia Bellamy MTVs Daddys Girls

    As One Singers, Korean R&B Group

    BoA Singer, Korean Pop Star

    Bobby Lee Comedian, Mad TV, Laugh Factory

    Brian Tee Actor, Fast and the Furious 3, Crash

    Brooke Lee Miss Universe 97

    Colby ODonis R&B Artist, What You Got

    Dave Elsewhere Dancer, TV Commercials

    David Choi YouTube Sensation, Guitar Songwriter

    David Park Agent, TV Literary Department at UTA

    DJ Shy DJ, First Female DJ for 102.7 KIIS FM

    Drunken Tiger Rappers, Korean Hip Hop Artists

    Fanny Pak Dancer, MTVs Americas Best Dance Crew

    Far East Movement Hip-Hop Artist, #1 Billboard Top 100 Single Like a G6

    Grace Park Actress, Battlestar Galactica, Hawaii 5-0Helie Lee Author, In the Absence of Sun

    J Singer, Korean Pop Artist

    Jabbawockeez Dance Crew, Winner of MTVS ABDC Season 1

    John Cho Actor, Star Trek, Harold and Kumar

    James Kyson Lee Actor, Heroes

    Jamie Chung Actress, Samurai Girl, Dragonball Revolution

    Janet Choi Anchor, Channel One & MTVs Real World

    Jo Koy Comedian, Laugh Factory, Comedy Central

    John Legend Singer, Grammy Award Winner

    Joseph Kahn Music Video Director, Britney Spears, Janet Jackson

    Julia Ling Actress, NBCs Chuck

    Justin Chon Actor, Twilight, New Moon

    KABA Modern Dance Crew, MTVs Americas Best Dance Crew

    Ken Mok Executive Producer, Americas Next Top Model

    JUST TO NAME A FEW

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    5/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    KevJumba YouTube Sensation

    Kim Jo Han Singer, SOLID, Korean R&B Artist

    Kina Grannis YouTube Sensation, Guitar Songwriter

    Kunal Nayyar Actor, The Big Bang Theory

    Leonardo Nam Actor, Hes Just Not That Into You

    Lisa Ling Journalist, Reporter

    Macy Gray Singer, Grammy Award Winner

    Michael Kang Director, West 32nd Street, The Motel

    Phil Yu Blogger, www.angryasianman.com

    Teddy Zee Producer, The Pursuit of Happiness, Hitch

    Sarah Shyn Agent, Gersh

    Smith Cho Actress, NBCs Knight Rider

    Sung Kang Actor, Fast and the Furious 3, Better Luck Tomorrow

    Taboo Rapper, Black Eyed Peas

    Team Millennia Dance Crew, MTVs Americas Best Dance Crew

    Theresa Kang Agent TV Literary Dept. Endeavor Talent Agency

    Tom Anderson Founder of Myspace

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    6/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    BY THE NUMBERS

    Total Population of the Atlanta metro area (2009): 5,475,213

    Total Population of Asians in the Atlanta metro area: 226,400+ (4.2%)

    Koreans in AMA: 44,000+ (0.8% of AMA pop.)

    Chinese in AMA: 34,900+ (0.7%)

    Filipino in AMA: 9,800+ (0.2%)

    Asian Indian in AMA: 70,000+ (1.3%)

    Japanese in AMA: 4,500+

    Vietnamese in AMA: 34,200+ (0.6%)

    Percentage of Georgians age 15-24: 14.1%

    OTHER FACTS

    The city of Atlanta is the ninth-largest metropolitan area in the U.S.

    Atlanta is currently boasting the fastest-growing population of Koreans in the U.S.

    Source: U.S. Census Bureau (2000), www.census.gov; American Community Survey (2009),

    http://www.census.gov/acs/www/*

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    7/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    AUDIENCEDEMOGRAPHIC

    College Students:1822 Our show has a strong

    following in colleges, as several of our performers

    are college-based and some of our staff as well.

    With our strong foundation in colleges, we bring

    your organization exposure to a vibrant college

    market that is eager to explore new areas of in-

    novation and create dynamic ideas. 40% of our

    audience is in this demographic range.

    Young Professionals:2330 With several of our

    performers being professional dance companies

    and established singers in Atlanta, our show brings

    a rich crowd of young professionals from a variety

    of elds. Our audience is engaged in arts and

    music and involved in the community. 40% of our

    audience is in this demographic range.

    Families and Parents:3140 Our performers

    bring a lot of support from their families and social

    circles. Kollaborations involvement with other

    Asian-American and community organizations

    also attract families to our show as a weekend

    outing for a good cause. 20% of our audience is in

    this demographic range.

    Kollaboration is dedicated to improving the quality of lifof the Atlanta community through arts and entertainmen

    We work with fellow community organizations to hold

    fundraisers, New Years celebrations, and awards shows.

    Our performers are actively involved in Kollaboration

    and often perform pro bono at the events of our partner

    organizations. Whether its an acoustic band or a hip-hop

    dance group, our diverse range of performers offer upbea

    and fun entertainment for any community event.

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    8/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    THE BENEFITS

    grandprizesponsorship

    ($10,000+) Representativefromsponsoringcompanywillpresentthegrandprizeonstage

    ShowtobetitledThe6thAnnualKollaborationAtlanta

    Showcase,presentedby(your company here).

    PremiumadvertisingplacementonallKollaborationATL-

    relatedmaterials(pressreleases,programbooklets,iers,

    website,Facebook,MySpace,etc.)

    SponsoralsoreceivesallbenetsofDiamondSponsorship

    diamondsponsorship

    ($5,000+) Fullcolor,2-pageincenterspreadorbackcoverofprogram

    booklet

    Sponsorbannerplacementintheater

    FulllistingandrecognitiononallKollaborationATL-related

    iersandpromotionalmaterial

    Colordisplayadvertisementonwebsite

    Sponsorthankedandrecognizedduringshow;sponsoropen

    tomakingshortannouncementaswell

    Boothsetupinlobbyareatosellmerchandiseandprovide

    additionalcompanyexposure

    15VIPguestticketsforKollaborationATL

    goldsponsorship

    ($1,000) Full-color,1-pageadinprogrambooklet FulllistingandrecognitiononallKollaborationATLpromo-

    tionalmaterial

    Colordisplayadvertisementonwebsite

    10VIPguestticketsforKollaborationATL

    bronzesponsorship

    ($500) Full-color,quarter-pageadinprogrambooklet

    3VIPguestticketsforKollaborationATL

    freestyledancesponsorship($250) SponsorshipamountpresentedtowinnerofFreestyleDance

    competition

    Announcementofsponsoronstageduringshow

    2VIPguestticketsforKollaborationATL

    freestylevocalsponsorship($250) SponsorshipamountpresentedtowinnerofFreestyleVocal

    competition

    Announcementofsponsoronstageduringshow

    2VIPguestticketsforKollaborationATL

    TargetedaccesstoAtlantasgrowingAsian-Americanpopulationwithinages16-30throughboothsetups,logoplacementsand

    networkingopportunitiesattheshow

    Taxdeductibleforsupportinga501(c)3nonprotorganization

    Above-the-foldadplacementsonourwebsite,showiersandprogrambooklet

    Supportofinitiativesthroughsocialmedia(1,300+Likes,260+Followers)

    Eventannouncementsplacedone-mailnewsletterdatabase(900+subscribers)

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    9/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    GETTING THE WORD OUT

    PHASE 1: AUDITIONSPostering Run

    500 Posters in high trafc areas(2 postering runs, late Nov and late Dec)

    Ethnic Neighborhoods -

    Posters in Stores, Restaurants, Bakeries, Karaoke

    Bars, Lounges, etc.

    - Buford

    - Duluth

    - Norcross

    - White Windmill

    - H-Mart

    - Happy Karaoke

    - Caf Intermezzo

    Schools -

    - Emory University

    - University of Georgia (UGA)

    - Georgia Institute of Technology (GATech)

    - Georgia State University (GSU)

    - Oxford University (at Emory University)- Savannah College of Art & Design (SCAD)

    - Perimeter College

    - Kennesaw State University

    Online marketing campaign

    - Email to Kollaborations existing mailing list(1200+ emails)

    - Full HTML enabled email with graphics

    - Email to music teachers and schools in the AMA

    YouTube

    - Promotional Videos by previous Kollaboration

    Winners

    - Promotional Videos, General (2k+ views)

    Facebook Fan Site

    - Updates every other day

    - Call to actions from Fans to Share posts

    - Management of discussions and threads

    Twitter

    - Updates every other day

    - #FF Follow Friday of our Sponsors

    - Sponsor updates weekly

    Website

    - Update www.KollaborationAtlanta.org with weekly

    posts regarding auditions and supporting Sponsors

    The Kollaboration Marketing Plan is split up into two major phases. The rst phase is focused in on raising awareness for the

    upcoming show, and promoting the auditions in January 2013. The second phase begins once the contestants have been nalized

    and ticket sales have begun for the show.

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    10/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    PHASE 2: MAIN SHOW

    MARKETING TEAM TO RAISEAWARENESS AND TRIGGERTICKET SALES

    Postering Run

    500 Posters in high trafc areas

    (2 postering runs, February and March)

    Ethnic Neighborhoods

    Posters in Stores, Restaurants, Bakeries, Karaoke

    Bars, Lounges, etc.

    - Buford

    - Duluth

    - Norcross

    - White Windmill

    - H-Mart

    - Happy Karaoke

    - Caf Intermezzo

    Nightclubs -

    Flyer handouts at weekly nightclub events that

    focus on the API community (2-3 events a week,

    400+ attendance events)

    Online Campaign:

    YouTube

    - Contestant Promo Vids (x8 with 5k+ views each)

    - Promotional Music Video of Contestants (10k+

    views)

    - Special Guest Performer Promo Vid (10k+ views)

    - Kollaboration Artist Series Video Promos

    (2k+ views)

    * 710 individual videos

    * January update (2k+ views)

    * February update (2k+ views)

    * March update (2k+ views)

    * April update (2k+ views)

    Facebook

    - Weekly Updates on Event, leveraging existing

    YouTube content

    - Bi-Weekly Ticket package giveaways based on

    interaction (Jan, Feb, Mar)

    -Share links to be monitored, leveraging Social %

    impression and searches

    - Winners to also receive additional giveaways

    based on Sponsorship

    - Rotation of Fanpage Prole Picture

    - Sharing of Sponsor Fan pages

    Twitter

    - Free ticket giveaway for #FF tag participation of

    @KollabATL (Jan, Feb, Mar)

    - #FF activity will include links to Sponsor Twitter

    accounts

    - Active updates on current events and milestones

    related to the Kollaboration show

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    11/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    CENTER STAGETHEATRE1374 West Peachtree Street Atlanta, GA 30309

    Center Stage Theater is an icon in the Atlanta

    Music and Performing Arts Community. An

    intimate venue where every seat is a winner with

    premier sound and lighting systems, a cozy lounge

    area and prime location in the heart of Midtown,

    Center Stage Theater stands apart from the rest.At a total capacity of 1100, the venue has 14 rows

    of seats and a center pit, where the audience can

    dance and immerse themselves in the concert at-

    mosphere. A true spot of musical ingenuity, Center

    Stage brings the crowd to their feet.

    Booths:

    During the show, there is one intermission for

    20 minutes, where 3/4 of the audience will walk

    around the booth area. In addition, the booths

    receive foot trafc before and after the show, as

    many people show up early and stay after to meet

    the performers.

    Kollaboration will provide all needed tables and

    chairs. Your organization banner can be hungon the wall behind your booth. If you choose to

    become our primary sponsor, your banner will be

    hung on stage.

    insidethetheatre

    bootharea

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    12/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    EXECUTIVE BOARD

    GRACE SHIM

    Executive Director

    E: [email protected]

    LOLA PAK

    Associate Director

    E: [email protected]

    JUDY LEE

    Associate Director

    E: [email protected]

    NICOLE MEJIAS

    PR Manager

    E: [email protected]

    JUSTIN OH

    Creative Supervisor

    E: [email protected]

    KRIS VALERIANO

    Video Supervisor

    E: [email protected]

    LINDA CHEN

    Emory University Liaison

    E: [email protected]

    ALEX CHOI

    Emory University Liaison

    E: [email protected]

    JAE RO

    Emory University Liaison

    E: [email protected]

    SHARON OH

    Georgia Tech Liaison

    E: [email protected]

    ANDREW PARK

    University of Georgia Liaison

    E: [email protected]

    SOO HYUNG KIM

    Media Manager

    E: [email protected]

    ESTHER LEE

    Media Coordinator

    E: [email protected]

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    13/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    STAY CONNECTED

    KOLLABORATION ATLANTA

    www.KollaborationAtlanta.org

    E: [email protected]

    twitter.com/kollabATL

    youtube.com/kollabATL

    facebook.com/KollaborationATL

    MAIN SHOW

    April 2012

    8:00 PM 10:30 PM

    @ Center Stage Theatre

    1374 West Peachtree Street

    Atlanta, GA 30309

    TICKETS

    $10 (advance)

    $15 (door)

    CONTACT

    Grace Shim, Executive Director

    P. (678) 763-6446

    E. [email protected]

    GENERAL INFORMATION

    Thank you for your time and consideration!

  • 7/29/2019 2013 Kollaboration Atlanta Sponsorship Information

    14/14

    W W W . K O L L A B O R A T I O N A T L A N T A . O R G

    SPONSORSHIP 2013