2013 mad rock catalog
DESCRIPTION
Mad Rock CatalogTRANSCRIPT
Years after the launch of the first Mad Rock
rubber formula, our new Science Friction
3.0 compound marks a special milestone
for the Mad Rock brand. After exhaustive
research and a new production process
originating in the USA, our new formula has
distinctively different characteristics than our
previous batches. More durable than any
of our previous formulas, our new Science
Friction 3.0 also boasts higher friction. This
optimal balance is incorporated into our
new mix by increasing the tear strength
and the memory of the compound.
Due to its unique characteristics and
unparal leled performance, our new
Science Friction 3.0 formula is used on
our shoe components like the 3D Hooking
Heel, 3D Concave Sole as well as the soles in
all of our rock shoes.
Science Frict ion
In a
dditio
n to
the
new
form
ula
for t
he so
le
and
com
pone
nts o
f our
new
201
3 lin
e, th
e
new
Scie
nce F
rictio
n fo
rmul
a was a
lso
inco
rpor
ated
into
our
new
rand
rubb
er m
ix.
High
er fr
ictio
n an
d du
rabi
lity fo
r the
rand
rubb
er is
a t
esta
men
t to
our
com
mitm
ent
to p
erfo
rman
ce a
nd im
prov
emen
t in
our
rock
shoe
line.
Enha
ncin
g th
e el
astic
ity o
f
the
rand
rubb
er w
as a
lso a
prio
rity
whe
n
deve
lopi
ng th
e ne
w ra
nd ru
bber
. As o
ur
new
Sci
ence
Fric
tion
R2
has
gre
ater
give
with
out t
he lo
ss of
per
form
ance
, our
new
mod
els
feel
ext
rem
ely
com
forta
ble
and
sens
itive,
givi
ng y
ou th
at g
love
-like
fit. Sc ie
nce
Fr i
c t io
n
Sc ie
nce
Fr i
c t io
n
In a
dditio
n to
the
new
form
ula
for t
he so
le
and
com
pone
nts o
f our
new
201
3 lin
e, th
e
new
Scie
nce F
rictio
n fo
rmul
a was a
lso
inco
rpor
ated
into
our
new
rand
rubb
er m
ix.
High
er fr
ictio
n an
d du
rabi
lity fo
r the
rand
rubb
er is
a t
esta
men
t to
our
com
mitm
ent
to p
erfo
rman
ce a
nd im
prov
emen
t in
our
rock
shoe
line.
Enha
ncin
g th
e el
astic
ity o
f
the
rand
rubb
er w
as a
lso a
prio
rity
whe
n
deve
lopi
ng th
e ne
w ra
nd ru
bber
. As o
ur
new
Sci
ence
Fric
tion
R2
has
gre
ater
give
with
out t
he lo
ss of
per
form
ance
, our
new
mod
els
feel
ext
rem
ely
com
forta
ble
and
sens
itive,
givi
ng y
ou th
at g
love
-like
fit.
AES-3 Midsole
AES-1 Midsole
AES-2 Midsole
Compressed Polyester
Compressed Polyester
AES-1A Midsole
AES-1 Midsole
AES-2 Midsole
Compressed Polyester
Compressed Polyester
Compressed Polyester
Compressed Polyester
Compressed Polyester
Faster
Shoes Specs
Mad Rock Testing Center
Mad Rock Headquarters